Squarespace sites are already optimized for search engines by default; however, there are steps that you can take to increase your site’s visibility in search results. Search engines typically prioritize site titles, page titles, blog post titles, and headings. These also appear in browser tabs and search results, so it’s important to write them so that they’re friendly to both search bots and human readers. In the Home Menu, click Marketing, SEO and Advanced. You can use the following default variables in the Title Format fields: If you forget these variables, hover over the question mark for a reminder. For example, a blogger wanting individual blog posts to show up in searches would put Collections or Item Titles first. On the other hand, a business wanting to draw attention to their overall site would put the Site Name first. So we’ll do that. Go back to the main SEO panel where you’ll see the site description. This can appear in search engine results displaying for pages on your site. Type a descriptive sentence about your site and click Save. Back at the Home Menu, click Pages, hover over a page title, and click the Gear icon to open the Page Settings. Every page in your site has a Navigation Title and a Page Title. Page Titles appear in browser tabs and search results and are indexed by search engines. The Navigation Title is what displays in your navigation menu. You may want to title these separately by, for example, using the page title to promote keywords for search engines while keeping the navigation title short in your navigation menu. Below those fields, you can also add a Page Description. Similar to the SEO Description, this can affect the text that appears with your site in search results. Enter a descriptive sentence or two about the content of this page and click Save. Within the text content of pages, search engines usually give headings a higher priority. Clear headings that describe the content make it easier for search engines and visitors to make sense of your site. To add them, select Heading 1 or Heading 2 from the text format drop-down menu. This creates the page’s HTML H1 and H2 tags. You can also add Alt text to your images. This is text associated with an image that people can view by hovering over it. Search engines use it to identify the contents of a page, since bots can only read text. So adding alt text to images allows search engines to understand the image and include it in relevant searches. You can add this to an image by typing in the Image Caption box. Make sure to use short terms that describe the image and relate to your overall site content. Search engines also scan categories. To add them, select categories and press Enter once done. Adding categories that accurately describe the item could help it appear in search results. Having a Blog Page involves updating your site frequently, which helps search engines see it as an active site. Make sure to use tags, categories, and H1 and H2 tags to label content for each post. Lastly if you’re a business with a physical location, listing your address on your site could potentially help visitors find you in location-based services. You can add your location via: Map Blocks, Business Information Settings, or as a Text Block. Let us know if you have any further questions. We’re always here to help!