In The Cave #41: SEO Strategies For Small Businesses

By | August 14, 2019

– Today, we’re talking
about how LO…cal businesses can beat big businesses at SEO. – Oh my god, that was good! AH HA! – Hey guys, welcome to an
episode of In The Cave. That’s the show we’re
on, I’m Jordan Scheltgen. – I’m Justin Kerby. – And today, we are talking to you about SEO strategies for small businesses. – Little businesses. – Little, little guys and medium ones, and how you can beat bigger businesses. So. Before that, talk to
us about the fine ale. – We are drinking the Narcissist IPA. We kind of grabbed it without
really realizing what it is, but it has a definite picture of someone that looks to be the president, and then a mirror that points out, and then it was called Narcissist, and it’s all making sense now. – It’s fake beer. – So, I don’t think the, who, I don’t know who makes this, but I don’t think they like
Donald Trump very much. – Ooh, I like the beer though. – It’s good? Make myself great again,
yeah, okay that’s good. – Wow, that is good.
– All right, guy. – Rating, what do you got? – 8 out of 10 for an IPA, which is, I don’t like IPAs, that was fantastic. – Yeah, it’s an 8 out
of 10, you nailed it. – Let’s talk SEO, okay. – I’m so excited. – The number one– (laughs) The number one advantage you
have when we look at SEO, and really what we want to
look at is long-tail keywords. – What’s a long-kale keyword? – A long-kale keyword is something that– (laughs) Something– – Inside jokes here.
– Yeah. – What’s a long-tail keyword? – So, a long-tail keyword, guys, is something that– (laughs) (beeps)
– Sorry, we had a moment. – So, a long-tail keyword is something that a consumer
or somebody would type into Google that’s really specific. So, instead of, you know, red t-shirts, it’ll be red T-shirts in Los Angeles. – Right. – So it’s that next level of searching. When you’re a small business, you need to take an approach
to optimize for these keywords. What would your consumers
actually type in? – Right, and you wanna focus
articles that you write, videos you create, tags in your website you want to focus all of this stuff at your long-tail keyword. – Yeah, because, look guys, whatever your business is, I guarantee you have some
keyword in your head, like moving company, pet store, real estate with your town, For apartments, you
want to be the biggest complex. Like, winning those keywords, those are called grand slam keywords. If you get them, great. But you are at such a
disadvantage against big brands. You know, if you’re trying to compete for, say you open a new software, a soft drink. You type in soft drink, Coca-Cola, Pepsi, these
guys, they have that. But, if you have a custom
thing to your soft drink and flavored-cherry whatever, add that in, people are going to search
for that and find you. – And we’re gonna beat this
one to death a little bit, but I want to talk about Google Webmaster Tools
is a really great place, where you can find out what
people are searching for to find your business. If you go into Webmaster Tools, and we’ll add a link in the show notes at you can see exactly what
people are typing in and what’s making them see your website based on what they’re typing in. Now once you find out what
people are searching for, you can adjust everything you’re doing. You can adjust the title tags, the meta tags on your website. You can adjust the articles you’re writing to focus on that kind of stuff, so, that’s a really great
way to kind of look at what people are searching for, and then adjust to hit
those long-tail keywords. – And here’s an example: If you have a blog post that was Inexpensive
Places to Live in Alberta, you go to Webmaster Tools and
see you’re ranking number five for Cheap Places to Live in Alberta. Change the title of your post, to now Cheap Places to Live in Alberta and you’re gonna shoot up. – Right – Match what people are searching for. – Okay, so we took a long time to talk about point number one, there. We’re gonna through two, three and four just as quick as we talked
about the first one. So, point number two that
we’ve got is to localize. Now what we mean by that is, you’re a small business,
you’re a local business, maybe you’ve got one or two locations. Instead of writing an article on, say you’re a baseball store in Edmonton. Instead of writing about
baseball bats in Edmonton, focus on the exact community
that you are in in Edmonton. Focus your writings or your videos on the specific community you’re in. That’s a way that you can sort
of leap frog the competition. Focus in on the area that
you know better than anybody, that’s your local advantage. So, be sure to localize when
you’re writing your articles, and when you’re thinking
about your website’s SEO. – Like down to the neighborhood, take your county, just really pinpoint that in. – Yup. – Next, local directories. Guys, this is Yelp, Google,
White Pages, Yellow Pages, we’ve talked about these a ton, you just got to do it. Have your information up-to-date. Spend the time, go update the 20 directories, that are there. If you just search off-page
SEO or local directory, it’ll come up. You can do it manually, or you can pay a fee per month,
have somebody else do it. Get in there. – And if you’re a business that wants to bring in foot traffic, say you’re a restaurant. You want to bring people in, be sure to hit all of the directories that have directions in them. So, think about the MapQuests,
the TomToms of the world, the Google Maps, all the ways that people
can get to your business, go beyond just Google Maps. Submit your business to Apple Maps. Go to all the places where
people can find directions, because obviously, if someone’s searching for
directions to your company, they’re really close to
being a customer of yours, so you want to make sure
that all that’s filled out. Then the last thing I
want to talk about is guest blogging or partnering
with local businesses. – Yeah, collaboration. I mean, there was an
article that came out, or Matt Cutts came out
on Google two years ago, and he said, “You know,
guest blogging is dead, they’re penalizing you.” That’s a bunch of bullshit. Guest blogging is dead
if your content is bad. – Right. – If you collaborate with
somebody in the neighborhood, another business, and you add value to their site and it links back to you, that is fine. – Right. And if you’re selling
a product or a service that’s similar to another
product or service. Say, one that we always talk about that’s really relevant is, you know, real estate agents partnering
with moving companies. That’s a natural connection there. They’re both selling to
a very similar audience. They’re dealing with people that are in similar cycles of buying, but they’re not competing with each other. These companies mentioning
each other on social media, mentioning each other
in their own blog posts, is great for both businesses. So, try and find partners
within the area, networking, even just reaching out to people online can provide a bunch of exposure. So, really think about that when you’re thinking about your local SEO. Anything else we want to discuss? – That’s it, that is it, I
think, from an SEO standpoint. We have a ton of other
content around SEO, guys. If you want to learn, please, please, please head to or /blog and you will see tons of articles, tons of content on SEO. So, head there. If you like this, you want
more content like this, please, guys, it would
mean the world to us if you hit that Subscribe button. Until next time, I’m Jordan Scheltgen. – I’m Justin Kerby. – See ya.

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