Improve Your SEO with an Internal Linking Strategy (Best Practices)

By | August 27, 2019


All right. So in this video we’re going to go over internal
linking and why it’s beneficial and helpful from an SEO perspective and also an internal
linking strategy that you can implement yourself. So with that being said, let’s jump right
in. So just as a refresher, what is internal linking? Essentially internal linking is just linking
out to other pages or blog posts on your website. So say you’re working on a blog post yourself,
you’re writing it and you see there’s a good opportunity to add a link within the content
using anchor text from that blog post that links out to another one of your own pages
or blog articles, that’s an example of internal linking. External linking, which we’re not going to
talk about in this video, would be linking out to other websites and other websites outside
of your own. So internal linking is linking from within
your own website using your own links, your own pages and your own blog posts. So there’s actually a lot of powerful
benefits when it comes to internal linking, and especially from an SEO perspective. I’ll leave the blog posts that I wrote in
this video description so you can read these benefits in more detail. I don’t want to take up too much time on this,
but there’s a lot of benefits that internal linking provides if done correctly and if
implemented properly. So some of those include improved bounce rates,
increased time spent on website, it helps visitors navigate the website more effectively,
it can improve your search engine rankings and page authority by spreading link juice
and it could overall help Google better crawl and index your website. So those are a lot of great benefits. The basis of this video though, I don’t want
to spend too much time on the actual benefits. So if you’re interested more in reading about
the benefits of internal linking head over to my blog posts, which link is in the description. But in this video I really wanted to go over
actually creating an internal linking strategy for yourself. So with that being said, let’s
actually get into creating an internal linking strategy for your website, for SEO purposes
to help just build your authority of your website, to help users navigate your site
and more effectively. These are some of the benefits I just discussed,
but let’s actually get into creating an internal linking strategy for your own website. So first and foremost, super common sense
advice, but this is important from an SEO perspective that a lot of people abuses. You want to make sure your internal links
are natural within your content. So for example, when I write a blog post of
mine as I’m going through, I only place internal links into my content where they make sense. I’m not just shoving them in there just to
get a certain benefits. You really want approach us in the most natural
and ethical way possible. You want people to be reading this. You don’t want to just jam a bunch of internal
links into your content. If you overdo this, it can look
really cluttered. It just does not make for a very clean read
on the blog post. So first and foremost, you want to make these
natural internal links only add internal links where they make sense and where they are appropriate
for your readers. Number two is to use relevant anchor text,
and sometimes you can even use keyword rich anchor text as long as you’re not overdoing
it. By keeping it natural you also want to use
relevant anchor text. So for example, if one of your sentences in
your blog post says … you have a full sentence and then it says builds quality backlinks. If you have a blog about building quality
backlinks, that would be a great spot to put an internal link. So you’d want to add an internal link to build
quality backlinks. It’s very relevant anchor texts and it also
has some keyword richness to it. Don’t overdo it with the keywords. You don’t want to build a ton of internal
links that target the same keywords. That’s going to look kind of spammy to Google. You want to make this natural as well. And you also want to make sure that these
internal links, the anchor text is relevant to the page you’re directing traffic to. So third, you want to obviously incorporate
internal links into any new blog content you’re writing. So every blog posts going forward, maybe it’s
not a blog post, maybe it’s a service page on your website, but every piece of content
going forward, as long as there’s a sufficient amount of content, you want to add these internal
links. Over time, this can really help just spread
link equity and link juice throughout your website. It can help users navigate to different articles
of yours, which will help them stay on your website for longer periods of time. So every time you set out to write
a new blog posts, make sure you’re implementing and inserting a handful of internal links
depending on how long the content is on your website. And of course, as discussed in step one, make
sure these are natural internal links, but make sure you’re doing this ongoing in future
blog posts that you write for the best results. Number four is to actually update old blog
posts with internal links as well. So we just talked about as you’re writing
new content, you want to add internal links of course, but also look into some of your
older blog posts. A lot of these older blog posts have more
page authority, they have more authority in general. Maybe there’s some links that have been built
to them, they have more age on the website, so a lot of times these older posts just provide
more authority and it’s a great SEO method to go back to old blog posts and internally
link to some of your newer blog posts that maybe you want ranked higher within Google. This can really be an effective
SEO strategy. If you go back through your old blog posts,
identify areas, maybe again, not overdoing it, not shoving internal links into your old
content, but maybe you see a handful or you see one or two really good opportunities to
add an internal link on an old blog post of yours that you know does pretty well. That can give newer blog posts of yours a
nice boost in terms of search engine rankings. This isn’t an overnight type of strategy. It’ll take Google a little while to notice
some of the changes that you’re making on your website. But by going back and updating old blog posts
with some additional helpful, valuable, I should say internal links can really be effective
for your SEO going forward. And last but certainly not least number five,
which I kind of alluded to in the last step, is to give this time. An internal linking strategy takes
time, so one, you just get better at, you get more comfortable with it. The longer year you produce content, you start
to identify better opportunities. Even talking about going back into old blog
posts, you start to get more comfortable editing old content and adding internal links. In terms of some of the benefits that you’ll
see as discussed earlier, some of the search engine ranking benefits will take a little
bit of time with this strategy. So like anything with SEO and blogging in
general, it’s important to be patient with this strategy as well. So really take your time with it, master it,
don’t overdo it, make sure these are natural internal links and give it time. Give it some time, and do it consistently
over the course of your content generation going forward. And you should start to see results down the
road. So just give it time and keep your efforts
consistent for the best results. So that really wraps it up. It’s a super simple strategy, but a lot of
times I see beginner bloggers or just webmasters in general get this wrong. I either see that they’re adding way too many
internal links or they’re not adding any internal links at all. They don’t really know to. So take a couple of these steps, go back,
rewatch the video, write down the steps if you need to, and implement this for yourself
and see the type of results you see six months, 12 months down the road. See if you get a boost in search engine rankings,
see if you get a boost in organic traffic down the road. But this is a simple yet super powerful strategy
that you should be implementing and focusing on your own website. So with that being said, I hope you liked
this video. I update my channel frequently with helpful
content on blogging, SEO, how to drive more targeted traffic to your website. If any of these interests you, please go ahead
and subscribe and I’ll see on the next video. Thanks so much.

11 thoughts on “Improve Your SEO with an Internal Linking Strategy (Best Practices)

  1. Evan Hoeflich Post author

    Do you currently have an internal linking strategy in place?

    Reply
  2. Francesca Paschetta Post author

    SEO is super hard for me, thank you so much for sharing this!

    Reply
  3. K.M. Robinson Post author

    Great points! I link a bit, but I really need to do more internally.

    Reply
  4. isitebuild Post author

    Thanks for the reminder to add more internal links on my blog and keep them natural…good idea to add links to old posts

    Reply
  5. Ryan Lassiter Post author

    Smart tip to go back into old blog posts as well! I would have missed that piece.

    Reply
  6. Justine Haveland Post author

    I never thought about going back to older pages with more authority – thank you!

    Reply
  7. Karly Ellis Post author

    Some really useful info here as I'm not really doing much with internal linking at the moment.

    Reply
  8. SimplyGottaSoar Post author

    Wow. Thanks for sharing internal linking strategy. I need to keep this on my radar.

    Reply

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