Ideal URL Structure for SEO – Best Practices: Dos’ & Donts’!

By | September 5, 2019

Today, I am going to talk about URL structure
and what’s an ideal URL structure for SEO. Now before I delve into that, the first question
that people ask is or a common confusion that I see people having is, if they have to come
up with a blog or a section for content, should they host that on a sub-domain or should they
host that on a sub folder? So, let me answer that sub-domain versus sub-folder
question. I think sub-folder is a better way to go why because
sub-folder is part of main domain and that’s how search engines treat it and any link equity
or authority you have got and obtained for your main domain will transfer to the sub-folder. For a sub-domain the search engines will tend
to treat it as an independent entity. It does not necessarily relate to your main
domain. So, if given a choice, I would say a sub-folder
is better than a sub-domain. Now, once you got your contents’ structure
right on the sub-folder, let’s get down figuring out what’s the best way to structure your
URL. So. rule number one is try to keep the URL short
if possible. I think shorter is better. Number two is whatever your title is, try
to keep it as closely as closely relevant or if possible even contain the same words
as the title of your page so that the search engines can even find its relevance. Point number three is include the key target
keywords. So, if you have an article on how to negotiate
a lease agreement, I would say you could have it as negotiate lease agreement (negotiate-lease-agreement). Note that I avoided the stop words out there
because I don’t think it is necessary and it reads better and shorter as well and I
would believe that if you want separate words between in the URL you would always use a
hyphen. That’s a traditional practice. You can use an underscore but I personally
prefer hyphen and many people have adopted that as a practice that hyphen is a good separator
for as a replacement for a space. Avoid punctuation’s, avoid apostrophes because
those URLs get converted into special characters and those become unfriendly. There’re many e-commerce sites which have
question mark followed by the parameters in the URL. You definitely, if possible, always go for
a URL friendly navigation which means that non parameterized URL which is like if you
would like to have if you have to choose now URL can have like shopping.php?parameter=shoesandcolours=red I would say a better version would be a sub-folder
called shoes either another sub-folder called red so it reads also better and it looks also
better to a prospective user. Another reason why you want to include keywords
in your URL is basically because when Google shows the results and the keyword that they
are searching for is also mentioned in the URL, the word will be bolded or highlighted. So, it’s necessary to ensure that your target
keywords are mentioned in the URL because they will then be highlighted in the URL and
I mean it could be a slightly higher chance of click through because of the extra highlight
benefit you’ve got in your URL. So, just to summarize sub-domain versus sub-folder,
sub-folder avoids stop words I don’t think they are necessary. You want as closely matching to your title
as possible – include your relevant title words, hyphens as a separator and avoid parameters
if possible, avoid punctuation marks. Now another thing you would see in WordPress
blogs is that the default settings has dates or even another question that I am often asked
is that should you include a date in your URL? I think not. I think that’s not a wise idea because I believe
that every piece of content that you are doing right now instead of developing new pieces
of content on a similar topic, I think it’s a better idea to update the older piece of
content. So, when you do update an older piece of content,
you don’t want URL which is stuck to a older date. It doesn’t make sense. It would not read well also to a prospective
user because even though in your blog post you mention it as updated but URL states otherwise. So, I think it makes much more sense to not
to have a date in the URL so that you have a freedom to always update an older piece
of content, keep it up-to-date and it looks fresh it doesn’t give the user a feeling of
staleness in your content. So, if I think it’s very much possible to
keep that as a practice avoid dates in your URLs and definitely do not try to over stuff
your keywords just for the sake of it. When I mention keeping your target keywords
in your title, you want to mention it only once if it makes sense include it twice and
reads well it’s fine but don’t over do it. So, yeah I think I have covered all the points
and if you keep these points in mind, I think you should be safe and so yeah that’s the
ideal way to have the perfect URL structure.

4 thoughts on “Ideal URL Structure for SEO – Best Practices: Dos’ & Donts’!

  1. Mondovo Post author

    A transcript of this video along with more videos is available at:

  2. Elyor Will Post author

    thanks for the tips. just wanna ask, which one better or

  3. Anuj Kumar Post author

    sir we are indians aap kisko sikhana chahte hai us walo ko ya uk walo please please make in video in hindi and target indian audition..sir hum logo ki sikhaye un logo nahi.ab google bhi hindi bloggers ko value dena start kar rha hai…hindi walo ko support kijiye.

  4. Shashikant Sutar Post author : Structuring a URL is necessary for an improved user experience and search engine optimization. Online businesses are designed with the URLs so it requires to be important, human readable and search engine friendly.

    I was actually considering of what precisely I should do improve my blog ranking before I came across your post. About permalink – use essential words in the first 3 words of URL to make it understandable. Users are more likely to click on a site that makes sense to them. Permalinks structure is one of the major element to rank higher in the Google search engine. Although I have regularly avoided the use of "stop words" in my permalink structure, but this post has redeclared my thinking & that’s what professionals are already doing.

    Quick suggestion; "Hyphens" &"Underscore" are the basic word separators used in the URL. My advice is to avoid underscores as word separators in URLs. Anyways, thanks for sharing the resourceful article. I like articles of this type, ones that make you actually think. This has encouraged me a lot and I hope it will improve my ranking in Google.


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