Welcome, today we’ll be looking at Hubspot,
an inbound marketing platform designed to improve your company’s content and lead
generation. This video is brought to you by TechnologyAdvice. Our mission is to educate,
advise and connect buyers of business technology and one of the ways we do so is by providing
unbiased reviews of software. This video review is for Hubspot, software
that is integrated on a single platform so companies can easily automate their inbound
marketing efforts to close customers. The Goal of Hubspot is to optimize automated inbound
marketing by helping promote useful and original content.
HubSpot’s inbound marketing software gives organizations the tools necessary to run successful
inbound marketing campaigns. Through HubSpot, companies can monitor social media, create
optimized landing pages, control SEO campaigns, monitor email marketing, curate their blog,
and much more. The Hubspot Dashboard contains information
from content to reports and is available across the top and down the right hand side. In the
center is a quick view of how different contacts and personas are converting from various marketing
efforts and campaigns. Below that is marketing performance which helps businesses determine
how their content is helping audiences engage with your site. Lastly is a view of data from
landing pages, blogging, and email efforts. The first of many helpful tools for measuring
your content is the blogging section. Hubspot gives its users the ability to create blog
posts from blueprints, view overall performance statistics, comments, and more. The blog page
provides an overview of recent data from your blog as well as the ability to publish, schedule,
and view comments, topics and authors. The platform also helps users integrate their
content efforts by automatically scheduling post to Twitter and Facebook immediately after
publishing a blog post to help teams create an integrated marketing campaign.
Hubspot has several features to help teams with search engine optimization. Within the
reports tab is the ability to view sources for traffic to your site. Page performance,
keywords, and competitors also have several in-depth features to derive actionable data
to improve your SEO strategy. Another core component of the Hubspot platform
is Social Media. Companies can input their social media accounts and more easily view
and develop meaningful relationships through Twitter, Facebook, and LinkedIn. There are
several tabs within the social section of Hubspot. The first of which is the Inbox which
gives you access to social media monitoring, publishing, and scheduled posts. Hubspot even
offers a URL builder to keep track of which tweets are leading to conversions to your
site. The social media section of Hubspot seems to be a strong alternative to something
like Hootsuite or Buffer. Hubspot not only offers users a platform to
help them keep track of their content but can also manage leads that come in. Within
the contact’s section at the top of the page is the ability to view prospects, lists,
workflows, and forms. These basic CRM features that integrate with the Hubspot platform are
helpful to users because they not only have a contact’s information from filling out
a form but most likely they can see when and where they interacted with your website.
IN order to pull in some of the contacts previously mentioned, Hubspot has several helpful tools
for creating landing pages. A dedicated landing page section helps users create landing pages
from a variety of templates. A file manager and design manager can help teams better customize
their landing pages. Hubspot has a strong email dashboard that
helps users develop marketing automation campaigns. users can view statistics on email performance
such as emails sent, delivery rate, open rate, and click rate. This data can help users determine
which methods are most effective at targeting customers. On the left hand side is the ability
to view all emails, sent, scheduled, and drafts in a similar way to most popular email clients.
Beneath more tools, users can build templates, and manage files, calls to action, as well
as workflows. Last but certainly not least is a powerful
tool for Hubspot, analytics. Teams can create reports based on sources to find out which
marketing sources are generating visits, new contacts, and customers or an attribution
report which details how custom reports can help users discover conversion paths of contacts.
Made for medium-sized companies to enterprises, HubSpot is available for a high price point.
A few limitation we noticed while reviewing Hubspot is it would be nice to A/B test campaigns
and the reporting functionality is basically limited to charts and graphs.
In summary, Hubspot helps businesses: 1. simplify content distribution for inbound
marketing 2. review detailed analytics of campaigns
3. simplify automation and customer interaction To find out more about Hubspot or other marketing
automation software, check out our website where we can help you find technology that
will fit the needs of your work.