HTTPS and SEO: Ranking Factors (2018)

By | August 10, 2019


Hello friends in this video we will look into the importance of HTTPS in SEO perspective. In late 2014, Google announced that “HTTPS websites would receive a small ranking signal” which was merely 1% or even less compare to other ranking factors. Due to that, initially its importance was underestimated. But gradually, in next few years, statistics were getting alarming and showing that most of the highly ranked websites in Google search are all belong to HTTPS category. To have a better understanding of this, it’s important to know the basic difference between HTTP and HTTPS and what benefits HTTPS brings in general to your website search engine optimization. Before I will start explaining in details, I would like to request you to subscribe my channel, and click on the bell icon so you can get the latest updated free tips and tricks for your website as quick as it will publish. Let’s get a quick overview about HTTP? Hypertext transfer protocol is a system that is used to send and receive information between the browser and the web server. It is referred to as ‘stateless’, meaning that it does not try to remember anything to do with the previous web session. Unfortunately, HTTP is not secure and are always at risk of data breach from third parties. HTTPS is almost same as HTTP, but with an extra layer of security. HTTPS is equipped with the SSL – Secure Sockets Layer, to monitor and transfer data safely between the browser and the web server. SSL encrypts data being transferred between two parties, provides authentication for users, and ensures that data are not corrupted or altered during transmission process. Now back to our topic related to SEO benefits of HTTPS. First and foremost, Increase Ranking. After Google announcement in 2014, although it is a soft signal of ranking boost but when two websites with same technical specifications and content relevance, Google will definitely prefer the HTTPS one. Secondly, Warning message in Chrome Browser. In the latest version of chrome, when it finds the website without HTTPS, it starts showing warning message for security. To retain customer trust on your website, you should implement HTTPS, regardless whether it is a small WordPress website or big eCommerce portal. Better customer retention on your website definitely produce better SEO result. Thirdly, Referrer Data. The secured information will be preserved when traffic passes to an HTTPS site, and it can be appearing as Direct Traffic. Fourth, AMP – Accelerated Mobile Pages. Nowadays, the mobile internet users are more than desktop ones. With Google’s new mobile search index, it gives preferences for AMP and in order to convert webpages to AMP, Google requires websites to be equipped with HTTPS, to have a best organic mobile ranking. Last but not the least, Faster Browsing experience. In order to website speed optimization, your website should support the latest upgraded version of HTTP which is HTTP/2. It drastically speeds up your website load time. HTTPS is the backbone of HTTP/2 and without having that, HTTP/2 will not work. So as per my suggestions, the clear conclusion here is that HTTPS is not only good for security but also for referrer data, page loading speed and other SEO strategies. When looking at the issue holistically and considering the future of what Google is likely to do with HTTPS, I recommend switching over to HTTPS, ASAP, to cope with the upcoming Google’s future Algorithms. I hope this video has given you a quick easy understanding of HTTPS and its future prospect for SEO. If you like this video, please click on the like and subscribe button and leave your comments below and I will come up with more useful tips and tricks for your website in my next video.

57 thoughts on “HTTPS and SEO: Ranking Factors (2018)

  1. Eprintz dotcom Post author

    We already have HTTPS and HTTP/2 installed….We need CDN ASAP…ping me back.

    Reply
  2. musiccas3000 Post author

    Nicely explained SSL / HTTPS and SEO

    Reply
  3. Geeksoft Technologies LLC Post author

    We need HTTPS / AMP and HTTP/2 for our website…Please help Sam

    Reply
  4. tanusree ganguly Post author

    Useful tips about HTTPS / SSL with its SEO impacts…

    Reply
  5. Matze Karajanov Post author

    hi you should try consolety, it is a WordPress Plugin that matching your content with other consolety users in the consolety network based on title's, tags category and language. Meaning acquiring backlinks based on your published blog posts all done for you by the consolety network. you can find it in your wordpress section simply by googling for consolety. please reply any feedback

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  6. Samrat Ganguly Post author

    HTTPS is the future….very informative video.

    Reply
  7. Ravinder Ravii Post author

    Bro your videos are more interesting and fabulous plzzz do your work and make this type of more videos for us!!

    Reply
  8. Jade Sprint Post author

    Wow.Thank you so much for sharing that kind of information and also you used english thats why I can easily understand what you sayin' ring notif on ..thank you

    Reply
  9. YB Info I واي بي للمعلوميات Post author

    You Wooh! And Awesome

    Reply
  10. Charles Jenkins Post author

    Who thanks you so much sherring kind information. Nice bro

    Reply
  11. GO TECHNICAL Post author

    Nice info you've got, thanks for sharing

    Reply
  12. Abani Mohan Roy Post author

    without https browser showing warning now a days.

    Reply
  13. Michelle Hoffman Post author

    I never know how much HTTPS needed before. Thanks Sam for sharing this.

    Reply
  14. The Geek Guy Post author

    After watching your video, I have installed HTTPS for my website…Awesome info and I will share it with my business friends.

    Reply
  15. Supply Chain Management issues and facts Post author

    My blog https://www.schain24.com/ lost some of its traffic after transforming to https. What can I do now?

    Reply
  16. Male Enhancement Pills Post author

    Great job… No flashy intro's… Just straight to the point solid info… More please!

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  17. HAAMI TV Post author

    Not for only security but for Google rank it is good as well.

    Reply
  18. Ranking Factory Revolution Post author

    Thanks for the video, nice work.

    Reply

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