How your website traffic is tracked using Google Analytics

By | March 13, 2020


Hi everybody I’m Dave Esposito and this is
my video blog for my website Websites with Video. And today I thought I’d talk to you
a little bit about the importance of certain tools provided by companies such as Google
that enable you to figure out how your site is doing in terms of search ranking and in
terms of audience that you’re getting to your website. Many of you may have already heard
of a particular tool called Google Analytics. It’s basically a free software tool that tracks
traffic to your website over time. So what I normally do is when I create a site for
customers when I create any site, I couple Google analytics to your website and it’s
just a little bit of coding it’s not difficult to do, there are how to instructions on the
web for doing this. But once that happens and you give Google a couple of days for their
servers to to kind of update and to begin the tracking of your website, then you can
get an awful lot of really useful information from this tool and I suggest that most of
the time I track that information for my customers but they can also look for themselves anytime
they want. It’s available to them they only need to log into their Google account and
then log into their analytics account which they would have a password to just as I would.
If we see that the site is not drawing an audience or its lagging, we can troubleshoot
it and try to come up with strategies to mitigate that. So some of the things that you can track
using Google analytics is how many sessions over a given time you our audience vivits
your site. So what I normally do is go to a monthly view. There’s a daily view there
is a weekly view and there’s a monthly view and I track by the month. Over that period
a fairly new website might have 200 sessions, meaning 200 people come to that website. Google
will track the number of users and it will track page views so that if you have say 30
sessions in a month that would be like one session per day and you have like 90 page
views. Well that’s pretty good. It means that people coming to your website are looking
at at least three pages on your website. If there is a high what is known as “bounce
rate”, that means that people are coming to your website, looking at one page and leaving
immediately so that normally suggests that something’s not right with the page that they
are landing on. Either the page is not interesting, or it doesn’t have enough content, or it’s
a simple kind of welcome page but with no real information – nothing to really engage
the viewer. And that’s why having really interesting, content right out front, right on that landing
page, the homepage of your website, is so important. And that’s one of the reasons I
recommend that Welcome video which is delivered by the company leader or spokesperson for
the company who can give really good information and can give a reason why a viewer would want
to be on that website, a good reason. In addition to sessions and users and page views there
are also pages per session which kind of goes along with page views and I mentioned before
that if you get somebody coming out to your website and they’re looking at, like, every
page on your website, well you know you’re doing something right with that person. And
they’re probably really interested in what you have to offer. Average duration of the
session is a really important statistic too because people may click through in 15 seconds
three or four pages, but if there only on your website for 20 seconds, that tells you
that they are trying to give you the benefit of the doubt, that they’re willing to click
on a number of pages before they click away, probably never to return. If you can get people
out to your website and have them spend more than a minute, or preferably more than that,
you know that you are creating something worthwhile, something worth engaging their attention.
And one of my favorite statistics, is shown in a pie chart, it’s shown numerically too,
but it’s also shown in a circle and they divide the circle into basically two blocks. One
block, or slice of the pie, would be new users and one would be returning users. Returning
visitors might be yourself if you visit your website on a regular basis – that doesn’t
really count as new traffic. But if you see that you’re getting 50% new visitors and you
already had 50% old returning visitors, that could be a good thing. It could mean that
people are coming back to your website time after time because they’re getting closer
to making a decision. I notice that I do that all the time when I’m buying say a new piece
of camera gear or something like that. I keep checking and reviewing and looking at certain
sites that give me really good information about that particular piece of equipment.
But where it gets interesting is if you get the new viewers, if you’re getting more and
more new viewers – that’s really good because that means that you’re getting people out
there and if they are staying for any appreciable length of time like over a minute if they’re
looking at multiple pages, if there staying for three or four minutes even better, you’re
creating a real impression. And they may not be ready to engage you just then in whatever
service or product you have to offer, but chances are the longer they’re out there on
your website the more chance there is of them returning and engaging you at some point.
And the more users you have, the more chance you have of some of those new users becoming
returning visitors and possibly customers and then, returning customers. So that’s a
little bit about Google Analytics today. Next week I’m going to talk about something called
Google Web Tools which is something that I use when I’m working on a website. It’s
more for the person maintaining the site actually then probably the person who normally engages
me to create a website. It’s something that I use to really optimize the website so it’s
visible to the search engines
so that it’s easy for people to find your website if they’re typing in certain search
criteria. And I’ll talk about that next week. Thank you for joining me.

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