How would you run your own online marketing company?

By | August 12, 2019

>>CUTTS: Here’s a fun question from Daniel
in Thailand. He asks “Hi, Matt! If you would open your own Digital Marketing/SEM/SEO Company,
what would you do different from the other thousand companies out there?” It’s a really
fun question and it makes you think a lot. You know, there’s a lot of great strategies
that a lot of great SEOs and marketers already use. So things like running a really useful
service can be a great way to attract attention and get buzz. And the sort of people who run
open source great projects are often the sort of people that build up reputable trust in
the real world. And so they build up trust online as well. You know, you could think
about various ways to turn this on its head. What if you operated–well of course, it would
be completely White Hat. But what if you operated completely transparently, you more or less
recorded, you know, every meeting and put every, you know, recommendation and guideline
up on the Web that you’ve made in your company. I think that would be interesting because
the people that would show up, you didn’t make them say, “Okay, you have to be willing
to, to go on the record with what sort of stuff we’re doing.” But Eric Enge did a really
neat project that was almost like this old house where he did a few case studies where
he said, “I’m going to take this site and I’m going to show you exactly what I did.
And I’m going to show you how much more traffic you get as a result.” And I thought that was
a very powerful case study. So just off the cuff, those are some of the things that I
can think of. But the beauty of the marketing space is it’s entirely based on creativity.
You know, the more you can come up with a cool idea that no one else has, the more you
can get to be well-known and build your reputation. So I think there’s a lot of different niches
and a lot of different ways that you could think about things.

10 thoughts on “How would you run your own online marketing company?

  1. Aji Abraham Post author

    What is the name of the company or person you mentioned, who did the open case studies? Air Ginke? I did not catch and could find it in SE also.

  2. Nathan McKelvey Post author

    It's actually a great idea. Today, the only firms that can afford to get the best advice on SEO and Social Media are the larger corporations who are now beginning to take over a lot of the SERP's. I've seen large corporations begin to require employees to connect to a Facebook Fan page or submit comments to blogs etc which makes it very difficult for the small company to be heard. Transparency will allow the smaller players to have a voice in a space that was created for them.

  3. Signature Video Group Post author

    How important is it to have video and other rich media on your website to rank in the years to come?

  4. Top BizQueen Post author

    a great video, thanks for sharing.

    Have subbed, keep up the good work 🙂

  5. Sultanmehmood Kamboo Post author

    Fantastic vid, I actually just made my very first $500 this week and simply it feels remarkable! kudos to this program called: Impact Cash Formula, I do not remember the website just simply google it.

  6. Stuart Baker Post author

    free software link in this video to help you build your traffic

  7. Iwan Rahayu Post author

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