How Words Can Make Your Product Stand Out (Google I/O ’17)

By | February 23, 2020

6 thoughts on “How Words Can Make Your Product Stand Out (Google I/O ’17)

  1. Alvar Lagerlöf Post author

    Now please bring android pay to Sweden before apple, so that I can show them how good android is.

  2. Shoaib Mahmud Post author

    Loved every single second. Best design talk in Google i/o 17

  3. Mel Henson Post author

    Brilliant – one of the best explanations of tone, voice and ux writing I've ever seen. Thank you.

  4. kathy petite Post author

    35:33 – 35:46: How true! I am an advertising copywriter/journalist/storyteller-migrating to UX writer (very interesting transition so far, from superfluous to succinct lol) and I always find this point interesting, balancing between being concise but also, you want to infuse your brand voice/personality into it, otherwise it sounds general. I see how AB testing can step in and be useful to give us insights about our users. Thank you for sharing, Google! I learned a lot from you guys!

  5. Yuval Keshtcher Post author

    Great talk!
    Probably the 12th time I am watching it. It inspired me to start a weekly UX Writing newsletter back in 2018 in case you're interested:


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