How to Write Catchy Headlines That Convert | Copywriting Secrets For Digital Marketers

By | September 1, 2019

Most your traffic is going to your homepage,
but these visitors aren’t converting. Hey, everyone, I’m Neil Patel. Today, I’m going to teach you how to write
homepage headlines that convert. Did you know 8 out of 10 people read your
headline, but only 2 out of 10 will read the rest of your page? That’s because most headlines suck. Think about magazines. Especially if you’re on a grocery store, you’re
walking through, you’re going through the checkout stand, what do you see? Tons of magazines. Why do you buy some of them? It’s because the headlines intrigue you, right? Today, I’m going to show you how to write
amazing headlines for your homepage. The first thing you need to do is identify
the problem. Your headline should identify the problem
and ideally in five or six words, under 10 for sure. If your headline starts becoming 12, 13, 14
words, that’s just too long. Step one, as I mentioned, identify the problem. Step two, you should have a sub-headline underneath
your headline. Your sub-headline could be a sentence, it
doesn’t have to be as short, and that sub-headline needs to talk about the solution. A good example of this is a Crazy Egg home
page. As you can see, a headline discusses the problem,
the sub-headline discusses the solution. Even with the Crazy Egg home page, we don’t
hit it hard enough. The variation you’re going to see on the Crazy
Egg home page may not be the winning variation. Why? Because this gets into my last point, is that
we continually test it. We’re always adding in new headlines and sub-headlines
to see what converts the best. You should be doing the same thing. Funny enough, you can actually test your headlines
and sub-headlines using Crazy Egg. Crazy Egg has AB testing solution in which
you can add tons of different headlines and sub-headlines and will show you which one
causes the most sales. Follow those steps and you’ll end up coming
up with a headline that converts really well. The biggest tip I have for you is, never stop
testing. The reason being is, market conditions change,
so your headline and sub-headline that worked a year or two ago may not work anymore. For that reason, you always have to be testing
them to find the optimal new headline that converts the best.

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