How to Write a Blog Post From Start to Finish | Neil Patel

By | August 10, 2019


Have you ever read anyone
on my blog post and found, Hey! They all follow a similar format. And you know what, it’s
not out of coincidence, it’s for a reason. Because that formula
helps me generate at least 37,000 visitors per blog post. Do you wanna know that formula on how I write the perfect blog post? Hi everyone, I’m Neil Patel, and today I’m gonna share with you, how to write a blog post
from start to finish. (light upbeat music) Now before we get started,
I just wanna ask you guys to subscribe to this channel. That way we’re in at least
more marking tips like this, you’ll get notified. Now, I have a question for you: How many of you have
written a blog post before? If you have, leave a comment with “yes”. If you haven’t, leave a comment with “no”. Because you know what,
whether you have written a blog post before or you haven’t, and I’m still curious in
how many of you written one, I’m gonna share with
you the perfect formula that I follow for my own blog. It works for a B2C ,B2B,
a personal blog or a corporate blog, it works for everything. I kid you not, it is the
best formula out there. First tip: Start off with a title. Don’t just start writing a blog post, unless you have the exact title, do not write your blog post. Eight out of ten people
will read your headline, but only two out of ten will click through or read the rest of your article. Doesn’t matter how amazing
of a blog post you write, if you don’t write a good headline, no one’s gonna read the rest of your post. All comes down to your headline or title, or whatever you wanna call it. If you need some creativity, go to a grocery store
and check out a magazine. When you go to a grocery store
when you’re checking out, you see all these magazines! They have amazing titles
with How To, Livspace, articles like “Lose weight in 30 days”, “How to shed five pounds fast!” Doesn’t matter what kind
of magazine they are, whether it’s a business magazine or whether it’s a fitness magazine, or a gossip magazine, they
all use catchy titles. And that’s what you need
to do with your blog post. And look for magazine for inspiration. I stick with the basics. I use How To a lot, I use Livspace posts, those two things have
worked wonders for me, and they haven’t got old. So start with the title. And you don’t have to just
create one variation of it. You can create two or three variations, and that’s what I do and I ask people hey, what do you like, I’ll ask a few friends, then I pick the best one
and that’s what I go with. The second step that
you need to follow when it comes to writing a blog
post is the introduction. In your introduction, you need to hook people
with a bold statement. For example, I know this is a video, but I hooked you by saying “Hey do you want the formula
that breaks down how I get at least 37,000 visitors per blog post”. By hooking people in,
they’re gonna read the rest. And with your introduction, it’s not just talking, hooking people in. It’s also about talking
about what’s gonna be covered in the post. Just give them a quick overview on what you’re gonna teach them, is a great way to hook them in, as well, to get them to go
more into your blog post, read more, and ideally,
even leave a comment at the end of your post. Now that we got the introduction done, let’s get into your body. Your body should include subheadings. Keep in mind, you want
your content easy to skim. If people can’t skim it,
you’re not gonna do well. In your body, use subheadings, and keep your paragraphs
around five to six lines max. In addition to that, when you’re writing your content in your body, you’ll notice that at
least on neilpatel.com, I link out to other people. That’s part of my formula, it’s not just about
linking to your own site, it’s about linking to other sites. Because what happens is when
you link to other websites, you open up your sources,
you’re citing them, it creates more credibility for you, makes you and your business
look more as an expert, and that’s what you wanna be perceived at when you’re writing content. Last but not least, you wanna wrap up your
post with a conclusion. The conclusion summarizes
what your post was about, and you end your
conclusion with a question. By ending with the question, more people are more
likely to leave a comment. When they leave a comment,
it creates engagement. By getting engagement,
you’re much more likely to generate sales. If people read your blog but
they don’t engage with you, they’re not likely than to become a lead, or buy your products, or your services. So it’s really important
you end with a question. And here’s what we found with conclusions. Brazing Crazy Egg, we
use a scroll mat feature, and what we found through testing was, a lot of people read blog posts, when they first land on them, they quickly scroll to the bottom, check out the conclusion, and then they go back
up and read the rest, assuming they like the conclusion. So with your conclusion, make sure you label it “Conclusion”. Don’t get fancy, keep it simple. Just call it a good ole’ conclusion. And that’s my formula
to writing blog posts! It’s not that hard. Now one thing I did mention within this whole process of writing blog posts, that you need to link up to other sites. And here’s a bonus tip: I know this goes a bit above just writing, but very few people do it. When you link up to other people, it flatters them. People love getting back-links, because when you link out to someone, it drives in more traffic. Especially when you’re linking
to them in a positive way. Hopefully you’re not bashing
people in your blog post. Stay above that. So when you link up to
them, shoot them an e-mail. “Hey Curtis, I have to say I am a
huge fan of your work, so much so I linked out to
you in my latest blog post. You can check it out here. Cheers, Neil. P.S. If you shared it,
it would make my day”. That’s it. A lot of people who get linked out to, including me, don’t mind sharing articles on Twitter. It drives the blog owner traffic, and it makes the person
you link to look great! So that’s it. If you want more traffic to your blog, you need help with the writing content or generating traffic, check out my ad agency Neil Patel Digital, and of course, if you just have any questions
on writing or need help, leave a comment below with your question, and I’ll answer it. If you like the post, I would
appreciate that as well. Share it with your friends, subscribe to my channel, thank you for watching.

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