How to Take Your Digital Marketing to The Next Level | Neil Patel

By | August 23, 2019


Are you frustrated
that digital marketing isn’t working for you? Hey, everyone, I’m Neil Patel, and today, I’m gonna share with you how to take your digital
marketing to the next level. (upbeat music) Similar to you, I’ve
been frustrated as well, and you know what? Most of you are gonna even be frustrated in the upcoming years because the web is just getting
more and more competitive. But don’t worry, I’m gonna teach you how to get results in this competitive environment. Before we get started, though, make sure you subscribe to this video. That way, when I release more
tips on digital marketing, or SE, or any of the tactics out there, you’ll get notified. The first tip I have for
you is to leverage videos. You’re watching this video,
you’re engaging with me. Video is the new form of marketing. Very few people are doing it, but if you do, you’ll get
super great results fast. I know that may sound
ridiculous, but it’s true. SEO can take a year
before you get results. A YouTube SEO, though, you can get results in less than a week. They like ranking videos right away. If your video does well
in the first 24 hours, you’ll notice that you’ll start ranking for all these terms really fast. Now, I have a question for you. How many of you guys have
leveraged video before? If you have, leave a comment with yes, if you haven’t, leave a comment with no. This is one of the best
tactics that you can leverage if you wanna do well in the long run. With your videos, make sure you upload ’em to each and every single
social network separately, because Facebook doesn’t want you to embed a YouTube video by doing that, and LinkedIn doesn’t
want you to just link out to your YouTube video. They want you to upload it all over again. By doing that, you’ll get more results. Also in your videos, make sure you have call to actions telling people to go to
your company or business or to buy your products and services. There’s nothing wrong with self-promotion. That’s how you’re gonna get the most out of your video marketing. The second tip I have for
you is to create a funnel. There’s a lot of tools like
SamCart and ClickFunnels where they’ll allow you to
add upsells and downsells. This is very important
because digital marketing keeps getting more
expensive year over year. In 2008, during that big
real estate recession, or the recession that was moreso caused by the banks than the
real estate industry, at least in the United States, Google made more money from ads even during a crazy recession
when, a lot of times, house prices were going
down 30%, 40%, 50%. That shows you how effective
digital marketing is. Costs are gonna keep rising, but adding upsells and downsells
by creating that funnel using tools like ClickFunnels or SamCart, you’re gonna get more revenue per visitor, and that’ll allow you to spend more money on digital marketing. The third tip is to guest post. You may not have the
traffic you want right away. You may not be in front
of the right audience. But you know what? There’s already other sites that are in front of the right audience. Hitting them up, asking, hey, can I just write a post? A lot of them are gonna say no, but if you keep doing this, some of ’em are gonna say yes, even if they’re not popular sites. Eventually they’ll lead you to getting bigger and bigger sites to approve you as a guest author because they seen that you’ve
written for the smaller sites and your content isn’t that bad. When you write for these bigger sites, what you’ll find is they
already have your audience. They already have the viewership. By you releasing content there you’re gonna increase your brand value, and you’ll start getting
visitors to your site as well as conversions and sales. The fourth tip I have for you is to take a omnichannel approach. It used to be where you
could build a business just off of one tactic. You know Facebook? Facebook built their business on inviting everyone in
your email address book to join Facebook. That no longer works. If Facebook had to start all over again, people would be like, oh, I’m already used to these emails. They would ignore ’em. You have to take an omnichannel approach, from SEO, to pay-per-click marketing, to email marketing, to growth hacking. By leveraging ’em all, you’re gonna get the best results versus just leveraging one of ’em. And last but not least,
optimize for conversions. You can use tools like Crazy Egg to see where people click on your site and where they don’t. You can also use tools like
Crazy Egg to run AV tests. You can also use tools like
Hello Bar to collect emails. That way, when people
come to your website, collect the email, you can then shoot ’em an email, get them to come back, and that way, over time, they’ll convert into a customer. You can use tools like subscribers.com to generate push notification subscribers. It makes it easy through their browser. One click, they’ll be able
to subscribe to your site. Again, you can get ’em to come back and eventually convert. Remember, most people
who come to your website right then and there will not convert. It takes time to convince people to go from being a visitor to a purchaser. That’s why most sites don’t even see one or two out of every hundred visitors convert into a customer. They’re not nurturing
the rest of that traffic and getting ’em to come back
and convert in the long haul. That’s it, thank you for watching. If you enjoyed this video, make sure you like it,
share it, leave a comment, even subscribe to this channel. If you need help taking
your digital marketing to the next level, check out my ad agency,
Neil Patel Digital.

86 thoughts on “How to Take Your Digital Marketing to The Next Level | Neil Patel

  1. Neil Patel Post author

    What are you doing to take your digital marketing skills to the next level?

    Reply
  2. Yusuf Parwez Post author

    Is it good to start a voice over YouTube channel in 2019? Please reply sir

    Reply
  3. being pras Post author

    Consistency is the KEY when it comes to Marketing and Branding !

    Reply
  4. kanishka mishra Post author

    Marketing is all about reaching more and more people and sometimes we reach them but what important is to convert them into customers or subscribers what to do about that thing?

    Reply
  5. The Road To Success Post author

    At the moment using the all in one digital marketing platform 🙂

    Reply
  6. Riazuddin Jeelani Post author

    Thanks for the tips, I am a full-time content writer, and I'm also learning FB Ads. Neil, what do you think about drop shipping?

    Thanks
    Vodka Cheers! 🙂

    Reply
  7. Videnda Noor Post author

    Neil thanks for this info. But I don’t understand how does the video work exactly? Supposed I have a website, (consultancy website) I have consultants giving consulting services from around the world. What kind of video am I supposed to prepare? I am only the platform provider ( so it cant be a bout me) the consultants don’t have time to make videos of themselves for me to post either. So how am I going to use videos?

    Reply
  8. Jay Froneman - Millionaire Mind Post author

    I think using 🎥 content is a great way to drive traffic to your online businesses. YT compliments this nicely. You can drive traffic from YT to your E-Store for example and visa versa. Thanks for the 🎥 Neil! Found this very valuable! ❤

    Reply
  9. Queen B Post author

    Is there a book that you can suggest for beginners on digital marketing and especially understanding the analytics. Thanks

    Reply
  10. Young Indian motive Post author

    Please make a video on how to rank on youtube

    Reply
  11. Sherad Louis-Charles Post author

    I honestly believe the best edge right now is SEO on different platforms besides search engines which you still should do.

    Reply
  12. vish U Post author

    Hey Neil, Vishvendra again..
    Recently I got an opportunity to work with some guys from barsilona who wanted to optimise their products.
    It would be great if you can share some of the tips for doing AMAZON PRODUCT Optimization

    Reply
  13. SamT Post author

    If short of time, the best way is to engage Neil's agency for campaign 😊😊😊

    Reply
  14. Matt Rinkerman Post author

    Neil working on video. Looking for the right format to be different and interesting.

    Reply
  15. pratik babhulkar Post author

    That was really helpful Neil. You have really made digital marketing a fun thing to learn. Would you mind making video on app store optimization. I read blog about it on your website Neil patel but I would appreciate if you would do a video on this topic.

    Reply
  16. What Online Global Post author

    You do some fire content Neil.

    I’m implementing your stuff into my online marketing and it’s working!

    Reply
  17. Codedgar Post author

    When you say "But you know what?" I instantly click like, thanks for the amazing content as always Neil 😊😊

    Reply
  18. HCBCHEMISTRYoCOM Post author

    I'm waiting for my first video to be released on social proof of my product. So I do not know it if it is working until all 7 youtubers release videos.

    Reply
  19. Joydeep Mandal Post author

    I am planning on starting my channel soon, just having problems on making videos.

    Reply
  20. Udit Kumar Post author

    Hey Neil, I really love push notification. And I want to request (Auto notification send after publishing article) feature.

    Reply
  21. On my tree Post author

    Yes! and it would be awesome if you can do a video abou Youtube SEO!

    Reply
  22. radwanwwwwww Post author

    Hey, I love your tools and videos! But I have a question, my DA is 50 at the moment but your tool is rating my domain at 0 ( domain score). Why is that?

    Reply
  23. Christopher Vogelmann Post author

    I understand that YouTube SEO helps you to rank quickly. My chiropractic practice in the Washington, DC area did very well for my local SEO. Do you find SEO value in Podcasts?

    Reply
  24. shlok talepa Post author

    ☺Thank You So much Neil Sir For Another Great Important Video ☺

    Reply
  25. Promothash Boruah Post author

    Hi Neil,
    You're a rockstar. I've a suggestion that you create some more videos on Growth hacking – some sort of a series of videos dedicated to it.

    Best,
    Promothash Boruah

    Reply
  26. Ride Bmx India Post author

    Great video again thanks for the effort put in 🙂

    Reply
  27. GoMinivan Post author

    Video's my THANG! I like how you make people leave a comment. It's weird, it makes me want to comment.

    Reply
  28. Ускорение Сайта loading.express Post author

    Thank you, Neil! Great tips!

    Reply
  29. nitin sharma Post author

    if i mentioned someone name in my blog post and i got backlink for it
    but again in another post i suggested it's name then can i ask him indirectly for another backlink like
    sendindg e-mail again

    Reply
  30. Hamish Webb Post author

    Nearly 3,000 views and only 1 comment! Why such low engagement with your audience Neil?

    Reply
  31. Floyd Johnson Post author

    Hey Neil.. Thanks For the Valuable Video. Always Love watching your videos… I Am currently Working on Leveraging Video just recently Start My Youtube Channel Not Getting many Tractions but I am Looking to Creating more Valuable Content soon..
    Great Video. Love the tips..

    Reply
  32. James Scott Post author

    Never tried video before. That will be my next mission 🚀 So many skills to master being a one-man-band. Thanks for the tips 👍🏻

    Reply
  33. Trading für Anfänger Post author

    Yes! I create now english videos for more traffic. Regards

    Reply
  34. Bipin Milan Post author

    Thank you, Neil, for your guide, I am getting 50+ Pinterest Traffic to my blog. Thank you again

    Reply
  35. Jaldeep Tipale Post author

    YouTube SEO is quite confusing and actually making them work in the first 24 hours isn't easy if you don't have many subscribers.

    Reply
  36. Kr1shn4 Post author

    I have 3 facebook entertainment pages with over 2 million likes, How can I attract brand and businesses who will promote their content or product on my page?

    Reply
  37. paden bhutia Post author

    Neil how to do start video marketing I’m bootstrapped!

    Reply
  38. punit bayad Post author

    If you had a chance to change your agency name without losing clients, would you change it? What type of name would you keep?

    Reply
  39. punit bayad Post author

    If I want to start digital marketing agency, should I link agency blog to personal blog as you do or add separate blog?

    Reply
  40. SOFIANE IMESSAOUDENE Post author

    Thank you Neil Patel i agree with you about the videos is the future marketing form

    Reply
  41. krishan pandey Post author

    Hi Neil..you are really doing wonderful job by providing latest info on Digital Marketing. Top of it you are providing your entire speech below in English, it's best thing for viewers and for you is well. My gratitude to you for Gr8 job !

    Reply
  42. just dance Post author

    i am new to seo
    pls tell me difference between search console and google analytics
    should i use both

    Reply
  43. Adam Keith Post author

    Hii Neil, Thanks for sharing the video it is really helpful. I am about to start Pinterest Marketing and I want to know How many times should I Pin per day and per board.

    Reply
  44. Cooper Landing Fishing Guide Post author

    Just starting to use videos and already seeing the returns

    Reply
  45. Growingtec Post author

    Yes but there's definitely a learning curve to it. Make a video about making videos! Thanks you're the goat

    Reply
  46. Oloyede Abraham Post author

    Hello Neil, great job you're doing.
    You talked about animated infographic. Which application or software does that. Thanks

    Reply
  47. Nora maria Post author

    Hi Neil, as a beginner, should we learn digital marketing as a whole, or try to specialize in one area to get a good job, and then expand accordingly? I like SEO😍.

    Reply
  48. Lifestyle-Design für Freizeitreiter Post author

    Yes, but as many beginners, there is so much I can improve 😛

    Reply

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