How to Stand Out From the Crowd in 2018 | 4 Secret Social Media Marketing Tips

By | September 3, 2019

– The web is getting so competitive, everyone’s already doing advertising on Facebook and Google. Prices are going through the roof. Social media marketing,
it’s already competitive. How are you gonna stand out when your mom and dad
are already on Facebook? Hey everyone, I’m Neil Patel and today I’m gonna share with you how you can stand out from the crowd. (upbeat, electronic music) So the first tip I have for you is leverage the new
innovative channels out there. Facebook, it’s already old. Instagram, it’s already old. But you know what? On these social sites
they continually innovate. Who’s Facebook trying to be? YouTube. So what does Facebook roll out? Facebook Watch. It’s their version of
showing live TV shows, just like YouTube. You know YouTube you see
all these celebrities like the Jake Paul or Logan
Paul or whatever their name is? They’re even doing videos
and movies on YouTube. But these guys are
creating little mini-shows or reality shows, kinda like
Keeping Up With the Kardashians on YouTube. Facebook, they wanna slice of that action. So what do they do? They made it so that way if you publish what you’re already doing
on YouTube on Facebook they’ll instantly give you a ton of views. Why? Because they want you to move
over all your video content over to Facebook. That’s innovative, right? And they’re doing that
through Facebook Watch. So, one, make sure you look
for all the innovative channels out there and leverage them. It doesn’t have to be new platforms, it could just be new features that these guys are pushing
out every single day. The second thing I have
for you is be transparent. See, the thing with
marketing is that everyone sees things for what it really is. I could go out there and be like, “Hey check me out I’ll
teach you how to make money. “Check out my Ferrari and
check out my mansion.” And, you know what? That works for some people,
but you are smarter than that. You can see right through it and you’d be like,
“Yes, you have a Ferrari “and you’re putting a
disclaimer that you leased it, “and that all your cars
and all your money, “you know, aren’t necessarily
an actually and other people “won’t get these results.” Right, those are disclaimers. And you know what? When you see these kinds of things, you see right through them
and other people are too on YouTube or Facebook or
whatever social network it is out there. So when you’re doing your marketing, I’m not saying you
shouldn’t use fancy cars or you shouldn’t use homes or you shouldn’t be too technical. Whatever you wanna do, do you. But be transparent. Lying and telling people
that they’re gonna get shit that they’re not really gonna get, it’s just gonna make people hate you. And that’s the thing about marketing, if you look at sites like and that’s run by a guy named Pat Flynn and I’ve known him for years. Pat was an architect
and now he’s just like, “Hey let me create a blog
telling people and showing them “how I’m making money online “and let me even show ’em my numbers “and prove that these are my real stats.” And you know what’s happening
when Pat’s done this? Everyone’s like, “Oh, cool,
you had an amazing month. “Oh, you had a terrible month. “Oh, you had another amazing month. “Oh and here’s why you
had a terrible month “and here’s what you can learn from it “and here’s how you can improve “so you won’t have the
same problem as Pat.” See, that’s all about being transparent and his marketing has taken off and he’s one of the most popular bloggers and even podcasters out there, because he’s transparent. And that’s the cool part. By being transparent you’re
gonna get a following of people being like, “Oh, cool, you’re showing
all of your amazing moments “and all your shitty moments.” And if you want to be
transparent with your marketing leave a comment with your ideas and I’ll tell you if it’s
gonna work or if it won’t ’cause I’ve tested a
lot of this stuff out, like on the Neil Patel blog, I used to have it where I
would show you from my journey all the way from going from zero to a hundred thousand visitors a month. And then from there, I shared my journey from a hundred thousand visitors a month all the way to a million visitors a month. Right? I was being transparent
from making more visitors to losing visitors and I
also did the same thing with my other site, Nutrition Seekers, which I no longer own. And I shared my journey
from going from zero to a hundred thousand
dollars per month in a year, and people loved it. Some months were amazing
and I learned a lot and I was crushing it and
other months I was failing and I was losing some money, right? But sharing all this made people be like, “Oh my God this is amazing. “Thank you for sharing,
I’m gonna try and replicate “the same success.” The third tip I have for
you is to use videos. Look, you’re watching me. You know the past few months I’ve been doing a shitload of videos, I’ve been going to conferences, events, and you know what people have been saying? Neil, you have amazing content. I’m like, “Great you love my content. “What was the latest piece
of content that you liked?” ‘Cause I’m just trying to get feedback on how I can improve. And they’re like, “Oh, your
video on X, Y, and Z topic.” They’re not talking about my podcasts, they’re not talking about my blog content even though my blog content
gets way more traffic. Everyone’s talking about my video content. Why is that? It’s because it’s helping me build a deeper connection with you. Sure, there’s lots of
comments on my videos but I also do that on my blog comments. Why isn’t my blog growing as fast? People want videos, it’s how
they connect with one another. So, create videos. It’s not about text
based content these days, it’s not about audio based content, it’s all about videos. And you know the devices that
you have, like the iPhone, that’s what’s making videos so popular. The last marketing tip I have for you is to be a long-term thinker. Look at Gary Vaynerchuk, you
think he’s successful, right? He is. Did it happen overnight? No it didn’t. He had Wine Library TV before that, then he created his agency,
then he did the DailyVee, and eventually, yes, you’re
seeing him everywhere but it took him a long time
before he got to where he is. And the same with me. You think I’m an overnight success and I did really well today? No, I’ve been doing
this for over 16 years. That’s a long time. No, you don’t have to
put in 16 years like I am before you start seeing
results and making money, but if you wanna really
succeed in the marketing world you have to think of it
as a three plus year plan. Don’t expect amazing things
in the first six months, you’ll see some traction. After the first year
you’re really gonna start seeing growth. After the second year things
are gonna start skyrocketing. After three years, assuming
you’re pushing hard each and every single week,
then things are gonna start blowing up. But, if you don’t do it
consistently you won’t do well. You think Gary Vaynerchuk,
when he was doing the DailyVee was automatically famous? No, he pushed out so many
episodes and was so consistent and then it started blowing up. Again, it’s all about the long game. Follow these tips, if
you’re not sure which one of them you should be leveraging first in your marketing arsenal
so you can stand out leave a comment, I’ll respond
and I’ll help you out. And, of course, if you like this video I would really appreciate that that way I can help out
more people just like you. Thank you for watching.

100 thoughts on “How to Stand Out From the Crowd in 2018 | 4 Secret Social Media Marketing Tips

  1. NC2 Digital Marketing Consultants LLC. Post author

    I do love your energy 🙂

  2. Dandy Ikharia Post author

    Very educational video i must say. Eventhough it was short, it was packed.

  3. Amit Chauhan Post author

    Kindly check my question:
    How can we do blue badge page/profile on social media, FB, Twitter and Instagram ?
    Really I've spend lots of time and studied more but I didn't get solution. I think this work would be done with your help.

    Hoping to positive response!

  4. Al Wooster Post author

    Hi Neil, Just starting back up your videos and emails really cut through the BS and make it easier to understand marketing on the internet

  5. Fearless Video Marketer Post author

    Great content Neil! Loved how you were engaging with the camera. I've seen you on interviews and this was a good example of what I need to be doing more often. Cheers!

  6. Pritam Chougale Post author

    Was that a big slap on tai Lopez face ? 😀😂
    Lamborghini and farari in my GARAGE 😂

  7. Tips Trading Post author

    Hi neil.
    I have problem why traffic to my website decrease do I have to add my content will increase traffic again or can i optimise without add content to gef more traffic thanks

  8. Nelson - The ROI Guy Post author

    Another awesomeness from Mr. Neil. Thank you, Sir.

  9. Mr Modeux Post author


  10. Wine . Travel , Food Guide Post author

    Neil, I am slowly building a wine travel and food show/blog/podcast other than the knowledge I am having trouble working out how I can eventually monetize the business online, I am a qualified photographer and want to go down the path of teaching people travel photography with any camera they have what would be the best medium or strategy do you think?

  11. Moshe Santillan Post author

    Thanks for this video! I am a recording artist. What other content should I put out if video is taking over? Music videos can be really intense and impossible to put out every week or even bi-weekly. What would you suggest?

  12. Kirby Williamson Post author

    Your charisma is CRAY CRAY! I LOVE IT!✊✊✊

  13. Digital Sashtra Post author

    will a multi-niche blog still work to earn from Adsense?

  14. Dermot Mc Donough Post author

    Hi Neil, I have an iphone and would like to do video blogs. Which editing app do you recomend?

  15. Fern Watson Post author

    You are awesome Neil. Thank you so much.

  16. Seany Denson Post author

    What are your suggestions concerning startup businesses?

  17. Mr. Dan Post author

    Hey Neil thank you for your honest content. Did you ever make a list of people like Pat Flynn you recommend to learn from?

    I would be very grateful if you write to us all the people you know whom everybody can learn from.

  18. Nathan A. Gamer Post author

    Just starting out and finding this very motivating to strap in for the long game:) Thank you .

  19. Blue Collar Consulting Group Post author

    Looking for marketing videos and found this! Would you consider a review of my channel and possibly subscribing?

  20. Patrick Scohy Post author

    Great video Neil! Thank you for the tips and transparency 😉

  21. Endless Ambition Post author

    Hey Neil, so I'm initiating my journey into the entrepreneur world with dropshipping to get my feet on the ground in terms of marketing and sales. The low barrier-to-entry seems like a good starting place. I strive to be on the respectable side of dropshipping and apply authentic business strategies to it. I'm already looking ahead where I want to take that and a unique niche clothing brand is the space I want to move into. My question to you is how can I incorporate storytelling and video content with dropshipping and moreso learning econ/starting a brand. Should I document my journey? I feel like that's a new take on things in the ocean of "Shopify Guru" webinars and courses.

  22. Bilal Nasser Post author

    Hey Neil, great video. It was great hearing you speak at the mentor conference in LA. Do you have any tips for getting your first few PPC clients?

  23. Focus Post author

    Hi Neil, Awesome video! What do you think are the best sites to leverage to drive traffic to an app?

  24. Ole729 Post author

    Thanks for this video, is was super informative. I'm having trouble deciding on what to post on my company's twitter to keep up with engagement. We have a podcast and website but haven't created new content in over a month due to not being able to record – what other ways can keep up w/ engadement to keep followers interested?

  25. Jay Lauren Post author

    I love the advice about the long term. Im launching a vlog channel to document my life. any tips to future vloggers. im 23 and live in los angeles.

  26. Sophie Elvis Post author

    Hey Neil,
    Amazing energy! Watched your entire video and wanted to know how I can get started with affiliate marketing of healthcare products that I really believe in. I am a yoga trainer and have seen great results in people who have opted for some health related products

  27. Paying It 4ward! Post author

    It certainly is all about being transparent, providing value and knowing it's all about the long game! I appreciate your perspective, thanks.

  28. Tarik Isik Post author

    Why are you screaming? You know that I can mute you😂😂😂

  29. Nathaniel W James Post author

    Hey Neil great stuff. I have my own channel that specializes in music content. Im about 2 months in and I'm wondering if I'm going about it the right way. What was your strategy the first 6 months of your marketing and what mistakes did you make that you would change?

  30. artyvipul Post author

    Hey Neil.. I'm an applied art student ….. can u pls Giv some tips on creating a good product campaign….pls

  31. sanjeev kumar Post author

    You are my inspiration for Digital Marketing and SEO

  32. Horace Davis Post author

    I like what you said about transparency, it's what I am working on now.

  33. Saurabh Verma Post author

    Hey, Neil, it's amazing and very helpful video

  34. MariPfeifferTV Post author

    Hi Neil. I'm a writer & web designer, and a busy mom, too. (Actually, I think my 8 1/2 year old daughter is busier than me. Which makes me uber busy…) I'm starting to produce more videos and I'm even hosting my first live webinar in a few days. I'm doing more videos mostly because I know they are helpful, and, I don't have as much time to get out and meet people in person, which has often helped me in the past. I am not crazy about Facebook, but I'm getting more active on Instagram, YouTube, LinkedIn and Twitter. I am blogging more, too. I am looking at the long game. Do you think that using just four social media outlets is sufficient? Any additional advice? Thanks in advance. (I studied your course on CreativeLive, too. Outstanding!)

  35. E Sharae Post author

    His voice gives me a headache. Good info though. I wish I could use subtitles to watch it

  36. Diana Calderon Post author

    So help me make money 😭😭😭😭😢😢😢😢

  37. ABDULLAHI IDRIS Post author

    AWESOME VIDEO..very informative..i'm a client development officer for a tech company who majors in data management and business process automation. one major responsibility on my shoulders is getting more clients. Social Marketing is thus a tool i need to do right. Please teach me which to use more and how to be successful at it.

  38. Mike Gluck Post author

    Neil how should i price out a facebook ad campaign for a small business..charge them 400 and use 150 dollars for advertising..what is the best way…i need you expert knowledge on this

  39. O Halpin Post author

    Great advice, though
    I'd say the sound in the video is a bit harsh/echo-y

  40. soumya ranjan pattanaik Post author

    How to get visitors for an IT training and service company when it is a start up ? What kind of content we should use ?

  41. Benjamin Karlesent Moerane Post author

    Hi niel I have a less then 4 months insurance site an it's visability is some how good. I average on the 2nd and 3rd page I want to take the 1st page. How many article must I publish a week

  42. Progress Post author

    i even get amazed by your commenting technique here on youtube. how you understand psyche of people is very impressive. what a marketer you are. Hats off my boy.

  43. Garrett Barry's Tips Post author

    These tips would definitely help a person increase their exposure on Social Media. Good content.

  44. Austin Mariglia Post author

    I am a sales consultant and one of the larger Chevy dealerships in Michigan. I used to use social media to market health and fitness products because that was comfortable. I am down for video and audio, I even enjoy doing it. I am struggling to come up with some innovative ideas on how to make myself stand out to the customers while maintaining a sense of professionalism. I am searching for any ideas on how to generate leads for myself at the dealership and am willing to completely jump outside of the box. Any suggestions??? I will probably do them. Thank you for your content!

  45. Tech Trunk Post author

    neil I'm new to social media and I wanted to advertise on it so can you give any tips or ideas and how to prepare campaign

  46. Сергей Плотников Post author

    can you please keep posting more videos like this, they are really insightful

  47. Apparel 59 Post author

    hello I am trying to grow a clothing line. What is the best marketing SEO or Social Media Campaign

  48. Юлия Перепелкина Post author

    hey, can you pleaseee post some more videos like this one , you seem to know what ur on about

  49. Ayushi jain Post author

    Hey Neil. I want to market my learning app.Please suggest me with some new and innovative idea so that i can move forward although i like your these 4 tips but i am a little confused .help me out!! Pleaseeeeeeeee

  50. Angela Trombley Post author

    Neil, what is your marketing advice for a MLM business…. they gave me the cookie cutter website …. start a blog site and refer to the MLM site? I want to blow it out of the water in the long run! Thank you!

  51. Olayiwola Dolapo Post author

    So whats are the first steps in grouping your social media business while in school

  52. Infinite Me Post author

    I think we should show them how we get throw troubles step by step..thank you for you amazing videos

  53. Fabiano Pina Post author

    Which social media should I focus the most on for a youth soccer Academy @neilpatel

  54. Dracula of Crypto Post author

    How would you advertise a security door/window?

    Cosidering that makes you house look like a jail but it's so necessary when you're living in the cruelest city.
    Also video with people in it didn't work so far as the racism is the highest in the world here.

  55. Hong Duong Post author

    I want to develop some travel products from my country – Vietnam to travellers all around the world but I don't know how to bring such products to them, can you advise me?

  56. Prathmesh Sinkar Post author

    I am a food blogger. I have 1.8k on Instagram. I want to make money from affiliate marketing. So I went to one of my colleagues who is also a digital marketer. I ask him to teach me conversion Ad so I can make some money from affiliate links. He said to focus on organic rather than paid marketing. Conversion ads take a lot of money and give fewer results. What should I do stick to organic or learn conversion ads and start paid marketing?

  57. King Solomon Post author

    Thank you. I'm adding this to my playbook as well. I'm into insurance and which direction is best way to go to educate my new potential clients?

  58. Kenneth Lee Post author

    Hey Neil, well, to be honest, this is the first video I've watched on your channel and I think it's great for someone who shares their experiences just like that.
    Everyone is looking into doing their own ads in social media these days so the tips stand out, but what if it's from a marketing agency point of view? Just a new idea, how would you think an advertising agency would do best by adopting social media marketing or to propose different channels of social media to their client? 😀

  59. jrducayag Post author

    Neil, I'm a content writer for a crypto agency but I can't get a hundred engagements in a week. Kindly help.

  60. Amazing scenes Post author

    Hi Neil Patel, I have a dream that I want to became a successful social media marketing executive as a Fresher. Give me suggestions how do I start.

  61. Siddaling Nadakatti Post author

    But video creation and editing costs too much of time and money

  62. Health Upchar Post author

    Hello sir, should I have to promote my content with my personal name or with with my domain name on social media? I mean should I have to open my account with my personal name or with my domain name?

  63. Jason Stallworth Post author

    Neil, should we add the exact same YouTube videos we create on Facebook? Would that be ‘duplicate content’?

  64. Elvanachi Inspiring Captures Post author

    Hi Neil,
    Could you please teach us how to do Export Marketing for my products from India.

  65. Edit Gravity Post author

    Neil you should change the title to 2019 for seo purposes

  66. Dinesh Kumar Post author

    Hi Neil am from chennai, i am worKing as seo analyst past 6 months now am going to learn big data analytics it will help me to my career growth as digital marketer

  67. Danish Jacob Post author

    Sir, I want to become a successful Digital marketing professional. Apart from these videos how can I learn digital marketing from you? Do you also offer online classes? If ur answer is yes den I would love to attend those classes. I am a beginner in this field, so I want to start from the very basic den gradually move on to the advanced level. Please help me out

  68. Kurt Olson Post author

    Hey Neil, I have a new strart up Weight loss membership site. I belong to like 100 FB weight loss groups. I've been posting funny weight loss sayings and I tell my company name. But as you know y can't post links to my sites. How do I get them to my site? Thanks

  69. Varsity Guide Post author

    I love your crazy amazing content & energy.. nail ! You are amazing !

  70. I am Yours Post author

    The GIF Thumbnail Created by youtube for this video looks like you are Rapping xD

  71. We3 Creation Post author

    Hey, Neil, I had a question. What is better Video Creation or Podcast? Please Answer.

  72. Sandeep Khandekar Post author

    How to promote independent hotel for generating bookings?

  73. Physiogic Post author

    Thank you Neil. I will definitely follow your advice


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