How To Set Up Key Social Media Profiles For Your Business | V11

By | August 23, 2019

Every business website needs traffic. You
can direct traffic to your site by either organic search engine results
links in emails to your subscribers or by paid advertising means but a key tool
and asset in establishing your web presence is using social media platforms
to bring in traffic. In this video I’ll show you how to set up a Facebook page
for your business, a Twitter profile and Google accounts including a YouTube
brand account and channel for your business and a Google+ account. Let’s do
this welcome to How To Set Up Key Social
Media Profiles For Your Business. If you’ve been following along with your
ultimate web presence checklist which you can download below in the
description area if you haven’t already you are now at video 11 in the web
presence video series titled how to easily create a web presence for your
business even if you have zero technical skills
I’m Kevin Striker with Tru Lift Digital Marketing let’s get right at it
in the last video video 10 how to find a wordpress theme that works for you we
discussed what a theme is what you need to look for in a theme where to find
themes both free and premium including some great resources and then I walked
you through an over-the-shoulder view of how I installed a premium theme on my
new website if you’ve got a website the lifeblood of your site is traffic
visitors coming to see what you are about learning something and hopefully
ultimately purchasing your products and services often referred to as monetizing
your site one marketing strategy to increase that traffic to your site is
referred to as the hub-and-spoke strategy by some marketers or even the
home base and outpost strategy the concept is the same whereby your website
is at the center and the spokes or outposts that go out and bring traffic
back to your site where the traffic can be monetized our organic search results
from places like Google like we talked about in video 9 introduction to SEO and
links you place in emails to your subscribers a topic we will be
discussing more at but another very powerful traffic source
is of course social media while social media for personal use is about
communicating and sharing information with friends and family as a business
tool it’s extremely powerful in reach that can help make people aware of your
business and what you have to offer by bringing them back to your website or
even teaching them directly about you on their respective social platform
information about your company or your products and services can be shared
organically inside of the platforms or by paid advertising means
but that’s a topic for another time and something we’ll talk about a lot more at in our lead generation section as we get our site
rolling the point I’m trying to make is that social is very important means of
obtaining traffic and with that in mind like I said in the intro in this video
we’ll set up some key social media profiles specifically a Facebook page
for your business Twitter profile YouTube channel and Google+ account and
then tie all of those profiles together with the SEO tool we installed in the
introduction to SEO video video 9 to hopefully amplify their impact you can
also use what you learn here to set up other profiles as well in Instagram
Pinterest or wherever you feel your audience will be most likely
congregating so that you can effectively reach them if you check back with our
site I’ll go into more detail about all things digital marketing or if you
subscribe to this channel you will be notified as soon as those new videos
come out one last quick note though before we dig in you may already have
one or two of these social profiles set up for yourself or perhaps one or two of
the platforms that I will be discussing may not be relevant to your specific
business so by all means utilize the time stamps below in the description
area if you’re watching this video on YouTube to jump forward and back to
those sections that you feel are most relevant to you let’s start with the
good old Facebook’s by going to now especially with
Facebook but with all of the other social platforms we’ll be going through
in this video keep in mind that what you see in your screen in terms of user
interface may be slightly different as UIs are forever updating but you
should still be able to find what I’m referring to by looking around a bit it
may look slightly different or be in a slightly different place in this section
we will go through setting up a Facebook page for your business and if you are
interested in setting up a facebook business manager for your business as
well an optional step in part two of this video I’ll show you how to quickly
do that the prerequisite for setting up a Facebook page for your business is
that you first have to have a personal Facebook account probability
suggests that you are likely already one of the 1.4 billion monthly active
Facebook users or whatever it is now in which case you already have an account
and the first thing to do is to sign in at the top by entering your email
address you used to create your Facebook account or your mobile number followed
by your password and then click login but if you do not yet have a Facebook
account in order to set up what used to be referred to I think is a Facebook fan
page but I think is now just referred to as a page for your business apart from
your personal Facebook profile but connected to it you will have to create
a personal profile first by signing up simply fill in your first name last name
and either your mobile number or email address that you want to use to log into
Facebook and receive notifications on etc and then re-enter it to ensure that
there are no mistakes the reason for your mobile number or email address is
you are going to receive either an email or a text message with a Facebook
confirmation code that you will require shortly to verify that you are in fact
the owner of that email address or mobile number then create a password and
enter in your birthday info and it tells you why they want to see that here
then select female or male check out the Terms of Service here the data policy
and the cookie use documentation once you are all good with all of that then
just click on sign up since I already have a personal account I can’t show you
the exact steps I think it might be outside of Facebook’s Terms of Service
if I create a dummy account to show you the steps and I don’t want to make
Facebook mad at me to be honest because I need them for my advertising but
essentially when you click the sign up button you will then have to verify that
you are in fact the owner of either that email address or the mobile phone number
that you use to create your account with if you use your email address above you
will have to go to your email client where you will find an email from
Facebook in that email you can either click on or tap on if you’re on a mobile
device a link to confirm that email address in that email is going to say
something like you recently registered for Facebook to complete your Facebook
registration please confirm your email account and then there will basically be
a button that you can click on to confirm that account or if you use the
mobile number you will receive an SMS or text message that likely looks similar
to the one that I received here when I created my personal account saying one
two three four five six or some six random digits is your Facebook
confirmation code there will be a pop up on your screen asking for that
confirmation code enter the code from your phone in the confirmation box there
and click continue or whatever it prompts you to click on or tap on and it
will say something like your email address or your mobile phone number is
confirmed and then likely try to walk you through some sort of configuration
wizard type of thing where they show you how to get around inside of Facebook and
upload your contacts from your phone or email address book etc which if you’re
interested in and new could be quite helpful or you can just skip through
that my goal here though is to show you how to set up a Facebook page for your
business and there are a couple of different ways to do that one of which
is by clicking the link below first and then you will log into your personal
account but I’m just going to log into my account first and show you how to do
it inside of my personal Facebook account I’ll just enter my email and
password at the top and click log in again Facebook is forever changing their
look but your personal page should look something like this and this is where
you’ll end up when you log in you can either go down the
side here where it says create page and click on that or you can go up to the
blue bar at the top on the right side click the drop down and go to and click
on create page before I do that though I just wanted to point out that once you
create a separate page for your business Facebook suggest setting up a business
manager to oversee your business activities in facebook like assigning
team members and in accessing add accounts etc as good business practice
as it adds to the legitimacy of your business now that may seem a little bit
confusing at first so don’t worry like I said I will circle back to that in part
two of this video if you are interested but you can see in this drop down here
this is where you can access your business manager for your page once it
is created this is a business manager I have setup for another one of my
websites which I will be shutting down once gets up and running once I set up the business manager for
Tru Lift this is where it will show up let’s keep rolling click on create a
page now Facebook wants you to choose a page
type so choose whether you are a local business like a brick-and-mortar store
company organization or institution if you have a brand or product cause or
community entertainment etc whichever is the most applicable to your situation
this one here makes the most sense for me so I’ll click on it then click the
drop-down to choose a category I’m not really a computer company I do fall
under consultant for parts of my business but let’s keep looking here
what would I be ok I’ll just go with Internet company not quite the most
accurate but whatever for now you can easily change this later if you want
company name is going to be Tru Lift Digital Marketing take a look at the
Facebook page terms I kind of gloss over things like this in this video but as
much of a hassle as reading these things are if you plan to advertise with
Facebook staying in their good graces is important so having a read through this
would probably not be a bad idea just click get started if you want to skip
this stuff for now and think about what you want to write you can do this later
I’m just going to enter a quick description that I copied from my
website that seems to cut off some text so I’ll
just make some quick changes looks like that will fit now just enter
your website URL or other social media links if you have that already in this
video we’ll get to those shortly for now I’ll just go with my website for a unique Facebook username this is kind of an important
area I’m gonna try to get the same TruLiftDigital with no spaces that I have
for my website you should try to look ahead and see what other see what you
can get on other platforms so that you can keep them consistent if possible if
you can’t don’t worry too much about it it’s just a bonus if you can I looked
ahead on Twitter already and truliftdigital hasn’t been claimed yet but trulift
has by some kind of hair company or something like that and truliftdigitalmarketing
is a bit too long I could try something like truliftDM
but let’s try this and see if I can get this okayed I’ll just hit save info here
you can skip this section and come back if you want
I’ve actually got a separate video you can check out they can walk you through
what sizes are required for your profile photos and header photos and all your
social profiles we’ll be setting up today in this video and more and also
show you how you can quickly create your profile photos and header photos using a
free program called canva if you are interested I’ll leave a link to that
video either below this one in the description area if you’re watching this
on youtube or if you’re viewing this video elsewhere just look around this
video and you’ll find that link I’ll quickly finish this step off profile
picture if you are person or have a personal brand this will be a picture of
you but I’ve got something on my computer I can upload here this is what
my entire logo looks like but I just want this square part here for my
profile pic I have a copy of that saved here just a quick tip if you want the
ability to do something like this with your logo if you get it designed by a
designer remember to ask the designer to send you a separate file with your logo
image separate from the text part of your image you could crop it out
yourself in most cases but depending on your logo it’s often easier to just get
the designer to send you your logo as a complete logo and then split up I’ll
just click open and there we go I’ll click Next
now it’s asking if you want to add your newly-created page to your favorites you
definitely can do that but if you end up setting up your business manager in the
next video to access your page you’ll have to do so through your business
manager and it will be removed from this favorites shortcut I’ll be setting up a
business manager but for now what the heck add to favorites and click Next and
lastly for setup you can help Facebook with putting your page posts in front of
specific groups of people if you want by entering targeting information I’m not
saying it’s a bad idea if you have a specific group in mind but I usually
skip this step and let the Facebook algorithm figure this part out once I
start running ads to various target markets etc so if you want go ahead and
create an audience to view your page posts I’m just going to skip this and there you go it’s not complete yet
but here is the brand new business page for Tru Lift Digital Marketing and if
you followed along yours will look similar keep in mind that this is what
you’ll see when you look at your page not exactly what other people coming to
your page will see if you want to see what a visitor sees click on the more’
drop down below your cover and then view as page visitor for some reason this
doesn’t always work in facebook but give it a try if you’re curious doing a full
set up of your page is important before you start to get visitors to your page
so you can give the best impression for your business so definitely start adding
some posts but also add a button on your page if you want to call to action to
your website or something it’s pretty self-explanatory like I said earlier
I’ll leave a link to how to quickly create a cover in canva below this video
or somewhere on this page if you’re reviewing this video outside of YouTube
but for now I’ll just quickly add a cover I created in canva to show you how
easy it is to do refer to that video for more detail I’ll just click on add a
cover and then upload photo now I’ll just find where I put it I think it’s
this one yep I’ll open that and there you go definitely could be
better but for now I’ll just save that now if you go up to the drop-down on the
far right of the blue bar at the top you can see that my new page for Tru Lift Digital Marketing
is accessible at the top of that drop down at least until I
place it in my business manager in the next video if you click on your page up
here you then get a clean URL for your new page highlight your URL and copy it
and save it in your password tracker if you have that downloaded under the
social section if you haven’t downloaded it yet but want to there’s a link to
download yours below this video or save it somewhere where you will know where
to find it because you will need it for the last step in this video when we put
your social URLs into your Yoast SEO area of your WordPress dashboard like I
said there’s more to do inside your page here before you start to get visitors
but let’s move along to Twitter and setting up other social profiles I’ll
just go to the arrow and click on it to drop down the menu and then go to logout
and click on it on the address bar I’m just going to go
to you can only have one twitter account per email address so
rather than login if you already have an account which I do since we are setting
up a new one for your business let’s start from scratch by clicking sign up
fYI you can easily connect your accounts later for full name this is not the same
as your handle which is like your Twitter name that followers use when
sending at replies mentions and direct messages so this doesn’t have to be your
business’s name this can be your personal name if you want I do have
another account that uses Kevan striker and if you want to do that here use your
personal name that’s fine go for it when you send a tweet which is a Twitter
message in my case it would say basically from Kevin Striker and then
the @ symbol and then my handle you’ll see what I mean in just a second for me
though for this particular business I’m just gonna use the same name that I hope
to use for my handle part of my business name truliftdigital with no spaces
whether you use your business name or personal name you’re limited to 20
characters here so if I try truliftdigitalmarketing it will cut me off at
20 characters so I’ll go with truliftdigital and the green arrow tells me
that that will work I’ll put in a new email address that I created in video 4
of the series [email protected] and then enter a password
the green bar tells me that my password is relatively secure so it’s good to go
now don’t forget to put a copy of your email address that you signed up with
along with your password neither your password tracker in the social section
or wherever you decide to keep your passwords you have the option to tailor
your feeds to sites that you recently visited I’ll leave that unchecked you’ll
then want to read the Terms of Service privacy policy and cook use then if you
want click on Advanced Options to let others find you in Twitter via your
email address or phone number for me I’ll uncheck those and once you’re good
with all that click on sign up then for account security and ease of
connecting with friends etc you can give Twitter your phone number I’ll leave
that up to you I’m just gonna skip it then choose a username this is what will
become your handle which like I mentioned is like a Twitter name that
others on Twitter will use to send you messages mention you in their tweets etc
it can be changed later if you want and Twitter offers use some suggestions that
you can use if available I want to try to maintain consistency if I can with my
website URL Facebook page URL and any other social profiles so I’m just going
to put true left digital and see if it is available like I said earlier I pre
checked this before I even set up my Facebook page profile but the check mark
confirms to me that it is available if the one that you want is not available
it may not be ideal but it’s not the end of the world either just put something
that identifies your business as closely as possible for example for me if truliftdigital were not available maybe I’d see if truliftDM is or tru
underscore lift digital etc is available something like that I’ll click
Next click let’s go
Twitter wants to know what I’m interested in so it can make suggestions
of who to follow and what I want to see in my feed your feed or timeline just
like Facebook is posts in this case tweets from people you follow that are
listed chronologically with the most recent at the top of your feed for you
to view when someone publishes a new tweet if you follow them to tweet shows
up in your timeline to view feel free to select whatever you want I’m just gonna
hit continue then if you want to upload your friends or contacts you can allow
Twitter to import your contacts from your gmail account or Outlook account I
personally only intend on using Twitter for business and not really with any of
my personal contacts on this account so I’ll just click no thanks your situation
may be different based on my location Twitter is making some suggestions of
people and organizations to follow you may want to jump on this right now and
set some individuals or businesses to follow related to your business I’ll
fill listen later for now I’ll just add one guy who is another marketer that I
like Frank Kern just to see what this guy puts in his feeds so I can get some
ideas for tweets and see what Frank has to say
I know Twitter isn’t really his thing but whatever I’ll follow him to let
Twitter know the kind of folks that I’m interested in following I’ll click
follow one and continue welcome to Twitter here’s what I’ve got
so far in my new feed or time line on my profile page some suggestions for who to
follow below the middle welcome area and on the right but first I need to confirm
that the email address that I gave is legit as it says on the top so I’ll head
over to my email to take a look for the confirmation message from Twitter I
paused this video check my email on my phone and didn’t see anything yet from
Twitter so I just clicked resend confirmation maybe there was some kind
of issue just like I said when we set up a Facebook page for your business you
should try to complete as much of your profile as you can before you start to
get visitors to your page my profile info is on the left here and while I’m
waiting for that confirmation email I’ll quickly add a profile photo if you skip
the Facebook portion of this video if you wanted to know the sizes of your
profile photo and header profile photo I have a link to a continually updated
guide on all social profile images from sprout social in the description area
below this video click on upload photo find the one that I want and click open I can resize it I’ll just
click apply and there you go my profile is now at 30% complete you can now see
that profile image here and here off camera I just checked my email address
again and there is nothing there I checked my spam and junk folders and
nothing so I could edit this part out of the video but just in case something
like this happens to you my guess is that the reason I can’t receive that
email is because I’m using a private window and Firefox as you can see up
here at the top with this little privacy mask otherwise known as an incognito
window if you use other browsers which basically blocks cookies and pop-ups
perhaps Twitter needs or wants to have the ability to drop code within my
browser and if you’re not sure what that means don’t worry about it
but I think that I’ll have to log out of this browser and open a new one and then
log back into Twitter in order to resend the confirmation to get this thing
confirmed before I do though I’m just going to click on my profile image on
the top bar here and view my profile I just want to show you that here is your
Twitter URL at the top you will want to copy that and save it inside of your
password tracker in the Social section beside Twitter page along with the email
that you use to create your account and your password or wherever you are saving
passwords and URLs related to your business your handled by the way or the
way that people will find you on Twitter or linked wheats to you etc is the @
symbol followed by the text that comes after the forward slash just
like it appears down here below your profile pic and full name and over here
in this tweet @truliftdigital that is now my handle so if I was to send
this pre-written tweet or Twitter message by clicking on tweet or create
my own tweet down here below it will read just like it does here at the top
of the tweet [email protected] as a reminder I could
change my name from truliftdigital to Kevin Striker in which case the tweet
would read [email protected] just in case that’s what you wanted yours to read I’ll just go to my profile
image on the top bar to drop down some options and click log out quickly and
then log in with a non private browser window in the URL field
login phone email or username I’ll use my username and password you can have
your browser save your username and password for convenience but I don’t
let’s try this again resend confirmation it says confirmation has been sent
hopefully this solves the problem I only have that email account setup on my
phone so I’ll check my phone to see if it came through and hallelujah here it
is on my phone just click on or tap in this case the blue confirm Now button and here I go a login screen which means
I’m in it says that it has already been confirmed but that’s not the case unless
they mean just now so if I wanted to log into Twitter on my phone I could do that
here I’ll quickly do that to make sure that things are good before I go back to
my laptop username and password and then login
and Here I am I’ve got my profile image on the right side so I know that this is
the correct account and it’s showing me a tweet from Frank Kern the only one
that I’m currently following and then below it are either paid Twitter ads or
suggestions for people to follow or businesses to follow since I have the
Twitter app installed on my phone I can open that app by tapping above or this
pop-up is asking me if I want to move from this web browser to the app so I’ll
click open it apparently took me to one of my old
Twitter profiles so we’ll have to update the app to include my new truliftdigital profile but while I’m here I’ll just scroll quickly to the top to show
you that for this autoresponders review profile
I used Kevin Striker as my name at autoresrev as my user name which became my
handle at Auto Res Rev it’s an old account that I don’t use anymore let’s
just go back to my laptop since that basically worked and a successful
confirmation message was received by email and responded to this portion at
the top will go away I’m sure the next time I log in on a desktop or laptop
here’s that same Frank Kern tweet you saw on my mobile phone and it’s pulling
in Frank Kern tweets and suggestions on who to follow in my timeline if I’m
interested in checking that out so finish off your profile introduce
yourself Twitter will guide you through that you can skip that for now or dig in
and save your changes but let’s keep rolling with setting up your Google
account YouTube channel Google+ account etc so I’ll just log out
okay now I’m here in Google just we’re going to start with a
new Google account whether you have a Google account already or not I’m gonna
click on sign-in but then go forward as if you don’t already have a Google
account if you do have a Google account of course you can sign in using that
account and skip this part of setting up a new account and gmail account that is
perfectly fine but despite the fact that creating a new account means more email
addresses and passwords etc I’m a simple guy who can get confused quite easily so
I like to separate all of my personal stuff from my business stuff and keep my
separate businesses separate from each other if that makes sense that may not
be the absolute best way to do things but it has worked for me at first this
may seem confusing but like Facebook Google wants you to have a personal
account first and then a business account attached to your personal
account I like to create a new personal Google account with the business
specific gmail address to distinguish it from my other Google accounts hopefully
that didn’t just confuse the heck out of you but if it did don’t worry just
follow along with me and it will begin to make sense in fact if you were
following along with me here I’d probably suggest just watching the next
few Google steps of creating a new gmail account YouTube channel Google+ account
and Google my business account first to see how I do it and then go back to this
point in the video and watch it and if you want to follow my steps
exactly cool if you want to set up everything in your own way using an
existing Gmail and Google account that’s cool too this is your business do things
however you want I’m going to go below the sign-in portion to create account
here and click on that bad boy now just fill out the information just like any
personal account you can actually use your own email address if you want but
like I said I’d like to create a new gmail account for true lift so I’ll
enter truliftdigital and then a password
and confirm the password then either save those in your password tracker
under social Gmail account or wherever you save those enter your birthday
gender mobile and your current email address I’m just going to leave those
out and click next step by choosing agree you agree to the policies of
Google so you should have a read of all this stuff it’s kind of important stuff
I’m just going to hit a grief for now so now I have a new Google account and
gmail account [email protected] and if you follow it along you
now have the same nice work now that you have a Google account or if you
previously had one you can log in using that email address and the password you
just created to all of googles apps like YouTube which is owned by Google Picasa
Google Drive etc will see a full list of those apps right away you may have to
initialize some apps quickly after signing in but other than that you’re
ready to go but that is not the same as having business accounts for all of
those apps like I mentioned we have to have a personal account we’ve completed
that step now and then Thai business accounts – that personal account the
next step is to set up a YouTube brand account then Google my business account
and finally a Google+ account for your business that sounds like a lot but it’s
really not bad if you follow along you can set up more if you want but that’s
what we’ll cover in this video in the next couple of minutes just a quick note
notice in the top right that K with the blueish circle around it this lets me
know that I’m currently logged in as Kevin Striker once I set up a Google my
business account for truliftdigitaI can change back and forth between being
logged in as Kevin Striker or my business easily I’ll show you that
shortly so the next step is hit continue which will take you back to the standard
Google search page you’ll notice that your gmail account is up here since I’m
still logged in you can check your Google Apps here we’ll do that in just a
second and here you can check out your personal information and privacy
settings so let’s click in there for a quick second I’ll click on my account
here you can personalize your account further with regard to sign-in security
personal info on privacy and your account preferences for all of your
Google accounts and apps feel free to look around in here if you want and
change things that you feel are important if I click on this I
which includes google apps you see a quick list of the most common apps that
you may desire to use but I’m gonna show you all the apps by clicking more and
then even more so here you can find all things Google but I’ll just quickly
point out just a couple Google AdWords you may use this to do your advertising
inside of Google related products including YouTube Google my business is
something to really dig into particularly if you have a brick and
mortar or local business we are going to go into that shortly to set up Tru Lift
as a brand inside of Google and create a Google Plus account for that brand you
likely know more or use more of Google’s features or apps like Google Maps Google
Earth or Picasa but for now the next thing I’m interested in creating is a
brand account for Tru Lift Digital Marketing for a YouTube channel that I
will create and show you how to do the same so I’ll just click on YouTube
you’ll notice that since this is my first time coming to YouTube with my new
login information that it did not keep me automatically logged in so for the
first time I just have to click on sign-in
and now this particular Google account is registered with YouTube now I’m going
to go to my channel on the left sidebar where I can create a new channel where I
can post videos and people can view my videos but rather than create a YouTube
channel personally for Kevin Striker I’m going to click down below here on use a
business or other name to create a channel for my business Tru Lift Digital Marketing to do that as it says here I have to create a brand account so
I’m just going to input Tru Lift Digital Marketing and click create
and there you go I now have a channel created for Tru Lift Digital Marketing
that is tied to my personal Kevin Striker Google account now just like I
suggested when we created your Facebook and Twitter accounts early in this video
you will want to personalize your YouTube channel with images up here in
the channel arts section and put it in a profile picture either of yourself or
your company logo or however you want to brand your channel and then enter some
information on what your channel is going to be about by clicking on channel
description and entering that information here so go ahead and do that
before you start posting videos or getting traffic to your channel I’m just
going to click on cancel for now to know what your URL is for your new YouTube
channel you could just look up here at the top address bar but that contains
some additional text related to your specific page you are on inside your
channel so the easiest way to get your YouTube URL is to click on your business
name here in my case Tru Lift Digital Marketing now in the address bar you
have your channel URL I would suggest copying that URL and placing it in your
password tracker under social if you have one we’re saving it wherever you
are keeping your website related URLs passwords etc as a reminder if you want
your own password tracker there’s a link in the description area below this video
for you to do that this URL is important because you may
want to use it as a link on your website to direct traffic to your channel or
links in emails etc if you’ve watched this video from the
beginning you will recall that so far I’ve got a personalized URL for facebook
at slash truliftdigital and one for Twitter as well
slash truliftdigital and I would also like to have an easy-to-remember channel
URL for YouTube of slash truliftdigital but with Google you
can’t quite yet and I’ll explain that in just a second before I do that I just
want to show you two other items you can place in your password tracker or excel
sheet or Google sheets or whatever let’s just go to the top right and click on
this profile icon which will be whatever image you enter for your profile image
as soon as you do so and then click on this little gear icon beside creator
studio to get into your YouTube settings here you can modify your YouTube
settings for your account but for now just click on advanced underneath your
business name here you have your YouTube user ID and your YouTube channel ID
you can always come back here to get these if you need them but I find it
easier just to keep all of my ids/passwords URLs etc together in one
place so I’m just gonna copy these and place them into my password tracker you
can obviously do whatever you want or skip this step altogether it’s
completely up to you the top one is just your personal user ID and the bottom one
is for your business’s channel ie Kevin Strikers and true lift digital marketing’s now ideally like I said you would want your channel ID to be easier to
remember so let me just show you something quickly we’re just going to
open a new tab and do a Google search for custom YouTube channel URL and then
choose this option from support dot Google dot com if you read this top part it will
basically tell you that you can get a custom URL for both YouTube and Google+
but you first have to be eligible to do so and then you will have to claim your
URL so for eligibility requirements I’ll just click this drop down arrow here and
it tells me that in order to get a custom URL I have to meet the following
have more than a hundred subscribers be at least 30 days old etc since I just
created this account I’m not yet eligible so just keep this in mind if
you’re interested in a custom URL for both your YouTube business Channel and
your Google+ accounts and then come back and claim that URL once you meet these
requirements I’ll just quickly show you this as well at the top you will notice
that I’m still signed in in Google with my personal account for Kevin Striker as
denoted with this blueish K circle but if I click inside there and then on my
account and then click back inside of the same
profile icon you can see that my brand account is now tied to my personal
account and I can switch between personal and brand account easily if I
click on the brand account I can modify the settings for it here but notice that
this teal colored tea shows up at the top when I am logged in and using my
brand account that will change to a logo icon or whatever I changed my profile
image to once I do that which will make it even easier to distinguish between
the two accounts that can be a little confusing at first but just play around
with it and we’ll begin to make sense while I am currently using my Tru Lift Digital brand account and I click on the google apps icon at the top here I only
have two options YouTube and photos because YouTube is the only app that
I’ve registered yet with this brand and photos I guess is just a default app
that doesn’t require registration but if I switch back to the view for my
personal account Kevin Striker you now know that I’m viewing things in
my personal account of Kevin Striker as denoted by the blueish K circle and if I
click on the google apps icon it shows me the apps available for Kevin Striker
so now let’s create a Google+ account for you to do that while you have a
brand account for YouTube you have to create one for the Google my business
account as well so let’s click on more in the apps and then even more and then
click on Google my business now if you have a brick-and-mortar store where you
sell your products and services or physical location where clients may come
to visit you you will want to click on the start now button and set things up
for your Google my business account because it will allow those people that
find your business on Google to see things like your store hours or click on
Google Maps to help find your business etc I would highly recommend setting
that up not only does it help you look more professional but it provides value
to your customers and clients by helping them physically find you and learn more
about your business at a glance when searching in Google for this video
though rather than click on the start now we’re going to click on the sign in
link at the top from here I’ll choose a business type for me and my business I’m
not a brick-and-mortar business and I don’t have a specific geographic region
that I work within so I’ll choose brand and now we go straight in to creating a
Google+ page the page name for me will be Tru Lift Digital Marketing then I’ll
enter the website URL HTTP colon double forward slash truliftdigital dot com and
I’ll keep it on product or brand but you can also choose one of these below or
other you should check out the page terms by clicking this link here but
I’ll just click I agree and then click on create page you come to this welcome
screen just click get started and there you go you’ve created a Google my
business account in my case a brand account for your business by doing so
you have also effectively created a Google+ page for your business if I
scroll down and click on Google+ I am taken to my Google+ page for Tru Lift Digital Marketing just click on continue and then let’s go if I now click inside
of Google Apps while being logged in with my brand account you can see that I
can access my Google Plus account which I’m currently in check out in sites my
Google my business account YouTube and photos to find out your Google+ address
just go to home the 21 digit number up here is your
Google+ account number but for the URL just highlight the entire URL here and
paste that into your password tracker or wherever you are keeping your URLs you
now have all the social profiles initially set up that we’re going to be
setting up in this particular video if you have been following along with this
video series from the beginning or at least if you watch video 9 in this
series introduction to SEO and the Yoast SEO plug-in you can now enter those
respective social profiles into your Yoast SEO plugin inside of WordPress on
the home stretch here so let’s open a new tab and log into your WordPress
dashboard true lift digital comm / WP dash admin user name and password and
login and then on the Left sidebar slide down to SEO and then over to social and
click on that and then just go back and forth to your password tracker or
wherever you have your profile saved and paste or enter them here in this video
we created a Facebook page so let’s put that URL in here in this case it is the
full URL including the HTTPS colon double forward slash www etc then for Twitter it is just your
username or the portion after forward slash or after the @
symbol in your handle while we didn’t create them in this video if you have
created or have an Instagram account or LinkedIn or Pinterest account etc you
can enter those in here as well for me I’ll just enter my YouTube channel URL
here and then lastly my Google+ URL and just as a reminder once your YouTube
and/or Google+ accounts are eligible you can claim your custom URL for those and
put them in here any place where you have these older URLs for your channel
or Google+ account will be forwarded to your new easy to remember URLs once you
have entered the profiles you want for now just hit save and you are done for
this section while we didn’t actually download a specific social plugin in
video 8 how to install six must-have WordPress plugins if you did install a
social plugin and WordPress enter in the respective social profile URLs into your
plugin to make it easier for your visitors to share your content
I’ll admit this can be a little confusing or at least it was for me when
I first started doing this stuff if you go back and review certain parts and
follow along substituting in your information in place of mine you’ll be
fine let’s just sum up what we’ve accomplished here and what is coming up
in the next video in this video we talked about the importance of social
media for bringing traffic to your site showed you how to set up a Facebook page
by showing you how I set one up for my business showed you how to set up a
Twitter profile I started from scratch with a new Google account and gmail
account then we created a YouTube brand account and channel that you can tie to
your new personal Google account created a Google my business account so that you
could create a Google+ page and finally we place all social profile URLs and the
Twitter username into Yoast SEO on your WordPress dashboard if you plan on
advertising on Facebook or if you have multiple people in your business that
you want to give access to your Facebook business page or advertising account or
plan to outsource Facebook advertising to a third party then you will want to
set up a Facebook business manager if you are interested in setting that up I
split up this video into a short part to showing you how to do just that
that you can check out after this video following the steps in this video
provided you are putting solid content on your site will help bring traffic to
your site but how do you know how much traffic you are getting what page is
that traffic is going to how do you get back in front of those visitors that
keen but left right away well that comes down to tracking in video 12 the last
one in this video series we’re going to install various tracking codes using
Google tag manager will set up tools like Google Analytics and Google search
console and then get you set up for remarketing which is the ability to get
back in front of those visitors that came to your site but didn’t perform an
action that you wanted them to by inserting Facebook pixels and Google
AdWords pixels for your YouTube channel and website this video series is for you
even if you have zero technical skills so don’t be worried I’ll walk you
through step by step how to do it all the goal of video 12 is to help us
collect information so you can better determine what is working and not
working so that you can best monetize your site and provide as much value as
possible to your visitors can you help me help you what
do you think of this video or what do you think of this video series how can I
make it better for you and others was there any value that you can gain and
apply in your business any topics that you want to see covered any questions
that you have leave me a comment to let me know if you received any value from
this video please hit the like button or share it because doing so allows us to
help more people as always all of the resources and links that I mentioned in
these videos can be found below the video in the description
wherever that description area is I really enjoyed having you here and I
hope you enjoyed it too if you are interested in learning how to create
your Facebook business manager check out this short video by clicking on the link
on your screen or in the description area or if you just want to jump
straight to video 12 on tracking click on that link thanks for watching you

2 thoughts on “How To Set Up Key Social Media Profiles For Your Business | V11

  1. Donna-marie Singleton Post author

    This is very precise training, step by step. Thank you Kevin.

  2. Donna-marie Singleton Post author

    The only thing I would ask to make it easier, can you please group all the videos together and when you title them, can you use the numbers.
    Ie; when you say in video 12, I will be showing you xyz.
    But then I can't find a video title with the number 12 in it so I find myself chasing around all the videos.


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