How to Run SEO Experiments | 3 SEO Tests You Can Try Today to Boost Your Rankings

By | August 15, 2019


Google is continually changing their algorithm. So how do you continually increase your search
engine rankings when they’re making all these adjustments? Hey everyone, I’m Neil Patel, and today I’m
gonna teach you how to run SEO experiments. The beautiful part about SEO is you can make
a change on your website, Google will pick it up within a few days to a week, and you
can quickly see if the change is having an impact, or if it’s actually hurting your rankings. Similar to you, there’s a lot that I even
learned about SEO on a regular basis, and I learned these things through experimentation. I don’t know everything, no other SEO knows
everything out there. Why? Because algorithms continually change. For that reason you have to run experiments. The first thing that you need to know is when
you’re running an experiment, you should only do one major SEO change at a time. If you make five or ten changes, you won’t
necessarily know what’s helping you or what’s hurting you. The second thing you need to do, is when you
make a change, you need to give it time. I give it roughly a week or two weeks. So I take this change that I make, I then
go into Google search consol, put in my URL, and have them fetch the URL, crawl and index
it. That way Google’s picking it up right away. From there, I wait a week or two to see if
the rankings are moving up or down. If it doesn’t move down, everything’s fine. If it stays flat, that’s okay, it may be helping,
it may not be helping, but at least you know it’s not hurting. And if it’s going up, then great, keep doing
more of it. The third thing you need to know is a lot
of your experiments will go wrong. For example, I just did an experiment where
people from different regions get redirected to that language on my blog. So if you’re from Brazil, you get redirected
to the Portuguese version, but my developer made a mistake where he accidentally also
redirected Googlebot. Google has a lot of servers within the U.S.,
so if Google went to go crawl my Portuguese blog, they got redirected back to the U.S.
blog. I quickly noticed that my traffic dropped. So when you’re doing these experiments, make
sure you’re checking your Google analytics every day, and you’re looking at specifically
the report that shows your search traffic. If it’s going down, things are wrong, and
you need to revert the change right away. As you revert it, go back into Google search
consol, submit the URL, and have them index it right away, so that way you can bounce
back. It usually takes a week or two weeks to bounce
back once you make a mistake, or once you make a test that doesn’t workout well.The
last thing you need to know is once you make a change, if it is impactful, then keep doing
more right away. If it’s not impactful, and you’ve actually
decreased your traffic, what you wanna do is wait a week or two for it to recover before
you run your next SEO test, this way you have a solid baseline, and your continually going
back to that, so if you know if the changes you’re making are helping you or hurting you.

17 thoughts on “How to Run SEO Experiments | 3 SEO Tests You Can Try Today to Boost Your Rankings

  1. Pankaj Sharma Post author

    Nice points, This video was required. Sometimes we lack patience and hope to see the changed results within 2-3 days. But it requires 1-2 weeks.

    Thanks

    Reply
  2. EngineeringExamples.net Post author

    Neil, great video, love all of your stuff, you really provide a lot of value

    Reply
  3. Sanjeev Singh Post author

    Questions: " How to do SEO for content in other languages not in English like – Hindi or Tamil ?"

    Reply
  4. Adarsh Gajavelli Post author

    Hi bro, we need tutorial on how to setup plugins like cache and youst.

    Reply
  5. Parampreet Chanana Post author

    I want 1 million visits per month: what best things I can do?

    I am thinking about posting 4-5 posts per day with quality…

    What you say on it and what more you suggest?

    Reply
  6. Rrakesh Ssharma Post author

    neil pls tell me is this compulsory that donain name and keyword are same.

    Reply
  7. Rrakesh Ssharma Post author

    i want to know that www.samvitaayurved.com is my site
    so what should i do
    create backlinks for domain
    or create backlinks for my posts.

    Reply
  8. Azeem Sarfraz Post author

    The best of best:
    Sir I just love your seo technique.

    Reply
  9. Azeem Sarfraz Post author

    Big news:
    I have a crush on "ubersuggest"

    Reply
  10. Health Upchar Post author

    Why don't you get any ads on your youtube video ? have you not monetize your youtube channel,?

    Reply

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