How To Repurpose Your Blog Content For Social Media | Content Marketing Strategy

By | August 11, 2019


– Creating social media
content is hard, right? What are people going to like? What do they want to see? Well, it doesn’t have to be. Hey everyone, I’m Neil Patel,
and today I’m going to teach you how to repurpose your blog
content for social media. (gentle music) Before we get started,
make sure you subscribe to this channel, then
when we release more tips like this, you’ll get notified. Quick question for you:
how many of you create new content just for social media? If you do, leave a comment below with yes; if you don’t, leave a
comment below with no. What do you think I do? I barely create new
content for social media. Every once in a while
I do, but in most cases I repurpose it. That’s how you become more efficient, and you get the biggest bang
for your marketing bucks. So let’s start off with the first tip. When you release a blog
post, I want you to share on all your social channels. I’m talking about Twitter, Facebook, LinkedIn, Instagram. You can even do a story on Instagram and tell people to swipe
up to go and head over to your blog and read that blog content. That’s how you repurpose content. That’s the easiest way. The second tip I have for
you is take that blog content and also post the text
base of that content on the social profiles. So after you share the
content, which was in step one, the second step, a week later you can take that whole article and upload
it, and put it on Facebook, put it on LinkedIn. By sharing away you’ll
notice that you’ll get all this engagement all over again just on these social profiles. It’s a easy thing to do. The third tip I have for
you, and the third strategy, this one works really well, as well. Take that blog content
and cut it up into chunks. You can take little chunks and quotes and put them on LinkedIn,
put them on Facebook, put them on Instagram. Heck, you can even turn ’em into a image. You can pay someone on
Fiverr to take 50 quotes, pay ’em 10 bucks or $5,
they’ll turn them into image and you can start
uploading ’em to all these social profiles ’cause everyone
loves image-based quotes. That’s a great way to
repurpose your content leveraging what I call micro content, in which you’re taking big
pieces of content that you have and cutting up into small pieces of chunks and posting them everywhere
to see how they do. The next thing I want you to
do is take your blog content and create videos from it. Just bust out your phone. It doesn’t have to be anything crazy. You don’t have to go
into a studio like me. Bust it out, film yourself
talking about the same thing that you already talked about
in your text-based content and upload it as video, because you know what,
LinkedIn, Instagram, YouTube, Facebook, they
all prefer video over text. Well, with YouTube they
only prefer video over text, but you get the point. By showing video-based
content, you’re going to get extra traffic that you
wouldn’t have if you just created text-based content. And last but not least,
repost your content at least once a year. Take that content that’s already done well at least once a year. I’ve even done it once a quarter. Heck, I’ve even tried doing it three times within 24 hours. Some social sites like
Twitter, that works. Other social sites like
Facebook hate that. But when you repost at least once a year, you’ll get more juice from
that same piece of content. That allows you to get more traffic without creating new content. If you need help getting more traffic from your social profiles,
check out my ad agency Neil Patel Digital. Thank you for watching. If you enjoyed this
video, like it, share it, and subscribe to the channel. Thanks.

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