How to Rank Well on Google News (SEO)

By | August 22, 2019

Having the content you write appear on Google
News is an excellent way of appearing highly for popular search terms
and also keywords that you wouldn’t normally rank for, that are just
too competitive. In this video
guide, I’m going to show you how to do that, how to improve your chance of
being included in Google News, and also some SEO tips that help as well. The first thing we need to consider is the
actual content as well. So those
are these tips here. The more original the content that you produce,
the more chance it’s got of appearing. If you’re just taking a press release
and shoving right up on your website, with no amends, no extra information,
and no opinion, that’s not going to rank on Google News at all, because
they probably indexed it somewhere else, and they can see that it’s a
duplicate piece of information. So you need to say something new. The things that you say also need to be fresh. They need to appear as the
topic emerges. So they also need to be fast as well. You need to offer
unique opinions on these topics and push them out quickly onto Google News. Next, the style is important as well. If you always write in a blogger
style, in a first-person type of style, that’s not what Google News are
looking for. They try very hard to identify things that
are blogs and to remove them. So you need to appear like an informative
news site. So that’s
third-person content, with just the facts really. No strong opinion. Next, the authority of the author is important. You’ll see sometimes, if
you search for news, that a person’s picture will appear next to the
article. That means Google’s identified the author
and there’s an element of trust there. If you’re the kind of author who writes a
lot of content and it gets linked to regularly, you’ll become
this type of author. Spelling is important as well. With the Panda update we’ve seen a lot of
these factors impact websites, and spelling is one of the simple basics
that we should all be doing, but which is often ignored. If your news piece
is full of spelling errors, has the grammar of a 12-year-old, and doesn’t
read very well, it’s not going to appear on Google News. The content itself also needs to be relevant
to what people are searching for. If you’re writing great news stories about
content that no one searches for, it’s not going to make a difference
if you appear on Google News or not. So take a look at tools like Google Trends
and Google News Suggest to see what people are searching for
now, and also what they searched for maybe this time last year. So if you’re looking at a new
movie, have a look at what people searched for on the previous incarnation. The content as well needs to be citated. It’s another good reason to create
a really small version of the news story initially, get loads of links to
that, and then expand it throughout the day. You’ll have fresh content,
you’ll have fast content, and it’ll be citated. Popularity is important too. This concerns the click-through rate when
your article appears on Google News. Now having a catchy headline is a great way
to do this. If you write a boring headline that no one
clicks on, your CTR is going to be low, you won’t be seen to be
popular, and you’ll get less citations as well. Have a link baited headline, and you get all
of this, and it improves your chance of appearing
on Google News. Last of all, we’ve got the technical elements. Having a new site map is how
content is given to Google News, gets indexed, and appears. That needs to
update the second you write the news. You need your CMS to update your
Google News site map instantly. The faster the content is, the quicker
it’ll get on Google News, and the quicker it’ll get clicked on. The standout tag is a new feature that has
been added this month, and that allows you to highlight your most important
pieces of content, the news stories that you know are really breaking
news stories, or well researched, or just things that you want to be there. You can only use that a few times
just to highlight the best things. Last of all, images help your actual piece
to get clicked on, and it looks better in the search results as well. So always have an image, make it
relevant to the piece, and make it something that catches the eye. If you do all of these things, you will win
at Google News. For more
information on what we do at Koozai, visit, or visit any of
the social profiles below. Thank you.

2 thoughts on “How to Rank Well on Google News (SEO)

  1. Spook SEO Post author

    I very much agree on how critical unique and fresh content is. If people want to survive any updates Google will make, they need to focus on originality, authority, and relevancy. Quality content is not only about getting it optimized properly for bots. It also needs to be useful to readers and be polished which means it should be free from spelling and grammar errors.


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