How to Rank on YouTube with SEO Titles and Clickable Thumbnails [CVXLIVE 2017]

By | August 16, 2019

– Good afternoon, everybody. Everybody doing awesome today? – [Audience] Yeah.
(audience applauds) – Perfect. This is great, because I’m gonna help you create something awesome today, just like the intro to every single one of my YouTube videos, for those of you who are
familiar with that joke. So my name is Roberto Blake. I have a digital agency,
Create Awesome Media, which is the company that
basically is the machine that I run my own personal brand through. I’m a YouTube instructor that
is a creative entrepreneur. Basically, I found a way to
not be a starving artist, and I can do everything
that I love every single day and not live in a cardboard box doing it. Which is pretty fun, and I
think a lot of people here, anybody here interested in doing that? (audience laughs) That’s what I thought. So today we’re going to be talking about YouTube titles and thumbnails. The fun thing for me is
that my background is that I come from the world of
graphic design and web design. So when I got into YouTube, I kind of had a little bit of what I
call an unfair advantage, because I used to make
billboards for a living. In the height of my career, I worked at an agency in New York doing HBO boxing billboards, things like that. What I realized about YouTube is that it has to pass the same test
when it comes to thumbnails that are really good in
out of home advertisement, like a billboard, or
like a movie poster does. Because it has to create context, and it has to make you curious enough to actually follow through on this thing. You gotta buy a movie ticket, you’re gonna turn onto Game of Thrones, there’s gotta be something
about the presentation that makes you take that action. In the case of YouTube,
that’s called a click. I don’t know if anybody has talked about this here as an instructor yet. But overwhelmingly, if
you can get more people to just click on your videos, to get that click-through rate up, it’s gonna be the thing
that overwhelmingly, disproportionately makes
you successful in YouTube. Because everything you
want, a view, a subscriber, is on the other end of
a click on your video. And the enticement to that click is the title and the thumbnail, ’cause that’s what we
have to go off of, right? So you gotta have search-friendly titles, or titles that can get you recommended. Unless your last name happens to be Paul, in which case you can do
whatever you want and you’ll win. We all know that that’s a reality now. So let’s go ahead and get into it. I’ve done over 1,000 online
videos on YouTube alone, and then hundreds in the other online platforms and live streaming. My YouTube channel is currently just at a quarter of
a million subscribers. And I did that with
searchable video titles and really good thumbnails, owing to my background in
graphic design and photography. And then on the searchable titles part, owing to my background
in web design and SEO. Which means that I already figured out some of the Google algorithm
stuff and how to rank back in the world of blogging. Has anybody here been a blogger
before and written online, posting articles and things like that? Then you guys know how
important it used to be to really try to do everything you could to rank in a Google search. Parent company of YouTube is Google. So you can see how you can apply some of the lessons from that, and from what you’ve
done and what you’ve read about online SEO in the context of Google, over to YouTube and its algorithm. We’ll get into that in a minute. But ultimately, I managed
to build a following of a quarter million subscribers. My most successful videos to date have between 900,000 and 500,000 views, and I did it without having
a single viral video. None of those videos immediately
were widely successful. They got 1,000 views their first day, or 3,000 in the first 48 hours. My most successful video to this date, you would have thought it was a flop, because a year ago, May 2016, first 48 hours it only got 3,300 views. But as of today, it
has over 900,000 views, and almost all of that is
owed to optimizing video to be searched and clicked on that. Changing the thumbnail, which really blew it up after its first three months. Which tells you that hey, the video that you think is dead and is underperforming, as long as the content is something that’s still valuable today, you can bring a video back from the dead. Because for the first six
months or so of that video, the most it had gotten was
about 40, 50,000 views. Got the overwhelming
majority of those 900,000 six months after it had already been out, and I owed that to reoptimizing it using a tool called TubeBuddy. Is anyone here familiar with TubeBuddy? Alright, they’re not sponsoring this talk. They really should be. Phil, I hope you’re listening. You should be sponsoring this talk. Anyway, the reason is they’re a YouTube appliance you can get, they’re YouTube certified, so they’re all within terms of service. The reason I bring it up is because, for those of you who aren’t using it, this is the tool that, using
to optimize this one video, my most successful video to
date, six months after the fact, feeling it was under-performing for what it was compared to other videos, changing the thumbnail and
updating all of my tags to rank, overwhelmingly made the difference
in that video’s success, and took it from having
40 and 60,000 views after its first six months to
having 900,000 views today. Without going viral, and without getting picked up by BuzzFeed. So even if you can’t have
viral success in YouTube, you can still win on just
having search-friendly titles and emotionally enticing
thumbnails that work for you. And that’s all I did for the last three, four years to build my
following in YouTube. Now there are three types
of content in YouTube, and this is gonna be
important because it’s gonna help you figure out your
titles and your thumbnails. There is help and tutorial content, which is what my specialty is. There is hub and community content that’s based on doing exactly
what your fan base loves, and finding a way to do it over and over. One of the best examples of that is probably Jake and Logan Paul. And then there’s hero content, highly polished, highly produced content, and literally that is the
entire channel of Casey Neistat. That is basically making a film
every day, as he would say. So what drives clicks? You have to make your
thumbnails competitive with the ranking videos in your niche. If you make a video, and you decide that, “OK, this is a great video,
I figured out the title, “it’s something people are searching for,” but then the thumbnail
is just a still frame out of your video and
it’s not really that good, or that interesting or
emotionally satisfying, how is it going to compete with videos that have more views than yours? How is it going to compete
with videos that have a massive fan base behind
them and have a lot of shares? How is this gonna be competitive if it’s not at least competitive visually? It has to at least be competitive visually in order for you to have
that advantage of a click, because if it’s at least
new, then you can stand out. Now there’s a hack in here
that I haven’t told you yet, and here’s one of those hacks. Visually, on the YouTube search page, has anyone ever noticed that there’s a little call-out whenever a video is new? Have you guys ever seen that before? Show of hands. How many of you have seen
that same type of call-out for a video that is done in 4K video? You guys have seen that? It puts a little 4K symbol right there under the description of the video. Anybody notice that? They also do it if a
video is closed-captioned. Have you guys seen that, show of hands? And they also do it if it’s in 360 or VR. So guess what? If your video has a
little something extra, and maybe you can’t do it in 4K, but if you’re at least closed
captioning your videos, and you can do that pretty
cheap with like, also #notsponsored, then that’s
another tool you can use. And it’s $1 for every
minute of closed captioning. I’ll not only do that because
it’s a good thing to do and it helps me with reach
in the search engine. But immediately, if I
have a video that’s new, and it’s shot in 4K, and
it has closed captioning, it has these three little things that visually differentiate it from every other thing in a search result. Or if I even have one of
those things in my favor, it differentiates me from everything else that stands there on the search page. So my video stands out. And if something stands out, there’s a better chance that people click on it. Other hacks obviously include making your title trigger curiosity. I’ve noticed that titles
with a question mark, or with “…” after it, or where one word is called out in capital letters, makes us curious about,
“What is that thing?” If you’ve ever looked
at articles and posts on social media that grab your attention, you can see the clear
evidence of things like this. And that, “You know
what, that worked on me, I bet you it works on other people.” So you can literally walk backwards from, “How am I behaving? What
is it that I’m clicking on? “What’s getting me curious or “excited whenever I see things?” If you start analyzing and
recording your own behavior, day-to-day for maybe a week or a month, and keeping some notes on it, if you are the same demographic and niche as your audience, guess what? You’ve figured out what would work with someone with your user psychology. And you know what the YouTube
algorithm is trying to do? It’s trying to mimic that. You literally, every
single person in here, the YouTube algorithm is just trying to predict what you will do and what you like and what you’ll click on. If you really wanna figure out and break the YouTube algorithm, all you have to do it watch
your own user behavior, because I’m here to tell you, that’s exactly what YouTube
and Google are doing. They’re just watching your user behavior, and then trying to
anticipate what to give you based on what you did last. What did you search for,
what did you watch last. That’s it, big secret, right? That’s the YouTube algorithm,
artificial intelligence. I’m just trying to mimic
what a human being will do. If you’re your own key demographic,
map your user behavior. What thumbnails have you clicked on, and what did they have in common? Start doing screenshots
and figure that out. Figure out what’s
emotionally satisfying to you that’s making you click
on those thumbnails, and if that would work for your audience. Or if someone shares an audience with you, you don’t copy them,
but you learn from them. You study them. What factors were here,
what was the strategy, what was the thought process behind this? So you wanna do that. But you don’t wanna be a “me too”. You don’t wanna be a clone.
You wanna be unique. You wanna stand out, which
is my other presentation. Also it is the lead song in a goofy movie, for those of you who are
old enough to remember that. (audience murmurs) ♫ Stand out and notice me What everybody wants on YouTube, right? You got a little karaoke here for free. I’ll take tips at the end of the session. (audience laughs) For help content, you definitely wanna make your titles clear and
concise, but guess what? That doesn’t mean make a short title. Anyone here ever said, “Oh, make “your titles short in YouTube?” Anybody ever hear that advice? There is a study by Matt
Gillon, from Little Monster Media, formerly of Frederator Networks, and he found out that there’s no empirical evidence that
a shorter title works. Now if something is short and sweet and that’s emotionally
satisfying, you could get that, if that’s what works in your demographic. But here’s the thing. If you’re teaching something
that’s interesting or complex, a long title that tells
you exactly what it is means that you don’t feel
like you’re being tricked. You don’t feel like this is click-bait. You don’t feel like you’re being duped. And on the other hand, if you are challenging something and you think that something is false, you might click on it just so that you can yell in the comments about
the fact that it’s false. So that’s another psychological hack. So you have to just make a decision. What I’m here to tell you is
that there are no real secrets. There are no magic answers. It’s all figuring out the user
behavior of your audience. And if you’re the type of person that makes up your audience, you just have to be self-aware
and figure yourself out. And maybe that just comes down
to a little bit of analysis. Now for hero and hub content, you gotta make your titles exciting, and you gotta make the thumbnail really visually interesting. One of the things I’ve found
has worked really well, if you’re an on-camera
personality or presence, is expressive faces,
or what I like to call, “big eyes, open mouth.”
Everybody clicks on– (audience laughs)
Right? I’ve seen it work, but there’s
other ways around that. Sometimes if you have something as a title that is challenging an assertion or assumption or commonly known thing, you can do something else, like this– Or you can mean-mug it, or you can– And again, emotionally satisfying. You have to convey some strong emotion. Neutrality only works if the
framing of the title says that, “I’m not a fan of this, and
you shouldn’t be either.” Like if you were doing a movie review and you decided that
this thing was, “meh.” You could have that
expression on your face, and if it’s less than enthusiastic, people are gonna click on that because they’re gonna wanna know,
was it really that bad? So just keep these
psychological triggers in mind. If I was gonna give you
any advice about YouTube, it would be, understand the
psychology of your audience. So here is an example
of a YouTube search page if you type in “How to make
passive income online.” As you can see, that’s
my top-performing video. Ranks number one. But even if it wasn’t ranked number one, you’ll notice some distinctions between it and the other
top-ranking videos on the page. Let me turn this to the audience. Front row, what is one of the things that you immediately
notice that’s different between my thumbnail
and the other thumbnails that are here in the search result? (murmuring from audience) I’ll take a volunteer. – [Woman] You have the closed
captioning at the bottom. – Right, it does indicate that this video has closed captioning. That immediately calls attention to it. But let’s say you don’t happen
to be from the United States, Canada, or the UK, but you at least can read English if you
don’t speak it natively. You might be more enticed to click on that because somebody paid to
have accurate closed captions done on this video,
versus the other videos. What are some other differences? Anybody see anything?
You, and then you. – [Man] You have a lot more contrast in yours, with the black and white. So even though there are ones that have big “Passive Income,” it
doesn’t stick out as much. – Right, so the
legibility, this is similar to what I talked about with billboards. The billboard test, when you’re driving 60 miles an hour down a freeway, you don’t have a lot of time. So if something has too many words, or they’re too small to read them, you have no idea what it’s talking about. So I took that thesis to YouTube of, “You know what, if I do my
titles and my thumbnails “in a way where they can
immediately get attention,” especially with the thumbnails,
where text is readable. Even those of you in the back of the room can probably see that text, right? That makes a huge difference. And then in your mobile devices, and where YouTube, as
you guys know, is going, is that over 55% of the traffic
is mobile now on YouTube. And they’re prioritizing how
they handle almost everything, from a design standpoint, with
a mobile-first initiative. This is where they wanna play. That makes a huge difference,
if something is bigger, bolder, and has more contrast, especially on a mobile device. – [Woman] I was gonna say, I like that “Passive Income” is
compact, and it’s together. ‘Cause the fourth one down
is big “Passive Income,” but it’s spaced out and
it’s cozied up to the edge, and I like that it’s a
little more center-set. To me it stands out a lot more and that’s where my eye went first. – So you immediately noticed
all of the typography and design elements, the visual spacing, the fact that it has breathing room, but at the same time that it
feels like a complete thought. – [Woman] Yes. – So you noticed all of the intention and the graphic design that
went in there as far as, this looks like it was well-designed, and this looks like it was thought out, versus this is a still
frame out of the thing, I’ll throw some text on here,
I’ll throw some money at it. And again, I love most of the channels that are here represented,
and they all do great content. But there’s a difference between when you see a thumbnail that says, “This was somebody’s 90, 95% effort or artistic ability
here, photography skill,” versus “this just seems like they need to put together a custom thumbnail.” And that makes a difference. – [Man] The face on the top one. Not that it’s yours, which of
course is a handsome face– – Well thank you very much, I’ll take it. (audience laughs)
You hear that? It’s not me, I didn’t put him up to that. (audience laughs) He said it of his own volition. – [Man] #notsponsored, right? – Not sponsored. – [Man] That’s the only
face that conveys an emotion that I want to associate
with passive income. – Which is a big smile
and direct eye contact. So yes, your actual ability to do that, to have an expressive face, and the right emotional association. I’m glad you brought that out. That goes back to psychology. My trick when I was a photographer for getting kids and parents
alike to smile on camera was, instead of how everyone says, “cheese,” I said, alright, everyone say, “money!” And you see what happened when I even said the word, immediately. You can’t think and say the word “money” without immediately cheesing, because I think that we
all have a very positive association with the desire to make money. At least I would hope
so, if we’re in this room and we’re at this conference, and if we’re spending
time and money on YouTube. So yes, all those things
make a difference, and I didn’t even have
to put you up to it. All of you were able to see things that will say to you that
I might be more likely to click on this one
than on the other ones. It doesn’t hurt that it’s
first in the results. But even if it wasn’t, the visual contrast between all of the other things
that ranked in the result, and then the contrast of
the level of design quality, and photo quality, all
play a role in saying, “this video might theoretically
be better than the others.” Because we all know that just because something has more views, it doesn’t necessarily mean it’s a better video. It just means it has more views. That could even have something
to do with the timestamps. Something none of you pointed out was that there’s a difference between the timing and the timestamps, and then there might
be the ability to say, for the sake of my time,
it’s easier to make an emotional commitment
to this versus that, just based on how much
time I have available. 13 minutes, 14 minutes,
might feel a little better than 24 minutes, just
for the sake of time. Gentleman in the back. – [Man] Also the third one
down with the timestamps, the text is sort of conflicting with it, making it harder to read the text itself. – I’m so glad you pointed that out. Something that I’ve
been paying attention to with YouTube is the placement
of where they do things with their visuals, and
I know for a fact that, many of you have heard
of good design practices, especially in the west, is prioritizing top-to-bottom, left-to-right. Well, all the companies know that too, so when they wanna put
something into their interface, they’re prioritizing
top-to-bottom, left-to-right. So as a designer, I had to start thinking the opposite of that. I had to start thinking, they’re gonna go top-to-bottom, left-to-right,
I have to mirror that. Which means I have to avoid putting anything that’s super-important visually in that bottom right-hand corner, because the time stamp is
gonna take up that space, and that real estate is even bigger for them when it comes to the mobile side. It takes up almost a quarter of the bottom of your screen there when
you’re on the mobile. So putting anything that’s
important of text there, it’s guaranteed to get lost. And a lot of people don’t think about that when they’re making their videos. They’re just trying to
go with the design rules, without applying them in the context of how YouTube is working as a platform. The other thing is, if
you use YouTube end cards, the very top of your thumbnail,
they will put text there. Some of you who share
your stuff on Facebook might notice that Facebook
does the same thing, and that when you share it in Google+, if you still happen to use
that, it does the same, and LinkedIn, and so on and so forth. So you have to give yourself some breathing room at the top there. Maybe not on the photography side, but definitely when you
do typography and text. You, and then sitting here. – [Man] So one thing I noticed is that your channel is more
personable than other people’s. If you look at your video,
it says, “Roberto Blake.” So it’s like, “oh, that’s a
person that I can relate to.” If you look at half the other videos, it’s like Project Life Mastery. It’s like, that’s not a person. Why do I want to deal
with some weird project when I can deal with a real person? – That’s definitely a good point. Psychologically, it can go wither way. We haven’t talked about
the naming conventions of a channel verus an individual video, but do keep in mind that
sometimes that plays a role. And there are different times in the culture of YouTube and online media where sometimes it’ll be more favorable to have the idea or the
identity of a brand. Maybe it fits the context of your video. If you say at some point, I mean, for me as Roberto Blake
being my YouTube channel, it would be more difficult
for me to bring on people who could do a
takeover for a video, unless it’s styled as a collab. It’d be harder for me to ever pull back, and just have other people
putting content on this platform. I’d have to build a
different channel for that. Which by the way, I’ve built a secret channel for that, coming soon. But you’re right, it’s harder to build that personal relationship sometimes. And then if it’s an issue of trust, then that can be a problem. But what I’m not gonna tell you to do is go out and rename your entire channel, because the culture of YouTube is fickle. What’s in today, and what
matters psychologically today, that could change two months from now. It could change three months from now. It’s why people who go
viral sometimes have a problem with scaling that
and maintaining longevity. So last one for this slide. – [Man] There’s a subliminal in yours that’s not present in the others, and that is, yours is completely staged. It’s not a still from the video, which tells a viewer this
is important enough to you that you set up this photograph, you set up all this information, you’re taking the time,
you’re investing yourself in sharing this, which means it’s gonna mean something more to me. – Because I conveyed the
maximum amount of effort in the design aesthetic of the thumbnail. It conveys that I’m probably
putting that much effort into the quality of the information, the production of the video, everything. That’s a great point. – [Man] That’s something somebody sees without knowing they see it. – Exactly, so give your
audience some real credit. This stuff might sound like, “wow, you’re talking about
a lot of really advanced, “high-level stuff, Roberto,” but there’s a reason Apple’s
the most profitable brand in the world, and they don’t even have to make the best product to do that. Sorry, shade being thrown there. Again, from the guy who’s
wearing the Apple watch. But just saying, they got me, it works. All the subtle psychology,
all the things they apply, all the research that they
spent billions of dollars over the past couple of decades into, pays off dividends for them. And by the way, you can
watch what’s successful with a brand that’s already done the work, and you can walk backwards
and reverse engineer. I broke out the psychology of
my thumbnails for you guys, because I want you to
reverse engineer that. This is one of my more recent thumbnails, and you can see the level of
effort that went into that. But look at the psychology of it. I just told you about how YouTube takes up some of the top
there for the end cards, so you can see I planned for that. I told you how they take up
the bottom right-hand corner. I clearly planned for that. I want people to
understand the association between this video and its Instagram, and that it’s Adobe Premier Pro. I used the logos from
that very effectively. I used them in order of priority. And you’ll notice that I
even used visual devices in the form of arrows, to
lead your eye direction and make you prioritize things. You may not have been able to ever articulate that that’s what I did, but it’s something that would make you feel like, oh wow, this
is a good thumbnail. It gives context, because
I have a unique character, I had a different way of
presenting those logos, it’s not just slapping them on there. There’s intent. And then I’m showing you the interface so you can understand
that this is a tutorial, so that you realize this isn’t necessarily just gonna
be a talking head video, this is gonna be interface. This is gonna be UI,
so that’s a difference. If I’m gonna be on camera, I like to usually put my face in the video. If I’m not gonna be on camera, or if it’s not the priority
of me being on camera, like let’s say it’s a product review, I try to make that the
hero of the thumbnail. So intentional thumbnails. If you’re gonna be on camera and you’re demonstrating a product, let’s say you’re doing,
or you’re making a recipe. My friend Kayla Gallagher, pankobunny, she has a great YouTube channel. She’s one of the smartest
people on thumbnails, because her YouTube channel is growing. She has about 45K subscribers. But she has 150,000 in Instagram,
and 120,000 in Facebook. And a lot of it is owed to the aesthetic quality of how she frames her shots for these
recipes and cooking things, and the beautiful
photography that she does. She does staged photography for all the thumbnails of her recipes. And it’s brilliant because
she’s not just relying on taking a still frame out of the video. It’s not an after-thought. If you want people to prioritize
clicking on your content, the thing that they’re clicking
on can’t be an afterthought. I’m not saying you can’t use
a still frame from your video. I’ve done that, but there’s
an effective way to do that. You can do that, and then maybe
you slap a border around it, because with all the white
material design on YouTube, that border might stand out from everybody else who has a
video, and they’re just, it’s an end-to-end infinity
thing as far as a photograph. The border makes it distinct, and the aesthetic of
your video standing out. I have a custom character, that I paid Joshua
Palmer at Palmer Creative to do a lot of different
poses of mini-Roberto here, so I could make my brand even more unique, make it stand out from
anyone else doing a tutorial. So now, I have a brand aesthetic where, if I’m doing a tutorial, you’ve got mini-Roberto sitting there lifting something up like he’s Link from Legend of Zelda lifting
up a new item or a triforce. I literally lifted that
from Nintendo, conceptually. But it’s different enough so I’m good. ‘Cause where’s the fair use? So just think about the intention and the anatomy of your thumbnails. Think about what are you
doing in terms of background, foreground, middleground, not only in photography, but in design. You guys know about those rules in photography because you’re YouTubers. You know about it on camera. You can also apply that
to your thumbnails. If you’re just gonna use photography and you’re gonna use an expressive face, then try and use the
depth of field technique. Try and use a prime lens, like a 15 mm or 35 mm, shoot at F 1.8 or F 2.8. Something like that to
blur out that background, and then make yourself the
hero of the shot in frame. Really think bout that. If you’re gonna just update it in Canva, maybe not all of you
are Photoshop wizards, but with my tutorial videos, since I did a whole bunch of those, especially since I got started, maybe you can be a Photoshop wizard. Just saying, whole
playlist of those videos. But with that in mind,
you can go into Canva and just take really good photography, and add very simple text that’s called out that has a rectangle behind it, with a certain level of opacity behind it, and then that’s enough, with a border, to make that text stand out and be visible against a really good photograph. Then if you just position
it knowing how much real estate YouTube takes up up here, and then down in the right, you can make an effective
thumbnail that way. And you can stage it
with just a good shot. Even if that’s a still
frame from your video, or even if you do a shoot before or after the video to set up for this. What I would recommend is just make sure you’re being intentional, and that you’ve thought about, “What would I click on
out of all the results that can show up on that page?” So let’s talk a little
bit about the titles, ’cause we went heavy on thumbnails. Let’s talk about research.
Make data-driven decisions. Is there anyone here who hasn’t started uploading to YouTube yet at all? A few of you, OK, so for those
of you just getting started. That is my link for TubeBuddy. It is a little bit of an affiliate link, but it gets you 20% off of TubeBuddy if you use the code, “Roberto’s Buddy.” Here’s why I’m going
to call out that tool. There’s a free version by the way, but the paid version is
infinitely better, and here’s why. You can search for things that you would type into YouTube to
try to find your video, and it will tell you how
that search will perform. It can tell you whether there’s high competition for that or low competition. It can tell you whether
there’s high search volume, low search volume, average search volume. Don’t just avoid something if it has low search volume though,
if it has low competition. Because it’s an opportunity to dominate, and this is what I mean
about data-driven decisions. If you are making the video
that very few people have made, and you can rank #1 for that, what’s low search volume for YouTube? The platform has over a billion users actively every month watching videos. What’s low to them might be the beginnings of you getting your first
1,000 views, 10,000 views, your first hundred subscribers, your first thousand subscribers. So don’t look at something
that says it’s low competition, but “nobody’s searching for it.” Who’s nobody? If you have zero
subscribers, who’s nobody? You need every subscriber you can get when you’re starting out. So if you start with
search-friendly content, is anyone here thinking
about being a vlogger? Anybody? OK, so before you do a vlog, you might need to load up with something that might be searched, just in case, so that you can get the traction to have at least a few people pay
attention to what you’re doing, and you have something to
generate incoming views. Because someone doesn’t
know you yet enough to be interested in your story by itself. And what might make for
an interesting vlog title may not get any love in search, may not get recommended
against any videos. So there’s only a few
ways you can do that. One of the ways you can do that is, is anyone here familiar with the concept of YouTube tag videos? Videos where you “call out” your friends, or ask other people to
make similar videos? So those are what might be considered hub, or community, content. But not for your community, but the YouTube community as a whole. And what those videos are, things like “10 facts about me” tag, or the “my first kiss” tag,
and so on and so forth. It’s an opportunity for people who are just casual YouTubers to make content that other people have
made with similar titles, so that you all show up
in Recommended and Related to each other, and so you
might be able to grow together. So that’s something for
small YouTubers to do when you are just getting started. It may not be very search-friendly, but the tag by itself, because it might be in trend right now, or it might be the thing
that’s being done this month, you might be able to siphon some views and some searches from that. So you can do that community content. Yes. – [Man] Speaking of TubeBuddy, do you prioritize the competition
or the searchability– (baby cries) – I prioritize moreso the
volume of searches, for me, than the competition, but I look at both. I’ll tell you what my thesis on that is. Because I came from the world of SEO, and because I have 1,000 previous videos, data, and habits that have informed me, I have confidence, not over-confidence but justified confidence. If I wanna rank for something
I can probably figure it out, and figure out what I need to write in a three-sentence description, what I need to change my title to, what tags to make, what
playlist I need to put this in, what videos I need to add to that playlist from other channels. I can growth-hack my way into something that’s wildly competitive. In fact, I did it with,
anyone familiar with the Microsoft Surface Studio? So in that, I outranked on search some of the biggest tech
YouTubers of all time, for my video on that, almost easily. I ended up getting about
a third of the views that Detroit Borg, somebody
who has a million subscribers, and back then I think I only had maybe 140,000 by comparison. I outranked them in the search on that, but I also got a third
of the views that he got, and I got the same kind of views that major tech publications
with YouTube channels, with like 2 million subscribers, got. So I’m here to tell you, subscriber count has nothing to do with your ability to compete in search. The advantage of subscriber count is, maybe you get more views
in the first 48 hours because you have a subscriber base. Maybe you get more social shares. I’m not saying subscriber
counts are irrelevant. I’m saying that they don’t give you the advantage in the
algorithm you think they do. The behavior of those subscribers do. If you have subscribers and
they don’t respond to a video, having them doesn’t
give you any advantage. I know that personally as
being a tutorial channel. There is no continuity between
my videos for the most part. I’ve done a thousand
individual unique videos, and aside from maybe five or 10 videos that are related to each
other in a playlist, there is no continuity
between my videos day-to-day, unlike a vlogger, a cooking channel, a gaming channel, a science channel. If you’re doing something
like what I’m doing, which is entrepreneurship
and creative resources, if you’re for lack of a better
term a “reference” channel, like myself or Tim
Schmoyer, or Darral Eves, a channel like that, your
view-to-subscriber ratio is gonna hurt you more than anything. But it’s not an indicator
of your performance, and it actually doesn’t
give you any advantage in the algorithm to have
a bigger subscriber base. I guarantee you that I could
have a million subscribers. If I had a million subscribers tomorrow, I could still make a video that
would only get 10,000 views. Part of the reason I know that
is because one of my mentors, Gary Vaynerchuk, has
about 750,000 subscribers. Anyone here familiar with
Gary Vaynerchuk, Gary V.? If you go back and you
look at his channel, historically, even with him having a million followers in Twitter for years, there are videos in his inventory, even from the last two years, that have less than 5,000 views on them. There are individual videos, and we’re not even talking
about his hour-long keynotes, which by the way, if you
watch his hour-long keynotes, you will learn how to make
money or be successful online. That’s just a given. And he’s not one of the greatest public speakers currently for no reason. But it doesn’t matter if
the emotional commitment or the desire or need
for that particular thing at that particular time isn’t there for a viewer or an audience. Which is why when I talk
about searchable titles, and long-form content, and the research, how it performs today, if you’re
doing something searchable, doesn’t have any indication of
how it performs indefinitely. Remember, I made a video a year ago that only got 3,000 views, that today is inching its
way to a million views over the course of a year, and it got most of that
in the last six months. So what’s not hitting today, if it’s something that’s evergreen, and it’s search-friendly,
could hit tomorrow. One of the benefits in
the algorithm by the way, if you make search-friendly content, let’s say you make a video and
it doesn’t perform well now. But let’s say someone
makes a video with almost the exact same title as you,
but you’re outranking them. You could start to siphon views, because every time a video comes up in Recommended and
Related, it’s your video. You’re right there. If you’ve been to Derral Eves’s sessions, he talks about this being one
of the most important factors. In my channel, used to be that search gave me over 50% of my views. Search now gives me 33% of my views, but the same things that
Related and Recommended videos utilize is the same thing that search utilizes: your metadata. Your title, your
description, and your tags. But even if you rank, and
even if you’re recommended, what gets you clicked is the thumbnail. Does that make sense? So you can have the
best title in the world, you can rank all you want, you can use all the informed data, but you still have to deal with the emotional factor of
getting someone to click. So what’s a search-friendly title? Titles that match keywords
used in the first paragraph, description, and the search
phrases created in the tags. When you’re tagging, do not use single words in your tags anymore. When you’re dong the keywords
at the bottom of YouTube, don’t use single-word tags anymore. Use phrases.
What would you type into the search box of YouTube if you were trying to find this video? It’s not a single word, I guarantee you. Somebody give me an example of a video that you recently made or
that you’re planning to make. Anybody, let’s get two
or three people for this. Show of hands.
Someone volunteer, yes. – Dirt bike fail.
– Dirt bike fail, OK. So if I was going to go with that, that is more of an emotional title than a search-friendly title. How-to for something like
that, much more challenging. But if I was gonna try to do it, I would probably do something like, “How to wreck your dirt bike.” “Dirt bike fail compilation.” And I would probably then make that video. – [Man] So you would put “how to” even if it was a vlog, in the dirt bike– – If my answer is that
I want to do search, because here’s the thing. If you’re going to do vlogs, and the video itself is a vlog versus you doing some search content balanced in your strategy to help your
vlogs, then that’s different. If you’re gonna do a vlog,
you almost on some level, at least for the title,
you abandon search. If you’re gonna do a vlog, in some cases, if it’s not something that’s
about what you’re thinking, or if it’s not something that
would generically be typed in, you’re almost abandoning search in favor of, “can I get shares on this?” Because it’s a different strategy. If I wanted a dirt bike
fail video to do better, and I’m just starting out, I might have made how-to
videos about dirt bikes and used those, and then found a way to make sure that when anyone searches for those how-to videos, that my vlogs about me dirt-biking are recommended by tying
my videos together. Do you get what I’m saying there? So you have to think of
it in a channel context if you’re gonna go with
something like that, versus the individual video. Because you’re not gonna rank with dirt bike fails for the word “dirt bike.” But, here’s the thing,
you could do a search, and you could see if “dirt bike fails” is something that’s being searched. And if it is, then you could look at that, and you could look at what sentences and phrases you could
hack around to do that, or what title in all the things that show up on a search result
would be more interesting. Or can you capitalize the word “fail”, and is that more interesting
visually than everything else? Does that make sense, and
does that help you out? – [Man] Yeah. – Alright, someone else had a
hand raised toward the back. Yes. – [Woman] The best surprise proposal ever. – Ooh. OK, very hard to make
that search-friendly. So I wouldn’t try. I’d almost abandon making
that search-friendly. – [Woman] What was the phrase again? – The phrase she went with was “best surprise proposal ever.” You’re almost giving it
away when you do that. If it was a vlog, even if it
went the opposite of something, like I would have to then tease that. So instead of search,
I’d go with something that will be likely shared, something that would
have “viral” potential. ‘Cause here’s the thing,
I sense that a lot of you are doing, let me ask this. Who here is doing a vlog channel? Who here is doing an
entertainment channel? Alright, it’s very challenging for you to do things that fit the context of your material and rank in search. It’s not impossible, so you guys disproportionately are
relying on your thumbnails, and so instead of search,
what you have to then do is make share-friendly titles, which is not the title of this talk. But I’m gonna pivot and
give you guys the value, because that’s what the audience is. Because that’s what you
should do in YouTube. If what you’re doing is
not gonna fit the audience or the objective, then
it’s not gonna work. So let me pivot from search. I would still take notes on this, but if you’re doing
vlogs or entertainment, here’s the thing. It’s almost impossible, and
you might have experienced, for this to rank in
search for those videos. My answer to you from
a content strategy is, make 70% or 80% of your content the thing that you’re planning to do, but have 20% of your
content be search-friendly and evergreen, so that you
have something that’s a funnel, so that when people don’t
connect with what you’re doing on an emotional level, there’s something on an intellectual and
practical psychology level that could get you new viewership. Because otherwise, you’re
only making content for your existing
audience and hoping to God that they share it in Facebook or Twitter so that more people find it. Does that make sense? So here’s what I would do for those of you who are doing vlogs. Dirt bike fails, like I said, I would put the word “fails” in all caps, and I would also do research
and search in TubeBuddy and see what else is ranking for that, what’s competing for that. Best surprise proposal, I would flip it. Even if it’s technically
something of a fake-out, here’s what my strategy
for that video would be. I would make the title “He said yes…!” Or something like that. I’d probably even consider figuring out if I could put emojis at
the end of that title. Then I would check that against the mobile to see if YouTube didn’t
screw up the emojis in the mobile or the
desktop version of that. Then I’d have a really good thumbnail, and I’d have you being
the one on bended knee opening the box, because
then that’s click-worthy. It’s not click-bait, because as long as there’s something in the video after they click that’s
emotionally satisfying, they don’t feel like they were cheated. Does that make sense? So that’s strategic. That’s how you do something strategic. If you can’t win on search, then you have to go completely on emotional. Search is partly
intellectual in the fact that you’re trying to satisfy a need or desire based on the intention someone had, like how to grow a YouTube channel. How to get your first 100 subscribers, how to get 1,000 followers in Instagram, how to make money online. How to do public speaking,
how to tie your shoes. If I was a family vlogger, I literally would have these adorable thumbnails with my kid, and I would be doing how-to videos that’s me teaching them a life lesson. I would literally just reverse engineer Mr. Rogers and things like that. I would just take little things, how to teach your son how to tie a tie. I would do how-to content of a family vlog by using it in the teaching
life lessons kind of thing, and I would still do other titles that then are emotionally satisfying, so that I win both
sides every single time. But then I would just
make sure that I have the best thumbnails, on the
search result page, of all time. Of all time. And that might mean that
it’s an adorable video. Here’s another hack on the thumbnail. On the thumbnail for the surprise wedding proposal, couples kissing. Couples kissing, as far as
thumbnails, will get clicked. Go through any of the romance videos on, like, Jake Paul’s channel, and you definitely will
see stuff like that. I’ll just skip ahead in the
presentation a little bit. You wanna talk about emotionally
satisfying thumbnails, or thumbnails that drive curiosity, which a lot of my big thesis here, almost nobody’s doing it
better than Jake Paul. And I know a lot of people
are on the Jake Paul train, but it’s like, the kid’s smarter
than most people realize. Everyone’s underestimating it, ’cause I analyzed his channel, and I realized that eight months
ago, his thumbnails sucked. That’s just real. Eight months ago, he wasn’t doing this. What he was doing was experimenting, and eventually he found
a thumbnail strategy that absolutely worked and was guaranteeing him a
certain amount of views, and then he improved on
that thumbnail strategy and then made it the style that he does nearly all of his thumbnails in. And you can see that
even if the thumbnails don’t look exactly the same, you can see a distinct and
consistent style, can you not? And then in terms of curiosity, and you look at the titles, these are emotional
triggers that are happening. This is not something that is necessarily stimulating an intellectual
discussion of any kind, or solving a problem for you. But it is something that if you have a couple of minutes to kill, ya might click on it just out of morbid curiosity if nothing else. So there is a strategy for that. If you look at Casey Neistat, in terms of what I refer
to as hero content, someone doing a handstand at
the top of a mountain peak, you know what, that’s worth a click. Seeing the words “Kilimanjaro,” it’s like, “I’ve heard of that mountain before. “I think that mountain
devours people for breakfast.” “I might click on that, that
might be worth a click.” Oh, controversy, “I see
his face halfway in frame, “I see the CNN logo scribbled there. “I might click on that just to “go rampant in the comment section.” OK, so there is something to
this in terms of thumbnails. If we go back to some of the consistency in my top-performing video thumbnails, that comes back to design aesthetic. And that comes down to
search-friendly things. You can notice that my
top-performing videos are things that either
have “top five list,” “top 10 list,” “how to,” “what is,” the word “tutorial,” or
a software application. But you’ll notice that it’s a combination of photography and design that works, and that with me, it’s either usually that the design or the photography is there, or that there’s something
with the thumbnail where it’s at least expressing
or conveying something. “Top mistakes young and
new YouTubers make,” for example, it’s a thumbnail that says it’s like, “arrrgh!” It conveys frustration.
That’s an emotion. And that all matters. When you look at the things
that Jake Paul is doing here, almost every time you
see the faces in this, there’s some kind of strong
and powerful emotion conveyed. And we respond to that,
and we click on that. So faces are an advantage, but
if you can’t go with faces, it has to be a really
good aesthetic design in terms of typography and colors, or vector artwork, or it has
to be stunning photography. And you guys see that with
vloggers all the time, that if nothing else, it’s good photography for the thumbnails, right? If nothing else, so aesthetic matters. Just ask anybody here.
I see all the MacBooks here. I think we all have really figured out that aesthetic wins people over. Sometimes even if it’s not literally the best thing, aesthetic wins. But let’s look at something
we saw in all these examples between three different
types of YouTube channels. One that does help kinds of content, one that does hub, community, what my fan base wants kind of content, and then big hero, well-produced content. Creativity, Consistency, and Context. If there is a secret formula
to success in social media, or in business, it’s these three Cs. Creativity, Consistency, and Context. Creativity is what
makes your thing unique. It’s your style, it’s your aesthetic, it’s your performance, it’s your talent, it’s your skill set.
It’s whatever makes you you. That is the creativity
part, and that leads. But you can reverse the order
of these whenever you need, because sometimes one has
priority over the other. Consistency: if you figure out how to do something well, keep doing it. That’s Jake Paul’s secret,
that’s Casey Neistat’s secret. Figure out how to do
something that performs and does exactly what I want it to do, and then do that over and
over, but do it creatively. Do it slightly differently.
And then context. In communicating something, in presenting something, context matters. We talked for a long
time about the context of the thumbnails on a search page and what mine did to stand
out and mine were different, and the subtle things that made you understand what was on the other side of that
click and could compel you. Context isn’t always intellectual. Sometimes it’s emotional. Sometimes it’s a big smiling face. Sometimes it’s looking
like you’re horrified. It’s something, sometimes it
is that emotional quality. Context-wise, seeing a video
that is a family vlogger, and seeing a family literally together, that has an emotional trigger, a psychological trigger,
but it’s also clarity. That context is communicating
a message to you. It’s communicating what the
value of this content is, but also what the values of the people that are participating in it are. Family, togetherness, all those things. So you want those things to be clear. Context is about clarity of communication, so if you have something creative, but it’s not clear or it was misleading, that’s what we call click-bait. You had something, “Oh this looks cool,” but then you got rickrolled? That’s not emotionally
satisfying, you feel cheated. It’s like, “I was promised
this, and I got something else.” That doesn’t feel right,
that feels unfair. Consistency: “Oh, you did
this great, zany, viral video. “Wow, the rest of your videos are subpar. “Oh wow, you had such
great production values, “wow, today they kind of suck. It’s like “Wow, you put so
much effort into this thing, but wow, came down here and
it’s like night and day. “What happened?” So consistency ultimately matters. So I brought up those three things. I did have all my
contact information here, for anyone who wants to reach out. We do have some time left, and that means my favorite part, Q&A. So let’s get in just a little
bit, or am I out of time? – You’re out of time.
– I am out of time. So we’re gonna skip Q&A formally,
and what I’m gonna do is, I’m gonna hang around in
the hall for 30 minutes, and answer any questions
that any of you have. Because I’ve–
– Wanna go to Room F? – We can go to Room F?
Even better. OK, we’re gonna go to Room F, and I’m gonna answer all the questions that you guys might have. Thank you for joining me for the main part of the presentation. (audience applauds)

77 thoughts on “How to Rank on YouTube with SEO Titles and Clickable Thumbnails [CVXLIVE 2017]

  1. Birbal in Motion Post author

    Third πŸ™‚ πŸ™‚ πŸ™‚
    Thanks for video blake

  2. editsbymasio Post author

    Would've been great if you edited in the Powerpoint slides.

  3. Milly Moitra Vlogz Post author

    29th yay πŸ˜ƒπŸ˜‚ going to watch this end to end πŸ€“

  4. Sharif Sourour Post author

    Awesome talk Roberto! You're great at this. I prefer your teaching compared to Evan Carmichael who mainly focuses on quantity (at a decent quality). Your SEO angle combined with Youtube specific considerations is more valuable for me.

  5. Malevolent Elephant Post author

    You are the BIGGEST inspiration to me and your advice has helped me go from 100 subs to over 2,500 in 14 days. You are the man!

  6. Juice Post author

    Thanks to this amazing channel. I know have over 2k on YouTube and close to 2k subscribers on Instagram. All thanks to you, Roberto. =)

  7. Roberto Blake Post author

    GET 20%OFF with CODE: robertosbuddy

  8. The Endeavoring Family Post author

    21:22 I seriously took that comment to heart. This is a GREAT class, Roberto. I really LOVE that you've shared these with us.

  9. Geeks A Gogo Post author

    I love this video! Thanks again for all these great tips.

  10. The Rewired Soul Post author

    Awesome video! I'm definitely going to work on implementing some of this stuff on my channel.

  11. Dezpwcible Post author

    Finally a new video on seo, im really addicted to search engines. <3 Roberto.

  12. bigrickmachine Post author

    Nice presentation πŸ™‚ You are right about how important thumbnails are. I have been making animations for 5+ years and most of my thumbnails are just ok. So thats why recently I have been making better thumbnails (I used your tutorial) and I really should go back and redo a few. Like you said, a video can comeback to life after you make a few changes. It would be cool if you did a lego animation tips video because there is a whole community that makes them. Feel free to use my channel as an example haha xD, or someone named AkashLegoProductions is an interesting case…they are one of the few lego animation channels that have over 100k subscribers even though they post very rarely.

  13. Shameen Miller Post author

    Great video, thank you so much for sharing your talk! These are things I am definitely going to be working on! Just last week I was looking at my thumbnails and I was like, I need to do something about this. Your video hit home. Thank you again.

  14. JUST ADDISON Post author

    I use Tubebuddy but I sometimes do not understand how to really use it, I just have it.

  15. Game Tech Post author

    Hey roberto can we see some of the billboards you have designed?

  16. Philippines Fun With JLB & Friends Post author


  17. Pattymac Makes Post author

    Roberto, I started close captioning my videos through the Youtube back end. How is that different from the other service you mention? I've seen them, but once I figured out I could do it when I to prep the video on youtube, I stopped worrying about the paid service. Is it worth it when Youtube will do it?

  18. Freedom In A Budget Post author

    I really like the billboard check with thumbnails, I need to get better at making mine easier to read!

  19. V Reacts Post author

    Great talk yet again! My husband kills it with my thumbnails. I let him go to town and now it has become a hobby of his. He loves making my color theme match and pop! Great info here. Sending this video to my friends & collab group.

  20. Trillium: Wild Edibles Post author

    So far 20 min. in and great info as always Roberto! Will be finishing this later tonight so I don't eat up my data. Now it's time for me to get rid of the plain old screen shot from the video I use as a thumbnail and make them more interesting. Been wanting to do that for a while but can't seem to find what I think looks good. Maybe to try a few out and see how it works instead of overthinking it so much is a better plan.

  21. Wild Moonlight Vlogs Post author

    I'm really sorry if you've done a video on this already, but I would absolutely love to know how you created your little animated buddy for some of your thumbnails. I want to design my own for some of my videos, but I have almost 0 design experience (trying to build that up!). I only have access to Photoshop Elements right now, can I even use that?? I want to get Illustrator when I can afford it. But even if I were to get it, I have NO IDEA what to do or where to start with some of my ideas

  22. Chezza Outta Nowhere Post author

    Hey Roberto!

    You've really helped my YouTube process a lot by making it fun to study myself. Study what I want to fix, what I'm great at, what I don't enjoy, what people respond to. It's become a much better process for me, you were the perfect "mentor" to find as someone who needs to have diversified income and interests to be in my best state. I recently did a Micro-Influencer Monday video where I talked about Quality and Quantity in the Influencer space. I spoke about your channel specifically and how using only a 10% of he knowledge you have provided has helped me grow and stay on top and in front of my growth, as well as helped set me free from
    overthinking and allow myself to let my voice and thoughts be heard. Thank you!

  23. Karen Foo Post author

    I'm only at 600 subs but I credit a lot of the growth from zero to you. Been learning from you since 2014.

  24. LonDen Makeup Artistry Post author

    I love your videos. I learn so much. Thank you.

  25. Being Rebeqa Post author

    i've learned more from your content than almost any other channel (and I've watched A LOT)

  26. The Magic Crafter Post author

    I somehow managed to milk this video throughout the day… Loved the tips!
    I don't use Photoshop for my thumbnails, although I did recently purchase Picmokey's Royale version (was kinda forced into it, actually… since they've changed things!). I know it's not as good as Photoshop, but I've found the freedom of all of it's Royale tools to be pretty fun to tinker with. Thinking of updating some thumbnails slowly, since you've made it clear how vital they are for channel growth! 😊

  27. iShine For You Auto Detailing Post author

    Hey Roberto! Thanks for the videos and how to tips on YouTube! I am in the auto industry and I am trying to figure out great titles for autos that I detail. Your thoughts are greatly appreciated

  28. Carstin Post author

    Roberto, do these rules work for micro-sized channels like mine (most of us)? Even if I tag perfectly and have a fantastic thumbnail, will I even place in anyone's searches whatsoever if my videos only get >30 views by themselves in a day from subscribers? After the first few days aren't my videos sort of trapped by the algorithm in the deep dark youtube ether?

  29. Virtual Reality Post author

    Hey Roberto thankyou for your precious teachings. Sir I am doing everything suggested but still my videos are not getting ranked at all. I think my thumbnails and title are good. Problem is ranking. Please help me.

  30. Princess Jasmin Post author

    I have a yt channel for 9 month now and i still only 105 subscribers and no engaging audience 😒😒😒help

  31. Rob Dymott Post author

    Very useful talk Roberto. You're extremely knowledgable and communicate it in a great way. I'm think I should go back and re-name and re-design my thumbnails.

  32. UNLEARN the lies Post author

    Hey Roberto. Do you have any advice for an online ministry on YouTube?

  33. Money is Awesome Post author

    Hi Roberto, another great video! Thank you!

    A quick question for you if you don't mind. When you are just starting a new channel, is it wise to upload videos every day for a month or two, to boost the channel and populate with content. And then, in a couple of months slow down a bit (to 3-4 times a week) to keep the quality and consistency up? Or it is better to start slow and consistent from the start and then increase the frequency of updates with time?

  34. Deniqua Lee Post author

    Always looking forward to your vids…you nail it everytime ☺️

  35. Pacific the Casual Gamer Post author

    I really liked the in-depth part about the thumbnails. It helped me a lot!

  36. stickyXkids Post author

    Hi Roberto! We've been implement your tips but still a struggling small youtuber. I haven't heard you talk much about a toy channel. What are your thoughts on that?

  37. Mindsets and Reps Post author

    Interesting concept of 'bringing videos back from the dead' with new tags, I'll have to try that

  38. ChannelX24 Post author

    Damn nobody got the Jake Paul joke : ) Really interesting presentation man, wish I could attend one live.

  39. Alice Wolf Post author

    Should I only include tags that rank (green number)? Or also those that tubebuddy just tags as "good"?

  40. Josh Z Post author

    Really informative! Love ur content Roberto! I always used to watch you then I stopped YouTube for a year and a started a new channel. On my other YouTube channel I had one video that had around 45k views thanks to you and your seo tips. πŸ™‚

  41. AkilisMusic Post author

    Thanks for the videos roberto and thanks for that tubebuddy coupon! I finally decided to upgrade from the free version lol

  42. Harry & Dann Post author

    Roberto you are amazing! You explain things so clearly and effortlessly, thank youπŸ™ŒπŸ»

  43. Marble & Marble Post author

    reberto you and derral eves have been really helping me and i cant wait to use the advice you provide us all

  44. Comicality βŠ™_βŠ™ Post author

    Roberto! what suggestions would you have for a general comedy channel? we do satire sketches, podcasts, challenges, sometimes even gaming. We are simply a place for viewers to come and have a laugh, how would we build a community around this? Thank you so much.

  45. The Endeavoring Family Post author

    I've dedicated my time to watching this video every time it's suggested and each time, I have found new nuggets of gold

  46. Hastings BNSF N Scale Modeler Post author

    I’ve recently subscribed to your channel and am catching up on your videos. I have to say that you are incredibly engaging and share actionable content, which is rare. Well done and thank you. You are well on the way to a million subscribers…Anthony


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