How to Rank on Google for THOUSANDS of Keywords (With One Page) – Data Study

By | August 6, 2019


How many keywords should I target per page? What should my keyword density be? What if I told you that these are the wrong
questions to ask when it comes to getting more organic traffic from Google? Now, it’s not exactly breaking news that a
page can rank for hundreds or even tens of thousands of keywords. But the question is how many keywords do top
ranking pages rank for, and how can you get your pages to rank for more keywords? You’re about to find out in this video. Stay tuned. [music] What’s up SEOs? Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic, research your competitors and dominate your niche. Now, last year, we conducted a study on 3
million random search queries to find out how many keywords a top ranking page can also
rank for. So for each of the 3 million keywords, we
took the top 20 organic search results and pulled the number of keywords that these pages
ranked for on the first page of Google. And that’s because if you’re not ranking in
the Top 10, you’re probably not getting much search traffic. With that said, let’s dive into the data. If you look at this graph, you’ll see that
on average a number one ranking page also ranks for nearly 1,000 additional relevant
keywords in the Top 10. And as you’re further down in Google’s search results, the fewer keywords you’ll also rank for. We also wanted to find out if a more popular
keyword would result in more relevant Top 10 keyword rankings. So we separated this into keywords with over
1,000 searches per month. And then one final group of search queries
with over 10,000 monthly searches. And you’ll see that the more popular the term,
the more relevant Top 10 keyword rankings the page ranks for. But we also studied the median of these Top 20 ranking pages and you’ll see that the data follows the same pattern, but the median number of the keywords that these pages also rank for in the Top 10 are about half of the average. Alright, so there’s nothing revolutionary
about a single page ranking for a ton of long-tail keywords, but wait for it. We took this study one step further and checked if a single page can rank for a bunch of high-volume keywords. To study this, we took all of the pages from
our sample that ranked #1 for a 10K+ volume keyword and looked at how many other 10K+ keywords these pages also ranked for in position one. And here are the results. As you can see, 84.4% of the top ranking pages
didn’t rank for additional 10K+ volume keywords in position one. So let’s compare this to keywords with at
least 1,000 searches per month. And you’ll see quite a different effect. Only 35.6% of the top ranking pages ranked
for a single keyword with at least 1,000 monthly searches, while around 64% of pages
ranked for numerous 1K+ volume keywords in position one. Now here’s the remarkable thing about this
data. We know that in general, high volume search
terms are usually hard to rank for. Also, they don’t always produce the most clicks. So let me show you an example. If you were able to rank for a head term like
“health,” that would be awesome, right? Well first of all, with a keyword difficulty
score of 96, an average site’s chances of ranking for this term is slim to none. But what’s even worse is if we scroll down
to the Top 10 SERP, you’ll see that the actual search traffic the pages get across all keywords
is way lower than the suggested search volume. And a big part of this is that broad terms
like this lack a clear search intent, which means a divided audience and likely high SERP
volatility. Now, compare that to the keyword phrase “bumps
on skin,” which has a search volume of 9,600 and a keyword difficulty score of 30. Scrolling to the Top 10 search results, you’ll
see that the top ranking page gets over 90,000 organic visits from search each month and
the other top ranking pages are all significantly above the suggested search volume too. Also, take note that the top ranking page
here ranks for around 7,500 other relevant keywords. Clicking through to the organic keywords report,
you can see all of the keywords that this page ranks for. And to confirm our data I’ll set the position
filter to only number one rankings, and the volume filter to at least 1,000 monthly searches. And boom! They rank for 31 keywords with over 1,000
monthly searches in position 1 and I’m only talking about from US SERPs. Now that’s absolutely bananas to me! So now the question boils down to this: how can you find topics where your content
can get organic traffic from hundreds or even thousands of keywords? I’ve already covered a lot of research tactics
in our long-tail keyword research video, so I’ll leave links to those in the cards and
description. But there’s another very cool way to find
high traffic opportunities, even if the search demand curve is relatively small. First, we’ll need to choose a competitor’s
site to research. And by competitor, I highly recommend starting
with one of the bigger players in your niche that appear to be ranking for every keyword
under the sun. So in the health niche, that might be a site
like Healthline, or for programming sites, that might be Stackoverflow. So I’ll enter that into Ahrefs’ Site Explorer
tool. Next, I’ll go to the Top pages report, which
ranks the pages of a target website based on how much organic search traffic they get. Now, let’s apply our knowledge from our data
study. Since we know that a page can potentially
rank for over 100 keywords with search volumes of more than 1,000 in position one, we can
set some filters to find these pages. First, I’ll set the Position filter from position
one and I’ll actually set the maximum keyword ranking to three because you don’t need to go
as narrow as only first ranking keywords to get useful data. Now, before I actually apply the filter, I
want you to pay attention to this row’s traffic and organic keywords numbers. Once I apply the filter, you’ll see that these
numbers change quite dramatically. And that’s because all of the traffic and
keyword metrics will change to reflect your filters. So the keywords numbers are the total number
of keywords that each page ranks for in position 1-3. Now, for the recalculated traffic numbers,
these are the sum of the total traffic that these filtered keywords account for. Make sense? Good. Next, I’ll set the Volumes filter to show
only keywords that have more than 1,000 searches per month. And you could obviously change this number
to something else if you’re in a smaller niche. Now, the four columns that I’m looking at here
are Traffic, Keywords, Top keyword, and Its volume. And in general, if you see higher numbers
in the Keywords column, then you may have found yourself one of those high-traffic topics
that you can go after. So let’s run through a couple of examples
here. You’ll see that these 2 pages rank for 13 keywords with search volumes of over 1,000 which all rank in positions 1,2 and 3. Looking at the first one with a top keyword
of “random number generator,” you’ll see that the top keyword has a search volume of 8,700,
and the page generates around 14,000 search visitors from just 13 keywords! You can get a quick view of the total traffic
by clicking on the caret beside the URL. And you’ll see that the page actually generates
40,000 search visitors each month across all keywords, which is significantly higher. So I’ll click through to the Top keyword,
which will open up Keywords Explorer tool. And I would just quickly look at the keyword
difficulty score, which in this case is low-ish to medium level. Then I’ll quickly scan the Search volume and
Clicks data graphs to get basic trend data. Everything looks ok to me, so I’ll scroll
to the bottom to look at the Top 10 SERP. And you’ll see that almost all of the top-ranking pages get over 10,000 search visitors per month. The search intent seems pretty clear
since these serve informational intent, and a number of referring domains isn’t crazy. In fact, one of the pages has zero links pointing
at it. Alright, one topic ready to go. Let’s go back to our set of filtered Top Pages
and analyze this one with the Top keyword “java array length” which has a search volume
of 6,600, 13 keyword rankings that match our filter, and clicking on the caret, it gets
around 26,000 search visitors. So let’s click the Top keyword and you’ll
see that it has a Keyword difficulty score of three, and again, the search volume and clicks data look fine to me. Scrolling down to the Top 10 results, you’ll
see again that the top ranking page doesn’t rank for a particularly large number of keywords,
but it gets a lot more traffic than the suggested search volume. This tells us that even though a parent topic
may not be super popular, there can still be an overall high cumulative search volume
on the topic despite the number of keyword rankings. So it’s always worth looking at the SERP
overview chart before choosing your topics. Switching over to Healthline’s Top Pages report
with the same filters set, you’ll see that pages rank for significantly more 1K+ keywords. Now, I’ve tested this exact research technique
on numerous websites and found that you’ll need to adjust your Search volume filter accordingly
with industry averages. And if you’re in a smaller niche, don’t ignore
pages that only have 2 or 3 keyword phrases that fall into this filter. So finding high-traffic topics, using this
method or different tactics taught in the long-tail keywords tutorial will put you
on the right track. But how can you increase your chances of ranking
for more keywords and actually rank high for these so-called “also-rank for” keywords? According to our study, long form content
appears to rank for more keywords. But this isn’t exactly surprising because
more words equals more related terms, which equals more keywords and traffic. Now, this isn’t a call to start throwing in
random keywords to make your content longer. Instead, think about how you can best serve
search intent and then aim to answer the next few questions a reader might have. And the final thing that’s going to help you
rank for more keywords and get more traffic is links. Our study showed a high correlation between
the backlink factors of a page and its Google rankings. To measure this, we created 5 buckets and
sorted them by URL Rating, which represents the overall strength of a page’s backlink
profile. And as you can see, there’s a clear correlation
that pages with a stronger backlink profile rank for way more keywords. With the way that Google is growing through
their AI and improving their algorithms to serve search intent, you need to start thinking
topically. And the examples from Stackoverflow should
have shown you that getting a ton of traffic, it doesn’t necessarily require a huge set of
long-tail keywords. So rather than focusing on aspects that are
difficult to measure, focus on covering a topic the best that you can. Now, if you found this video helpful or insightful,
make sure to like, share, and subscribe, and if you have any questions, feel free to leave
a comment and I’d be happy to jump in. So keep grinding away, go and get higher Google
rankings for more keywords, and I’ll see you in the next tutorial.

30 thoughts on “How to Rank on Google for THOUSANDS of Keywords (With One Page) – Data Study

  1. Okba Cherboub Post author

    Thanks Oh, you are pro
    How take the average time to the website will succee?

    Reply
  2. DigiManako Post author

    Thanks so much. Today I learned a new thing. Where is Kathryn Aragon ? Please feature her in 1-2 videos.

    Reply
  3. Alex Herrera Post author

    Great video and information too, thanks for sharing. Question a bit off topic, what software you use or recommend to edit ( for text and images) videos and obtain such a enjoyable videos like yours? (of course, the 50 people behind the research is also very important) . I hope you can share of your tools, thanks!!!!!!!!

    Reply
  4. DigiManako Post author

    1. If I delete my post, Will Google penalize me? I am a newbie in this sector.
    2. I just started learning SEO. I have a website and niche is celebrities news but now I want to change niche on the same website. There is only 10 post and
    1.5 months old.
    3. Let say I want to post an article on the website and suddenly I realize I need a video on a sudden section of content
    Can I simply mention the embeded code of YouTube video in my article or Should I ask for permission from video owner.

    Reply
  5. Kandaman Post author

    As always..am impressed with the Ahrefs tool, and Sam Oh keeps crushing it! You make this tool WORTH EVERY PENNY!
    Thanks a bunch!!

    Reply
  6. karim mohamed Post author

    Does keyword research for other languages than English work well in Ahrefs?
    Arabic keyword research to be specific, will it work well in Ahrefs?

    Great video by the way, totally loved it.

    Reply
  7. Alex Herrera Post author

    Is the a way to do keyword research with content explorer but for YouTube and not google? I want to rank a video and I have no idea how users are searching in YouTube so i can optimizer it. Any advice? Thanks

    Reply
  8. Chris Acker, CLU, ChFC Post author

    Sam, I'm a small business guy in the insurance space trying to compete with "the big guys" in my space. THis is truly helpful in formulating my content strategy. It makes me feel like there's hope of breaking onto the first page with some important information. Thanks so much. I rely on your advice with these videos.

    Reply
  9. Noted Post author

    who is the editor of this channel? the guy is amazing. Btw thank you for the awesome content.

    Reply
  10. Arthur Post author

    Sam, is the best way to tell how difficult it will be to enter the top 10 for a given phrase to look at the top tens backlinks?

    Reply
  11. Online Paradigms Post author

    Thanks, Sam. Another Brilliant video training. I find these really helpful, to get some new ideas on keyword research SEO.

    Reply
  12. Stanimir Mihov Post author

    Another great video, thank you a ton!

    My question is: I rank #1 in My country for "Exercises for Abs" and the page name is "Top 15 Exercises you can Perform At Home" , now I created new article + video with the same pattern , but for exercises in the gym. So probably the Headline will be something like "Top 11 Exercises For Abs you haven't tried in the Gym (BUT YOU SHOULD)".

    I'm a little worried if Google will show both pages on #1 and #2 for "Exercises for Abs" or if it's possible one page to outrank another (it happened long time ago) – I had #1 "Protein – 10 signs for deficiency" – It ranked #1. Then I created: " Protein – The most delicious way to lose Weight" . Then the second article outranked the first one and the first one is not even on page 1 in the results.

    Thanks in advance for taking time to read the comment.

    Greetings,
    Stanimir

    Reply
  13. Elias Herrera Post author

    they are a company that earns millions a year, which would cost them to put subtitles in Spanish for the videos, if they know that they have a large percentage of clients in Latin America who do not speak English. 🙁

    Reply
  14. Alexandr Belkot Post author

    Hello Sam

    Thank you for another master class from you.
    Thanks to your lessons, I entered the top 10 for 6 months in a niche where my competitors are 5 years old.

    Now I will go to the top 3, and then to the top 1

    thank you Sam!

    Reply
  15. Cue View Post author

    Thanks, Oh.

    I'm sure you make your homework, but I got the sense Tha you should make a series of "real life" niches. Roofers, key makers, landscape design, mechanics etc…

    My 2 cents

    Reply
  16. Netasha Adams Post author

    very helpful… thanks for the research we are grabbing more from it

    Reply
  17. Dykoy deck Post author

    boring talk to much you using website that is already ranking for years without any SEO effort that a new site let see cause whatever you showing he has nothing to d with seo these websites is popular and well know. all those search volumes is not because of seo is because of the brand know. please teach as real things, not things that work already without seo effort.

    Reply
  18. Martin Hamilton Post author

    In paid version of Yoast they offer ranking for 3 keywords instead of just 1 with free version. How are they doing this? I'm thinking by directing us to write more thorough content. Great video. Thanks.

    Reply
  19. Anupam Sethi Post author

    I m unable to understand spoken english, please provide written content link for this video.

    Reply
  20. Ranking Factory Revolution Post author

    Great info, keep up the good work.

    Reply
  21. iclal eroglu Post author

    Hey Sam
    Great video as always. But quick question. What I don't understand is how come a page can rank for thousands of keywords when the actual post isn't even that long.

    In the case of this page below, the text is about 1200 words whereas it ranks for about 1500 keywords! I couldn't find the answer to that in the video, or maybe I missed it 🙂 How come this is the case? How can you rank for words without actually using them?

    https://www.allure.com/story/botox-injections-for-tmj

    Reply

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