How To Rank #1 On Google For ANY Keyword [OSEO-02]

By | February 13, 2020


Hey guys, this is Tim Soulo from Ahrefs,
and today I wanted to give you my answer to the big question: “how to rank number
one in Google.” What you see on my screen right now, is a cool article on Ahrefs’ blog that talks about the famous “Skyscraper Technique”, by Brian Dean. The article was written by Dale Cudmore and when I was publishing it on Ahrefs’ blog,
I decided that we should try to target the ‘Skyscraper Technique’ keyword, and see how well we can rank for it. Actually, I didn’t even do much to optimize the article for this keyword. As you can see, we have the exact match keyword in the URL of this article. We don’t have the exact match keyword in the heading of this article, but actually, the keyword appears in the content of the article 16 times. But we didn’t do anything to have so many appearances of this keyword, it just happened naturally as Dale was writing the article. And actually one last thing is the title of the article. Search for the title. Yeah, the title starts from the keyword, “Skyscraper Technique.” That’s all we did to optimize the article for the keyword “Skyscraper Technique.” So now, let’s go to Google and see how well we managed to rank for it. And as you can see, the first
two positions are taken by the author of the technique, Brian Dean, from Backlinko.com, and the third position is blog.ahrefs.com. And the first one is CoSchedule’s blog, which is also a very great resource and a very great tool. What I want to do now is understand why the post by Brian Dean ranks number one, why the post at Ahrefs blog ranks number three, and why the post by Co Schedule’s blog ranks number four. And I’m going to use the tool called ‘Site Explorer’ by Ahrefs, to get some takeaways about why
these posts rank where they rank. I am now going to open two more instances of Site Explorer and put all three URLs there to be able to compare the data
behind them. Okay, that’s it. We have the data for all three posts. First of all, take a look at the amount of backlinks pointing to each of the posts. So the
first one is the skyscraper technique by Backlinko, and we can see that there are
936 backlinks. That’s a ton of backlinks you guys! Our article that ranks number
three has only 139 backlinks. So this actually explains why the article by Backlinko ranks above it. And the last one is the post on Co Schedule’s blog and it only has 61 backlinks. You may also take a look at the amount of
referring domains because this also has a huge impact on how well you rank. So the post by Backlinko, has 406 referring domains. Again, that’s a very big number for a single article. Let’s go to Ahrefs. We see only 30 domains. And CoSchedule has 18 domains. So here we have pretty straightforward data, the more links and the more referring domains you have, the better you rank. That’s of course considering that the quality of content is the same for all three URLs,
which is true in our case. One more thing that you might want to compare is how all these people link to you. I mean, which anchor text they use, while linking to your page. So, let’s scroll down to the portion of this
report that’s called anchors cloud and you can pretty much see that for Brian Dean from Backlinko.com, the Skyscraper Technique keyword, accounts for 34% of all backlinks. But let’s see blog.ahrefs.com. Again, if I scroll down to the
anchors cloud, here’s the funny thing: the most common anchor of our backlinks coming to this page is, ‘illustrate key points’, which is totally irrelevant to the skyscraper technique. And the last one is Co Schedule. Let’s check their anchor cloud. Again, they have skyscraper technique in 22% of all backlinks. What all this data says to me, is that the amount of links and the amount of
referring domains, is still a more powerful ranking factor than the actual anchors of these links. But I’m sure you guys are still waiting for me to answer the question: how to rank number one. So, in our case with the ‘skyscraper technique’ keyword, to outrank Brian Dean and rank number one, I guess we’ll have to create
backlinks from like four hundred more domains because only thirty domains link
to our article, while four hundred different web sites link to the post by
Brian Dean. As you can see, by the graph of referring pages by time, the amount of links and referring domains just keeps growing while in our
case, there was a quick bump and now I don’t think we’ll get a lot more links. So to be honest, in this particular case, it’s almost impossible for us to outrank Brian Dean. But if that was the matter of life and
death for me, to outrank Brian for the keyword skyscraper technique, here’s what I would probably do. I would open the links report of Ahrefs Site Explorer and try to get a link from every single domain where Brian has earned links from. And then I would need to take it a step further and find a dozen or two more
domains to get links from, so that eventually the number of backlinks every end referring domains on our article would be a lot bigger than Brian has. That would definitely help me to outrank him. So that’s it! This is how you rank
number one for practically any keyword. You need to check who’s ranking at the
first spot, replicate all his links and then go get even more. I’m not saying this is something easy to do, but this is what will get you the ranking
you need. Hope you enjoyed this video! Let me know if you have any feedback in the comments section below. Bye!

68 thoughts on “How To Rank #1 On Google For ANY Keyword [OSEO-02]

  1. Chetan Jadhav Post author

    Are you kidding me. if I build thousands of backlinks, I will rank number one.

    Reply
  2. All Events Post author

    How to rank with event based domains like friendship day which have very less life span may be 15 days or so, I made 324K backlinks with 66 referring domains then google put my site in backlist, so how to rank such event based blogs?

    Reply
  3. Lead Sellers UK Post author

    Given that all those sites are already linking to the author site, how would you suggest that it would be possible to convince the same site to also link to yours? Sounds easy, but in practice it is a total nightmare to achieve..

    Reply
  4. gigfivers Post author

    What about Siloing? Is it help our site to get more high ranks in Page One Google?

    Reply
  5. andis armans Post author

    I will disagree. I launched a test site which has NO backlinks, has NO alexa rating, has NO links to any social media sites etc. My test site has only few shitty articles by the way. But I was still able to rank on 1st page in Google with a short 500 word article leaving other sites behind ha ha ha. Its not as complicated as you think. P.s I still like your 90s style internet marketing video though…. 🙂

    Reply
  6. Mohamed Zantour Post author

    Hi Tim! Amazing video thank you! I subscribe to ahref 😉
    I wanna know please, if we get the same backlinks of our competitor, is it important if the link is nofollow?
    Or we have to focus only in dofollow links?
    Thank you

    Reply
  7. Balasa Cosmin Post author

    Hello Tim!
    My question for my new website is:
    How long life should have my website to start linkbuilding?
    I think it will be more ok if I will publish content like 50 new pages every day and after one year start with link building. After one year site will be stabilized and the link building will be more natural.
    The site is about streaming and I am publising 40 to 60 new videos every day with fresh titles descriptions and kws. So now I am concentrating on website content haveing already almost 3000 all hosted videos, and 12k indexed pages in google after 3 months.
    What is your opinion?

    Reply
  8. Roman Dubovyk Post author

    По вашим видео еще и английский можно учить))) Тимур или Тимофей?

    Reply
  9. Rohny Jones Post author

    Hi !
    I don't agree with you because my site has 293 different referring domains and it ranks at no 31 but a site having 118 referring domains ranks at no 3 against the same keywords. Why is this so??

    Reply
  10. Gowher Dar Post author

    nice post..u showed practicaly what to do..others just give long lectures with out showing how to do practicaly..thanks

    Reply
  11. Christian Galvez Post author

    When I see the competitor's back-links, how do I get a link on those sites? Do i write guest articles?

    Reply
  12. Scott Post author

    Search console takes so loooooooooooooooooooooooooong to find the links

    Reply
  13. TrendingHDVideo Post author

    Thats an excellent case study .. premium piece of content by ahrefs … loved it ..
    do more videos on seo

    Reply
  14. Billy Craig Post author

    Ahrefs, thanks for uploading this video, some great SEO tips!

    Reply
  15. Tribe Judah Post author

    Awesome video. Wondering if this same technique could get your Facebook page to rank in Google searches?

    Reply
  16. Juan Thomas Post author

    Great video, why not get some great SEO tools from FollowingLike?

    Reply
  17. Farhan Fawzer Post author

    This gives some great idea, however; there are some exceptional cases where it's differently ranked irrelevant of the backlinks.

    Reply
  18. Raees Ch Post author

    very informative about how to analyse our top competitors. And what should we do to compete them
    Thank you so much

    Reply
  19. Felix Taylor Post author

    This is also a really good way to earn money
    (Just Google) James make money blueprint

    Reply
  20. Web App Sol Post author

    Hi tim Solo when will you guide about google maps seo

    Reply
  21. Nanokultur: Uhrenblog und Testberichte. Est. 2008. Post author

    and meanwhile. bad guys using gsa ser blasting links to the skyscraping his blog post even more 😉

    Reply
  22. PMSL Post author

    Ok, so you find out which links are connected to bryans blog, Now how do you get all those links to link to your site?

    Reply
  23. Travel Around Post author

    simple trick but really effective… thank you so much for sharing this info…

    Reply
  24. Super India Tech Post author

    google will pay me for my blog, article, and website are I should pay to google, when will I have to pay, and for what I do have to pay Iam new I don't know anything, please reply me.

    Reply
  25. Traffic Research Post author

    I think you made a great point there regarding the speed at which the links climb compared to your blog that grew, then fluctuated. I think that is a huge ranking factor as you say…… Really love ahrefs as a tool!

    Reply
  26. pingpongpufflefuffle Post author

    have you done a follow up where you show the technique actually worked that you ended your video on?

    Reply
  27. Reina Wedding Dress.Evening Dress,Thai Dress Post author

    how can i google adword on the top of google in wedding industry

    Reply
  28. Mark Kempton Post author

    LOL, so you ranked top in google…….using a top domain name ahrefs 😛

    Reply
  29. Gary Carlyle Post author

    replicating links only works to a degree now. google will value the old links more and find it weird that all of a sudden your links are appearing with his. especially if you are logged in to chrome all with the same IP.

    Reply
  30. Rock Master Gaming Post author

    Hello Ahrefs I just entered a keyword on Google and saw that it ranked in the third spot on the first page. My biggest competitor ranks for the number 1 and 2 spots. The 1st is the exact keyword and the 2nd spot keyword is a very closely related keyword to the original keyword. Top spot has 9 backlinks and 3 referring domains, 2nd spot has 14 backlinks and 2 referring domains and my page has 29 backlinks and 18 referring domains. What gives?

    Reply
  31. Himanshu Soni Post author

    How can we raise the domain authority of my home and inner pages?

    Reply
  32. Aadithya jayan Post author

    do we have to pay to set up an account in ahref site explorer

    Reply
  33. Brandon Lukaszewski Post author

    This is a newbie tutorial lol… proper anchor text strategy and high quality pbns is all you need

    Reply
  34. Khmer Official Post author

    I already to subscribe you .
    help subscribe me back .
    ok thanks

    Reply
  35. Jason Barnard Post author

    My view – this is too simplistic. I agree with the idea of quantity vs anchor text. Your techniques are positive. But the picture is wildly much bigger.

    Reply
  36. Blow the Truth Post author

    Why worry about Google anymore when you can use Social Media to Push your Website, 5000 Shares on Facebook amounts to Money, Google for too long has controlled the Internet. A good Social Media presence can out Rank Google and they know it.

    Reply
  37. Osaro Efionayi Post author

    Hi. I am a complete newbie and I just subscribed to your channel, please when you said get a link from the websites that your competitors have a link on. Does leaving a comment with my url on such websites counts?

    Reply
  38. Rajeev Kumar Post author

    sir i need to get first google rank pls suggest me how i can get….

    Reply
  39. Quinton Hamp Post author

    Tim!!! You come across as a very likable guy.

    Reply
  40. bonny best Post author

    Great article, I have thinking about the next level for my online business. This is coming timely, please can more articles for follow up be posted like this so there could step up for people like me.

    Reply
  41. peter peric Post author

    Great and helpfull video but it is too long.

    Reply
  42. Sashi Pie Post author

    You are promoting your website and not helping anyway.

    Reply
  43. AboutMillions Post author

    This video was a waste of time. Literally didn't explain shit. I hate searching SEO because noone gives direct answers on how to do anything.

    Reply
  44. Trenton Nunnally Post author

    This is excellent thank you so much i subscribed and liked

    Reply
  45. Stephanie Steph Post author

    Why do you people bother about back links. Just focus on creating good contents. If they are really good people will link to them naturally.

    Reply
  46. Kriti Purkayastha Post author

    Can you provide a video on how to optimize a new SEO for web content, images, and Other SEO activities? LIke what should a new SEO person do to build a brand new website? Thanks for the video . It helped me a lot.

    Reply
  47. bc130401152 Adnan Aftab Post author

    well you have share technique we also follow that but you never talk about domain authority ahref have . your post is also ranked due to your domain authority ahref have huge authority if you add any article so it will rank but if low domain authority websites writer article on same keyword so these websites will never rank

    Reply
  48. Ranking Factory Post author

    Interesting content, something to think about.

    Reply
  49. Anupam Sethi Post author

    Hello
    Posts are appearing in SERPs on some queries, should i include those queries exactly in that post?
    (Same sequence of words)

    Reply

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