How to plan your site structure for maximum traffic

By | January 16, 2020

In this video, I’m going to show you why
structuring your website with category and content pages will attract maximum traffic
from Google and how using category and content pages is the way to do it. If you need your website to support even a
modest business you’ll need to start with at least 25 web pages. All that content has to be organized for readers
as well as for search engines or it’s going to get lost, along with your traffic! When you organize your pages using a structure
of category and content pages, readers can find what they asked for and search engines
can see your themes of related content. So because you look like more of an authority,
the search engines will send you more traffic. So how do you structure a website for maximum
traffic? Say you’ve done your keyword research and
you’ve found plenty of keywords to target. To get search engine traffic for those keywords,
you’re going to need to create some pages on your website. But you can’t put all the keywords on the
same page … And different pages shouldn’t target the same
keyword. Each target keyword needs its own page with
each page optimized for one or two keywords. A useful catchphrase to remember here is:
phrases need pages. Here’s how you might plan your site structure.
Basically, you need a home page, your category pages and your content pages. To keep things simple, we’ve shown a structure
for a simplified site with three categories and three content pages in each category. I’ll call each category a niche market … … and each category has a category home
page that links to content pages which contain articles, blog posts, products and videos. If you were selling gourmet tea for example,
a simplified site layout might look like this: So what’s going on here? The home page targets the big tea market … … by exploiting its keyword niche ie, linking
to content that contains keywords with variations of the word tea in them. Here we link to category pages for three niche
markets, in this case green tea, herbal tea and oolong tea. You might do a lot more than
this, but I’m keeping things simple here. Your home page may be targeting quite competitive
niche markets, so it pays to add some less targeted keywords like buy tea online or tea
online to pick up some less competitive traffic. One category targets the green tea niche market
and the way you do that is to target the green tea keyword niche in your content, which basically
means you build content pages around all keywords containing the words green tea. Your content pages, with articles, videos,
news stories and blog posts will focus their SEO on their own keyword niches targeting
long tail keywords like green tea benefits weight loss and chinese green tea bags. A second category targets the herbal tea niche
market through its keyword niche and the category home page will focus its SEO on herbal tea. Like the first category, the content pages
will target their own keyword niches like herbal tea benefits. By targeting herbal tea benefits in the second
category as well as green tea benefits in the first category, you’re creating a theme
around benefits. So work targeting green tea benefits will help get results for herbal
tea benefits and vice versa. A third category targets the oolong tea niche
market in a similar way. Let’s take another example: Osteopathy If you’re creating a site for your osteopathy
practice, your simplified site layout would probably look like this. Each of these categories again have their
own home page that introduces the subject and lists links to relevant pages on the site. As you write new pages, you allocate them
to the appropriate categories and then list them on the category pages. Once again, you can see that the home page
targets the osteopath market. The home page then links to category pages
which include niche markets like neck pain. back pain, sciatica and slipped disk. Each of these category pages link to their
own content pages which contain articles, videos, news stories and blog posts and exploit
their own keyword niches. If we take one example category page, targeting
the ‘neck pain’ niche market, you can see that we’re targeting five specific keywords
with articles including neck pain headache and neck pain spasms. See how both articles
and keywords contain the words of its parent niche market which in this case is neck pain? So how do you find these categories? They
come from your keyword research. In fact, your keyword research is also your site planning.
Quick summary Your site’s home page targets the largest
market, for example tea and links to your category pages. Your target niche markets are mapped to categories
on your site. Each category has its own home page. Category pages list links to relevant content
pages, for example the green tea category links to pages about green tea, each targeting
a smaller niche market like green tea benefits. Don’t worry about what’s on your content pages
yet. At this stage we’re planning the structure of your site and you need to get this site
structure right first. This is one of the most important parts of the SEO process.
Let me show you how Wordtracker’s Keywords tool can help you: First you’ll create a project called ‘osteopath’. Make sure you use a new project for every
new website. Next, you’ll start your keyword research and
use the Wordtracker related keywords tool, that’s the orange one, to find potential
niche markets in your main target market. Let’s see which keywords an Osteopath might
focus on. Back pain looks like an interesting niche
market with around 15,000 searches. Let’s save its keyword niche to a list. Top 1000 keywords saved to a list See how the top 1000 keywords with the word
back pain is saved to a list inside your project? In the image about you’ll see your keyword
niche, all the possible search terms which include the words back pain. Lets make a list of some other niche markets
you might want to target. We’ve got headaches, neck pain, frozen shoulder, scoliosis, sciatica. If we put the back pain keyword into the related
keyword tool, we also find herniated disk, pinched nerve, osteoporosis, fibromyalgia
and slipped disc. There’s plenty more, but these will do for
now. We can now visit the ‘osteopath’ project to
see all your lists. See how this project page is just like your site’s home page? Each list is a niche market and a category
on your site. You can now assess and prioritize each of
these potential niche markets to decide which one you want to work on first. It’s interesting that headaches come top … … and you’ll see on Google that these
terms are indeed used together: Back to the Keywords tool. Each of this lists
contain keyword niches with the keyword search volumes added together for the top 1000 keywords.
One way of prioritizing your niche markets is simply to order by the searches column,
which means you’re ordering by the size of each niche market. You may be wondering why we prioritize whole
keyword niches, rather than exact keywords? Here’s a quick example why. The exact keyword osteoporosis has 1,865 searches
in our database while the exact keyword back pain has 1,166 searches. But if you look at
the whole keyword niche, you’ll see that when all 1000 keyword search volumes are added
together, back pain has a sum of 15,282 searches while osteoporosis has just half that, or
7,301 searches. So back pain is the larger niche market, a
potential for more traffic, and therefore a greater return on your investment of your
time, money and content. Visiting a list like back pain on Wordtracker
is like visiting the category home page on your site (or the site you are planning). But instead of pages, you see ideas for pages
… hundreds of real searches or keywords, and you can target each keyword with its own
page. In this case, back pain looks like a good
niche market. Let’s save its keyword niche to a list. You can use the competition metrics to prioritize
these keywords to decide which ones you want to go after first. Look for keywords with high search volume
and low competition Then all you need to do is look down the list
for a keyword with high search volume and reasonably low competition (that’s the Competition
– ‘In Anchor And Title’ – column). I can see back pain lower right side, lower back pain
stretches and … … upper back pain rib area look good. Once you’ve put up your basic site structure,
these might be the first pages you create, read easy pickings, so you can get an initial
burst of traffic and be on your way. You will then gradually fill out your content
with pages that target the more competitive keywords.
Quick summary Make a project for each website. Use the orange brainstorming tool and blue
keyword search tools to find potential niche markets for your website, and these will end
up as your category pages. Make a list for each potential category of
content on your website. Each list contains up to 2,000 keywords, and
is known as a keyword niche. Each keyword in a list is a potential page
of content, targeting one or two specific keywords.
Ready to take the next step? I hope you found this quick guide on how to
plan your site structure for maximum traffic helpful. So why not register for your risk-free trial
of Wordtracker or click the link below. You’ll be able to use Wordtracker for seven days
free of charge. You can use the one-click cancel button at
any time during your 7-day trial period or you can continue your membership for just
$69 a month. Your 7-day risk free trial will also include
free bonuses: Risk free Wordtracker trial bonuses So now you’ve got the information to structure
your website, what are you waiting for? Sign up to Wordtracker and start getting traffic
from Google right away!

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