How To Pick A Domain Name For Your Small Business

By | August 13, 2019

Did you buy into the lie that there’s no
more good domain names left? I’m Denise O’Berry and you’re watching
the “Little Big Show.” Your place for bite size tips that can have
a big impact on your bottom line. So you’ve decided to get your own domain
name, so that you can have a presence on the web.
Yes, congratulations to you. You visit your favorite domain registrar,
type in the domain name that you want and back comes the result.
Taken. Alright, so you type in your next choice for
a domain name and you get the result. Taken.
And this continues over and over again. Oh my gosh!
What do you do? First of all, don’t get discouraged.
There are plenty of good domain names yet. You just have to find the right one for your
business. It’s time to put on your thinking cap.
Now, one important point to remember is that your domain name does not have to match your
company name. It’s a better idea to focus on your services
or products and their benefits. Many of the people that are surfing the webs
aren’t going to have any idea what your company name is anyways.
They’re going to be using search terms in order to find things that will solve their
problems and that website should be you. Here’s what you need to do.
Before you begin searching for domain names, put together a list of your services, your
products, and their benefits. Then take that entire list and make up some
two or three word combinations that might be possible domain names.
Distill that list down to five or ten possible names.
You’re going to want to give it a special test.
I call this my four-point test. #1 Is it as short as possible, while still
getting across your message about what you do?
#2 Is it easy to say? Say it out loud, like you’d be telling someone
your domain name over the telephone. #3 Would someone understand it over the telephone
without you having to spell it out. #4 Is it easy to type?
Practice it on your keyboard a time or two. If you can answer all the questions in this
four-point test with a yes, then you’re ready to go.
So what you want to do is you want to take the domain names that all have four yeses
and narrow it down to find your possibilities. Then hop on over to your favorite domain service
and get that name reserved right now. Have you bumped into a problem when trying
to reserve just the right domain name? How did you resolve it?
Please share your thoughts in the comments below.
If you know a small business owner who could use the tip that I shared in this video, send
them off a link to it right now. Don’t forget to like this video and subscribe
to my YouTube channel, so you get the first scoop every time I upload a new video.
And make sure you pick up a copy of your free “Success Strategies Guide: 10 Keys to Success
for Small Business Owners.” You can get it for free at
It contains tips that I don’t share anywhere else and it will help you move forward in
your business. Thank you so much for watching.
I’ll see you next week.

4 thoughts on “How To Pick A Domain Name For Your Small Business

  1. Denise OBerry Post author

    If you're in the market for a new domain name, make sure you watch this video first.

  2. Anthony Gauvin Post author

    Great video. I teach eCommerce at a small regional University and I recommend that all my students watch this short but very informative video!

  3. Shakir's Tech Vlog Post author

    Thank you very much mam, great one


Leave a Reply

Your email address will not be published. Required fields are marked *