How to Optimize Your Website for the Search Engines

By | November 7, 2019


Thank you for watching SEO video tips from
OurChurch.Com. In this video we’ll tell you how to optimize your website for the search
engines. Hello, and welcome to this edition of SEO
Quick Tips for NE1. I’m Kurt Steinbrueck, Director of Marketing Services with OurChurch.Com.
Today we’re going to look a little bit at How to optimize your website for the search
engines. This is going to be a pretty short video for
this. We’re not getting into too much depth; otherwise it would get to be a really long
video. But we’ll give you a couple of quick tips that should be able to help you in the
search engines. Let’s dive right in. The first thing, you’ll
notice we are here, already logged into our Admin page. We’re going to go ahead and click
to edit a page. We have a page here that’s set up for SEO. We’re going to say that the
keyword that we want to target with this page is the keyword “Christian search marketing
services.” What we want to do is try to use that keyword on the page in the various forms
of content that we have. The first thing that we can do is we can change
the page name. So we could make that “Christian Search Marketing Services.” Now, be aware
that if we do change the page name, that it’s going to also change the menu item in your
navigation. Maybe this is too long; maybe getting the keyword in there feels weird in
the navigation menu, so maybe you don’t want to do the whole thing. We could just use part
of the keyword. But it’s good to use something that’s related to the keyword, or at least
part of the keyword in there. So maybe we’d just make that “Search Marketing.” It’s not
quite as strong a signal, but it’s still pretty good.
Beyond that, we want to try to work that keyword into the page a few times. One of the easier
ways to do that is to just have a heading for the page. Maybe we put “Christian Search
Marketing Services” as the heading for the page, which is right there at the top.
Then to really emphasize it, what we want to do is go into our format dropdown menu
and select “Heading 1.” The Heading 1 will set up what’s called an h1 tag in the HTML,
which usually is used for page headings or page names, so it’s a very strong signal to
the search engines. If you can get a keyword into the h1, that’s really a very good signal
to the search engines. You only want to use the h1 once, though.
So if you have more than one keyword you’re targeting, or if you have other headings on
the page, you can use the h2 or the h3 or something like that. Not quite as strong of
a signal as the h1, but it still sends a signal. You’ll notice that the text actually did change
its appearance. It’s pretty typical that the h-tags have default settings. We can change
that; you don’t have to be stuck with that, so you can just go into the font size, and
we’ll change that to 14, make it smaller. It’s still a heading, but it’s now smaller,
so it can fit however you want it to look on the site.
All right, so we’ve used the keyword once on our page, and that’s good, but it’s usually
good to do two or three times. If it’s a shorter page like this is, maybe we just use it twice;
if it’s a longer page, three, maybe four times if you have a lot of paragraphs.
We’re just going to look for a natural way to do this. Talk about people finding the
site, “SEO is the way to go,”
“SEO helps get to the top of the search results,” “bring more visitors to your site, so don’t
delay.” Okay, that’d be a good one. “Our Christian
search marketing services can help. So don’t delay.” This is a natural way to work it in
there. You don’t want to just throw keywords in there; they’re going to feel awkward to
your readers. You want something that looks natural and it reads natural, so that it fits
in with the webpage. But you do want to try to work those keywords in as much as — not
as much as you can, but at least two or three times.
All right, so we’ve got it in there. We’re not going to put it into an h-tag. We’ve already
done that once; we only need to do it once, and it’s good to have it just in the regular
content. Beyond that, there’s one other thing we’re
going to show real quick, which is that you can actually optimize the image as well. If
you select the image, and we’ll go to edit it by clicking on the image icon. You’ll notice
that every image has an image description and title, and we can put our keyword right
there. This should describe the image, so it shouldn’t be something completely unrelated
to the image. But in this case, a picture of SEO and “Christian search marketing services”
is pretty close, so that shouldn’t be a problem. We’ll go ahead and update that, and now we’ve
got our keyword used in there a couple of times, we have it set up with the image, we
have it used in a heading tag. That’s a pretty decently optimized page. There’s more that
you could do, but this would have a pretty big impact on your search rankings, depending
on the authority that you have for your site. Now that we’ve made these changes, you just
click on “Save changes” so that we don’t lose them, and voila! We have a pretty well-optimized
page. I hope this information has been useful for
you. I encourage you to go to your site and do some of this optimization. If you have
any questions about SEO or about hosting or web design or anything like that, or if you’d
like help with the actual optimization of your website, we can do that as well. Please
fill out the form below to request a free, no-obligation consultation.

7 thoughts on “How to Optimize Your Website for the Search Engines

  1. Mary Helen Ferris Post author

    thanks kindly #granniegram shared here    http://www.scoop.it/t/4businessand-life/p/4012634666/2013/12/13/how-to-optimize-your-website-for-the-search-engines

    Reply

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