How to Optimize Your Business’ Facebook Page Settings

By | November 6, 2019

Now that you’ve built a compelling
Facebook Page, how can you optimize it to increase
engagement with visitors? If you’re a Page admin, editor, or moderator,
you can add a call-to-action button to your Page. Facebook offers a variety of call-to-action
buttons, such as Contact Us, Shop Now, or Sign Up,
so choose the one that best supports your business objectives. Third party apps can play a big part in
optimizing your Facebook page. Choose from hundreds of third-party
app integrations, including Instagram, Twitter, and Pinterest. There’s no limit to how many apps can
be added to your page, but be sure to feature only those that
support your business objectives. For example, if you want to grow your
email subscriber list, an app like MailChimp lets visitors
opt-into your email newsletter without navigating away from Facebook. If you have a brick and mortar business,
including address and contact information is particularly important. Your location will ensure that search engines
index you in local search results and gives your customers an easy way
to contact you. This will also add a map on your profile,
so if you don’t need visitors to find your physical location, you may want to skip
this field and dedicate the profile space to other page elements. To help build community, you can feature
other business’s Facebook Pages. This is a great way to build valuable working
relationships with other companies that share a similar vision. To feature other pages, you’ll first need
to like the page, and then add the featured likes column to your Page.

4 thoughts on “How to Optimize Your Business’ Facebook Page Settings

  1. Joseph Buhler Post author

    These are all great additions to a Facebook Business page. What is even more important is what you show on the more than 50% of the page taken up by the cover photo. Are you maximizing it for best results? Most businesses are not. Anyone interested to learn more about how to turn your social cover into an effective, brand billboard on the web visit

  2. Jade BDW Post author

    Not sure if it is just in Australia, but we don't have the option to connect with other apps like Instagram and Pinterest. There is no link like shown in your video. Have you heard about this before?

  3. Asen Mihaylov Post author

    These third party apps are not available anymore right?


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