How to Optimize Images for Web and SEO

By | November 14, 2019


– So Nealey – now I have this,
you know, great new food blog, and I’m taking all these
delicious looking pictures of food and restaurants, but how do I make sure that
my content actually gets seen? – Yeah, there are so many different ways you can go about that, but
we’re actually going to cover how to actually optimize
your images for web and SEO here on The Journey. All right, fun facts with Nealey time, did you know that images are
the second most popular way to search after keywords? – No, but that makes sense. I mean, people buy with their eyes, right? – Absolutely, so leveraging
the power of images with your content is crucial. And that’s why if you want to really make your business stand out and be noticed, you have to leverage the power
of images with your content. So there’s a lot that goes into it and I’m not going to do
all the work for you. – Come on, please, help a girl out. – All right, I’ll at least help you. I’ll take you through your own website and show you at home a quick demo of how to optimize your
images for web and SEO. – Perfect, Let’s do it. – Cool, compromise. All right, Alex so let’s
check out some of the images on your website, so where do
you go and upload your images? – So I normally go to where it says media. – [Nealey] Okay, so let’s
check out some of the content that you’ve uploaded. All right, so all burgers. I dig it. – [Alex] Nothing wrong with that. – So let’s check out one of these images. Cool, so I’m noticing some good things and noticing some not so good things. Let’s dive into this little bit. – Okay. – Alright, so we’ll start with a good. Start with the positive, right? So I do see here you have
some of what’s called “Alternative Text.” Now when Google or other
search engines crawl your site, it can’t actually see
this delicious burger. All it sees is that it says “image”. It doesn’t know what to do with that. That’s where that
alternative text comes in, so this one you put awesome
burgers which is good, it’s descriptive, shows
exactly what it is. But I don’t see you have it
on any of your other images. So you definitely want to
write some type of description of what that is, that way it
gets indexed by search engines because like we said before, it is the second most
popular way to search. – Okay, so every image gets
its own alternative text. – Yeah and you really
want to describe it too. The more descriptive, the better. This also helps for
visually impaired people that are on your site
that have screen readers. So if they’re on your site,
it’ll have delicious burger, it’ll have this or it’ll have that, versus just going and saying
image, is not very helpful. You got to keep the site successful to. Moving on to title,
your titles aren’t bad. I’ve seen worse, I’ve seen
the ones that are like screenshot dash this date dash blah, again that’s not really helpful, you want to be as descriptive as possible. – [Alex] Okay. – [Nealey] So this one says
beef dash blur dash bread and then some numbers. – How do I make it better? – So we can probably just
get rid of the numbers. Again it has to be
descriptive of what the image is all about, so beef dash blur
dash bread, that one’s fine. You want to have those dashes in there, ’cause that’s what’s going to
show up in the address bar. – [Alex] Okay. – It’s also something that Google kind of takes a look at, as well. And then WordPress saves in real time, so as soon as I clicked
off of that it saves. So you kind of have the same trend here, blur dash buns dash burger, those numbers, just get rid of the numbers. All right, the next thing
you really want to look at are the captions of the image themselves. The captions are one of the
most read parts of a website, so having something there again,
as descriptive as possible. Now if you got this image elsewhere, usually caption has the source
of where you got that image. These are your photos and
since you’re Alex eats food, so it’s yours there, and
then description, same thing. As descriptive as possible,
the more descriptive the more keywords you can
add to your website’s images, the better you are going
to be in search engines. – [Alex] So what would be a
good example for a caption here. – literally just really describe it. Juicy, delicious burger. I can’t type today I really can’t type today. With tomatoes, lettuce, cheese,
and Dijon mustard, sure. So it’s a pretty solid caption, and I really cannot type today. – Let’s add burger in there too. – Oh yeah, maybe I guess. Burger, there we go. Nope, not there. Let’s put it right here. I’m struggling today. I’m just hungry, it’s about that time. – [Alex] (laughs) A mustard burger. – Juicy delicious mustard, all right. All right now with this it’s not really optimizing it for SEO,
but it is optimizing it for your website itself. Now what you don’t want
to do is have an image that’s like 5000 with by 5000 height. It’s way too large, my screen
is definitely not that big. You want to keep them condensed. If they are pretty big, you
can resize them on a computer and re upload them. You can actually resize
directly in WordPress by going to edit image,
and then right over here there’s new dimension, you
can literally just type, say I want this to be 800 width, it will automatically
constrain it down to by 533. Click scale, and then
It’ll shrink my image so it’s not as large. You also use the plugin WP Smush, smush. And it’ll basically do
what exactly what that is, it’s going to smush your
images so they’re not as large because also the faster
your website is, the better search results
you’ll come up with, whether it’s text based search results or image search results. – Good to know, perfect. Well thanks so much Nealey, hopefully my great burger pictures will get seen a lot more now. – Yeah. – Be sure to let us know
in the comments below what kind of videos you
want to see in the future. – Yeah, and while you’re there, make sure you smash that
like button as always. Subscribe to the channel and
you can get this content first. This is The Journey,
we’ll see you next time.

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