How to Optimize For Google’s E A T Algorithm

By | February 9, 2020


– Google made a big change
with their medic update. The medic update stops people who don’t have authority
on a certain topic from ranking really well. Good example of this, I’m a marketer. If I write on surgeries and
how you can cure yourself from all these problems like cancer, Google will not want to rank you no matter how many links I have, how many domain authority,
it doesn’t matter, why? Because I’m not an expert
when it comes to medicine or advise to people’s health. Hey everyone, I’m Neil Patel, and today I’m going to
teach you how to optimize for Google’s EAT algorithm. (upbeat jingle) Before we get started, make sure you subscribe to this channel that way as I release
more content like this you’ll get notified. And if you’re on YouTube,
click the alert notification. As I mentioned, Google
released the medic update. If I were to give medical advise, I would be doing a disservice to people and I could potentially harm them. Because of that, Google
doesn’t want to rank me for medical-based information. At the same time, they also
don’t want to rank people for medical-based
information who are phonies claiming that they know
all this medical stuff when they really don’t. The same goes for financial information. If I went out there and I
started giving advise on 401Ks and retirement, how to live
life when you’re 60 years old, keeping in mind I’m 34 and I have no clue about retirement yet because I’m nowhere near that age. Why should I rank for that? I could be doing a disservice
and harming people. Google’s doing this for the best interest of people using Google and
it’s the right thing to do. So today, I’m going to
teach you how to build up your expertise authority,
and trustworthiness. This is what’s called EAT, right? Expertise, authority,
trustworthiness, stands for eat. And when you build this up you can start ranking for more things. Now pages that can be potentially
hit by the medic update or by Google’s EAT, you know, update is usually ones that are
in happiness, health, financial stability, or
anything that’s related to the safety of other people. So just news websites,
government, law-related websites, financial advice websites,
shopping information, medical advice, information
just generally on people, all these are types of
sites that we’re seeing that are being effected. So let’s go into how
you can optimize for EAT so that way you can do well. Tip number one. Establish your own expertise, right? So, I want you to start
putting your bio everywhere. When you write content, put your bio. Tell people why you are
an expert on that topic. Why should they pay attention to you? Google doesn’t want a journalist
who’s a freelance writer talking about financial advise. Or, a general writer
that you get on Upwork talking about medical conditions and what you should do if
you have a brain tumor. They want people who are experts, doctors writing on medical-based content. So make sure your bio
represents who you really are. Don’t lie in your bio, you
need to represent how you are. I would not go around saying I’m a doctor because I really am not. In addition to that, you can also try to guest post on other websites, that helps, especially if they’re in your niche. Get on other people’s
podcasts, that helps again. This all brands you as an expert. Remember, Google can now
crawl podcasts as well. OF course, if you have a website, you want to make sure you have reviews, external reviews from
other people, testimonials. This also helps with
your authority as well. Tip number two. Work with trusted sources. If you’re talking about
scientific-based research, include links in your article to back up your sources, your claims. When I talk about marketing stats, sometimes I mention stats like, did you know 49% of the
search that happen on Google result in no clicks? I don’t just say that
because I’m making it up. I say it because I got that
data from Jump Shot, right. They publish it around the
web and with their data and they analyze billions of clicks, they said 49% of all searches
that happen on Google result in no clicks. So by citing your sources, it
makes you seem more reputable and it makes you seem more trusted. Backup your claims, your data,
your stats, your studies. All these types of things because
it helps you as an expert. Tip number three. Design your content to
be helpful for people. With the specific purpose in
mind of helping other people, not Google, not Facebook, not Instagram. I know this is hard because
as I see it as a marketer we’re like, how can I optimize my page for Google or for Facebook. They want to optimize their
pages, their listings, their results for their end user, so if you also do the
same yeah in the short run you may not rank where you want or get as much social love, but in the long run you will do better. What do people want to achieve
by reading your content? Ask people that and if you can answer that within your content, you’ll do great. Does your page have a beneficial purpose? If it does, great. Are people taking intent from
your page that helps them or are they taking gambles,
like investing their money in areas they shouldn’t be investing in? Whatever your page was designed for, make sure you provide
an amazing experience, because if you do that
people will love it. They’ll keep coming back. It shows Google the right user signals and that will continue to
help you rank in the long run. If you need help on plans or your site for the Google medic update or EAT, expertise, authority, and trustworthiness, check out my ad agency Neil Patel Digital. If you enjoyed the video,
subscribe to the channel. Leave a comment with any questions you have and I’ll answer them. Like it, share it, tell
your friends about it. Thank you for watching.

53 thoughts on “How to Optimize For Google’s E A T Algorithm

  1. Nomad WorkNews Post author

    Great stuff. Hardly anyone talks about E.A.T. I've been focusing on this for my new blog.

    Reply
  2. commenzator Post author

    This algorithm proves to me that there is a desperate need for a new better search engine.
    Google has changed position over the years from friendly assistant to dictator and judge.

    Reply
  3. Ed Shirley Post author

    Great video thanks. Was perfect timing for something I’m working on.

    Reply
  4. Mohit Kumar Post author

    WooWwWwwW Neil Sir. Thanks For Helping us Small Marketer. I really Followed Your Every Tactics and Starategyies.

    Reply
  5. SEO Tools TV Post author

    SEO is not links and content anymore. You can have much better content than the top-10 pages, but Google will rank the websites that people wanna see. That's why I started my English promotion in 2019 from social media. It's not the same strategy that I've used with my Russian and Ukrainian content that ranks everywhere – Yandex, Google, YouTube. For 2 months I got over 2,500 followers on Twitter and over 4,500 followers on LinkedIn. I just wanna get some authority because outreach doesn't provide great results if people don't know you. Providing social proof is necessary for any website. Customers don't buy from brands if they don't engage with them on social media. Just consider it.

    Reply
  6. sambit kumar Post author

    How Google going to know your are marketer or doctor.. I can use fake social profile

    Reply
  7. Al Shariar Apon Post author

    Hey Neil, I am a photographer based in khulna, Bangladesh. I have started a blog in photography niches. Should i update my author meta ?

    Reply
  8. JONATHAN PALACIOS Post author

    I suppose this initiative that will start on goggle It will overpass to all of the platforms in the near future. But yeah, this could let the web be a more trusted source! Hey Neil, does this apply to health and nutrition coaches as well?💪😉💊

    Reply
  9. Bir Singh Post author

    Is the Survey Monkey is better option to host Survey on website or should we create this natively on our website?

    Reply
  10. Intricate Digital Marketing Post author

    Thank you for the great video this morning! Income School has videos on EAT and Google as well…for y’all looking for more content.

    Reply
  11. drjs Post author

    Google is turning into a joke. Im a health care provider. I used to trust people (finance, real estate, online) to invest my earnings. What I learned is most "so called" professionals with degrees will lose your money just as fast as a non-degree person. So what did I do? I committed many years to autodidactic learning – ie, I taught myself how to invest and look after my own money. Noone will care about your assets more than you. Now I have people calling me asking for advice. Many say I have helped them more than the so-called professionals.

    The bottom line is, there are non-degreed people who know more (or care more) than degreed professionals. Having a degree/education in a particular field is helpful, but it doesn't guarantee that that person is the grand-puba of knowledge in that field. Google is wrong on this one.

    Reply
  12. Sam Samo Post author

    if I want to change the url of a page and this page has no backlinks or traffic, is it the best way to delete this page, and upload the content to another url? I am right? (I don't want this url to exist for google), is this bad for the new URL for that page

    Reply
  13. The BDM Perspective Post author

    Its interesting that Google is doing this. Makes sense, but at the same time there is so much great content out there that wouldn’t meet their specs and the hoops to go through seem annoying. But I can see why they would do it. Thanks for your tips!

    Reply
  14. Albert Pavliukovic Post author

    sniff sniff With this update I smell a lot of people going out of marketting business.

    Reply
  15. Serhan Ozulup Post author

    Seo is dead. Now it's impossible to start a new blog with new domain and rank in 4 to 6 months. You can't even build backlinks now Google wants it organically. They do anything to make you pay adwords. Youtube, Facebook are all the same. They don't want you to grow organically. Now Facebook started change Instagram people experience massive decreasing on organic reach. Your followers are not yours. Best thing you can do is collect emails from your customers and followers. Because soon or later these platforms will be gone or replaced.

    Reply
  16. Inaamul Hassan Jaffer Post author

    If google would not rank our websites, why would we want to optimize our pages for google. We might as well use paid ads. Correct me if I'm wrong, they have no problem if we use paid ads to get our medical info on the first page of google, but we just can't do it organically, right? Why would you be interested in taking tips on google optimization? If there is less interest in google optimization, what does this say about viewerships stats for people helping us to optimize our pages to increase google rankings? What does it say about the future of seo marketers like Neil Patel?

    Reply
  17. Dhruv Sabharwal Post author

    Google is making SEO harder and harder so people have no choice but to buy google ads!!!

    Reply
  18. Wolf Vision Post author

    Do you have a seo agency. I need some help with my business

    Reply
  19. legit 77 Post author

    Jump on the Pinterest bandwagon if you're in health and wellness. Even Dr Axe took a huge hit from Google. From 13.5 million visits to 675 thousand. Just look in SEMrush. If he didn't have a huge following on Pinterest he'd probably picking up aluminum cans on the highway for scrap metal by now.

    Reply
  20. Suggestion Buddy Post author

    How to find topics for youtube videos when don't have much followers and subscribers?

    Reply
  21. Danish Zeshan Post author

    I don't know what I should do I wanted to make a blog helping people do intermittent fasting and other nutrition-related stuff
    Does an expert mean you have to have a degree?

    Reply
  22. Hannan Baig Post author

    Is it true that keywords used on one blog of the website should not be used on any other blog of the same website?

    Reply
  23. Ankit Ch Post author

    News websites be like: we are finished 😂😂😂 bloggers can get it.

    Reply
  24. Read more Post author

    Sir can you please make a video on how to use YouTube screenshots or any images in a blog which is copyrighted. You said we should use images in our blog to make it more readable. So what kind of images we can use and what kind of we can't and can we make such articles monetized? Please guide us sir. Thank you

    Reply
  25. Lindy Town, USA - Spokane's Vintage Swing Resource Post author

    Can you talk about seo for voice

    Reply
  26. Narendra Babu Post author

    Hello Neil
    I expecting a video or videos for Facebook algorithm updates in 2019 and 2020 and tips to overcome those.

    Thank you

    Reply
  27. Steve Eisenberg Post author

    Hi Neil…What can podcasters do to optimize their content for the new EAT Algorithm, besides including a bio in the show notes?

    Reply
  28. Zemira Z. Jones Post author

    We are preaching from the same hymnal Neil. Love your stuff. I need to add more Google Analytics experts to my team and ease the workload. Any suggestions for expertise I can bring on board to help?

    Reply
  29. Kay Molkenthin Post author

    I see a real problem when Google starts evaluating the people behind a web page instead of the content of the page.

    Reply
  30. Tamal Anwar Chowdhury Post author

    I was looking at the info on EAT, thanks for explaining it very well.

    Reply
  31. Taimoor Khan Post author

    If we are running company onsite blog so can we create the author bio on the name of company rather than writer person? Plz reply me

    Reply

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