How To Maximize Your Reach and Sales Using Video Marketing | Neil Patel

By | August 27, 2019


Do you want generate
more traffic and sales but you don’t want to wait a year before you have to see results
through channels like SEO? Hey everyone, I’m Neil Patel and today, I’m gonna teach you how to maximize your sales and
traffic leveraging video. (calm electronic music) See, the cool thing about video is you can see results faster
than traditional SEO or most marketing channels out there. Now, before we get into the tips, make sure you subscribe to this channel. That way, when I release
more cool tips or more videos that teach you how to grow
your traffic and sales, you’ll get notified. Now, one question I have for you guys is how many of you have leveraged videos? I’m just curious. If you have, leave a comment with yes. If you haven’t, leave a comment with no. If you haven’t, you
really have to try it out. It’s one of the best channels I’ve created and, if you notice, I
create more videos each week than I do text-based content. Let’s go in order on what you need to do to get more sales and traffic from videos. First thing you need to do
is leverage Ubersuggest. Ubersuggest is a free tool that’ll show you what
keywords are popular. If you don’t know keywords and topics are popular within your space, you’ll be creating videos on content that no one wants to watch or hear about. The second thing you need is just bust out your phone and
start recording into it. Y’know, make sure you’re
looking at the video, you don’t want to do just audio, and you wanna breakdown
whatever topic is popular based on what you learn from Ubersuggest. When you’re doing the video, ask questions with your video,
make sure it’s engaging. Be fun, laughing, always smile. I always forget that one
but that’s very important. My camera man always tells
me that, he’s amazing. In addition to that, at the very end, you wanna have a call to action that drives people back to your website. For example, at the end of my videos, I tell people to check out my ad agency. When you do that, you’ll at
least start generating sales. If you don’t have that call to action that you say at the very end, I kid you not, it’s gonna be very hard to get sales from that video. Then, I want you to go to
Rev.com and get a SRT file. What this does is, they’ll do a transcription
of the video content after you recorded it and give you a SRT file
that you can upload. You’ll then wanna take
the video and the SRT file and upload it to each and every single social network out there. You wanna do Facebook,
LinkedIn, and YouTube at the bare minimum. By uploading the SRT
file, what you’ll find is a lot of these social
sites auto play the videos and people don’t have their speakers on, especially when they’re at work. So then they can read the
text and follow along. It’ll help boost the engagement. Now that you’ve uploaded this video, at the same time, before
you hit the publish button, you wanna include the right keywords. So you already Ubersuggest,
they gave you ideas. By entering these
keywords within the copy, within the description,
and within the title, it’ll help you get more traffic. Then you wanna promote the video. Go take your email lists
and send out an email blast and push it out to your
videos within the first hour. This will help you get more traction and make you go more viral. If you have a push notification list, through tools like Subscribers, send out a push about the video and push everyone to it
within the first hour. Again, this’ll help the
videos get more views and help them go more viral. And last, but not least,
respond to all comments. The biggest thing when it comes to videos and getting them more engagement
and getting more sales is you need to engage with the community. When someone leaves a comment,
you need to respond to it. By doing that, they’re gonna build a better connection with you. Then, when you sell ’em
products and services, they’re more likely to buy. So that’s it, thank you for watching. If you enjoyed this video,
make sure you like it, comment, share, subscribe,
do appreciate it. And if you guys want more
help growing your business, check out my ad agency,
Neil Patel Digital.

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