How to Make a Beautiful Landing Page That Converts | 5 Tips for Optimizing Your Website (2018)

By | August 20, 2019


– You’re driving traffic to your website, or even worse you’re paying for traffic, and these visitors aren’t converting. What should you do? Well, if you don’t do
the following five tips, those visitors are going to be wasted and you’re not going to
be able to convert them. Hey everyone, I’m Neil Patel, and today, I’m gonna share with you, how to create a landing page that converts over 40%. I know what you’re thinking,
40% conversion rate, on a landing page, that’s insane. Well that’s possible. Sure if you’re selling a product for $100, you’re not gonna get
a 40% conversion rate. But let’s say you’re just starting out and collecting leads like
name and email address, you can get over 40%. And even if you’re selling products you can boost your conversion rates if you follow these exact tips. So tip number one, use tools like Instapage and Click Funnels. The cool part about Click
Funnels and Instapage and even Lead Pages is they
break down the landing pages in their system that convert to the best. And they’re not making this up by saying oh this landing page converts better than this other one cause it looks cooler. They’re using data, they
have so many customers, thousands and thousands if
not hundreds of thousands, that they’re basing it off their existing customer base and
their current conversion rates. So they know all their customers are using this one landing page
that’s converting better than all the other ones out there, that should tell you, hey you should start with this landing page first. The second tip I have for you is have an amazing unique value proposition. Not a bullshit one like
put in your name and email and I’ll send you a free pdf, or I’ll send you weekly updates. That value proposition sucks. It has to be amazing. Such as, with a lot of my
offers I give free courses. I give free guides that
I’ve spent $30,000 creating. Now I’m a crazy person. You don’t have to go
above and beyond like me, but my stuff converts
better than most people. Why? Because I go above and beyond. With your value proposition, it needs to resonate with people, if you’re not solving a problem that they’re facing at a really deep problem, they’re not gonna opt in or buy from you. If you’re just scratching the surface and you’re not breaking
down why they should opt in or why they should buy
your product or service and why it solves this
problem they’ve had forever, they’re much less likely to buy from you. So really focus on your copy. Everything that I’ve tested
when it comes to landing pages copy and value proposition
is one of the biggest factors that effects the conversion rate. The third tip I have for
you is keep it simple silly. One of my companies was
called Kiss Metrics. Why? Because I found that in marketing, everyone tries to over complicate stuff. There’s no reason for it. Why not keep things super simple? For example, if you have 10 form fields, when you only need two, remove the extra stuff that you don’t need. If you have tons of copy and
you’re saying the same stuff over and over again, remove the fluff. Get to the point. Landing pages that are super
simple tend to convert better than long ones that go
on and on and ramble. Now I’m not saying you should
have short landing pages. Instead what I’m saying is
you should get to the point. If you need to have a longer landing page because it helps you answer objections, objections are concerns people have before they opt in or buy from you, then that’s fine, have
a long landing page. But get to the point and remove the fluff. That’s called keeping it simple, right. You don’t want really
fluffy long landing pages that go on and on like I am
right now with this point, because you’re gonna lose people. The fourth tip I have for
you is show social proof. There are so many different
versions of social proof. They could be testimonials,
they could be case studies, it could be results that
other people are experiencing, it could even be videos. I was talking to a buddy Sam Evans, and he has this website
called consulting.com, he has over 3,000 video testimonials. That’s crazy, that’s a
shit ton of social proof. There are so many different
variations that you could use. It depends, based on
the type of landing page you have and the business you have. So if you’re unsure on the
best type of social proof, for your landing page,
leave a comment below on what you’re thinking,
and I’ll respond back on if I think that’s good or if that’s bad or if you should be doing
something else instead. The fifth tip I have for
you is to create a video. Not everyone enjoys reading. Some people love looking at pictures. But a picture isn’t gonna cause
tons more people to convert. You need a video that
should explain everything that they’re gonna get when they opt in, or buy your product, or
sign up for your service. That video should be
short and to the point. Under three minutes,
ideally under one minute, but worse case under three minutes. It should answer any
objections people have before they sign up or buy from you. And it should describe
everything in a logical order. You don’t wanna be bouncing around and making your video
pitch really confusing. And when you do videos,
what you’ll find is, it can sometimes decrease
your conversions. But the quality of the
customer that you end up generating is much better and they tend to spend more over the lifetime value. So you have to test video. So follow those tips, you’re gonna have an amazing landing page
that’s gonna convert better. If you’re collecting emails
you should be over 40%. If you’re selling a product,
depending on how targeted the traffic is, you could be at numbers like three, four, five, and
sometimes upwards at 10% depending on the price point. Make sure you subscribe to this channel, leave a comment, share,
and tell all your friends and colleagues about this video.

100 thoughts on “How to Make a Beautiful Landing Page That Converts | 5 Tips for Optimizing Your Website (2018)

  1. Luke J Bonner Post author

    Bro, you need to fix your audio so there's no echo. Get a lapel mic from Rode. Also, calm the f**k down. It's hard to watch. I love your stuff, but please meditate before you make videos. Doesn't need to be hyped. It's hard to watch.

    Reply
  2. Mike Allen Post author

    I could not tell if you were angry or passionate, loved the tips though. I always like your stuff and love it or hate it, it had 100k views… 🙂

    Reply
  3. waetech solutions Post author

    Neil I have a Step by step SEO guide for beginners for a lead magnet. Is that a good one?

    Reply
  4. Akshay Khirodwala Post author

    Hey Neel, I'm a Freelancer and i have my own website but i'm able to generate traffic for my website, i just have launched my website how i can i generate traffic for my services??

    Reply
  5. Yoga con Marina Buedo Post author

    Thank you so much for this video, it really helped me!!! 🤗🤗🤗

    Reply
  6. Ka Sing CHAN Post author

    Dear Neil Patel, Nice video again!! We are considering to make more videos too. However, do you think animated explainer video is good? or should we use real person to explain our business, services and products etc? of coz, using real person is better, but we are in the medical device industry , if we make commerical videos, it costs us a lot for sure. What do you think?

    Reply
  7. Nikita Singh Post author

    hey man,
    your videos are amazing but can you make one video on google adwords.

    Reply
  8. Steve Replin Post author

    Hi Neil, is it confusing to mix social proof methods like having both videos and written testimonials?

    Reply
  9. Helga Saraiva-Stewart Post author

    I have a lot of respect for you Neil and enjoy the content you produce as well as your web tools – But don't tell me your friends with Sam Ovens the biggest internet shyster out there – I just lost a lot of faith in you!

    Reply
  10. Brad Wolfgram Post author

    Neil, I enjoy watching your videos the content is great and your energy is engaging. My problem is understanding were I should focus my money and attention being a service company. Should I create a blog? Should I use videos? Facebook, Instagram? Ugh, there are so many platforms what is the best one for me?

    Reply
  11. David Paul Post author

    Neil don't listen to the haters. Keep friggen crushing it hard! That means being real, loud, direct, passionate, and motivated as hell. That's how you roll…screw the haters! 👍

    Reply
  12. Kevin Perez Post author

    Neil, this is Kevin from KS. Fuck what everyone else says I love your style of presenting lol Honestly if you presented like 3/4 of the people I try to learn digital marketing from on youtube I would lose hope and bang my head against the wall due to the boredom.

    Reply
  13. The Tasha Neal Show Post author

    Omg I HATE that you are giving FREE advice and people are talking about the echo in your video and your energy…..ughhhhhhhhhhhh if they don't like you, they shouldn't watch you and get your FREE ADVICE!! People…………gesshhhhhhh. Thanks for the information. There are a lot of us who appreciate it and don't expect for you to make video's like you are a freaking Hollywood film maker!

    Reply
  14. Simone Einfalt Post author

    Thanks for sharing your knowledge, I really enjoyed reading your articles. However, if you could change your way of presenting it in front of a camera – it's very exhausting to watch your vids as it's too much room echo, too many cuts and a too rushed speech.

    Reply
  15. I'm WORTH IT! Post author

    Hey Neil!! Thanks for this video! I already have a website, but no visitors! how do I add a landing page to my website that sells products on Amazon for my affiliates page? Should I add the products to my YouTube channel too? Do I really need social proof with selling stuff as an affiliate?? Thanks again, Neil!

    Reply
  16. Nikita Pavlov Post author

    Hi, Neil! You are amazing! I wish there were a person like you on the Russian youtube!

    Reply
  17. letisha malakooti Post author

    Also you might go above and beyond but how many of your list actually $$

    I guess you make money from traffic now.. in different ways that don’t rely on people buying your product/ services

    Reply
  18. The Belfast Electrician Post author

    What sort of social proof suits best to a landing page for leads for a trades men

    Reply
  19. James Crane Post author

    can I combine my landing page with my free report or do they have to be totally separate transactions ?

    Reply
  20. Adam McKinley Post author

    Agreed, good content. If I am being honest, I watched till the end just to see if he would start to hyperventilate.

    Reply
  21. Giles Gargan Post author

    when I build a landing page where would I put them?

    Reply
  22. Leonard Miller Post author

    Great video and I learned a lot. I work for a fundraising company. Do you think "Receive a 5% discount on your first order" is a compelling value proposition to offer to get people to sign up?

    Reply
  23. Kevin Hambrick Post author

    Neil GREAT content! We have an Independent Insurance Agency so for social proof I was thinking of incorporating our "HAPPY CUSTOMERS" Testimonials from the website. Let me know your thoughts and keep doing what you're doing my friend!!!

    Reply
  24. tomer M Post author

    Hi man, thanx for the great info!! Can you maybe describe how you would refer to that same issue of landing pages but only from a perspective of a musical band? Thanx!

    Reply
  25. Rafiq A. Post author

    Hey Neil, I am starting a tech related e-commerce site, what type of landing page should I focus on?

    Reply
  26. Dontee Weaver Post author

    Good advice Neil!! Do you recommend any WordPress Testimonial plugin?

    Reply
  27. Jeffrey Patterson Post author

    Hey Neil I love the content. Your suggestions we’re spot on. I’m selling CBD infused products. I’d like to generate more leads from retail brick and mortar businesses. Not sure how to add the “ value” to get them to opt-in. Any suggestions?

    Reply
  28. Nicole Brown Post author

    Hi Neil, I have a pop-up board game event company based out of Buffalo NY, what kind of social proof should I be trying to obtain? I have photos of people going to my events, and my advisor suggested I get quotes from my attendees, but is there anything else that I may need?

    Reply
  29. Toon & Leigh porpeang farm Thailand Post author

    Officially in my top 3, along with income school & Brian G. All genuine guys or I'll eat my flip-flops.

    Reply
  30. Cassandra Diamond Lavender Post author

    Remove the fluff! Keep It Simply Sandi!

    Reply
  31. HCBCHEMISTRYoCOM Post author

    Social proof with a video is what I'm aiming for

    Reply
  32. Eddie Roberts Post author

    I'm Just starting out as a facebook ads agency, targeting Small Businesses and id like to build some Social Proof. How can I get started?

    Reply
  33. Dr. Angie Stones Post author

    After that last video today about SEO, I went and looked up work you are doing. I came to the conference for affiliate where you talk about landing pages. Apart from the joke about Indians having to be good at math or "else" (which is 100% true), I actually learned something and realized how rubbish my templated website is. So back to learning in 5 minutes I have free in a day.And I blame you if I go to "landing page creation" burnout.

    Reply
  34. Ricky Aubrey Post author

    I'm going to launch my website ( Clothing) in a few months,but i don't have many followers on Social media yet.What do i need to do to: 1.)Get more followers 2.)How do i get them to my Video Landing Page.(mailchimp)3.)And any other info to promote my website.

    Reply
  35. SPK Radio TV & Print Post author

    Thank you Neil
    Regards
    Gaven Malope
    South Africa / Sandton

    Reply
  36. Sandesh Narkar Post author

    Hi Neil ,My self Sandesh Narkar.I am from India,Mumbai.
    I wanted to start my website creation firms for most of the people who are startups or an individual who don't have that much of money to create website in huge manner.I found that your videos are really helpful for me.I am confused on the point that what is my website name should be.Can u help me out?

    Reply
  37. Life's Wisdom Post author

    Hi Neil,

    If you have a landing page do you need an email pop up email collector as well?

    Reply
  38. NiNDesigns Post author

    Hi Neil! Love this video. How do you handle the new GDPR if the sign up form is on the landing page?

    Reply
  39. Gore Street Studios Post author

    Quick question, can I make changes to my Landing Page while in the middle of a FB campaign? Btw, great insight Neil, thank you.

    Reply
  40. 黄杰 Post author

    I like the way you present it, very interesting and somehow gets me understand of what you said in the video.

    Reply
  41. Fit Digital Nomad Post author

    Thanks for the tips! the keep it simple point is so true

    Reply
  42. Faizul Izham Post author

    We need to pay for all the suggestions. Do you have free techniques?

    Reply
  43. Steve Wilson Post author

    We have a bathroom renovation company, so how could you use a landing page to increase businesses?
    We only get inquiries generated by visitors who come to our web site.
    So my question is, we create using say lead pages, but how do we get it out there?

    Reply
  44. Learn TheNew Post author

    thanks, Neil Patel for better advice. @LearnTheNew

    Reply
  45. Mike Kollin's - Crack The Female Code Post author

    I Love the tip on how to use the Highest Converting landing page!! But.,.. How do you find that page? I have google analytics but can't figure out how to find that? any help? Thank you!!

    Reply
  46. Best Brands Perfume Post author

    Im trying to sell a $15 Item, I have a website(WORDPRESS), looking for a landing page that can create My 20-second video, My Photo of the Item and a BUY NOW button linked to my Stripe Account which is what I use on my website. Is there such a product? No, not using my current WordPress Cart Plugin, that is too messy with all my other items.

    Reply
  47. Patrick Cogen Post author

    Amazing video Neil! Great tips and also you need to test different landing pages to see which one convert the best. You are inspiring me to do the same on my channel!

    Reply
  48. Cindy MD Post author

    What if the product is totally new? What kind of social proofs can be added?

    Reply
  49. roodood Post author

    It doesn't make it more true if you scream at me.

    Reply
  50. Fernando Duque Post author

    Hi Neil, thank for the video! I just found you and I can see that you have a video for basically everything! Thanks and congrats!

    I just started working as part of the sales group of a small real estate agency with limited resources for marketing. My question is, besides a landing page, if you were to start from scratch to start getting leads, potential buyers, etc, what other things in combination would you do to achieve this.

    It would be amazing if you can do a Q&A about how to start an online real estate agency. I think these days there is so much technology that there are a lot of things that we can use as salesman to get ahead of the curve.

    Thanks again amigo!

    Reply
  51. sagar sangam sahu Post author

    How to create different landing pages for different campaigns on website

    Reply
  52. OhWhat World Post author

    So I just visited that ClickFunnel site he recommended.
    Am I the only one who thinks 'scam' when I see that horribly dated type of website design and layout?
    I wouldn't have thought that would be the best design to go with to maximise conversions.
    Also, it wasn't immediately obvious what they actually do. I had to read quite a lot to grasp what it was.

    Reply
  53. Abdullah Alothman Post author

    What’s the best social proof for business consulting ?

    Reply
  54. Jane Cull Post author

    Thanks Neil for a great video. I am starting out on a sales page for my new online course and as its new, I dont have any testimonials. What do you suggest given that I dont have any. Thanks!

    Reply
  55. Eric Shields Post author

    Hey Neil, using Facebook, Google and Yelp reviews as social proof for martial arts schools websites. Thoughts?

    Reply
  56. Emily Simmons Post author

    I cant believe all the negative comments.. Your negativity is why you will not succeed in your business.. Change your mindset💗

    Reply
  57. Gus Elijah Geldman Post author

    Great video..I watched twice before I really got it. Yeah Im kinda slow..lol

    Reply
  58. MissSassyPants Post author

    It’s pretty hard to make say, “good content” as I would love to but I’m only getting started in this and found it really confusing sorry. The search goes on to try and find basic explanations to getting the site set up for my blog and establishing a website! It’s so tiring……😞

    Reply
  59. Courtney Solano Post author

    These are great tips. Thanks for the info!

    Reply
  60. Danica Wilson Post author

    We are Africa travel specialist and social proof is usually written feedback and sometimes photos from guests but would video work better ?

    Reply
  61. Pratik Kayasth Post author

    Whenever I hear digital marketing…along with that I also hear name of Neil Patel…😉its like
    Digital marketing =Neil Patel👍

    Reply
  62. Juan David Rey Reina Post author

    Gracias por los consejos pero creo que sería mejor que se tome un vaso de agua con calma antes de hacer estos videos

    Reply
  63. ליאור בן דוד Post author

    Hey Neil I would like you to tell me what lead magnet should I give instead of pdf, guide… (I'm looking for something irresistible)
    Thank you so much

    Reply
  64. Tin Nguyen Post author

    Thank you so much for sharing this useful data! Greatly appreciated.

    Reply
  65. kathylittlemore.com Post author

    Another amazing video. Neil, thank you so much for all the effort you put into helping others. I wonder how to track where visitors came from to the landing page? Should each source of traffic have a different landing page? eg landingpage/book, landingpage/pinterest

    Reply
  66. Michael Fraidenburg Post author

    Thanks Neil Good content. Do you have advice for best landing page design/copy for a book I am publishing?

    Reply
  67. Derrick Zio Post author

    With him talking loud It works. it captures your attention rather you want listen or not

    Reply
  68. Kite Queen Post author

    Hey Neil, thanks again for a great Video. Do you have any examples for good landingpages (maybe one your agency created) to see an actual (or a few) Landingpages? Like a case study … ? Especially in B2B (my business) I find it hard to create LPs.
    Thank you!
    Mariana

    Reply
  69. Nicholas Kemp Post author

    Hey Neil! My particular product that I want to promote is a digital product (videos) that train people how to make money online using there social media and getting free traffic. The way I show people that it works is buy sharing the results of the team until I actually get my own proof of my sale. Is this the right approach?

    Reply
  70. Marino Baccarini Post author

    Hello Neil, why don't you give advice on how to make a Landing Page that offers an innovative formula to produce concrete, or a new type of window frames, and the like? Why on the Web one can find examples "only and always" which refer to software, marketing services, mass-market products and never, never, never to B2B products and services that represent the REAL challenge for creatives and marketers alike? Writing content for a landing page on Oil & Gas or submarine water pumps products and services is not exactly like selling apps and SEO services. Don't you agree with me?

    Reply
  71. Babu Partheepan Post author

    Hi Neil, Will the site get slow when we include videos?

    Reply

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