How to Make 1 Million Dollars in a Year with Ecommerce & Scale (w/ Aidan Booth)

By | August 23, 2019


Sarah: Hey, guys. In this video, I’m gonna be teaching you something
that’s pretty cool. I’m gonna be teaching you how to scale in
just 1 year to $1 million with e-commerce. And yes, it is possible to reach $1 million
in a year. Now, I’m gonna be honest with you. I haven’t quite done this yet. With the help of my mentors, Ted and Mark,
I’ve been able to scale to the point where by the end of this year, I’ll have done over
$1 million in online sales. Now, I’ve been in this business for about
three-ish years and the truth is is that I could’ve scaled a lot faster but unfortunately,
I made some mistakes along the way. One of these was a very big mistake and is
actually something that I’m gonna be discussing in tip three. But someone who has proved that this is possible
is my friend, Aidan Booth. Aidan is incredible. Now, he has made over tens of millions of
dollars in sales over his career and Aidan is pretty special. He hasn’t just scaled his stores to $1 million
in a single year. He’s actually scaled them to $1 million in
6 months. And yes, Aidan is my special guest here today
on this video so when he’s talking to you about how to scale your business to $1 million
in a single year, you should really listen closely to what he says because he knows his
stuff. And when listening to him, you might notice
that he has a funny accent like me. That is because we are both New Zealanders
so if you can’t understand us, don’t worry because I will have some captions available
with this video. This is gonna be an advanced video with advanced
ideas on scaling. If that is something that you want to learn
about, then keep watching this video. So let’s jump straight into it. Tip number one, don’t fulfill orders yourself. Now, I know a lot of people are like me and
they get started in e-commerce by fulfilling orders themselves. And when I say fulfilling orders, I mean picking,
and packing, and shipping an item out to your customer. For many people, eBay is the first point of
entry into online selling. They list an item on eBay and quickly discover
that there are lots of people out there who will buy it and make them money. So you start finding cheap items around the
place, listing them on eBay, and, of course, making money. And this is all well and good until you hit
your scaling cap. This is something that I actually discussed
in my video, Why I Quit Retail Arbitrage. And frankly, the reason why you hit that cap
is because of the fact that you are fulfilling orders yourself. There are only so many hours in a day which
honestly means that there are so many orders that you can fulfill in a day. Order fulfillment is frankly quite annoying. Not only is it potentially the most time-intensive
part about selling online but it’s also the least skill-intensive. It’s basically manual labor. So leverage your time by getting other people
to handle order fulfillment for you. Now here are two ways that you can create
an e-commerce store and do this. One is dropshipping. This is when the manufacturer for the item
that you are selling picks, packs, and ships the item to your customer. Now, my subscribers here at Wholesale Ted
know a lot about dropshipping because it’s what we teach here at this channel. If you’re new though and you want to learn
more about it, I suggest you watch my video, How to Start a Business With No Money. This is a very exciting strategy and it’s
a strategy that Aidan used to scale his business to $1 million in just 6 months. And two, the other way that you can do this
is that you can let Amazon FBA, otherwise known as the Fulfillment by Amazon Program,
handle orders for you that you make from your own items that you manufacture and private
label. Don’t think that you need to be selling on
amazon.com to leverage this. You can actually use the Amazon FBA Program
if you are selling in your own private store. All right. So that is our first tip. Let’s switch to Aidan so that he can give
you the next tip. Aidan: So when you’re working towards any
kind of goal, I find it really helpful to actually work backwards, to break down what
the goal is into smaller chunks. It seems, at least for me, to make it more
manageable. So is a $1 million per year goal attainable? Absolutely, it’s attainable. We’ve seen lots and lots of people do it. In fact, this screenshot that you’re seeing
right here is not even one of mine. It’s one of our students. He’s someone who built a $1 million business. Actually, a multi-million dollar business
in a period of just about six months. And what I would recommend you do, and this
is exactly what we’ve done, is break down the goal. So work backwards to figure out what it is
on a daily basis. So $1 million per year, that’s $2,740 per
day, which all of a sudden, seems a lot more attainable. Now with the physical product business model
that we use, we typically see a winner, which is a product which gets you a lot of sales
and makes you a lot of money. Typically, most winners will make you somewhere
in the range of $200 to $500 per day. You probably need about 10 winning products
operating at 1 time, working at 1 time, to be bringing you in $2,740 per day. So how do you identify 10 winners? Well, if you can identify 1 winner for every
20 products that you test, then that means you need to be testing 200 products. The other thing to keep in mind is that you’ll
need a budget as well. So it’s not just, you know, testing 200 products,
that’s fine. How much is that actually gonna cost you? If you’re spending $10 to do each test, then
that’s $2,000 that you’ll need. Of course, you’ll be reinvesting profit because
what typically happens is when you test a product, you’ll start making some sales. And even on the products that don’t become
winners, they’ll still make some sales so you’re not actually losing all of that money. Winners don’t last forever so you need to
plan in some attrition into your plan as well. So we’ve got a plan where we can test, you
know, 50 products a week and we’ve got a system in place to do that. So continue to test. Find out what works for your specific little
niche and keep working on that. And most importantly, never ever give up. Sarah: Tip number three, use paid traffic
instead of free search engine traffic. Okay, so truthfully, here at Wholesale Ted,
I teach you how to use free search engine traffic a lot and it’s for two reasons. One, I know a lot of our viewers have small
budgets when starting out and I wanna give them a way that they can affordably drive
traffic and sales to their online stores. And I mean, frankly, for this purpose, it
works very well. It’s free, high-quality traffic that anybody
can take advantage of if they input the time. And two, as I have admitted before on this
channel, I’m actually quite passionate about search engine optimization, otherwise known
as SEO. I personally find it fun so I find it fun
to make videos on the subject. But, as I’ve also said multiple times on this
channel, if you want to scale your money fast, then you’re going to need to use paid traffic. My focus on free traffic has definitely choked
my income and it’s hurt my earning potential early on in my career. Here are two big reasons to pick paid traffic
over free SEO traffic. One, if you use paid traffic, you will get
instant results and instant traffic which means you’ll start making sales much faster. If you are using SEO, then you’re gonna have
to wait for the search engines to index your site and to raise it up in their search engines
and this can easily take at least a month. This is slow. If you wanna scale fast and make money quickly,
then you need to pick the fastest method to do so. And two, instant traffic has another benefit. It lets you immediately test which products
and which niches are profitable and you can find out very quickly which ones aren’t. Let’s think about it. Let’s say that you did your research and you
think that there’s a big opportunity to dropship products from AliExpress in a duck hunting
niche. Well, let’s say that you were relying on Google
and search engine optimization traffic. You’d have to optimize your site and then
wait for a bit, for probably at least a month for Google to start sending any serious traffic
your way. After waiting around, you might find that
the niche was super profitable and your traffic is converting like hotcakes. On the other hand, you might also discover
that actually, it’s not converting well and you just wasted a lot of time. You had to find out a whole month later that
the duck hunting niche is a bad one to focus on. On the other hand, if you had tested this
offer with a simple $10 Facebook ad, then you could’ve found out the profitability of
this niche in just one to three days. So if you wanna scale big and fast, focus
your attention on paid traffic. All right. So that is our third tip. Let me switch over to Aidan so he can give
you our fourth tip. Aidan: Another thing which I would recommend
you do is choose a good niche. Not just a good niche but think about the
way that you’re going to approach this. So there’s really two approaches that we use. The first is a super-focused approach where
you’ve got super-focused stores. So, for example, maybe you’ve got an entire
website which is just about bass guitars and bass guitar accessories. Now, what happens when you’re super-focused
like this is that you get lots of cross-sells. So you get a lot of different people buying
different products because every single product in your store is relevant to them. And it also helps increase conversion rate
because you’re seen as a specialist and they can also help you make money faster for that
exact same reason, they get better conversion rates. Now, the flipside of that argument is that
you could build a broad store. It’s a wider focus so instead of focusing
on, you know, bass guitars like we used in the last example, you might be focused on
something like pets or just musical instruments or something like this and broad stores work
incredibly well as well. If you wanna be earning $1 million just from
1 store, then it’s likely gonna have to be a broad store. Conversion rates are typically a little bit
lower on these kind of stores than on super-specific niche stores but that’s okay because you can
still make it work. It’s still focused on one specific niche but
you probably won’t get quite the same conversion rate and you won’t get as many other products
added to the cart as in the super-focused stores. So in the short-term, the super-focused stores
do work better, at least in my experience, because they allow you to make sales at a
high conversion rate and start making more money faster. Make sure you think out your plan from the
get-go and get into a niche that’s got lots of good products that you can sell. Sarah: Tip number five, look after your customers
so that they become repeat buyers. A report from Moneate shows that 48% of online
sales in the USA come from repeat buyers. Now, I just wanna let that sink in a little
bit for you guys out there. That’s 48%. That’s basically half of all online sales. Now, let’s apply some logic to this. Do you think it’s a lot easier to get a sale
from a brand new customer or a sale from a repeat buyer who already trusts you? Obviously, it’s the repeat buyer. To get a new customer, you’re gonna have to
either wait for search engine traffic to send customers your way or to run ads on places
like Google and Facebook to cold traffic. But that isn’t all. In addition to getting them to click on your
ad, you then have to prove to them that they are trustworthy and that they should buy from
you. On the other hand, repeat customers are cheap
to market to. You already have their contact details so
you can easily remarket to them using Facebook, Google, and email. And the great thing is that they already trust
you so you don’t have to prove to them that you’re trustworthy. Repeat customers are like basically free money. That is, on the condition that you look after
them the first time. Don’t treat your customers like a hit-and-run. Set up your store and your sales channel so
that customers receive regular updates on the progress of their order. If they have any questions, answer them. And sell products that are highly rated. For example, if you’re getting your products
from AliExpress, then you should read the reviews from previous customers and pick items
that have regular orders coming in because you know then that people are happy with the
items that they had been receiving. Because if the customer doesn’t like the product
that they got from you, you can be pretty sure that they’re not gonna order from you
again. So that there is my fifth tip. Let’s switch over to Aidan so he can give
you our final tip. Aidan: Another tip for you is to systematize
your plan. This is really the difference between the
people that run their business as a hobby and the people that have multi-million dollar
businesses, and not just online physical product stores, any kind of online business. And probably any kind of business, the ones
that do the best are the ones who are systematized. So here you can see a process chart from our
organization. This is how we break up the process of testing,
publishing new products on our stores. So this is a chart which you can use, the
kind of system to build a multi-million dollar business. You break each process out into a specific
chunk and start systematizing everything and turn it into a lean machine which is pumping
out these things. Hopefully, you found that useful. Sarah: So those are our six tips in scaling
to $1 million in a year. If you liked this video, I’d appreciate it
if you gave it a thumbs-up and subscribed to us here at Wholesale Ted. And if you liked this video and would like
to start your own online store but you don’t know how, you should download our free eBook,
“How To Make $10,000 a Month Online With Dropshipping.” You’ll find a link on how to download this
incredible, life-changing eBook in the video description below. Man: Hi there. And thanks for watching this video, created
by us here at Wholesale Ted. It is our mission to help everyone start and
grow their own online business. That is why we’ve created a simple eBook which
shows how anyone, yes, even you, can make $10,000 each and every month with dropshipping,
even if you don’t have startup money. And best of all, we’re giving away this eBook
for free. And yes, we really mean absolutely free. So, if you’d like to get this potentially
life-changing eBook, simply click on the link in this video description and get it now.

95 thoughts on “How to Make 1 Million Dollars in a Year with Ecommerce & Scale (w/ Aidan Booth)

  1. grease112 Post author

    Great video! Thanks so much. I order many items from AliExpress before and they always come with message packages and Chinese tags. While I personally don't care about this, I find that messy presentation and Chinese characters on labels cheapens the overall look. How can I overcome this?

    Reply
  2. grease112 Post author

    With Dropshipping how do you give your customers access to shipping info on their own without revealing its AliExpress? I can see that info easily and share, but I'd much rather customers be able to look on their own.

    Reply
  3. Nsibambi Topi Post author

    what do you mean when you say you can do fba even if you are selling the product on e bay

    Reply
  4. Cara Smiles Post author

    I've have been confused about RA. Is it allowed on Amazon or not?..Thanks Hun, love your videos. Thank you for your honesty.. Cars

    Reply
  5. Deepak Bansal Post author

    Hi Sarah, Can you make a video on facebook ads testing and what to do after that ? It is my request 🙂

    Reply
  6. Jei M08 Post author

    Hi, what quantity per product should I buy first in order to sell it and earn some money?

    Reply
  7. janicetoro Post author

    love your accent & thanks soooo much for all the great content!!!

    Reply
  8. Mike Jay Post author

    oh man, theres a reason I dont watch this channel.

    Reply
  9. Trey Williams Post author

    # informative indeed !!!!!!!
    # good , solid , clean , AND STRAIGHT TO THE POINT !!!!!!!

    Reply
  10. Victor Sullivan Post author

    Victor Sullivan
    1 second ago
    Does Amazon receive the products and shrink wrap individual products into packs of 2 or packs or packs of 4 and add the corresponding UPC code (Amazon barcode) for the 2 Pack or Amazon barcode for the 4 Pack?

    Reply
  11. Evermont King Post author

    Yeah! New Zealand! Put another shrimp on the Barbie!!!

    Reply
  12. rangana jayakody Post author

    She is creepy as a hell .so fake .more subs .more money .it is easier than drop shipping sell snake oil .when you subscribe you may get spam emails of their courses about how to become rich quicker .i will tell you what .thats how they make millions .

    Reply
  13. GEODEAHOLIC M Post author

    interesting vid, this is one a your better ones. i enjoyed it. i think an excellent future one wood be if AB would collab with you on a vid example start to finish on how he applies his flow chart in a real world example.

    Reply
  14. Narain Post author

    Your accent is not funny it is good only it is understandable

    Reply
  15. xavier tettens Post author

    I'm obsessed with this girl. Not in a creepy stalker way. I'm hypnotized by a combination of her accent and how her lips form the words.

    Reply
  16. Hassan Abdelhameed Post author

    I think you are a millionaire now, is that right?

    Reply
  17. Dung Nguyen Quoc Post author

    Thank Sarah and Aiden for helpful information.
    I have a question: If I choose a niche and create a store to dropship from Aliexpress, what should I do if I find another niche? Should I just only use 1 store or create another stores to different niches?
    I'm very appreciated!

    Reply
  18. Nikki Douglas Post author

    Like your videos. My question is who's ted?

    Reply
  19. His Majesty Post author

    Question for Wholesale Ted: How can you be sure that once you start the private label, others won't immediately steal your idea? Is there a way I can contact you guys by phone for my specific project?

    Reply
  20. will crane Post author

    am i the only on turned on by the way she talks????

    Reply
  21. hoi giang Huy Post author

    hello ! i am a newcomer in this area !i just open ebay account ,hoping to learn more …

    Reply
  22. cooly Post author

    have you already earn 1M $ ? Or you are just wasting our time ?

    Reply
  23. Harland Crosby Post author

    Every video I check the free offer and attempt the download. Always get the "CODE 400" error message. Never works correctly. "A 400 error is an HTTP error code generated by a web server that indicates a "bad request.". It is similar to the well-known 404 error, but is less specific." Don't appear to be a problem on my end.

    Reply
  24. Mike Post author

    I was wondering what accent that was. Never would have guessed

    Reply
  25. Low Bridge Productions Post author

    There it is again… the words "earn" and "million dollars" in the same sentence (Aiden, not you Sarah). Here's the formula Aiden: REVENUES (SALES) minus EXPENSES equals "EARNINGS". No offense… in fact, I'm waiting for the sales tax shoe to drop on FBA millionaire wannabes when they learn what the word "nexus" means. Sorry for those who thought it was going to be as easy as many gurus have been saying for the past few years. No desire to see anyone hurt, but if it truly is as easy as everyone loves to say it is on Youtube, then everybody would be doing it (successfully), and nobody would be making any money. IMHO, we're due for a major "FBA market correction": My bet is on federal legislation requiring the Amazons of the world to clamp down on sales tax dodgers. If I'm right, your US FBA audience will soon learn how fortunate you are to be selling from down under! Big fan of your channel Sarah!

    Reply
  26. Scentitar Fragrance Post author

    Thank you for this straightforward and easy to understand video. I really didn't understand facebook ads and really wanted to grow. For some reason I decided to grow organically and rely on SEO. I am thankful for your encouragement, I need to pay rent and desperate for a new beginning.

    Reply
  27. Gaurav Kumar Post author

    Thanks for the awesome videos!! Do you think the $1M mark is possible in tiny NZ?

    Reply
  28. Jordan Dionne Post author

    If I'm creating multiple stores. Do I need to register each of them separately with my state or is their a way to register all of them under one company? I never imagined their would be a hundreds of small steps and red tape to cross before getting started selling products.

    Reply
  29. Sina Post author

    did you reach 1 Million yourself? Do you have proof for it? Or do you just tell us some theories that everybody else is telling? And why do we have to look at a face the entire time? Take some time and effort and do some video editing. it is good for your channel

    Reply
  30. OTHEOS MAZIMAS Post author

    Is that a million dollars a year in sales or net profits ? If that's sales what percentage is profit?

    Reply
  31. TheAlbertYang Post author

    ~~~VIBESSS COOL ART BY A UPCOMING POPULAR INDEPENDENT PROFESSIONAL DESIGNER. SELLING LIKE HOTCAKES $$$ PLZ SUPPORT BUY PURCHASING MY TRENDING PRODUCT. I AM A YOUNG MILLENIAL TRYING TO PAY MY BILLZ <3 <3 <3 🙂 https://www.instagram.com/p/Boo9u1hgQsO/?taken-by=thealbertyang

    Reply
  32. Alex Armani Post author

    Hi I wanna ask you a question.
    I have seen this course called Amazing.com I wanna know if its worth the 4000 usd or I could use the money for something else?

    Im from Singapore looking for ways to earn passive income

    I did ship unique items from china to singapore But im still not earning well.

    Do guide me thanks

    Reply
  33. Robert Wagner Post author

    I need some advise I am starting my store on the 22nd. But I need to know something, I am putting all my mortgagee money in it. If it doesn't work my mother and I will be evicted. Can you message me. Please

    Reply
  34. Andorid Gamer Post author

    if you are all beginers like my self i wish you good luck.

    Reply
  35. Olga Job Post author

    Hi there! Thanks for this video! How can I find virtual assistances as Aiden explained at the end of this video in his sheet? VA1 & VA2?

    Reply
  36. David Hurst Post author

    Funny how many people "making millions" take the time out to create videos that tell everyone else how to do it. How magnanimous.

    Reply
  37. The Not It Factor Post author

    A week ago i wouldn't have believed this but i heard about someone in my town that made 4 million dollars selling chocolate in just a few years. It's crazy i wouldn't have thought chocolate could make that much and they aren't selling online just to people in our small vicinity. So i can imagine how i could reach the one mil mark combining selling to the locals here via the markets and online.

    Reply
  38. Brendan Jones Post author

    Just to be clear, I could potentially use the Amazon FBA program even if I was selling via Shopify, Woocommerce, etc.?

    Reply
  39. Claudio Pepi Post author

    I love the caption thing 😀 😀 😀 😀 I thought you were sarcastic, but no, you truly added them! Well, your accent is not usual, but certainly it is very clear even for non native speakers like me 🙂

    Reply
  40. Avichay Har-Tuv Post author

    notice that you auto focus sometimes focuses on your background instead of yourself

    Reply
  41. Geo Zero Post author

    What I don't understand is when you say to do a $10 Facebook ad to determine if the niche is profitable, I am assuming that you already have an ecommerce site up and running with several products? That would still take a long time to setup.

    Or are you saying to start with a more broad approach and see which items begin to sell and then create another site with just those types of products???

    Reply
  42. 0lone0wolf0 Post author

    Your accent isnt that hard I'm not that good at english but i fully understand you.

    Reply
  43. Anthony Rosario Post author

    You are amazing. Your videos are soooo informative. Love your energy.

    Reply
  44. Mahdi AG Post author

    She looks like Anja the German teacher 👩‍🏫 🙏🏽

    Reply
  45. cymen vorheers Post author

    If it was that easy everyone would be doing it.

    Reply
  46. Damilola Kolawole Post author

    I have POD store and just making 2 dollar every week on just a single products.

    Reply
  47. Sexii Kange Post author

    I am A Papu New Guinean study in China. I am interested to buy things in china and send to my country (PNG)could you please help me how to start. Thank you

    Reply
  48. Webzilla Post author

    I try to watch this and learn but she just keeps making me think bad thoughts. Well good thoughts in my mind.

    Reply
  49. Amina Mohamud Post author

    Thanks for the info, but you should change your facial expression your kinda distracting

    Reply
  50. Free Smoke Post author

    Watched a couple of your videos great information definitely appreciate it 🙏🏽

    Reply
  51. Panayiotis Kompogiorgas Post author

    if they claim, they can teach you how to earn thouasands, imagine how much they are realy earning, out of idiots that think are going to get rich, by following their advice

    Reply
  52. Sandra Toth Post author

    https://www.youtube.com/watch?v=rdFckjEOmZg

    Reply
  53. r Ivey Post author

    Do you wear your dress backwards? lol Love ya!

    Reply
  54. Raul P Post author

    What a sexy and smart lady good combo. Thanks Sarah for all the cool and useful information.

    Reply
  55. Md Mostafizur Rahman Post author

    Hello mam, pls suggest some niche, which make success for online sale easily.

    Reply
  56. tiraandaz Post author

    Thanks for the great content Sarah and Aidan ! I had a question – When you say that the target is to make a million a year, is that revenue or net profits?

    Reply
  57. Leandro Francisco Post author

    Definitely would like to know this guys profit margin. Not just sales numbers

    Reply
  58. Xarah Dax Post author

    Has anything major changed since the making of this video (2 years ago)?

    Reply
  59. Diane Eze Post author

    Hello, I would really like to join your online community but I can't afford the $67 per month, is there some way you can help me?

    Reply
  60. Christina Wojtowicz Post author

    why are we only allowed to hae a limited number of items in each store. I don't understand.

    Reply
  61. avantgardeaclue Post author

    Thats a Kiwi accent? I was going to say South African.

    Reply
  62. Fail Funny Fart Post author

    Your book is not for free you gona spam me with your mails

    Reply
  63. Rio McGuire Post author

    Say a customer chooses to buy a product, and then adds another product to their cart (up sell). If each product is created by a different manufacture or store from aliexpress, is it likely that one product may arrive before the other? Since it's two different manufactures, perhaps the handling took longer for one, opposed to the other.. if so and the customer reaches out to us, how would this situation be handled?

    Reply
  64. 00Mass00 Post author

    I can listen to you for hours, I love your accent (L)

    Reply
  65. Artemis Antoniou Post author

    You are my mentor . you are amazing ! I follow for a week and i think i will be with you for long long time !

    Reply
  66. D'Andrew Saunders Post author

    Hello Wholesale Ted , How can I setup my store when I have to manually import my products and have my sourcing agent fullfill my orders ?

    Reply
  67. Replicant2600 Post author

    I can relate to tip #1. I actually started out with Amazon FBA. I would buy products at wholesale upfront then pack and ship everything to Amazon. The time it took to prep products for FBA(poly bags and chocking labels), then pack and take down to UPS was a lot of time and a bottle neck to my business. If I wasn't on top of picking up and shipping product to Amazon, my store would be out of stock and I'd lose sales.. Amazon takes a ton of fees for FBA so if your margins are 50% and lower, FBA won't make you much money. in $8k in sales I made $42 in profit. From paid advertising to Amazon fees and shipping, it all cut my profit margin down. I switched to Fulfillment by merchant, same listings, now I'm making a lot more. So I still get wholesale pricing but I just forward the order to the merchant who ships right to the customer. The merchant handles customer service issues too. i can see where FBA works well but my experience wasn't good. That was just my experience. I think for FBA to be profitable, you need to get he merchant to send directly to Amazon, do the prep for you and negotiate 50+% margin on the products.

    Reply
  68. Pablo AR Post author

    What does test the product mean? i have to buy and see if is good? or is simply test publishing and analize the sells?

    Reply

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