How to Integrate and Market Flipster Digital Magazines at Your Library

By | March 13, 2020


Welcome to “Flipster Integration and Promotion”. This video will ensure you have everything you need to increase visibility and drive usage of your Flipster titles. By the end of this video you will be able to: Identify at least three strategies to optimize your online integration of Flipster for your library Locate effective, freely available resources to increase both online and on-site visibility of your Flipster titles First let’s consider how your users discover your Flipster content when they visit your library online. What are some high impact ways to ensure your Flipster titles are easy to find? How do you make them aware they can easily access your subscribed magazines online or via their mobile device? EBSCO has many options to help you optimize your integration of Flipster content to ensure visibility, including intuitive access points for your end-users. Your access points are the most important part of your implementation, as their placement and the quality of their integration can either be a means or an impediment to discovery and access. One of the most effective means of connecting your online users with Flipster titles is by including the Flipster carousel on your website. Place it on your main page or include it on a page you might have specifically for magazines. You can also embed it on your EBSCOhost search interface or in EBSCO Discovery Service, if you are an EDS customer. Wherever you choose to implement it, it’s sure to increase awareness and usage of your subscribed titles. To request this free app, go to cloud.ebsco.com/apps and search for “Flipster”. Click “Submit a request” on the details page and complete the request form.  EBSCO Support will work with you to integrate the app. You can also add a Flipster search box to your website or LibGuides. To create your Flipster search box, visit EBSCO Connect, click “Tools and Resources” and select the search box builder. Select Flipster in the interface menu. Set your parameters, choose a design, and customize the layout. Click “Create Search Box” and copy your search box code to deploy on your website. Prefer to simply offer your users a direct link to Flipster? If so, consider adding a bit of context to help users understand why they’d want to use it. Include a brief description, list popular titles you offer via Flipster, and take advantage of our linkable buttons. All the icons, logos, and web buttons you need are freely available for use in the Flipster Promotion Kit at EBSCO Connect. To build a direct URL, click “Tools and Resources” and select the URL builder. Select Flipster in the interface menu. Set the relevant parameters and click “Generate URLs”. You can then copy the URL that appears in the box below to add it to your chosen access points. What about your users who are simply searching your online catalog directly? How would they locate your Flipster titles? Simple – request MARC records for your subscribed titles at EBSCO Connect. This helps ensure users searching for your titles will see that you have online access available, again making your titles more discoverable. If you have an online publication list, make sure to include links to your Flipster titles there as well. We’ve considered several strategies to optimize your online integration of Flipster, now let’s consider your users visiting the library. What opportunities might be available to introduce Flipster to them? EBSCO also offers intuitive resources to increase visibility within the library itself. For example, consider placing a Flipster label on the print copies of your Flipster titles. Those who are already interested in that magazine will discover a new way to view each issue when away from the library. Or print and place tent cards and rack cards at the reference desk, on tables, or at computer workstations around the library. Hanging Flipster posters within the magazine section, near circulation desks, and at the reference desk can also be a useful way to increase awareness and drive adoption and usage. The mobile app allows your users to take their favorite magazines on the road for offline reading from planes, trains, or automobiles. Let them know that the Flipster mobile app is available via the iTunes, Google Play, and Amazon App stores. Consider including links and instructions for downloading the app on your library website. But don’t forget to remind your users, “don’t read and drive!” Once you’ve taken advantage of the integration strategies we’ve reviewed, let everyone know that Flipster is and ready to use. EBSCO has resources to help with this part too. Visit the Flipster Promotion Kit at EBSCO Connect and you’ll find a sample press release you can use to share with your user community. If your library has a social media presence, we have ready-to-use text you can copy and paste, edit as you would like, and share. EBSCO Connect has additional resources to aid you with your Flipster integration. You can search our help articles, Or submit a case to contact Support if you have any questions or need assistance with your Flipster subscription. While here, check out our training page.  You can register for upcoming classes, or view recordings. Thank you for watching this Flipster integration video. Happy reading everyone!

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