I’m Joe, from Seven Video Productions and in this video I’m going to show you how to drive traffic to your website with a how-to video. Videos are a fantastic way of driving traffic to your website and the best type of video to do this with, is a how-to video. How-to videos target viewers who already have a genuine buying intent. So they’ve got a problem they want to solve or there is some information that they wan to learn and it’s up to you to give it to them. In fact, 1 in 3 millennials have bought product as a direct result of a how-to video. For example, if you create your own organic tomato sauce a good way of using video for that would be to create a series of recipes show people how they can use your product in all sorts of different ways. Remember you’re not trying to sell to your customers at this point, you are purely just trying to educate and inform them. Where should you be hosting these videos? A good place to start is YouTube and your own website. And remember that YouTube is the second largest search engine after Google. So you’ve got to remember to make sure that you optimise your video with seo and keywords Another thing to remember is with these videos, your customer don’t like being sold to so the content you put out there needs to be engaging, interesting and just remember would this be a video you want to watch, that’s what you need to make sure. is this something that you’d like to watch yourself and is it giving you something of value as opposed to someone just selling to you. So, thank you very much for watching. I hope you found this video useful. If you’ve got any further questions just contact me on the email below Also with this video we are giving away a free downloadable resource that will show you how to create your own how-to videos.