Hi. My 60 second copywriting tip today is
on how to improve your on-site copy. Basically, this has had more of an emphasis
placed on it since Google’s Panda algorithm update. Now good
quality on-site copy will help your website rank well, will help drive traffic
to your site, as well as hopefully convert traffic into sales. So what do you need to do? Start at the basics.
Make sure all of your spelling and grammar is absolutely perfect.
Look to write around about ten words per sentence, and look to write around
about one to four sentences per paragraph. These need to be short, sharp,
and snappy. Relevancy and originality. Make sure the copy
that you’re writing is completely original, so no duplicate content,
and relevant to the products and services that you are looking to sell. Keywords. Include the keywords that you are
ranking for and look to write at least 200 words per page. You can write
more, but don’t overdo it as this will affect usability. Finally, drive behaviour. You really want
to make sure that you’re selling the benefits of the product or services to
your users, and hopefully this will improve conversions. Thank you for watching. For more information,
please visit our website or any of the profiles below.