How to Grow Your Website in a Competitive Space | Neil Patel

By | August 23, 2019


Are you tired of your
traffic not going up? It’s hard to get more traffic but you know what, it’s not impossible. And I’m gonna show you a simple formula to continually get you more traffic. Hey everyone I’m Neil Patel and today I’m gonna share with you
how to grow your traffic in a competitive space. (gentle music) Now before we get started I
have a simple question for you, is your traffic flat or
has it been going up? If your traffic’s been flat
and you can’t figure out how to make it climb up and
up, leave a comment with flat. If it’s been growing leave
a comment with growing. The reason I’m asking you to do this is the advice you give me the feedback I’m getting in these videos
helps me tailor the tips to give you the maximum benefit. And of course before we get started make sure you subscribe to this channel. By subscribing you’ll get
notified with every other video that’s gonna help you grow
your traffic and business. The first tip I have for
you is to collect emails. Everyone believes the more
traffic they’re gonna get the more sales are gonna get. That’s not the case just
because your traffic goes up into the right doesn’t mean your sales are gonna go up into the right. What I want you to do is
focus on collecting emails. There’s a saying in the
digital marketing world, the money is in the list. They’re talking about their email list. The bigger your email list the more people you’re gonna convert into customers. ‘Cause think of it this
way if someone comes to your website, they
subscribe to your email list, they are already making a
commitment to follow you, to follow your business. They’re gonna build that relationship and as you build that relationship you can send them emails about offers, your products, your
services and you’ll notice a percentage of your email list
will convert into customers. And you can do this really
easily by using free tools like hellobar.com. The second tip I have
for you is to optimize your site for conversions. We will also get into some
traffic generation tips on this video, but the
reason I’m saying this is most people don’t focus
on conversion optimization. Let me ask you a quick question, how many of you have run
a split test, a AB test? If you have leave a comment with yes, if you have not leave a comment with no. The reason I’m saying this is AB testing is the best ROI generation
from your marketing spent, yet very few companies spend
any energy on AB testing. And there’s a lot of
tools that you can use, from Crazyegg to Optimizely
to Hotjar to VWO. And what these tools like Crazyegg do is they show you where people
click and where they don’t. They show you how far people
are scrolling down your page and they make it very easy to run AB test. The reason you wanna use these tools are, it’ll show you hey this area of your website is really confusing. You need to change that, because if you don’t change
it you’re not gonna get sales. The reason the first
few tips I’m giving you are collecting emails and doing
conversion optimization is if I teach you how to grow your traffic but you don’t set up the foundation right, you’re not gonna get any sales. And it doesn’t matter how
many visitors you get. If you’re not generating any revenue from your website something’s wrong. The third tip I have for
you is write end up log. Most people go out there they
try to write tons of content ’cause it’s like, oh my
competitor has 1000 blog post. Just because your competition
has 1000 blog post doesn’t mean you need 1000 blog posts. So instead of focusing on quantity because there’s over a billion
blogs on the internet now, with Tumblr and WordPress and Medium, focus and writing high quality posts. Something that’s fresh, something that people haven’t seen before. When you do that you’re more
likely to get social shares and you’re more likely to get traffic, linkbacks and higher rankings on Google. Now when you write this end up blog post, make sure you link out a handful of times to other places that
you’re citing the source or other competitors or other
people within your space that are helping you make your case for whatever you’re writing. And when you link out to those sites, make sure you email them when
you publish that blog post. Hey John a huge fan of your work, I just want to let you
know that I linked out to you my latest blog post. It would mean the world
to me if you shared it on your favorite social
network cheers, Neil. It’s that simple so when you
write your end up blog post that’s not enough you also got to hit up other people in your space, ask them to share your content. And the easiest way to
do it is ask the people who you link to to share your content. The fourth tip I have for you is built a push notification list. Using tools like subscribers.com you can make it super simple
for people to subscribe. When they subscribe you
can create a drip feed within subscribers. One of my first trip notifications
is my favorite SEO tool. When I do that I’m sending
people to Uber suggest, that drives me a ton of
traffic, a ton of usage and it’s one of my most
popular marketing channels. I even do that for my ad
agency when you subscribe to Neil Patel comm through
my push notification, I also talk to you about
Neil Patel digital. It’s again one of the main
ways I’m driving traffic to Neil Patel Digital and
generating leads and sales. The fifth tip is to spy your competitors. Using tools like SEMrush
and Ahrefs and Buzzsumo, you can spy your competition. SEMrush shows you all the popular terms, organic and paid that your
competitions going after. Ahrefs shows you everyone who is linking to your competition
that’s not linking to you. Buzzsumo shows all the popular articles that your competition has read. Use these tools to figure out what’s working for your
competition and do more of that. Also you can use these tools to see what’s not working for your competition so you can avoid doing those things. The next tip I have for
you is set 10 trade shows. Trade shows are huge I know
we’re talking about online stuff but who says you can’t
generate business offline. Even though I get over 1.8
million unique visitors a month I still generate more revenue offline. So check out Trade Shows
that’s how I built my brand. Speaking out conferences
going to localize meetups, doing all these things will
help you generate business. People aren’t just about
communicating over the internet, they also want to get to know you. Build that personal connection in person, I can’t emphasize that enough. It’s simple it’s easy you can even apply to speak at conferences. Even if you haven’t spoken
at any event before, just take all your industry events, apply to all of them one will accept you, it’s a numbers game, that’s how
I got my first speaking gig. And my last tip for you
is to get some press. There’s companies like prserve.com where they’ll do performance-based press. If they get you on sites like TechCrunch, BuzzFeed, Entrepreneur
or whatever it may be, whatever you’re targeting
they’ll charge you. If they don’t, they won’t charge you. And no this isn’t a pay
for a link type of play. Just because you get on
TechCrunch doesn’t mean PR Serve is gonna guarantee that they’re
gonna link to your website. Yeah they will mention your site, they’ll mention your product, they’ll mention your service, maybe they’ll even interview you. They’ll create real
press even real magazines like Forbes the offline
edition or Entrepreneur, right the physical, hard
copy print magazine version. It’s a great way to just generate press without having to pay
those monthly retainers like most those PR companies charge. So that’s it if you want me to
help grow your flat business or if you want me to take
your growing business make you grow even faster check out my ad agency Neil Patel digital. And of course if you enjoyed this video make sure you comment, like, subscribe. Thank you for watching.

100 thoughts on “How to Grow Your Website in a Competitive Space | Neil Patel

  1. King Solomon Post author

    Thanks for another list of great tips. I'm collecting information before I have the website built, to ensure I do it correctly. Thanks for all the great info.

    Reply
  2. pratik babhulkar Post author

    Listed useful tools that we can use ..thank you Neil

    Reply
  3. Terry Hatfield Millionaire Maker Channel Post author

    It is very easy to get website traffic to new websites. The problem is most have the post and prey plan.

    Reply
  4. Mitch Allen Post author

    Flat-ish. I have a blog with 10 articles. Even when I ignore it for months, pageviews keep climbing – up to 11K last 30 days. Trying to make time to increase growth rate. Had a list at one point. But felt trapped in the content train with nothing to sell. Killed it until GDPR dust settled. My thoughts: wait until you have something to sell, then build a list as a sales funnel with a finite list of messages.

    Reply
  5. M K Post author

    Hey Neil great vid as always buddy. Editing error at 4:50 I think..

    Reply
  6. Raktim Dutta Post author

    Please help Neil, I'm in trouble:

    Suppose I have a six months old website with 10-12 high-quality in-depth posts (uniquely valuable)… and in that particular case would an influencer gimme a BACKLINK if I ask them? Do things like site age, organic traffic matter in terms of getting a very-first high-quality backlink?

    Or… Should I first need to solidify my "Indirect Ranking Signals" before I going to outreach them and ask for a link?

    Reply
  7. avi snl Post author

    I have made a website related to self-help and and entrepreneurship …is it a good idea for long term ?

    Reply
  8. Zayn Chudhary Post author

    Hello, Neil thanks for your Videos.
    there question for you, plz make an video on "What is the Good/Safe CTR For Non Hosted Adsense Account?"

    Reply
  9. Shine Shaheenaias Post author

    My blog is on mind power,motivation,positive thinking.but the traffic is flat and don't know how to increase. Can you help me how to increase the traffic in this category

    Reply
  10. Friedland Research Post author

    How do you a/b test? I dont understand im not a developer. so I use crazy egg, and I put it on my website, then I have to do what? I dont understand this part about split testing, i understand about the part about I can see where they go on my website, but I really am confsued about a/b split testing. I understand what it is, but how can I do it? Im not a developer. I have developer make my websites with word press. If I have two versions of same site, he can split test which does better?

    Reply
  11. nonu singh Post author

    Hey Neil, I love your video! I have one question for you – if i have bought an expired domain for redirecting that to my domain to boost rankings. Do i have to renew that domain every single year to retain it's link juice that is passing to my domain. I would appreciate your response!

    Reply
  12. Susann Akers Post author

    Hope you don’t mind me asking….I am putting your tips into practice ….is there some software where I can list what I am doing so I can refer back and measure and it would have a section for social media, a section for link building , a section for articles……so you can keep your Seo work organised …is there anything like that ?

    Reply
  13. James Scott Post author

    Google is continuously running its own A/B split test on all the content on the Internet. That’s how Google decides what to show in the search results. You go Up a position or down a position.

    So if we use these amazing tips I’m sure we will rank better in Google’s A/B tests against our competitors and end up creeping up the search results. 👍🏻

    Thanks Neil 😃

    Reply
  14. manasa deevi Post author

    I didn't get push notifications…can you please let me know what is that

    Reply
  15. RankWatch | SEO Software Post author

    You are absolutely right about AB testing. It is really necessary because by running AB Testing, you will be able to utilise your efforts and resources to maximum efficiency and produce effective results.

    Reply
  16. Neil Patel Post author

    What industry or competitive space is your website in?

    Reply
  17. Hana Fields Post author

    Hey Neil, I’m working on an ecom store and just purchased a domain name. I’ve noticed there is another domain for sale (for a pricey sum) almost identical to mine, except a shorter version. Should I change my site name? What if someone decides to buy that site competes in my space? What do you think?

    Reply
  18. ramatrhos Post author

    I'm ashamed it took me this long to find out about you. Thanks for the insight, I'm subscribing now!

    Reply
  19. Reykjavik Erupts Post author

    Flat – I am a top class tour operator in Iceland and I have had a web page for two years.
    The traffic is really stable at 1-40 people per day – I need much more.
    I have a list of 500 emails from super happy customers from the last two years.
    I could also write blogs (I find the WP admin unattractive though)
    What should I do?

    Reply
  20. Siddharth Thareja Post author

    You are a delight to watch Neil. You have cracked it bro! Keep rocking👍

    Reply
  21. kristin paquette Post author

    Flat and New to this I am a fashion affiliate and a stylist – but I am seeing people want marketing info from me.
    I need to be my own "case study" so I have proof that what I advise works, and it does in some areas. Note: I still have to clean up my youtube station. But like everyone I am trying to grow faster and am now building two businesses essentially which is harder, but I see the value in doing it. I am such a fan of your advice and knowledge. Thank you for all your tips!

    Reply
  22. Sean Holmes Post author

    In another youtube clip, which I am struggling to find, you discuss a way to merger a single person's social media accounts to sell an item or service. Can you tell me how merge social media accounts and how to post a website through it to increase traffic? Finally, can you give me your best suggestion on how to bring traffic to a website?

    Reply
  23. piddy3b Post author

    When you link out, do you do follow or no follow?

    Reply
  24. Govinda al araaf Post author

    Nice content, Neil. Thank you for sharing.

    Reply

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