How to Get More Views on YouTube in 2019 (Even With 0 Subscribers)

By | August 15, 2019


If you’ve just started your YouTube channel and you’re struggling to get people to watch your videos, I’m going to show you how to get more views on YouTube, even if you have zero subscribers. Stay tuned. [music] What’s up creators? Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic, research your competitors and dominate your niche. Today I have some crafty tips for you to get
more views to your YouTube videos. And more views often leads to more subscribers. So first, let’s kick things off by touching
on 3 core principles that will help you consistently get more views to your YouTube videos,
and then we’ll jump into some tactics. The first core principle is to focus on your title and thumbnail to boost your clickthrough rates or CTR. Now, if you can’t get people to click on your
videos, then you aren’t going to get any views. CTR generally comes down to your title and thumbnail. Now, this doesn’t mean you should create clickbaity titles like, “This One Trick Got Us 15 Million Views in 1 Hour.” While it might drive a click, it’s unlikely
that you’ll be able to deliver on that promise. As for the thumbnail, you want to create something
that compliments the title. For example, let’s say you created a video
on “How to Get a Six Pack in 3 Months.” Now, if I were to create a thumbnail like this,
I highly doubt it would help my CTR. The thumbnail has nothing to do with the title. On the other hand, a thumbnail like this, would likely drive more clicks because it teases
proof of concept. #2. Create videos that engage your audience. And by “engage,” I’m referring to people actually
watching a good portion of your videos, liking, commenting, and sharing. Here are a few tips. Make sure your video delivers value. Script or outline your videos so you stay on topic. Ask questions throughout your video to get more comments. And ask viewers to like and share your videos. And #3 is to create relevant videos on a niche topic. When you’re just starting out, I highly recommend
staying very focused on a specific topic within your niche. By doing this, you’re building an audience
that isn’t just interested in one of your videos, but will likely want to watch other
related videos on the same topic. For example, your broad niche might be food. And under that umbrella, you might make your
own home-cooked meals. Now, rather than creating videos on all of the
foods you eat, it might be best to start out with a more narrow topic like “grilling meat
on a barbecue.” Then start branching out to “marinades,” “sides,” and as your audience grows, getting views won’t be
such a feat because slowly but surely, you’ll be building
a like-minded audience over time. Now, take these tips as foundational advice, so that
the tactics you learn today go beyond one-off views. Alright, so the first tip is one of my favorites,
and that’s to leverage the power of suggested views using series playlists. Suggested views are when someone clicks on
your video in the sidebar. Now, there are two parts to this sidebar. The Up next, and then the rest of the videos. Obviously, the spot that you want to get is
the “Up next” spot. Reason being, the next video automatically
plays after the current video is over, which is super powerful for getting more views, particularly on mobile that doesn’t have a sidebar. Now, the problem is, if you’re a small or new channel,
it’s tough to get suggested on other people’s videos. So if you’re just starting out, claim the “Up next” spot
on your own videos using series playlists. A series playlist allows you to mark your
playlist as an official set of videos that should be viewed together. And only the creator of the videos can do this. Think of how Netflix does it with seasons
and episodes of your favorite show. Watching the videos out of order wouldn’t
be the best experience. So when you create a series playlist, YouTube
is then able to judge whether people agree with the order of the list you’ve set. And if viewers are watching your videos in
the order you set, you’ll heighten your chances of getting suggested views in the “Up next spot.” To set up a series playlist, go to your Playlist,
click on Playlist settings, and choose “Set as official series for this playlist.” And if all goes well, the next episode in
your playlist should be in the “Up next” section. In fact, Tim Soulo, CMO of Ahrefs is starting
a new channel called, “SaaS Marketing Vlog.” And as his official and very expensive YouTube advisor, I’ve recommended he waits until he has at least a few episodes before launching. Why? Because he should get more suggested views,
which leads to longer session watch times, and ultimately, creating the binge-worthy effect. The next thing you can do is target keywords
that actually have search demand. One of the biggest mistakes that I see new creators make is creating “me-centered” videos with titles like: “Camera Gear I Use.” If you don’t have a following, the truth is
that people won’t care who you are and no one is searching for these kinds of queries. But people are looking for advice on camera gear. In fact, Ahrefs’ Keywords Explorer, which
is our keyword research tool, shows that “best camera for YouTube” gets 4,500 monthly
searches in the US and 7,300 globally on YouTube. Now, targeting a popular keyword usually means
the competition will be fierce. So to find lower-competition keywords that still
have search demand, you can use keyword modifiers to target long-tail queries. YouTube’s autosuggest works great to get some
ideas and angles fast. But again, you should use a YouTube keyword
research tool to find out if there’s search demand, otherwise you could be creating a video for no one. Now, since YouTube’s autosuggest gives you
suggestions based on phrases, you can use the “Phrase match” report in Keywords Explorer to see even more suggestions and choose based on monthly search volumes. Now, this is just a way to determine search demand. If you want to actually rank your videos, then I highly recommend watching our video on
YouTube SEO. The next way is to embed your videos on forums
that are already getting traffic. Now, by no means am I encouraging you to spam your
videos on forums. In fact, I think this does more harm than good. But there are popular forums like Quora, Stack
Overflow, and TripAdvisor where people are asking questions where your videos could have
the answer. Now, you can go and answer all relevant questions
and I’m sure you’re going to get some views. But a more effective way to do this is to find questions that are already getting consistent traffic from Google and post your answers with your video there. You can find these popular pages on forums
using Ahrefs’ Site Explorer. So I’ll type in quora.com and run the search. Next, I’ll go to the top pages report, which
shows you the pages that generate the most search traffic for this website. Now, using the Include search feature, I’ll look for pages that rank for a keyword related to my niche. So assuming I have a tech blog, I might type
in a broad keyword like “mobile.” And this one looks interesting on the topic of
checking your T-mobile balance. Now, as a final check, I’ll open the “Overview”
report for this page and then I’m going to click on the “organic search” tab to analyze the page’s traffic
over time. And it looks like this page has been getting
consistent traffic for the past couple of years, so it would definitely be worth the
time to answer the question. The next thing you should do is leverage your
existing audience outside of YouTube. If you’ve built an email list for your blog,
send your videos to them in your weekly newsletter. If you have a business or personal social
media account, share your videos there. And if you have a blog, you should embed your
videos in relevant blog posts. A good way to find pages that can drive views
to your YouTube videos is to look through your Google Analytics. In this case, you’ll see we had around 12,000
unique pageviews to our SEO tips blog post. And since we have a video on this topic, we
embedded it in our post, which has resulted in over 2,000 views from this page alone. Another strategy that I absolutely love is
to use YouTube search ads. This is something that we’ve experimented
with for a little while now and we’ve found two ways to use YouTube ads effectively. The first method is to target keywords on YouTube
that are already producing high watch times. As I mentioned earlier, we don’t want to get
views for the sake of getting views. We want to get views that engage our audience. Views that teach people how to do SEO effectively. Views that are going to stir a desire to watch more
of our videos because the original ad that caught their attention was worth watching. Now, to do this, go to the Traffic sources report in
YouTube analytics. Next, click on YouTube search, which will show you
the keywords that have driven views to your videos along with keyword-specific watch time stats. From here, you’ll want to scan the keyword,
average view duration, and average percentage viewed columns to analyze which keywords are
generating minutes watched for your videos. As you can see, “SEO,” “search engine optimization,” and “SEO for beginners” are all producing great watch times for us. Now, looking at the “Average percentage viewed”
values, you’ll see that people are watching around 45% of the video for these keywords, which in my opinion is pretty good for long videos. Now, these keywords all happen to come from
the same video too. So we created an ad targeting these exact keywords, which has resulted in over 100 new conversions, over a thousand subscribers, and over 9,500 earned views, meaning over 9,500 people who clicked on our original ad, decided to watch another video on our channel by their own will. The second way that has been super-effective for us
is using retargeting ads. For each of our SEO tools, we have landing pages. And because every person isn’t going to subscribe
to our tools, we retarget educational videos showing how our tools fit into everyday SEO processes. And the results have been pretty awesome. 58 conversions and over 1,100 subscribers. Now, the most impressive stat here to me is that
we’ve had over 6,800 earned views. Now, the reason why this is so impressive
is because 23.5% of people who watched one of our retargeting ads, watched another video
on our channel, which didn’t cost us a penny. YouTube ads are cheap relative to more popular
advertising networks like Google Ads and Facebook. So try YouTube ads to amplify your best videos
and enjoy growth in your channel. Another thing I highly recommend doing is
using endscreens and cards. Endscreens are video thumbnails that you can
add towards the end of your video. And if someone clicks it, then that video begins to play. Cards on the other hand are slide-ins you
can add at any point in your video. You can do things like suggest videos and
playlists to watch, promote other channels, add polls, or link to a website. Now, while your instincts might tell you to
always link to your website, you might want to think about keeping users on the YouTube platform. From my experience, the cumulative value you
get from longer session watch times far outweigh a few link clicks here and there. By getting viewers to keep watching your videos, the better your channel will perform as a whole and you’ll increase views to your YouTube videos. Now, which YouTube marketing strategy are
you going to try? Or maybe you have some better tips that are
working for you. Let me know in the comments and if you enjoyed
this video, make sure to like, share and subscribe for more actionable SEO and marketing tutorials. So keep grinding away, get more views, and
I’ll see you at the top.

24 thoughts on “How to Get More Views on YouTube in 2019 (Even With 0 Subscribers)

  1. Ayush Goel Post author

    I have understood that the niche of my video will not get views from search but will get from suggested videos. So make a separate video on explaining how to get videos in suggested

    Reply
  2. BizBOOSTER Digital Post author

    Very good tips, I was especially interested to learn about YouTube ads – as its very relevant for my clients. Thanks a lot for this great content!

    Reply
  3. Néstor Vázquez Post author

    "Quora on the Site explorer" Great. Do you think Reddit still bring traffic to YouTube?

    Reply
  4. Young Indian motive Post author

    Can google ben website for such keyword ex movie download (Bollywood Hollywood )

    Reply
  5. Skyler Reeves Post author

    Great video Sam. Do you have any thoughts on using YouTube ads for B2B businesses that target businesses local to their area?

    Reply
  6. Budiono Sukses Post author

    Hello Sam, you look tired. Are you OK?
    nice tips anyway

    Reply
  7. Red Leads YouTube Advice Post author

    this video was needed, thank you Sam

    Reply
  8. Aguirre Cosmico Post author

    My youtube studio layout is completely different and I dont have the traffic sources report option. I guess i can only enter the Youtube Studio (Beta) which I guess looks nice but doesnt have all these options on the right.

    Reply
  9. Jithendar Dharmapuri Post author

    Hey Sam you are awesome at making videos …

    Reply
  10. Ускорение Сайта loading.express Post author

    Good job! Great tips!

    Reply
  11. James Scott Post author

    Excellent work Sam and ahrefs Mafia 👍👍👍

    Reply
  12. Wilson - The Storyteller Post author

    What about for creative channels. Discussing things that aren’t guidss

    Reply
  13. gopal krishna Post author

    I am check my articles in the plagiarism seo tools is says 100℅ unique
    But in the siteliner.c om is showing 40℅ duplicate content.whats the problem , please give me some solution

    Reply
  14. MaskedMageYT Post author

    I have really bad ctr…. 400k exposure and only 135k clicks how and even worse sub only 30% sub… How do I get them to sub and I already ask them to sub btw ( I am trying to improve my streams and content daily ) some videos are working and some I work really hard on dont preform as good as some that don't even take much time

    Reply
  15. Abdullah Omar Post author

    Please translate your videos to arabic language❤

    Reply
  16. Carlos Moraes Post author

    Great tips as always! Hey, Sam, which software you guys use for those video FX? I watched Tim Soulo's "Blogging for Business" course, and it's just amazing!!! Besides the badass content, I really liked the video effects. I wanted to do something similar for the videos I'm gonna produce.

    Reply

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