How to Get Clients on Instagram in 2019 (ATTRACT MORE LEADS!)

By | September 2, 2019


What is up everyone. Welcome back to my channel. In today’s video, I want to share with you
step by step how you can attract more clients into your business using Instagram alone. So regardless if you’re at stage zero with
no clients at all, or if you’re at stage 10 with a lot of clients, I’m confident that
this video will help. So if you’re interested in learning how to
get more clients on Instagram, then keep on watching. Now in order to keep this video organized
and easy to follow, I’ve developed a very simple three step process that will help you
generate more leads into your business through Instagram awareness, attraction, and nurturing. So throughout this video, we’re going to tackle
each three of these steps within my process. Let’s get started. Now. The first part in this process is awareness. What this means is you want to be sure that
you are searchable, that people can actually find you. Not only this, you also want to make sure
that you’re getting targeted traffic coming into your Instagram account. So you ask me, how do I do this? Well, let me give you the first step. Now, the first step is something that I’ve
already mentioned in this video right here and it’s very simple. Change the name within that your Instagram
bio into a keyword that you believe your ideal client is searching for. So in my case, mine says business coach, and
the reason why I have this is because I know that my ideal client is probably looking for
a business coach and therefore when they’re searching on Instagram, they don’t know who
Vanessa Lao is, but if they’re searching for a business coach, the chances of me showing
up is much higher. So you want to make sure that this part in
your bio is optimized. The second thing that you might want to do
in order to boost the awareness within our three step process is to make sure you’re
using targeted hashtags. At the end of the day. What you need to realize is that hashtags
are basically like keywords on Instagram and if you’re using the right keywords that it’s
going to increase the chances of your ideal clients finding you, especially if you’re
using the keywords that you believe your ideal clients are either searching for or following. Let me give you an example. If you are someone who was using Hashtag follow
for follow like for like Instagram, Insta daily outfit of the day, do you really think
that your ideal client is looking for that? Probably not. That’s why you definitely want to focus your
efforts finding more niche hashtags to use. Now we can go into so much detail within hashtags,
but we’re not going to do that in this video. Instead, if you want to learn more, definitely
check out this video right here. If you haven’t already or download my free
Instagram guide, the link will be in the description box below. Now, within awareness of our three step process,
you also have to realize that awareness just doesn’t mean awareness to your Instagram account. It also means awareness to the services that
you actually offer at the end of the day. That’s why another thing that you can do to
optimize your efforts and your profile when people actually find you is make sure you
have a very clear statement within your bio that explains what you help with or what you
offer. Here’s an example of mine right here. Not only this, you also need to realize that
people don’t know what you offer if you don’t tell them what you offer, so also make sure
that the link in your bio is truly optimized and it links back to the products or services
that you actually sell. Again, here’s an example of mine. I’m not just being a salesman and plugging
away at what I offer. However, I am including a call to action so
that people can check it out if they want to because again, if you don’t do anything
to bring awareness to your offers, to your services, no one will ever know and therefore
it doesn’t matter if you’re getting all this targeted traffic, if you don’t direct them
somewhere or you don’t give them more context of what you actually offer, it’s going to
be a lot harder for you to actually find clients. Now moving onto the second piece of our three
step process and that is attraction. Now you might be wondering what exactly is
the difference between awareness and attraction? Well, to me, bringing awareness to your account
in your services is one thing, but actually attracting someone to want to buy from you
or to want to invest in your hop on a call with you is another. That’s why I want to teach you a little bit
about making content that actually converts. Now, content marketing is something that I
teach way more in depth in my program. That boss Graham Academy, which is now on
wait lists the link in the description box below or in the comment section below if you’re
interested in signing up. What the gist of it is is that I see a lot
of content creators always struggle with creating good content. And the reason why this happens is because
that’s content creators. We put way too much emphasis on the end result. What topic should I do? What content should I create? But what I get challenged you to do is do
this very simple mindset shift and that is instead of thinking about the end result,
ask yourself what are the different objections that my client has before they need to actually
invest in me? Or what are the fears that they have? What questions do they have, what desires
do they have? And then once you list all these different
things down, you then ask yourself, okay, what content can I do in order to answer this
question? For example, my ideal clients or students
are always struggling with vanity metrics. They’re asking themselves, is this important? Should I have a high follower account? All of these things and that’s why within
my Instagram captions, I’m always trying to educate my audience about how Betty metrics
don’t matter if they’re not translating into actual sales into your business. This is something that I do within my content
to reassure my ideal client or my ideal students that vanity metrics aren’t the end all be
all and by helping them overcome this fear, overcome this objection, it’s going to help
them with their decision making on whether or not they want to invest in me as your coach
or as their course instructor. As you can see, when you focus your efforts
on developing intentional content and you create content that answers your ideal clients,
his potential questions, you’re going to be able to attract that client even more to you
and also make that decision easier for them on whether or not they want to work with you
at the end of the day. Now to help you out a little bit more on doing
this process of figuring out all the questions that your ideal client might be asking. Definitely check out this video right here
because I share with you a lot of research tools that are super handy and understanding
what type of questions your audience might be asking. Now the third step within our three step process
is nurturing. Now at this stage, if you’ve been following
my three step process, you would have brought more awareness to not just your account but
also your services and you would have attracted your ideal audience a lot more by creating
more intentional content. Now it’s time to nurture these people. So there are obviously a lot of ways that
you can nurture your followers, but my two favorite ways is number one, when someone
is damning you or when you DM other people, instead of using text, try to opt for doing
a voice note or even send a video message by going this extra mile, which honestly doesn’t
take that much time on your end. And if anything takes less time than sending
a text, you’re going to be a lot more memorable as a person. Even for me, in the beginning of my journey
when I was growing my business on Instagram, I was constantly sending voice notes and video
messages and this made people feel super special. Now, only this, by sending these messages,
it generated more rapport and a lot of times these messages would end up being full blown
facetime conversations and I was even able to close a couple of clients this way as well. Now you may be asking yourself, wait, but
nobody messages me. I don’t really have a lot of opportunities
to send dms like that. Well, the next thing that you could do that
will make you stand out is to really pay attention to the comments that people are leaving on
your posts. So let’s say you’ve posted a piece of content
that is super thought provoking and there’s a couple of people that have left comments. Now check out the profiles of the people who
left those comments and ask yourself if they are potentially an ideal client or someone
that might be interested in what you have to offer or say next, reply back to that comment,
but through DM so you’re taking that conversation to a one on one situation and this is something
that you don’t need to overcomplicate. It’s as simple as sending a quick voice note
to that person saying, hey, thanks so much for leaving a comment. I just checked out your profile and I really
liked your page. I was wondering how did you find my page or
what you liked about my post? Or you can say something nice about what they
posted. That way you’re taking that conversation away
from just a public setting in a comment section in your posts to a private one on one conversation
that can open the doors to potentially more deep dialogue and through those special dialogues
within the DM, you can easily take that conversation to an Instagram, facetime and host your discovery
call that way or host a consultation that way. I’ve done it multiple times in my business
or you can set up a formal link within Calendly or acuity and then have that person book a
call with you so that you can transition from a DM to an actual sales call if that person
is interested. So throughout this video we really went through
the three step process that I’ve developed, which is number one, bringing awareness to
what you offer. The second is attracting your ideal clients. And the third is actually nurturing these
people within Instagram. Now near the end, we talked a lot about dms. That’s why I want you to hit the notification
bell because in the next video I’m going to give you some tools that I use that are free
that allows me to answer my DMZ as fast as possible. So if you’re interested in learning how, then
make sure it you’d hit that notification bell so you don’t miss that video. Now in the meantime, while you’re waiting
for that video, I post videos about social media business and just life in general. So make sure you check out these two videos
that I have right here as well. As always, guys, I appreciate you. I hope you guys have a great day, a great
week, and a great life, and I’ll see you in the next one. Bye guys.

100 thoughts on “How to Get Clients on Instagram in 2019 (ATTRACT MORE LEADS!)

  1. Vanessa Lau Post author

    I would love to know: Is this something that helps you? 😊 And like I mentioned, the wait list for my program is OPEN!
    *JOIN MY PROGRAM "THE BOSSGRAM ACADEMY" HERE*

    https://vanessalau.mykajabi.com/
    *DOWNLOAD YOUR INSTAGRAM GUIDE WITH ALL THE HACKS (DETAILED)*
    1) Visit https://www.vanessalau.co
    2) Scroll all the way down
    3) Redeem your INSTA GIFT by downloading the guide and getting it straight to your email!

    Reply
  2. Jay Froneman - Millionaire Mind Post author

    Thanks so much Vanessa! I was looking for something like this for my IG! ❤ If you guys want to learn more about IG, let me know!? 🙂

    Reply
  3. Ananya H.A Post author

    The way things are explained is SO CLEAR!! Love you Vanessa!!❤️❤️

    Reply
  4. Richie Toa Mills Post author

    Killing the game. Love your style. So confident 🙏🏼🙏🏼

    Reply
  5. Tristan Chiappetta Post author

    I'm going to try these tips to get more leads.

    Reply
  6. Leonella Bellettini Post author

    You are amazing i love your videos great refresher 💕

    Reply
  7. Tarun Negi Post author

    You are really Great Person
    #negibookslover

    Reply
  8. Waris Ardiyanto Post author

    Thank you! Nice info! Anyway, now you're speaking a bit slower than usual 👍

    Reply
  9. Taisen's Cool Stuff Post author

    Vanessa, because of you, I created an Instagram! So I just want to absolutely say thank you so much, and I'm so so so glad I found your channel! I definitely work on it to be able to get actual clients, but once again, thank you!

    Reply
  10. Paul Justine Post author

    New information. Thanks, Coach Queen Vanessa! 🙌🏻

    Reply
  11. Becky Tube Post author

    You make me want to have a business and I'm only a high schooler.

    Reply
  12. The People's Bookkeeper Post author

    Your videos always help me Vanessa! I am not great at instagram, it's one of my weak areas BUT I am learning a LOT from you with your videos on social media. Thanks for making helpful and informative content all the time!

    Reply
  13. Alwyn D'souza Post author

    Thank you so much Vanessa. For your support and help. It was great information u shared

    Reply
  14. Javier Mendez Photography Post author

    My take away is to reply through DM. Thank you!

    Reply
  15. Ali Mirza Post author

    🤘 🔥 👍 ✅so so true
    it's not about the vanity numbers
    if we create good content and help people
    they would want to work with us
    thanks for the vid

    Reply
  16. MayainWonderland Post author

    Thank you so much for sharing this!! This is so inspiring to me because I have always wanted to start my own business and this makes it seem so possible!! :)) ❤️❤️

    Reply
  17. Min Sukree Post author

    Through the DM dialogues I have been able to connect with my potential clients. This was a great video with valuable information. Vanessa gos much more in depth with this process in the BGA program! Worth signing up!!!

    Reply
  18. Gemagrafi Public Relation Post author

    Aw new filter applied? lovely!!!

    Reply
  19. Aditi Parekar Post author

    Love you Vanessa you are amazing learning so much every single time💕❤️

    Reply
  20. Erminia Pedata Post author

    You seriously kick ass. This info is gold!

    Reply
  21. Bunny Pink Post author

    Vanessa need to create a podcast! Your videos are always so insightful! 🙂

    Reply
  22. Justin Mitchell Post author

    As a content curator, I live for these videos! Thanks Vanessa!

    Reply
  23. Ashleen Pratap Post author

    Very helpful! thank you for sharing these tips Vanessa!

    Reply
  24. Lizzy MacDonald Post author

    Weve talked before on Ig DM a few times. I finally got unblocked from being auto blocked for days. Def learned my lesson. I found that while I was auto blocked I had posted a pic and within less than 24 hr it got a ton of likes out of nowhere. I think it was because I shared it onto my story telling ppl to tap the pic which took them to the pic on my pg. However today when I did the same thing no one went to the pic. Im not sure what the deal is. Sometimes it works sometimes not so much. Maybe u should follow my pg so u know and can keep track of what Im doing right and wrong.

    IG @Lizzard899

    Reply
  25. Skillfun Academy Post author

    Hey Vanessa, I am trying to send DMs to my prospects on IG, do you have a scripts I could model?

    Reply
  26. Beth Williams Post author

    My takeaway… start video messaging and voice messaging instead of texting all of the time. Also, your videos that address hashtags are EXCELLENT! Thanks so much for sharing!

    Reply
  27. Sophie Cannell Post author

    Your tips work, they just have to be implemented properly with 100% effort IMO.
    My IG has just reached 150 followers effortlessly. I narrowed down to a niche, optimised my hashtags and made my content appealing. I don’t have a lot of followers but I’m actually growing.
    Thank you Vanessa as you made this possible!!

    Reply
  28. Ben Vail Post author

    A video about getting clients and attracting leads that helps Vanessa get clients and attract more leads? Content-ception? 😛

    Reply
  29. Karen Stefanson Post author

    Direct Messages – I had not thought to respond to posts through DMs. I'm excited to try this! Thanks!

    Reply
  30. A_Brad Aka Alex Bradley Post author

    I have 4 clients (all sizes) – great advice as always!!! 👌🏼

    Reply
  31. Millennial Girl Boss Post author

    this was amazing I can't wait to try this!

    Reply
  32. Melissaysitall Post author

    I love all your content girl! I always learn so much! Now to truly apply all of this 👏🏽. Starting with making my website to even know where to lead them!

    Reply
  33. Melinda Kitto Post author

    Awesome video Vanessa. I've been resisting diving into Insta for the longest time, but content like yours makes it feel WAY more do-able.

    Reply
  34. 王洁莹 Celine Ong Post author

    This video really helps me a lot. I am already in your Bossgram Academy. Looking forward to be your student

    Reply
  35. Robert Oddish Post author

    Thank you Vanessa, very informative and helpful.

    Reply
  36. GrumpyMan's REVIEWS Post author

    Hi could you please do a video showing how you edit your videos showing which software you use your graphics awesome

    Reply
  37. Chrissy Inspired Post author

    I love your red highlights and biz advice. You're so pretty!

    Reply
  38. Flat Top Jon Post author

    Vanessa, you add more clarity for me with each video you post. Your content and message is so clear, and direct to the point. Thank you so much! 😁👍

    Reply
  39. Belle Chelle Post author

    Hey Vanessa! Can you do a video about affiliates. How to find good companies, some requirements, what to look for/avoid, when to start looking into affiliates, etc.

    Reply
  40. Mich Comecerebros Post author

    Step one: having my phone to finally open the app without crashing…

    Reply
  41. Bella Rose Closet Post author

    Love all your videos always golden nuggets hidden in them!

    Reply
  42. Inspirational Backpack Post author

    Thank you so much Vanessa! Love all your videos.

    Reply
  43. Nicola Ricca Post author

    Thanks for the video Vanessa. I have a question for you. Where is the limit between a free one to one coaching and a payed plan ? I’m struggling with this at the moment. Thanks 🙏

    Reply
  44. ConteudoAnimal com br Post author

    Vanessa … thanks for the ideas …. I update my instagram following those !!! thanks a lot !

    Reply
  45. i Priyo Post author

    Venesa how to handle the new Algorithm !! I'm very disappointed !! I'm giving proper content but doesn't reach my own followers

    Reply
  46. Beauty by Krespissima Post author

    I am already on the wait list of your Program. I cant wait to start it.

    Reply
  47. Zac Chua Post author

    Super love your content Vanessa !! And remember to keep the energy high! 🙂

    Reply
  48. fairydust Post author

    V, noticing some subtle changes
    You're talking slower (I noticed that I could keep up this time, I usually pause and rewind a few times, I was proud and thinking, oh hey, what happened?)
    That hair – yas!
    Have my snacks ready and tackling this :))
    Thank you! <3
    (Also- girl, what is that Foundation?? Glowing!!)

    Reply
  49. Jen Xy Post author

    i sold two shoutouts on my new meme account this week

    Reply
  50. Ilsur Khusainov Post author

    Vanessa you are the best, another very useful video, looking forward for the new one!

    Reply
  51. Lisa Kitahara Post author

    you get more and more beautiful each video, and you can tell you are SO passionate about this I love it! i've been a silent viewer ever since you had less than 1k subscribers and holy your growth is amazing girl, good for you seriously so happy for you and your success ❤️i just got out of undergrad and i literally didn't see myself in the field i was studying in- but honestly video after video now i'm slowly redirecting myself to do what i want in the social media/online business. can't wait for all the awesome content!!

    Reply
  52. Unbranded Lifestyle Post author

    Hurray!! Yes DMs have really helped others become more aware of my business on Instagram!! 💛💛💛

    Reply
  53. LifeLadder Post author

    HEY VANESSA amazing content thanks 🙂 P.S you killed it on the video influencers stream the other day well done 🙂

    Reply
  54. Jas Lee-lo Smith Post author

    Binge watching you to catch up. So much value xx

    Reply
  55. Justin Nealey Post author

    Instagram is an incredible platform and these tips would help anyone kill it. What other tips does everyone else have that work for them?

    Reply
  56. Jennifer Weiner Post author

    Hey, girl. Love the DM tips. I do use voice messages a lot. I'll have to try video messages too! Just because I think you will get a kick out of it, I'm waiting to watch your new vids—they are now rewards for doing something I'm not really wanting to do in my biz. Too bad you can't do more.. like 10 a day LMFAO! <3

    Reply
  57. Titilola Oduwole Post author

    First time watching any of your videos. I need this right now for my new IG business and I have done the right thing and added a key word to my IG name. I intend to watch more and learn more from you and hope to see loads of changes on my page and hope to get more page engagements. Thanks Vanessa

    Reply
  58. The Signature Sara Post author

    So excited to be on the waitlist! Your content marketing strategy looks amazing and I can not wait to learn more! This video was super helpful, great mentality to help answer client questions in our content! Love that!

    Reply
  59. Kandice Gloria Post author

    All of your videos are so helpful! Thank you for these tips, it has really helped!! 💕💕

    Reply
  60. Strong Mom Post author

    I just tried this for the first time today: responding with a DM video! let's see how it works!

    Reply
  61. POL-CA W Kanadzie Post author

    Thank you for this Video.
    I have a question. I am amazon seller and I just started my Instagram. Now I don’t know, should I put my amazon link on my BIO or my www or whatsapp? What do you recommend ?
    Thank You
    Anna

    Reply
  62. Vince Lymburn Post author

    Such great info! Voice messages can be scary but I’m going to give it a try 👍🏽

    Reply
  63. Dark Blue Nutrition Post author

    Your videos are always so valuable ✨🙌 thank you Vanessa!

    Reply
  64. Jahzel Morel Post author

    Thanks for this video Vanessa. Very helpful! 👍

    Reply
  65. Healthy Wealthy Skinny Post author

    As always, super helpful video. Time to go make a few tweaks to my IG. ❤️

    Reply
  66. Malcolm Mak Post author

    Hey Vanessa, this is so valuable! I learnt so much here, gonna implement it. One quick question, does your program works for an instagram feed that is not related to personal account?

    Reply
  67. Terri Martinez Post author

    This is great video. These steps are basic but SO incredibly IMPORTANT. Thank you for reminding me of this. I’m a very small account and have to pull myself back from “the bigger picture” and remember that the basics are key.

    Reply
  68. Indiyalove World Post author

    She is amazing 😉 here in sunny video really helps

    Reply
  69. Rachel S. Lee Post author

    Awesome content, Vanessa! I enjoyed this video. I have been experimenting with some strategies in IG and somehow the progress is okay. But I will certainly try this out and let you know what the outcome is.

    Reply
  70. James Wise Magic Post author

    Hey Vanessa! This is the first video I've watched on your channel, I'm subscribed!

    Reply
  71. Sinqo Mkhontwana Post author

    I love how I always learn so much when I watch your videos. Thank you so much Vanessa… 🙏🏽

    Reply
  72. Fitness_first8 Post author

    You were the Shero I didn’t know I needed- THANK YOU 😭

    Reply
  73. CYNTHIALEE1902 Post author

    Hi Vanessa Lau, if I have bussiness account on my Instagram, should I take the initiative to follow my target market everyday and unfollow them next time when i found they didnt follow me back? ? Thanks~

    Reply
  74. Valeris ! Post author

    I'm @_._valeris on ig.
    I've tried everything, but I feel like I don't grow correctly :/
    I gain followers, but no one interacts

    Reply
  75. Evergreen Barbershop Post author

    great video, i appreciate the content. Super helpful. thanks

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *