How to Find a Phenomenal SEO Agency

By | August 26, 2019

Chris: Hi and welcome to the SEO Podcast:
Unknown Secrets of Internet Marketing. My name is Chris Burres, owner of eWebResults. Chuck: I am Charles Lewis your Client Results
Strategist. Chris: Welcome back to another fun-filled
edition of our podcast, this is podcast number– Chris & Chuck: 375. Chuck: I feel like we were just at– I feel
we were just celebrating 356, like we had a whole year of podcasts, and then– I mean
365 and now we’re at 375. Chris: Wow, it happens fast. As always we do have a tip from our previous
podcast and that tip is, “Improve the presentation and engagement of your content by using visuals
and media.” Chuck: Yeah, don’t just create this post,
and do all that research and put out that great content with no supporting rich media. Give yourself a Hero image, a photo gallery,
a corresponding video and maybe an infographic. Some sort of media, visual media that can
support the content you’re writing. Chris: Make sure you subscribe and follow. Hey, Chuck and I, we are your friendly local
neighborhood– Chris & Chuck: Top Position Snatchers! Chris: And our mantra is– Chuck: Do not be a douche. Chris: Don’t be a douche. Chuck: It is not a good look. Chris: And we are filmed live here in Houston,
Texas. We’ve got a very interesting article for
you today. Chuck: Yeah. Chris: Today Charles is putting us, eWebResults,
on the chopping block potentially, right? Chuck: Potential chopping block. So I wanna give a good punch in the face to
Adam Heitzman and the good folks over at Search Engine Journal. He posted this article, “How to vet an SEO
agency (and prevent failure).” He’s got 30+ questions in here about what
you should be asking an agency before you hire them, and so we’re just gonna vet ourselves
live and give you guys some honesty. Chris: Spoiler alert! We do just fine. Howdy, if this is the first time you’ve
been watching or listening to the podcast. Chuck: Appreciate you. Chris: If you’ve listened to this podcast
before, you will understand what I’m about to explain and why we’re actually gonna
tell you how to leave us a review. We run a contest– a “contest” every week,
and how it works is if we get 10 shikos– Chuck: A shiko is an eWebResults branded term
for social engagement. It stands for shares, likes and follows. Shiko. Chris: If we get 10 of those and we get a
review, then we don’t go through the process of telling you exactly how you can leave a
review. Chuck: How and where you can review us, exactly. Chris: This time we didn’t get the 10. We got the review, we didn’t get the 10. So we’re going to explain to you how you
can leave us a review. We typically read our reviews on air, so if
you want your voice heard, go ahead and leave us a review. The fist place that you could leave us a review
really has three steps: go on to iTunes, create an account, write a review. Hopefully you will make that review– Chris & Chuck: 5 stars! Chris: Next. You can go on to Stitcher. Chuck: Yeah. Chris: We’ve made it very easy to get to
Stitcher. We just go to Chuck: SEOPodcast– Oh! Nope, Stitcher! Chris: Stitcher! Chuck: Yeah, there you go, we made that change. Chris: Chris & Chuck: Stitcher Chris: Will get you– it automatically forwards
you to our Stitcher page, and then you can click and it says, “Leave a review.” Chuck: Yeah. Upper right corner, click the button, write
a review. Chris: Next is Google My Business. We’ve made this really easy ‘cause if
you follow Google’s guidelines, it’s like 195725999+ I don’t know. Chuck: Yeah .CowJumpedOverTheMoon Chris: Yeah, it’s long. Here’s what you can actually use, Chuck: Google+ Chris: or / Chuck: GooglePlus Chris: or / Chuck: G+ Chris: or / Chuck: GPlus Chris: All of those will take you actually
to a search engine result page with a pop-up where you can write that review. Again, hopefully you’ll make that review– Chris & Chuck: 5 stars! Chris: Next, you can leave a review on Facebook. Chuck: Yeah. Chris: Chuck: eWebResults Chris: And just click the stars and leave
a review and it’s super easy to– Chuck: Matter of fact, while you’re there
go write a question if you’ve got one. Chris: Yeah. Add a question, that would be really helpful. Those are the ways that you can leave us a
review. Next we’re gonna talk about how you can
just engage with us, right? These are the social media platforms that
we’re on. So here’s how you get to our profiles, first
it’s Chuck: eWebResults Chris: Chuck: eWebResults Chris: Chuck: eWebResults Chris: Chuck: eWebResults Chris: And Chuck: eWebResults Chris: All of those will take you to our profiles
on those platforms, please shiko. Chuck: Shiko us and engage, right? On Linked In you’ll find great articles
that we’re posting, Facebook you’ll see what’s going on with the company and some
other articles, Twitter you’ll get links to some stuff we’re doing. Maybe you wanna catch up on a sound check
or a tip or some Algo Cat. like follow us and get access to all that stuff. Chris: By the way, the sound checks are freestyle
raps that Chuck, the SEO Rapper does right before our podcast. We cut that clip out, you can find those lots
of places actually. Chuck: Yeah. Chris: Whole lot of places. Chuck: Well at least on three out of those
five we named for sure. Chris: If you’re a PHP genius or a WordPress
guru, we are probably looking for you. Go ahead and leave an audio résumé 713-510-7846. We actually have a big interview group coming
in today, so we’re really excited about that. If you are interested in a free comprehensive
website profit analysis, you can get one, just go to, there’s a green
button that you cannot miss, go ahead and click it, fill that out, it’s a phenomenal
website analysis, website profit analysis. Chuck: Yeah. Chris: It involves some time typically on
the phone with me. Chuck: Involves some time that’s very focused
to your audience and what you’re looking to accomplish. Take advantage, take advantage. Chris: It is time for the favorite segment
of the program– Chris & Chuck: The Algorithm Cataclysm! Pwoofshh! Chuck: Okay. Chris: Oh yeah, that’s good. Chuck: Yeah, that’s a good one. Kinda low on the Richter scale. Today’s Algo Cat or Algorithm Cataclysm
comes courtesy of Google Warning. Chris: Google Warning. Chuck: Yeah, they issued out a warning. Google released a statement– Chris: Seems like a weather alert. Chuck: Yeah, kinda like a tornado warning,
meaning that there’s a possible chance for tornadoes or a flood warning because it’s
raining and there could be a flood coming soon, so Google released this warning and
it’s targeting really link-building in a spammy kind of black hat way, right? Chris: Right. Chuck: They say, “Google issues a warning
about guest posting to build links,” and so I’m about to read you what that warning
is directly from Google. They said basically, Google does not discourage
these types of articles and they’re referring to articles where you are posting on another
site and you have links over to your site and maybe that site where those articles are
posted on, is not really relevant to your industry or relevant to any one industry,
it could just be some collection of articles from some random site, with the similar authors
posting these different links, it’s a problem. They say, “Stuffing keyword-rich links to
your site in these articles,” is a problem. Chris: Right. Chuck: They say, “Having the articles published
across many different sites. Alternatively having a large number of articles
on a few large different sites,” is a problem. Chris: Right. Chuck: They say, “Using or hiring article
writers that aren’t knowledgeable about the topics they’re writing on,” it’s
a problem. Chris: Yeah. Chuck: They say, “Using the same or similar
content across these articles. Alternatively, duplicating the full content
of articles found on your own site,” also a problem. Chris: Problem, yeah. Chuck: Yeah, so the key is: don’t be out
here creating these articles loaded up with links to your site and trying to post them
on a whole bunch of different sites and other places. Its an old tactic, and Google is just saying
that– matter of fact, they said, “Lately we’ve seen an increase in spammy links contained
in these articles referred to as contributor posts, guest posts, partner posts, or syndicated
posts. These articles are generally written by or
in the name of one website and published on a different one.” Yeah, don’t be participating in the whole
kind of domain switching and duplicate content guest posting, partner posting, syndicated
posting. If your whole strategy is just to build links,
they’re saying that they’re gonna catch it, you will likely get penalized and don’t
be affected by that Algorithm Cataclysm. Chris: Yeah, yeah. Chuck: Straight up. Chris: Avoid it. Chuck: Avoid it. Chris: Do good link-building strategies. You should still have a link-building strategy,
it just needs to be good. Chuck: So it didn’t say it didn’t encourage
it, it didn’t say guest blogging was wrong, it didn’t even say partner posting was wrong,
but what it did say was if you guest blog with the intent of just building links and
your content isn’t thorough enough and it appears to be written by someone who may not
know what they’re talking about, they’re gonna flag this as spammy and you could be
penalized. And they frankly had a machine learning and
an AI to actually figure that out. Chris: Yup. They know– like when you read an article
and you know it’s not good– Chris &Chuck: They know it’s not good. Chuck: Exactly. Chris: Alright, so I’ve got a little bit
of news. This is cool, Samsung displayed– So this
was a while ago and the way I read it originally was Samsung displayed a flexible OLED diplay,
and then I googled it and there was a YouTube video of them on stage in 2014 showing a flexible
one. And I’m like, “Okay, well why’s that
different?” This one actually stretches, you could actually
stretch it around stuff– Chuck: A light? Chris: No, it’s an OLED screen. Chuck: Oh! Chris: Yeah. So it’s probably some of the technology
that’s going into the Edge. Chuck: The curved monitors and all that kind
of stuff? Chris: Right. Well just the Edge cellphone. Anyway, I thought that was cool. Now they can stretch it a little bit, I don’t
know how much you can do. Chuck: How much can you allow– oh, that stretched
too far. Chris: Yeah. Oops! Need a new one. Next was Zuckerberg to Harvard grads, he says,
“Choose a purpose, not a career.” That’s great. Chuck: He also told them be leary of the technical
companies taking jobs. Chris: Right. Chuck: Yeah. It’s actually a good speech. I went back and listened to the entire grad
speech, it’s on YouTube. Chris: Very cool. Chuck: Yeah. Chris: And then Amazon Fresh has pickup locations,
they started in Seattle. So that’s kinda cool. You can order some food, no minimum orders,
and then you just go to that spot and they bring it to your door. That’s kinda grocery food. Chuck: I got two pieces of news. Let’s talk Google Lens, you got a Google
Lens? Chris: Yeah, that’s the– so it’s an app
on a cellphone that identifies stuff. Chuck: Great answer. So according to Google Lens, so basically
you can search the web with your smart phone camera. It’s what that is, and the app, Google Lens
app, works with your smart phone camera. Chris: Right. Chuck: So Google Lens is a technology that
will integrate Google Search Engine with the smart phone camera by taking a photo with
Google Lens, your camera will be able to recognize objects and search for them on the web. Dig this, I kinda like the example, like maybe
you’re connecting to a Wi-Fi network, you can take a picture of the name and password. Chris: Right, right. Chuck: And then your phone will recognize
that and get you connected, that’s kinda cool. Or maybe you’re in China – like my wife
was – and you’re in a restaurant and you don’t understand the menu. You can take a picture of that menu and Google
would translate the menu for you. Chris: Yup. Chuck: That’s just pretty cool, and they
got a whole bunch of other stuff they’re doing. So shout out to Google Lens, I just think
that’s pretty cool ‘cause I’ve been in plenty of places where I’m like, “What
is that?” Chris: I wish there was a way to figure that
out, yeah. Chuck: Exactly, and take a picture of it. And then my last piece of news is about Verizon. Chris: Right. Chuck: You know, I was wondering what they
were gonna do, how they bought out AOL, then they did the purchase of Yahoo last year,
it’s like what are they doing? Well, they confirmed plans on launching streaming
TV. Chris: Okay. Chuck: So they’re about to get in the market
against Netflix, and Hulu, and YouTube Red, and PlayStation View, and all of the other
kind of TVs out there. So good luck Verizon, it’s a very competitive
market, but one thing I like about it, is a lot of these new creators and new people
creating shows, this gonna be another venue for distribution for them. Chris: Right, right. Chuck: You know, you don’t have to worry
about getting into mainstream TV now ‘cause– Chris: Just get to Verizon. Chuck: Just get to Verizon or get to Netflix
even, you know? Or Hulu, and these people are making good
money doing that too, so that’s what’s up. Chris: Very cool. Alright, I’ve got a review here. This was the review that saved me from getting
a tear tattoo under my right eye, it is from Chuck C and it is of course– Chris & Chuck: 5 stars! Chris: It says, “Hey Yah! Love this show. Chris and Charles make SEO fun and it really
is the best way to learn. I’ve been able to increase traffic to my websites
by implementing some of the methods they talk about on the show. Thanks for all the content and keep it up! Double kick to the shins to both of you!” I actually had a conversation with him, he
was a little confused by the kick in the shins. Chuck: Yeah, I’m like, “Hold on dawg,”
was that a double kick? Chris: I’m sorry! Apologies, apologize, yeah. Chuck: I was confused, 5 stars with a double
kick in the shins. Chris: In the shins yeah. Chuck: Ouch dawg. Chris: Yeah, it hurts! It hurts so bad! So, punch in the face to you Chuck. Chuck: Yeah, punch in the face to you. Chris: I sent him the link to our glossary,
so he knows exactly what that means. Chuck: Gotcha. Speaking of people confused, I got a couple
punches in the face also. These came from Twitter. Punch in the face to Anneliseknits, she hits
us up on Twitter, she says, “@eWebResults, loving your podcast, but what’s the deal with
the punch in the face???” Apparently it’s some other people confused. So we’ll talk, a punch in the face is really
equivalent to like a shout-out, right? So when we punch you in the face, it is a
term of endearment and that is a punch of love. Chris: Yeah. Chuck: It feels good when you get punched
in the face by us. A kick in the shin is the opposite of that. A kick in the shin is like– what’s the
opposite of a shout-out? Chris: You mean like a downvote. Chuck: Yeah, like a downvote, like a downlike,
or whatever it is. A kick in the shin usually happens ‘cause
you’ve messed up on something. Chris: Right, ‘cause you were being a douche. Chuck: Exactly, and so that’s what a kick
in the shin is. Punch in the face to you Anneliseknits and
learning the lingo and enjoying the podcast. My second PITF, punch in the face. Chris: Punch in the face. Chuck: Goes to Zaccarter. He hit us up on Twitter, “@eWebResults I
recently got back on the #podcast bandwagon you guys rock! I hope to continue to learn from it. #punchintheface.” Zaccarter. Chris & Chuck: Punch in the face to you. Chuck: Thank you sir. Chris: PITF. Love it. Alright, so that is the potatoes of our podcast. It is time to get into the meat. Chuck: Yeah, let’s get into the meat. Again I want to give a huge punch in the face
to Adam Heitzman and the good folks at Search Engine Journal. He posted this article, “How to vet an SEO
agency (and prevent failure),” and so I was scrolling through SEO Journal, and Search
Engine Watch, and SEO Moz, and Search Engine Land, and Marketing Land, and trying to peruse
what content we’d have for today, I saw this title and I thought about us. Chris: Yeah. Chuck: I was like, okay, how to vet an agency–
‘cause you know, you’re in sales, we’re interviewing people, we put our proposals
all the time, and I know that half the proposals we put out and even half of the clients we
have, had to at some point vet an SEO agency and they ended up with us, right? Chris: Yup. Chuck: And so I figured– I just printed it. I ran through the first three questions and
I said, “You know what? I’m just gonna bring it to us live,” and
so let’s get right into it. Matter of fact, he says, “Finding the right
SEO provider is important. It also can be a lot of hard work. This is why vetting an SEO agency is so important. You want to make sure your agency is easy
to work with.” He says, “Going to deliver real value to
your business, they’re consistent, they have knowledgy–” knowledy. “Knowledgeable about the industry, and they’re
within your budget.” I think we’re kinda easy to work with and
we focus on results and we try to remain consistent. We’re at number 375 and we’re very knowledgeable
about our industry. He goes to say, “An SEO agency horror show,”
‘cause he’s heard some stories. He says, “One frustrating aspect of being
an agency is hearing stories from businesses that come to us wary and frustrated from bad
experiences they’ve had with unreliable SEO agencies.” Chris: Yeah. Chuck: That’s something we hear all the
time. Chris: I used to say when I was talking to
a prospect, that 80% of the people that I’m talking to have been burned in some way by
an internet marketing agency. That number is like 90% or 95%, right? I’m very altruistic, I’m just hoping that
those are agencies out there not trying to bilk people out of their money, they’re
just maybe growing too fast and not able to deliver, maybe just are more technician, so
good at SEO but don’t know how to manage a growing business. So that’s kinda my approach. Chuck: Yeah. I mean it happens. I mean, I can honestly tell you we’ve had
clients who left because we just couldn’t see eye to eye on certain things. Chris: Right. Chuck: And it wasn’t a lack of knowledge
or not performing, it was you know, every client’s not gonna be a fit, and that was
one of those situations. So we had an experience. Chris: Yeah, one of our kinda– the horror
story that we’re most aware of is we picked up a client, they actually had really good
placements, some good traffic. So they weren’t happy with the vendor that
they were using and so they switched over to us, and this was really early and so we
were a little bit nervous about picking up this account because they had good placement,
we wanted to make some changes but we didn’t want to make many ‘cause they already had
great placement, and their biggest fear when they switched over to us was like they were
gonna get like drop in their placement. And sure enough, we get the account and it
didn’t drop, it plummeted. Like chart dropping off-the-chart plummeted. Chuck: Yeah, if you’re familiar with a Moz
report, imagine being in position 1 to 51+. Chris: Boom! Like over night. And so we’re sitting here, we’re working
on it, we’re looking at it like there’s nothing that should happen, and finally it
dawned on me. Literally I was having a beer at the end of
a late late Friday trying to solve this problem, and I was like, “Let’s check out the robot
text file.” Sure enough, they had de-indexed the entire
site as they were leaving. “Here’s your parting gift.” De-indexed. Chuck: Yeah. Chris: Yeah. Removed that de-index, you know that’s the–
in the robot’s text file where you say, “Hey Google, ignore every page on our website.” Chuck: Exactly. Chris: Removed that and they were back up. Chuck: Yeah. Removed that, add site map, resubmit, you
know, and you’re back up. Chris: Back up. So yeah, lots of horror stories. Chuck: And we got plenty of them. Like we hear them all the time, but that one
kinda sticks out the most because it was malicious on that other agency’s part. Chris: Yup. Chuck: So let’s get into these questions
right here. I pulled out what I thought were the top 5
questions that you may wanna use when vetting your SEO agency. Number 1, “Can you guarantee that my site
will have a top ranking position?” Can you guarantee that my site will have a
top ranking position? Chris: That’s a great question. Chuck: Great question. Chris: Can you guarantee it? And the industry standard answer to this is
no. Chuck: No, we can’t. We can’t control what Google does, we can’t
control what Bing does, we can’t control what Yahoo, or Dogpile, or any one of these
search engines do. Chris: Right. Chuck: We just can’t control that and so
we can’t effectively guarantee that we can put you in this position. Chris: Yeah, and we don’t have access to
the algorithm. Chuck: Yeah. Chris: If we had access to the actual algorithm,
we could also guarantee it as well. Chuck: Yeah. Chris: So from a very technical perspective
– and I’m gonna change this in just a second – from a very technical perspective: no, you
cannot guarantee first position placement. Chuck: Okay, question number 2, “How much
on-page, off-page, and technical work can I expect to be done and what specific practices
do you do for each?” Chris: On-page, off-page, and technical work. Chuck: And technical work. What can I expect to be done? Well, on-page you a can expect all your pages
to get optimized. Chris: Right. Chuck: Right now, we’ll usually do those
in a set of pages each month, ‘cause we got a certain hours we’re working with on
your account, but you can expect all of your target pages to be optimized, to be improved,
to be ranking. In reference to off-page, you can also expect
us to be working off-page, building links, submitting guest posts when applicable, right? Doing infographics, and videos, and submitting
to directories, and all of the off-page stuff that’s necessary. Press releases, if necessary. Those are things that we will be doing off-page,
and then the technical stuff is kinda on-going. Chris: Right. Chuck: One of the reasons we redesign is because
we build on WordPress and we have a custom framework that works on WordPress that handles
the bulk of these technical issues, like load speed, like plugins, and functionality, and
responsiveness, and everything else. So we’re constantly updating our framework
and if your site is built on our framework, then you inherently receive those updates,
and so we’re constantly doing on-page, off-page, and technical work. It’s the reason we charge the monthly premium,
it’s ‘cause all three of those things must be done continuously. Chris: Right. Chuck: He says– the third question, “Do
you have any examples of work you’ve done for similar businesses?” Yes we do. Talk about for a second what people in our
proposal process usually receive. Chris: Alright, so in terms of the analysis,
right? So, in our process– I mean, certainly if
you come on as a client, you will get a comprehensive website analysis, right? So this is part of that website profit analysis
that we talk about on our best rated SEO podcast on iTunes. Really this is in-depth, where we’re actually
talking about all the technical details. So are these technical details right? And there’s two aspects to the technical
details. The first aspect is: is it done? Right? So do you have title tag? Do you have alt tags? And the next is: is it done properly? Chuck: Yeah. Chris: Right? So the first litmus test for most of the people
that I’m talking with is, if these things are done, you’ve probably had an SEO at
least attempt search engine optimization on your website. And then I look at the details of: what is
your description? What is your title, and is it done well? Because you know, this continuously debated
about what it is really well done, and we’ve got a system and a process that we do consistently
and it gets great results, right? So that’s what you get in our process. Chuck: Yeah, and for those who were looking
for like case studies and examples and things like that, after you get the analysis, that’s
followed up with literally links to our clients with their sites and video testimonials from
them about the service. Chris: Yup. Chuck: So you can actually see, you can actually
experience what we do and then hear it from other clients also. I like this one. He says, “What specific metrics do you track
and report on?” This is my lane ‘cause– Chris: I would answer this, but that’s his
lane. Chuck: This is my lane, I’m always reporting. So it really depends on your industry, but
typically I’m reporting on ranking, right? Like where you were at when you started, and
where you’re at every month when we reviewed the reports. We’re reporting on traffic, how much did
you get? What pages did they look at? How many results did you get? At the end of the day that’s the biggest
thing we’re reporting on, how many leads came in, whether there web form submissions,
or even phone calls from organic or paid search. We’re tracking where those calls came from,
where those leads came from, you know, where that visitor engagement looked like, all of
that stuff. Mostly from Google Analytics, some SEO Moz
reports, we use some call tracking software. So that’s what we’re tracking and reporting
every month, traffic and leads and more importantly, how those leads closed. Chris: Yup. Chuck: Because we’re interested in growing
businesses, so we’re not interested in telling you how many leads we sent. I already know that, I’m interested in knowing
from you, out of those leads we sent, which ones actually turned into business so we can
rinse and repeat. Chris: Absolutely. Chuck: And the last question on here for the
Top Five questions you may wanna ask an SEO, “Overall, what results can I expect from
my website?” So, great question. I think it’s varies from agency to agency,
industry to industry, but what we’ve kinda noticed is upon initial site launch for anybody
on a comprehensive internet marketing campaign, they usually see 30-40% increase in leads. Chris: Day 1. Chuck: Day 1 of site launch. Chris: Of site launch. Chuck: And that’s just due to the technical
framework we’ve added to the upgraded look and feel, to the instant ranking pop that
tends to happen– Chris: Because the technical stuff is right. Right, absolutely. Chuck: ‘Cause we’ve improved the content
and everything else, and so, on average most clients see between 30-40% increase in leads
and phone calls within that first 30 days of launching the site. Now about 90 days later you begin to see more
results happen organically. You start to see more traffic and your paid
campaigns are optimized and things like that, but initial launch? Yeah, probably 30-40%. Really based off of your current traffic. Chris: Yes. Chuck: Let me throw that out there also, if
you’re getting traffic, great. And your site’s just not converting, we
wanna address that immediately. Chris: Yeah, absolutely. So we’re all about getting the low-hanging
fruit first and usually putting up a website that has great conversion aspects to it. Chuck: Great call-to-actions, great USPs,
great easy to use the site, information readily available, easy lead captures and things like
that. Chris: And this really leads into or dove
tails into the first question, can you guarantee? And we actually do have a guarantee ‘cause
here’s the reality, Google is changing their algorithm all the time. Chuck: All the time. Chris: Right? That’s why we have a segment in our podcast
called the Algorithm Cataclysm. Chuck: The Algo Cat today. Chris: Those changes usually, if you’re
using good strategies, don’t affect websites that are using good strategies. So we’re always using good strategies and
we do the same things for all of our clients, month over month and we see their positions
increase. At some point doesn’t it make sense that
you should have confidence enough to put your money where your mouth is and say, “If they
go through this process they’re gonna get these results,” and that’s why we have
a guarantee. Our guarantee actually will pay you back up
to $10,000 depending on what package you’re on and how things are going. So yeah, we do put our money where our mouth
is, we do have a guarantee, a $10,000 guarantee. Chuck: Yeah, we can’t guarantee what Google
will put your ranking at, but we can guarantee our process will get you great ranking. Chris: Yup. Chuck: And we back that with a financial guarantee. Chris: And so technically we can’t guarantee
it, but we guarantee it. Chuck: But we can. Chris: Because we have the experience that
allows us to guarantee it. Chuck: Exactly, and those five questions you
may wanna ask when vetting an SEO agency. Chris: Excellent, so we’ve got some more–
yeah. Chuck: He had a few more questions on here,
he had about 30 of them, we don’t have that kind of time but I did highlight some of them. One of his questions was, “How do you build
links and what kind of links do you build?” Great question to ask an SEO agency. We tend to build links– I mean we were already
aware of today’s Algo Cat was Google kind of warning people about guest blogging and
spammy ways, and non-authentic ways. And so guest blogging is a tactic we use to
build links. Chris: Absolutely. Chuck: It’s a little bit more time consuming
and little bit more tedious because we don’t wanna post it on some random guest blog, it
needs to be relevant to your site, and so that’s one of the links that we build. We also spend a lot of time on citations and
directories submissions and things like that, and so– Chris: Legitimate directories, right? Chuck: Legitimate directories submissions. Chris: It’s not like you pay us $30 and
we’ll submit you to 10,000 directories. No, that’s not a good strategy. Chuck: No, no. We won’t do that. We won’t do that at all. We’re gonna find the most relevant ones
for your business– Chris: Or Fiverr. Chuck: Yeah, please. We’re gonna find the most relevant ones
for your business, like a Top 10 and then we’ll find another set of 20 or 30 that
are semi-relevant but have great ranking and do well for SEO, and then we’ll consistently
make sure that that is updated. Chris: We can probably comfortably say, if
you go into Fiverr for link-building, you may be paying $5 for the links, you may be
paying $5,000 to fix them. Chuck: Yeah definitely, ‘cause there ain’t
nothing worse than having to go back and disavow a whole bunch of bad links. Chris: Right. Chuck: That is a very time consuming and tedious
process. Chris: Yeah. Chuck: He got another question, he says, “What
tools do you use to achieve results and carry out SEO services.” We apply– Chris: Our brain. Chuck: Yeah, this one right here. A lot of manpower because we believe that
it takes– you know, we don’t want to– Chris: Time and effort. Chuck: It takes time and effort. In regards to tools, software? We build on WordPress. That’s our kind of web design platform of
choice. We’re kinda experimenting with HubSpot right
now. Chris: Yup. Chuck: We use Google Analytics for reporting. We use SEO Moz for reporting. Chris: Call Tracking. Chuck: Yeah, we use Call Tracking, we use–
yeah. We use Search Console for submitting. Chris: So we’ll use SEMrush. SEMrush is– Chuck: SEMrush for quoting, and proposals,
and research. Yeah. Chris: And some backlink analysis, yeah. Chuck: Yeah, I’ve used Open Site Explorer
for link analysis. All of these are just industry standard tools
that are available. We’re not hiding anything and so we use
the same tools you would use. Chris: Yup. Chuck: He says, “How does your team handle
content strategy and development?” This is really cool. This is more of a collaborative effort between
us and you, right? Chris: And the client, yeah absolutely. Chuck: And the client, exactly. What we tend to do is make recommendations,
“Hey, we’d like to increase rank for these terms and so we want to put out content and
maybe a blog piece and a corresponding video around this subject matter.” And then we get the actual nuts and bolts
of that content from the client. What does this mean? How do they do it? How can they perfect it? And then we polish it and proceed with the
campaign, and so our content strategy– and we do this month over month. Chris: Right. Chuck: And so our content strategy is all
about growth, it’s all about really incorporating the client and having their look and feel,
their functionality, their voice in the content that we’ll end up creating and promoting. Chris: Manny asked the question, do we like
Ahrefs? And the answer is yes. Chuck: Yeah, yeah. I like Ahrefs. Chris: That’s part of one of my reports
that I use regularly. Chuck: Yeah. Ahrefs is– they’re consistent, it works
really really fast and yeah, it’s the leader in its industry. We use Moz and Moz references Ahrefs and so
it’s part of the whole suite. “How often can I expect to receive reports,
updates, and how will you communicate them to me?” Chris: Let me speak to this ‘cause this
goes along the lines of how many people have been burned by internet marketing agencies. I can’t tell you how many people who have
been burned, who come in and say– and I ask, “Have you ever seen a report?” “No, I’ve never seen a report.” Or they’ll say in my mind an equivalent,
which is, “Oh yeah, they send me reports all the time.” Chuck: But they never looked at them. Chris: For me, for eWebResults, that’s the
same thing. Sending you a report, you know there are people
who are data– there are people who are data-focused, there are people who area data-challenged,
and most are let’s say, on the– Chris & Chuck: Data-challenged side. Chris: So like, okay great, I’m gonna open
this report– Chuck: Just because it’s– Chris: Overwhelming. Chuck: It’s overwhelming and it’s new
to them. If you haven’t looked at a chart or a Google
Analytic report, then that data is just foreign. Chris: Right. Chuck: And so it’s not an insult, it’s
just that this data is foreign. Chris: Yeah. Chuck: And so, sending you a blind report
saying, “Hey, here’s your monthly report,” won’t cut it. What we tend to do is schedule a call. Chris: Yeah. Chuck: Every single client gets a monthly
call, and in that call– Chris: And it’s not– yeah. The first Tuesday or yeah. Chuck: Whatever time works for you, but it’s
the same time every single month and we’ll review the previous month’s data, and how
we do that – to answer the question – just depends on you. We can do this by phone call, if you’re
local here in Houston we may meet face to face, if– Chris: Google Hangouts. Chuck: We’ll likely most of– probably 80%
of my clients we’ll do a Hangout with, so we can screen share and share ideas and collaborate
a little bit more effectively, but to answer the question, how can I expect to receive
them? Through email and Google Hangouts at least
once a month. Chris: Yup. Chuck: With us. Another question he has on here, what steps
do you take to ensure the security of our website? Great question. Chris: Yeah. Chuck: Great question. Chris: Especially with WordPress that’s
a great question. So there was a time, probably about 2 years
ago where we’d have a website that would get hacked regularly. Remember, if you’re on WordPress, you are
on the most popular content management system on the planet, and just like Windows– Chuck: Yeah, just consider 20%– Chris: Of websites. Chuck: Dig this: 20% of all websites on the
internet right now, built on WordPress. Chris: So if you’re a hacker, do you go
after WordPress or that one-off tool, that other tool, you know, Ruby on Rails is very
popular, but it’s not 20%, right? Chuck: Yeah. Chris: So what do you go after? Because if you find a hole in WordPress, you
get the maximum impact. So about 2 years ago we said, let’s pull
back and let’s spend some time on the right strategy to make sure that our WordPress is
secure. So one of the things that we did is: reduce
the number of plugins because plugins are caused– well, they cause two headaches. One headache is that you’ve got to update– Chuck: You gotta depend on a third party,
right? Chris: Yup. Chuck: You gotta depend on them to remain
secure and update, and then you have to turn around and update. Chris: Right. So it’s a pain to update sometimes ‘cause
it breaks stuff when you update them, and two: if you don’t update, they can became
security holes. Chuck: And three: they just make your site
heavy sometimes and affect your load time. Chris: Yeah. So we built this framework, the framework
has significantly less plugins than a typical WordPress installation, so we’re very excited
about that. The other thing that we put in is Server Level
Protection. Chuck: Yeah. Chris: So you can’t get to the administrative
structure, you can’t get to that folder structure without a secondary login. So those, we’ll call them script kiddies
or whatever, who are out there trying to find hacks and then let their bots figure out where
the WordPress sites are that have a vulnerability. They can’t get to the section that they
need to get to. Chuck: They can’t even get to the admin. Gotcha. Chris: So that’s how we– Chuck: Those are some of the steps that we
do to ensure the security, and then not to mention that everybody who comes in and they’re
on an internet marketing package will be on a secure SSL server also once we go live. Chris: Manny just chimed in, he said, “I
had well over 100 plugins on my site at one time.” I think he’s leaned it out by now. Chuck: I mean when you consider building it,
how easy it is, I get it. Chris: Oh just add a plug in. Oh that’ll do that. Oh I need it to wink, so now sow I’ve got
Wink plugin. Chuck: Add the Wink plugin, exactly. Chris: WP Wink. Chuck: I like this question here, he says,
“How much time per month is needed from our end?” So it’s like a client asking a question. Chris: Great question. Chuck: So my Monthly Results Call, MRC, right? That averages about 45 minutes to an hour. Chris: Right. Chuck: Right and so you count that plus whatever
communication time we’ll have throughout the weeks and months. Some clients we end up on a weekly call, so
that’s about 20 minutes if they need a little bit more communication or engagement. And so I would say probably 3 hours. Chris: Yeah. We’re talking about our more successful
clients, the clients who are doing less than 3 hours are significantly less successful. Chuck: And it just is what it is. We got some clients who call frequently and
we’re always in constant communication and they’re always sending us new ideas, always
sending us new pictures, always sending us updates, and we have the resources to act
and do something with them. Chris: Take them and do something. Chuck: And those campaigns perform well. Chris: Keep climbing. Chuck: The clients who struggle to give us
time, where we have to keep begging time and rescheduling meetings, they increase at unfortunately
a slower rate. Chris: They tend to plateau. Chuck: Just kind of is what it is. Chris: Yeah. Chuck: This last question, “What separates
you from other SEO agencies?” Chris: So one of the things that separates–
I assume you’re asking me. One of the things that separates us is this
podcast actually. Chuck: Yeah. Chris: So maybe this is one of the questions
that– and it’s probably in here – how does your SEO team stay on top of the latest trends
and techniques and processes to do well from search engine optimization? Guess how our team does it? In order: Chuck who leads the team and training,
has to be on top of– how many articles did you cover today? Chuck: To get to this one? Chris: Yeah. Chuck: I read 12. Chris: 12 articles, right? So he’s gone through 12 articles– Chuck: Let me be honest. Yeah I scanned 12, I read 6, and then I thoroughly
read 2, and then I analyzed one. Chris: So ask your SEO company, how are you
guys staying on top? How do you know what the latest algorithm
chain is? Who’s responsible for getting that to your
team? ‘cause that’s one of the very important
aspects of eWebResults. The next thing that I would say– Chuck: Sets us apart, I think the focus on
results. Chris: Results. We’re eWebRESULTS, right? Chuck: Yeah. Chris: And our result isn’t, “Oh, your
traffic’s up. Your bounce rate’s down. Your time on site–” We track those, we
know what’s going on and we make adjustments based on those, but our target isn’t those,
our target is– Chuck: How many times your phone rings. Chris: Yeah. Chuck: How many web form submissions did you
get? And more importantly, did they actually convert
and they closed business? Chris: Yeah. Chuck: That’s the ultimate metric we’re
reporting on. That’s the ultimate result we’re looking
for, and as long as every month, when we have our call, if you continue to tell me, “Hey,
I got these leads and we were able to close 5% of them, 10% of them, and they generated
this much revenue,” then we’re great, then I’ll likely ask you for a referral. Chris: Yeah. Chuck: You know, if you say, “Hey, they’re
not closing well,” that’s information we need to know. That’s the purpose of the call, so we can
go back and make adjustments for the next 30 days and then revisit it with the turnaround. Chris: I’m gonna tell you just a real short
story, ‘cause this story’s really long but I have the short piece of it. Chuck: Okay. Chris: About how important results are to
us. We had a client, e-commerce, they didn’t
want to put a phone number on their website. You know who I’m talking about. They did not want to put a phone number on
their website. Chuck: Man I had suppressed this memory. Chris: Yeah? I’m sorry! I’m sorry, we’ll get you that therapist,
hooked up with that therapist again. Again. Seriously. So he didn’t wanna have a phone number on
his website, we’re like, “You gotta have a phone number on your website.” Chuck: You’re an e-commerce site, dude. Chris: You’re e-commerce, you’re high-end,
if you don’t have this phone number on your website, it’s a problem, right? So we finally put a call tracking number and
we were answering the phone for the client, “Hi, thank you for calling XYZ company. How can we help you?” And we made adjustments to his campaign based
on the phone calls who were coming in, and we closed the first deal on the phone for
him. That’s how serious we are about results. Chuck: Deal for him. And then what’d he do? Decided to have a phone number. Chris: Yeah, “Oh, let me add my phone number
so it doesn’t go to eWeb.” Chuck: Yeah, can you take your call tracking
number off and put my real number now. Chris: That’s crazy. Anyway, that’s how focuses on results we
are, ‘cause results are the only thing that matter. Chuck: Yeah. Chris: We used to be eWebStyle, Style is just
a result. We’re now eWebResults. Chuck: So punch in the face to you Adam, Adam
Heitzman and the good folks over at Search Engine Journal, “How to vet an SEO agency
(and prevent failure).” Great article, great list of questions. We will repost this and reshare it. We actually– I’m glad that we were able
to answer and actually vet ourselves, pretty cool, because that just means we’re doing
some of the good things. Chris: And Manny asks our packages? Call us. We can let you know, we typically want somebody
on an SEO and PPC package, we’ve got our program – which we’re about to mention – called
Instant Leads. Chuck: Leads leads leads… Chris: Guaranteed. Chuck: Teed teed teed… Chris: And then the package that we’re seeing
a lot of really good results is actually SEO, PPC, Social Media, and Newsletters. Remember the inbox is still the Number 1 visited
place on the internet. Chuck: Yeah and all of those packages include
website. Chris: Your website. The changes that we need to make to your website
in order to make it perform. Do we have any What News? Chuck: No What News. Chris: Alright, so if you liked this podcast,
we’re gonna ask you to do one simple thing for us and that is to share it, please share
this podcast with somebody who’s in the industry, some business owner that you know,
somebody who’s– Chuck: Somebody who could benefit from understanding
what questions they need to ask the next SEO agency that they’re gonna interview. Maybe somebody who’s just looking to get
an increase in marketing and maybe frankly don’t have the budget. Chris: Right. Chuck: Right, but they just want information. That’s the purpose of this podcast. So share it. If you’re on Facebook, hit the share button,
tag the names in there. If you’re tweeting it, retweet and tag us
in it. Chris: Now, if you’re a marketing person
or a business owner and you’re looking to grow your business with largest, simplest
marketing tool on the planet– Chuck: The internet. Chris: Then call eWebResults for increased
revenue in your business. Our phone number is 713-592-6724. And we do have a program called Instant Leads. Chuck: Yup. Leads leads leads… Chris: Guaranteed. Chuck: Teed teed teed… Chris: It is focused on getting immediate
traffic from pay-per-click campaigns onto a highly optimized conversion landing page
so that you get Instant Leads. Chuck: Leads leads leads… Chris: Guaranteed. Chuck: Teed teed teed… Chris: It’s pretty easy to guarantee that. If you have a referral, that’s somebody
who’s interested in a website, or Instant Leads. Chuck: SEO, or some pay-per-click management,
or some social media marketing. Chris: Newsletters. Chuck: Some email marketing. Chris: A drip campaign email marketing, yeah. Chuck: Yeah. Chris: Go ahead and send them our direction. When they come on with us and pay us, we pay
you. It’s a pretty sweet program. Please remember we were filmed– fimed. Chuck: Filme. Chris: We were filmed live here at 5999, West
34th Street, Suite 106, Houston, Texas, 77092. We are the most popular internet marketing
podcast because of you. If you are interested in a transcript, audio,
or video of this podcast, you can find it at our our website Chuck: Yup, /SEOPodcast. Chris: That’ll get you right to the– yeah,
all of the content there. So thank you guys for making us the most popular
internet marketing podcast on iTunes. Chuck: Appreciate it. Chris: We really appreciate it. Until the next podcast, my name is Chris Burres. Chuck: Charles Lewis. Chris: Bye bye for now.

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