How to Do SEO in a Competitive Industry When You Have No Money

By | August 5, 2019


Any time you do a Google search, roughly 30%
of the time, you’re going to click on the ads. Seventy plus percent of the time, you’re going
to click on the organic free listings, ads on top, organic free listings right underneath,
so where would you want to be? Ads cost money and they only get roughly 30%
of the traffic. The organic listings get roughly 70% of the
traffic and it doesn’t cost to be there but the problem is it’s not easy to rank organically. Well, you know what, today, I’m going to teach
you how to do SEO in a competitive industry when you have no money. The first thing you want to do is start doing
roundup posts. With your website, make sure there’s a blog. If you don’t have a blog, just go to wordpress.com
or .org and add a blog to your site. Once you have a blog, go and interview every
single expert within your space. I’m in the marketing niche so I can Google
things like top marketers, top marketing influencers, top SEOs. I can create a list of them. It’s easy. There’s so many blogs out there. I just have to hit up all the marketing blogs
and I just say, Hey, John. This is Neil. I’m a huge fan of your work, so much so that
I want to include you in my roundup post. Now, what a roundup post is, it’s asking all
the influencers within your space opinion. In essence, you’re asking them the same question,
you’re seeing what everyone in your space thinks about that one question. Let’s say your question is about how to get
rid of dog hair and you’re in the pet space and you’re trying to figure out, all right,
what’s the best way to get rid of dog hair all over my furniture, my clothes, et cetera? Once you get all of the responses, create
a blog post about it, make sure you link over back to their website. Include their face, their image within that
blog post and then once it’s released, e-mail them back and ask them to share the content. It’s a great way to get more social shares. When you get more social shares, you get more
visitors. The more visitors you get to your website,
a portion of them may even link to you. As they link to and you get more social shares,
your rankings will climb. That’s why a lot of people are doing roundup
posts, not only because it’s great for the webmaster, the website owner, right, it’s
also great for the influencers that you interviewed because it gets them more free press. Of course, they’re willing to share on all
their social profiles like Twitter, Facebook, LinkedIn, et cetera. The next thing you can do if you’re trying
to get more search traffic is Google SEO book keyword density. They have a free tool. Just put in the URL of all your competitors
who rank for a specific keyword that you want to rank for. You got that keyword? Let’s say that keyword is SEO. You look for all the websites that rank on
page one for SEO, you put in that URL and what it does is it shows you all the key phrases
that they’re using on their website and the density. The more they use a specific phrase, the more
it tells Google that that’s what the page is about but you probably already know about
keyword density. I’m not telling you to shove your content
with tons of keywords over and over again. Instead, what I’m telling you to do is be
thorough. What Google likes doing, and you’ll notice
this, is the more thorough the page, the more in-depth that they go on a topic, the higher
that web page ranks even if they have less backlinks and less social shares than someone
else because of course, Google wants to rank the page that provides the most value to the
user. If you look at all the key phrases that people
are using who rank on page one and you include some of those keywords within your web page
and you’re really thorough and you go more in-depth than everyone else, you’ll notice
that over time, your rankings will climb higher. Now, the last tip that I have for you, and
this one’s really simple, is Google whatever key phrase that you want to rank for organically. Let’s say you’re in the hotel space and you
want to rank for a term like cheap Las Vegas hotels. Now, there’s a ton of people bidding on that
term in that 30% right? The top and the bottom are all the paid ads. The middle portion where the majority of the
traffic is, those are all the free listings. What you want to do is look at all of their
titles for their ads. See, Google AdWords, which is the paid version,
they base the rankings on where you are in the paid rankings based on how much you spend
per click going to your website and how appealing your ad is. The more appealing the ad copy, the more clicks
it’ll receive. The same thing goes with organic. You don’t have to pay to be there but the
more appealing your title tag, right, your copy that you show Google and your meta description,
the more clicks you’re going to get and the more clicks you’re going to get, the higher
they’re going to rank you because if you Google cheap Las Vegas hotels and Google notices,
right, they rank ten listings on each page that are organic and if they notice that everyone’s
clicking on the second listing instead of the first organic listing, what are they going
to do? Well, they’re going to be like, ’93Hey, everyone
prefers the second listing. We should place it above the first one. That all comes down to ad copy, right, but
with organic listings, there is no ad copy. It’s title tag and meta descriptions. The more appealing that copy is, the more
clicks you’re going to receive. Go into your HTML, ask your webmaster to help
you out or just Google how to change your title tag or how to change your meta description
and you can just go in there and then, make it more appealing so more people want to click
on it. Now, some quick tips to make your title tag
more appealing, consider using the date like the year within your title tag. Update it in 2017 or update it in 2020, whatever
the year is. Also, use adjectives. Adjectives make people want to click. I’ve also learned that using words like now,
fast, get, try, free also increased click-throughs so test some of those words and phrases within
your title tag and meta description. You should see that you’re going to get more
traffic, more clicks and your rankings will climb even if you’re in a competitive industry
and you can’t spend the money that these big corporations are spending. Best of all, these big companies move slow. You can move fast. You can get results quicker. Thank you for watching and I look forward
to seeing you tomorrow.

75 thoughts on “How to Do SEO in a Competitive Industry When You Have No Money

  1. Asjad Khan Post author

    without back links ? are kidding me bro ? it is even not possible to rank in mid to low competition niche with only these year meta tag and title tag tweaks,

    Maybe roundup post will help to build some links here and there but I don't think those are enough in any sense

    Reply
  2. San Post author

    neil can you tell me if you think Press Releases help with rankings?

    Reply
  3. Rajesh Rajput Post author

    Neil tell me guest post site that pays good and finance, marketing and blogging related

    Reply
  4. Techno Pranay Post author

    I'm 19 years old ! and I really want to get into marketing field can you make video on How to get into marketing ! #neilknowledge ! peace ✌

    Reply
  5. Asjad Khan Post author

    what's your favorite link building method ? how do you scale link building process?

    what are some SEO hacks that you think are underrated ?

    Reply
  6. Peter Lawrence Post author

    Is the wordpress theme essential when trying to rank higher organically ?

    Reply
  7. Prasanth Post author

    Neil, Once again nice Video for Beginners in SEO! Thanks, Man, Keep up going like a Rocket & Keep me in your mind… Ba…Bye

    Reply
  8. ChampionsID.com Post author

    Thanks for the awesome tips Neil! Can't wait for more videos. We are a marketplace for sports services (imagine the Fiverr of Sports), offering a wide range of services to Athletes through gig providers. We just began designing our marketing plan and we want to be as resourceful as possible. In terms of free solutions what would be your top choice to drive traffic (blogging, backlinkgs, Round ups?) and which one in terms of paid? (facebook campaigns or Google ads)

    Reply
  9. nikhil softpro Post author

    Hello Neil,
    I'm running a startup for web development & web designing and we are soon looking to start digital marketing can you please suggest me some SEO Tip for that? Since there is lot of competition out there in market i want to new clients

    Reply
  10. Nirmal Kant Post author

    Good stuff. Thanks for sharing valuable informations

    Reply
  11. Nidhal Shaikh Post author

    In such a short video you cover a lot👍🏻. Keep up the good work and help us just like you are doing.

    Reply
  12. Nikhil Post author

    Neil,..its been a great learning experience with your video tutorials

    Reply
  13. Haroon Waqas Post author

    Thanks, Neil !!! I can easily learn from your video. thanks again. keep doing this <3

    Reply
  14. Mike Franz Post author

    Great content.
    However, I would remove gesticulation – when a verbal message is attractive, the hands flickering is distractive.
    The hands of DaVinci's Mona Lisa say a lot about her without moving much.

    Reply
  15. MEN and Mountains. Post author

    Hi Neil .. Sorry to bother you on your channel for asking a question. But I have tried a lot of research on it and still cannot find the answer. Here is my question-
    Suppose I have a real estate company corporate website. Now I want to have a website where I can list my properties so that people can look up them and research about them. So what option will be best suited for me- A subdomain, A subfolder or a new domain. If you could also give explanation that would be great

    Reply
  16. Malin Kodithuwakku Post author

    nice content. Good learning experience !

    Reply
  17. Geoffrey Ashok Post author

    Great content, Neil. Just subscribed to the channel 🙂 Keep more coming!

    Reply
  18. Vitor Leandro Post author

    oh Neil finally you create a youtube channel I was missing it… great! sucess!!

    Reply
  19. Tyler Garrett Post author

    Very powerful advice Neil. I'm the founder of https://dev3lop.com – And have been avidly learning from you for a long time. I appreciate your work. Have a great day. You help me continue to work for myself, and I've been home every single day to see my son grow. My wife and I had a kid and I felt safe with the knowledge I knew you would start to share.

    I notice you're not taking advantage of your youtube description to generate backlinks – and you're also not linking to other videos with your video description. That seems interesting because those backlinks hold a lot of power.

    You can study artists like Drake, Future, etc… and see the differences in their SEO
    strats on youtube.

    I'm wondering if you're just so far ahead right now that you potentially do not need that?

    Maybe you have some wisdom to drop on me – as I feel youtube videos are the only way for my to rank in my market space – where my competitors have built fake community posts for the past 5+ years, where I was busy building solutions – they were farming their domain authority.

    So in my opinion – without youtube, some of these keywords are absolutely dead.

    Lucky for me my space also isn't familiar with social media, what so ever, and I will likely retire before anyone actually reads the comments for insights.

    Thanks for your time Neil. Have a chill day.

    PS. I'd love to know your thoughts on building custom shortlinks to get off the 'usual short link clicks' to offer actionable clicks.

    I've studied the difference between using the backlinks, and not, and also a strategy on how to build the power between the videos to increase speed on indexing.

    Would love to get your insights on shortlink tracking and how you're monitoring clicks on your massive massive massive heavy text pages. (like your sitemap one)

    Reply
  20. Kausar Alam Post author

    you are amazing ,and your videos are awosome for beginner

    Reply
  21. Elmo one Post author

    hi neil i just want to ask you that i am just create a website and make some posts . but the question is why my website did not show up on google search engine

    Reply
  22. Nqrve Post author

    Neil, how long do you think it would take to rank on the 1st or 2nd page for a keyword with between 10K and 500K Search Results??? If amazing content and proper SEO is applied to my site.

    Reply
  23. Louis Huynh Post author

    Neil, do you have a SEO course? I look at the ACA's course, It doesn't talk about SEO?

    Reply
  24. nyaaba solomon Post author

    Thanks very much Neil, you are doing an amazing job when it comes to content marketing. In fact you one of a few I turn to for my most perfect seo ideas. God bless you as you keep providing valuable.

    Reply
  25. Digitalood Blog Post author

    Thanks a Lot, Neil Once Again right on the target. Just made my SEO Concepts bit more clear. Surely going to try it out

    Reply
  26. Marlon Amâncio Post author

    You wrote WordPress wrongly, it is with capital P. It's a registered trademark

    Reply
  27. A Lo Post author

    Hi Neil! Awesome stuff! Thanks for posting this info 🙂 QUESTION: other free tools for competitor analysis? SEO Book site says they don't allow more registrations. Cheers 😊

    Reply
  28. Aitzaz Basra Post author

    Hi Neil!
    I always wanted you to come to Youtube. I was exicted when I saw you uploading video on Youtube regularly.

    Reply
  29. MS Entertainment Post author

    no matter heavily summered please put correct content/matter

    Reply
  30. MS Entertainment Post author

    visitors want practical video not your speech/voice of teach

    Reply
  31. AmenRadio #KeepOnBelieving Post author

    i wish i could get some help with understanding a few things. I watch you videos a lot. They have helped improve my posting, writing and ranking. However, i have noticed some errors in my Search Console with the addition of a /feed/ extension e.g www.mywebsite.net/download/music-in-the-moon/feed/ whereas the original link is www.mywebsite.net/download/music-in-the-moon/ i have been doing 301's but mehn this is too much, isnt there a way to fix this permanently?

    Also, i have seen a wp core or theme 404 linking to my page e.g www.mywebsite.net/wp-content/newsmag, how do i fix this?

    I would not mind we sharing emails with you [email protected]

    Thank you

    Reply
  32. Sandra Helmsley Post author

    your knowledge is very much appreciated. is Yoast a good SEO plugin to have on my brand new wordpress blog to edit my title and meta description, keywords, etc? I have the free version right now

    Reply
  33. Vidsoul Post author

    I think you should apply for next Google CEO. My vote is confirm. BTW thanks for this video, keep doing awesome work.

    Reply
  34. Sarah Jack Post author

    I do not think there are any other videos on the planet that can explain how to write a blog better than Neil's videos.

    Reply
  35. Sarah Jack Post author

    I watched this video three times, the content is so amazingly awesome that I just want to watch it again….

    Reply
  36. kerry ruddock Post author

    Beautiful. Neil explains organic search results in the 1st fifteen seconds of this tutorial. Finally I found tutorial worth watching that isn't over my head.

    Reply
  37. Hitesh Lalwani Post author

    Thank you so much..!! It really helped. Could you do a video on how to do roundup posts and most importantly, how to persuade them if my blog receives very less traffic. Thanks again 🙂

    Reply
  38. Iternal Coder Post author

    wow is it you! the Real Neil? am following you (on fb and your blog) since last 2 years (or maybe more)..just saw your video here in youtube (in suggestions as an ad)… I was surprised actually.. 🙂 … although awesome video… and thanks for being here.

    Reply
  39. Anant Singh Post author

    Niel please tell me how many type of digital marketing out there …and which one is I should choose as a career

    Reply
  40. Govind Singh Post author

    hello neil
    what type seo i apply for increase my sell on amazon

    Reply
  41. Mastermindtm Post author

    Bro, All the things i know is Youtube Videos and messing with Youtube Algorithms,i succeed after losing my 5 youtube channels…
    I've knowledge on YTSEO,ADwords,Googletrends,Blogs…more than that i know nothing,
    What can i do or what should i do next to earn at least 1 rupee!

    I don't have any Idea on domains,websites,earning money and some many terms…

    I'm willing learn and to do something in online,But The problem is "I REALLY DON'T KNOW ABOUT WHAT I DON'T KNOW"
    [you talked about buying old domains and gave rebirth to that domains and earned money these all are completely new ideas to me]

    Tell me exactly what should i do "Introduce me some ways that are existing to earn" I don't want a deep reply just pls give the ways which i can search in internet!!Pls

    Reply
  42. Shoestring To Success Post author

    Neil is one of the best for SEO on YouTube!

    Reply
  43. YouTv India Post author

    Your Videos are awesome man Thanks you so much

    Reply
  44. Titu Saha Post author

    Sir, Please Hindi Me Video Banaiye.

    Reply
  45. Bhuvi T Post author

    Hi Neil, am following recently, i have started my seo career 1 year before. I can understand what you are telling about in this video , but as fresher i need visual explanation, can you please do it in your upcoming video. And, i have one request can you please explain how google ranking the page, what is the algorithm or anything mathematics they are using for top 10 positions, am working on -page , off-page everything but my page ranking don't have any improvement please give an suggestions.

    Reply
  46. Anthony Garces Post author

    Hi neil, does keyword density still a good practice today?

    Reply
  47. Gaurav Singh Post author

    Nice video.
    Sir i am so confused between moz site or moz extension.
    Which show correct DA, PA ?

    I am checking your site DA, PA
    Using Moz Open site Explorer – DA=76 and PA=80
    using Moz Extension – DA=73 and PA=61

    Reply
  48. Mehulkumar Raval Post author

    The explanation of organic copy to compare it with the ad copy is just awesome… thank you so much for sharing and educating the community

    Reply
  49. Business As Usual Post author

    Is Google Keyword Planner still free? I tried using it the other day but it kept redirecting me to AdWords.

    Reply
  50. SeifTalks Post author

    Hello Neil,
    Thank you for your great content.
    I recently started having more than one business idea and I wanted to hear your opinion on whether or not you believe it is possible for a startup to create a new keyword (or make people use a very low competitive/non-monetized one) and drive more people into linking their product to it and searching it?

    Reply
  51. Rabel Catayoc Post author

    Thanks, Neil! Your video contents always want me to stay competitive in the SEO world. This one is tight! I love it! Thanks for doing this, man!

    Reply
  52. Vishnu V U Post author

    Sharing your precious experience ,will make you guru

    Reply
  53. Wake Up Your Brain Post author

    I'm doing all of this starting NOW! Thanks again for the knowledge bomb!

    Reply
  54. Iqbal Hariadi Post author

    Thanks neil! Your videos helped a lot, really appreciate your content. Any chance coming to Jakarta? I'm marketer based here. Look forward to your reply!

    Reply

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