Welcome back. In this episode, we’re
talking about how to do SEO for YouTube videos. This is actually a big deal. You
can get more traffic on your YouTube videos than on your website. Like by a
big margin. So I’m going to show you how. -So, before we begin. I have to be honest/
What is SEO stands for? -SEO is search engine optimization. So, like google or
YouTube. They are search engines. You can search and ask questions. And so if you
have a video that you want to be found in search, you can optimize it.
That’s just the lingo. I got to introduce you to Katy. Katy is amazing. This is Katy
Gutierrez. We’re doing some coaching, teaching her about YouTube. Because she’s
got a lot of questions and this is one of them. How do you do this SEO stuff for
for YouTube. -So, I’m new to this whole SEO thing. Even with my website and
especially when it comes to YouTube. So, can you just give me like where to start
with SEO? How to begin? How to wrap my mind on the whole thing? -The biggest tip
that I can give you. And this is worth millions of dollars. Literally. -Oh, no. -It is
you’ve got to do keyword research before filming. -Okay. -Now, anytime that I talked to
anyone about SEO or search engine optimization, there’s kind of some hesitation that
comes up. It can be intimidating or it can be overwhelming or you’ve you’ve
learned all this or heard all this. Right? So, I’m going to make it really easy and
I’m going to come back to that keyword research before filming. So, let me
describe the the SEO for YouTube. Just think of it as a tree. So anytime you
want to make a YouTube video, you’re going to picture in your mind a tree. A tree has a broad trunk. Then it’s got branches that go out to leaves. So, we go
from broad out to real specific. The leaves are real specific. -Okay. -So, if we
think of that in terms of topics, we’ve got a really broad topic… -How about
interior design? -Perfect. Okay. So, and we’ll I’ll show you a software that will help
us fine tune this. So, we’ll use that as an example. -There’s always an app for everything.
-So, yep. And it’s it’s an amazing tool. So, the the trunk
would be interior design where as a branch would be something more specific
but not as specific as possible that might be a living room interior design/
That might be a branch or kitchen interior design or bedroom interior
design. Whereas you go out to the leaf. It might be how pillows affect living room
interior design. But you… I just made that up. You don’t want to just make it up. You
want to do a keyword research to find what are the questions or topics that
people are asking clear out on the leaves. The very specific topics. And if you do
that type of keyword research, you will get ranked on day one on Google or on
YouTube usually. And you’ll get traffic in that video, will be a machine
pulling in views for years and years to come. -So, something that’s blowing my mind
about this is my understanding of SEO when it comes to a website is that you
build a website and then you sort of add the SEO components to it and you
infiltrate your website with SEO stuff. But what it sounds like you’re talking
about with SEO as it relates to a YouTube video is to first figure out the
SEO components around the YouTube subject. And before you start filming,
figure out what those keywords are so that you can create a video about the
keyword. -Amen. -Okay. So it’s very different from… -Everyone else, I don’t know any
other person who’s teaching it the way that I’m teaching it. But I don’t know
anyone else who’s getting results like I do. Because they’ll create a video and
then they’ll go in after the fact like you described. And they’ll think, “Okay,
well here’s the video I just made. It’s Katie’s tips for interior design. I want to rank for interior design living rooms and kitchens.” And
and so they just add keywords and they’ll try and do SEO to make that
video rank somehow. But if you do keyword research first, you’re creating what
people are searching for and you don’t have to tweak it. You’re actually
creating content that people are searching for. And so the search engine
will send that to the people who are searching for it. It just worked
perfectly. And this is a cool point. I used to own a web
design and SEO company for website and it worked really well. -You do it all?
-It worked really well. We would create a page that we put, you know… We actually
put a video on it to help the page rank. And we’d put… We’d transcribe the video,
put a whole bunch of content. We did a whole bunch of other things to make this
page ranked on Google, okay? And it worked. But then guess what I found? The video
that was on the page, I found that it was getting like 50 times more views and
more traffic just on YouTube than this page was getting traffic. So the
page was getting a little trickle of views from Google searches. But the video
was getting a flood of views on YouTube. And I thought this was way harder to create. This was way harder to create than just the YouTube video. Which I was
originally just creating that specific video for this page. I thought, “Okay, I’m
going to to stop doing this stuff. And just focus on the videos.” And then I found
that there’s other ways to get even more traffic beyond the search. So YouTube is
just amazing. -So, that’s interesting and there’s a little nugget of technical
information in there that I’m noticing too. So, when you have a video on your
website, it’s really living on YouTube, so it’s kind of serving 2 purposes at the
same time? -Right. -Interesting. And then when you’re talking about adding SEO to
the video, so you’ve… Once you’ve already made the video and then you’re like
adding SEO to the video. Talk about that, what does that look like? Is there a text
associated with the video? -So, when you upload a video to YouTube it’ll ask you
what’s the title. There’s actually field what are the
keywords. There’s an area called the description tell us what this video is
about. Also, when when YouTube processes the video, it’ll actually do a
transcription, an automatic one. Which you can go in and polish as well and like
fix spelling errors or whatnot or names. But what the YouTube program or
algorithm does is it combs through the title, the keywords, the description will
comb through the whole description and kind of figure out what is this video
about. And it will know how to rank it. So, if you make a video… -So, there’s a little bit
of SEO that is doing for you? -Oh, it does it automatically. And so, if you
create content that is geared towards what people are searching.
That’s why this works so well. -Interesting. Okay. Now, I understand the
why of creating the SEO content for that targeted to SEO. -Most people who do this
after filming SEO, they’re trying to trick the search engine. They’re trying to
trick YouTube in to displaying this video in front of all these audiences.
And then YouTube will change their algorithm, they’ll improve it. They’ll fix
their algorithm. And it will kind of close up that loophole and so people’s
views will drop. And they’re like, “Oh, they just change the algorithm. It hurts so
bad.” That’s never happened to me. And the reason is is I’m creating content that
is for the algorithm. I’m creating content that is for what people are
searching for. And so how would a change in algorithm, it actually would improve
it. It’s making people… YouTube is trying to get people the videos that
they are actually searching for that they want to find. And that’s the type of
content that I’m creating and that I’m suggesting you create too. -So, if you’re
actually creating videos that people are actually searching for, how could that
union ever break? Interesting. -So do you want to see the tool that I use to
find these leaf topics? -I was hoping you would ask.
-Okay. This is Nate video 2. -Why do you do this?
-Because it puts a spike in the audio. And because there’s an audio device here
audio voice there and now an audio device here. It allows us to put them all
in the same spot. -You should do a video about that. -Yeah. Maybe you can add that into this
video just as a side bonus. Okay, this is a website called SEM rush. I’ll point
with the mouse. And this is the company that I’ve used before. They provide
a whole bunch of SEO data. And I was at a conference about six months ago.
Told them about all the different steps that I do for keyword research and said,
“Do you have any new tools that could help me?” And the guy smile and says, “In
fact, I do.” There’s this tool here called the keyword magic tool. You notice here
it says new. It used to say beta when I… A couple months ago I switched from beta
to new. This tool is amazing. -Show me. -So, what we’re going to do is type
in interior design then I just hit search and it loads. And what we’re going to
see here is what we typically have seen in the past. But let me show you one
little addition. If we hit questions, this is the gold. This is solid gold here.
So, you can see all these different questions. Now, one thing that I want to
emphasize to you and every person watching this, is this number right here
that says volume. The higher the number, not the better. -What? Now, I’m confused.
This is monthly search volume. And your brain is thinking, “Oh, that one
has 4400 searches per month. I want to rank for that.” You do want to rank for
that but you’re not going to rank for that. The higher the volume, the more people
are seeing it, the more people are competing for it. -So, it’s noisy in there.
-So, don’t worry about the high search volume. As long as it has at least 10 do
it. Create that leaf. -Ten? Or 10,000? -10. -10? -Just 10. And you’ll get results.
So, if you make a video… Well, let’s find. Let’s grow away down. Let’s
find one that’s super, super specific. Let me even go to the next page. We’ll just
find one that’s smaller that’s really, really specific. Okay. So, there’s a question here.
Where do interior designers buy their furniture? So, that was pretty specific.
And anyone that was actually searching for that question and they find your
video, they’re going to find exactly what they’re
searching for. Versus if you made a video, you know called, “Interior design.” Or
maybe even “Interior Design Furniture by Katie.” You may or may not talk about
where you buy it. You know? So, people are like, “I’m going to start watching this video.
Is Katie going to share her secrets of where she buys it. But if, if they do that
search where, you know, where do interior designers buy their furniture and they
come to your video and that’s the title of it. And you’re like, “Alright, in this
video I’m going to tell you where I buy furniture when I’m doing interior design.”
They’re going to… Oh, this is exactly for me. And they’re going to watch the whole video.
So, even though this one has 70 searches per month, those 70 people that find your
video, they’re going to watch the whole thing and then YouTube is gonna see that this
video is performing well. That “Oh, people like this. They’re watching the whole
thing. And it will promote it out to more and more audiences.” So, if we made one
video, a leaf video like this. Where do interior designers buy their furniture.
-And are these 70 people in Miami or in the United States? -Global. -All over the
world. -Global in English. People that actually type in these English words.
-Okay. So, you could essentially make another video in different languages too
If you want to. But that’s… -I don’t speak any other language itself. -Alright.
And then if you made another leaf topic on this one, how many hours do interior
designers work? I don’t know. That sounds like a boring question to me. But you
could make an exciting video about the hours. Maybe make a montage. -I’ll make a musical.
-So, going from the trunk, to the branches, to the leaves.
Okay? I’m recommending and suggesting that you just go after leaf after leaf
after leaf after leaf after leaf. Eventually, you’ll rank for the branches
and you’ll rank for the trunk without having to make videos that are so broad
like that. And in the real estate investing niche, my friend Kris, he ranks
all over the place for any type of real estate investing phrase and yet, we’ve
never made abroad for a video topic like that. They’ve all been leaf topics. So you
go after the leaf topic, you’ll rank on day one. You’ll get the exact audience
that’s looking for that video. And so your video
perform well. Your overall YouTube channel stats will be really good and
YouTube will want to send more and more traffic your way. -And how many leave
videos do you think is important to make before you start making trunk videos? Or
should you avoid trunk videos altogether? -There’s no need to make the trunk video
ever. And the other question of how many leaf videos should you make is as many
as you can. How much traffic you want. So, if there are hundreds of leaves that we
can find on interior design, if there’s thousands, we want to make thousands. You
have to do them all right now to start where you’re at. Start one at a time.
Start 20 at a time. -Is there… So, looking at this website, I’m
seeing that there’s pages and pages and pages of these so called leaf video
topics. Where should I begin? Like what should be the first one? -I would go
through… And just like I’ve checked a couple here. I would go through a list
like this and just check the ones that stand out to you.
“Ooh, that would be a fun video. Ooh, I know how I talk about this. Ooh, I have a
story to answer this question.” That makes sense? You go through and you check and
then there’s this export button up here that… It’s right now, I’ve got to to
checked. So it’ll basically export it to a spreadsheet. And then I copy and paste.
So, I actually keep Spreadsheets and Google Docs. So, I just copy everything
and I keep it in a Google Doc spreadsheet. I do this for all of my
clients so that we can comb through and just keep a list. And if we come
through and we were to find hundreds here and we were gonna film 20 next week,
then we’ve got a for… You know, many months to come of topics that we could film.
Does that help? -It does. So, one thing that I’m noticing too is… All of these
questions sound like it’s somebody asking how to become an interior
designer themselves. That’s not a subject I have ever thought about talking about
because I’m usually thinking about showing what I do. So, can you talk about
how to balance feeding the people that are asking the questions with and
balancing that with feeding your own sort of creative spirit in what you want
to create. -So, one if there’s a topic you don’t like, you can skip it. You don’t
have to film on a topic that you don’t like. But on the other hand, you’re
building your tribe and it’s your tribe that are asking these questions. And
maybe they want to be like you. And they’re asking from that perspective not
be kind of wanting to become a client. And I would say serve them too. I had
another thought. Oh, I came back. -Oh! Did you have another thought? -Alright. So
here’s the other thought. I have to brain freeze for a minute there.
Sometimes people will ask a question and in your mind you’re thinking, ”
They’re asking the wrong question. They’re asking this question because
they don’t understand that you should never put pillows in the kitchen sink.”
I mean, why what what color of pillow should I put in the kitchen sink? And
you’re like, “They’re asking the wrong question.” -Yeah. I don’t think you put
pillows in the kitchen sink. Is that right? I could probably think of an
example of when you could. -Okay. -Generally not. So, you could still make
that video. And you’d say, “Okay, in this video, the question that people are
asking is what color of pillows do we put in the kitchen sink. I’m going to answer
that.” Okay, then you come back in. “Actually pillows don’t usually go in the kitchen sink and I’m going to explain why. And then I’m going to explain what does go in the
kitchen sink and where pillows should go.” That make sense?
-Yes. Now, a real example. My friend, Kris. He was being asked in the YouTube, the
video comments. “What about Bitcoin? Do you like Bitcoin? Do you like cryptocurrency?”
And he’d never… So he decide, “Well, let’s just answer…” I kind of encouraged him.
“Let’s answer this question. Just tell people what you’re thinking.” So, he
said, “You know what? I’ve never invested in cryptocurrency and this is why. I’m
kind of… I’m kind of cautious. This is a speculative investment here. And you know,
this is why I choose real estate and this is why I haven’t done this. Maybe
I’ll explore it. Maybe I’ll learn a little bit more about it.” And that was
the episode. And people liked it. Several months later, he had a friend they’d
introduced him to it and so he made some other episodes where he could go into it
in more detail. -Never mind. I do invest in. -But does that… Does that kind of… Does
that help? -It does a lot. And what I’m noticing is that there seems to be just
based on this list. Like 2 very distinct groups of people. And based on
the list, it seems to be that people are searching for how to be an interior
designer. And there’s a whole other group of people asking questions about how to
interior design. If they’re a homeowner, for example. So… -On YouTube, you’re
going to be serving a very broad audience all around the world.
So obviously, most your clients are here local to you. So it’s brought in the
sense that you’re going to have local and international and all across the country,
all across the globe. But also broad in the sense that some are going to be your
ideal clients eventually. And some are never going to be your clients. And
that’s okay. Just give, give, give. And those that that are your clients, they’re
going to… They’re going to approach you. That makes sense?
-It does. And I’m wondering if it would benefit me to have 2 channels. 1 that
serves the tribe of how to be an interior designer. Here’s everything I
know from you know, the trenches of the business. And a different channel that
serves the tribe of people that are like, ‘Hey, you’re a homeowner and you want to
make it look better, here’s how we can do that.” -So, that’s… That’s a real good
question. That could actually be a whole another episode. The quick answer is I
like the way that you’re thinking. The big challenge of having 2 different
YouTube channels is it’s twice the work. And what we’re going to talk about in
another episode from one of the other questions that I know you have for me is
you know, how many episodes should I be posting? How many per week or how many
per month? I’m going to suggest and there’s very specific reasons why. So and
make sure you watch that episode. I’m going to suggest 5 or more episodes
per week. So, if you’ve got 2 different YouTube
channels… -That’s 1 a day. -That’s 10 episodes per week if you’re doing 2 different
YouTube channels. Does that make sense? -It does. -So, it’s double the amount of work.
And there’s a lot of other work too besides just the filming of the episodes
that you have to think about… You’re like you’ve got 2 babies. Now like, “Oh, I
want you both to grow.” Where is it when you have 1 channel you can put all
your heart and energy into growing this 1 channel. I think you can serve both
audiences on one channel. Just as my quick answer. -So, how do you serve both
audiences on one channel and make them both feel like the topics are relative
to them? -You could potentially alternate every other day. But you’re answering a
question from this group one day. Answering questions from this group. And
they’re both related to it and interior design. So, they’re going to fill… That’s
going to seem natural to them. And if there’s a specific video that doesn’t it
appeal the one group or the other, then I just don’t watch that episode. -And does
it benefit or negatively affect the channel if it has let’s just say for
example, it has 100 videos and 50 of them get 20 billion views
and they’re so popular. And then there’s another 50 that only your mom watches.
-Definitely, if it’s only the videos that your mom watches, those can negatively
impact the the channel. What would be really helpful to do is really look at,
“Okay, what is the end goal for these episodes?” If I have my dream outcome and
maybe somebody would call me and want to hire me for something, what are these
people looking for? Do they want to hire you as an interior designer? Then those
are… And that’s what you want, then those are probably the videos that
you want to focus on the most. Whereas if this group is there
they’re wanting to become interior designers. And you think, “You know what?
Maybe I could create a course.” So these people could call up, “Hey, I want to buy a
course.” So, they go to your website and they purchase a course. And you think, “Ooh,
that’s cool. That could become an automatic… You know, recurring revenue
that my business could build.” So, I can kind of serve both audiences. Another
decision-maker would be which side of your channel is performing the best?
Because sometimes YouTube will just pick one video at a time and they’ll really
start to push that video for you which is really fun. And you think, “You know
what? I’m just going to make more videos like that so I can really ride this wave.”
So, there’s there’s a lot of variables and I can coach along the ways you do
that. -I would really appreciate coaching in
that direction because one of the questions I’ve been wrestling with for
the past year has been doing this sort of train-the-trainer model where and we
do train other people on how we do the process that we do. So, it’s making me
think maybe this YouTube channel should be in that direction which is a totally
different direction than the beginnings that we have right now. Which are geared
towards like, “Hey, look at our projects.” -The audience is going to be a lot bigger
for all the questions that we just looked at. They’re going to be the broad
topics about interior design, I’m guessing. People that are more career
oriented is a smaller audience. And so, I’m going to recommend just as a default
answer that you start with the keyword research and let the keyword
research determine how you start. -Because that’s what I saw from the keyword
research that you just pulled up. It seemed like the first 5 pages were
all about like, how to be an interior designer, how many hours do they work, how
much money do they make and where do they shop and all that. That’s why it
making me say that. -And that’s just what that phrase that I typed in
interior design. But if I type in living room pillow or something, it might be a
complete different list. Does that make sense? -Yeah. So, but yeah. If you’re.. If
you’re finding that, just… That’s the best advice that I could get.
Remember the tree and the leaves. Do keyword research to find what are people
searching for and kind of base your decisions on the directions to go based
on that at the beginning. Well, that’s a big learning point for me is that, I
didn’t realize people weren’t searching big topics. -Well, it’s not that they’re
not searching for them but they’re not… Because they’re not searching
specifically, YouTube doesn’t know what to put in front of them. So it’ll
just put a variety of things and it won’t be specific enough. They’re
not going to find what they’re looking for unless they get more specific. -Got you.
Because it’s very noisy when it comes to the competition for those big topics.
-Hopefully you found this video helpful as I coached Katie here on how to do
SEO for YouTube videos. I’ve actually got a keyword research guide that I give
away for free. And you’ll find out to that below or listed here somewhere
that my team puts on the screen. -Everybody likes free thing. -So if you like
that, go get that. And it’ll help you out.