How to do an SEO Audit – SEO Tutorial for Beginners (2019)

By | August 13, 2019


Hello and welcome my name is Chris Palmer, Welcome to the channel if you have not already or you’re new here please subscribe for
more SEO and SEO related content in today’s video I’d like to go over my SEO
audit for 2019 this will be a walk through a SEO audit tutorial through a tutorial on how to do an SEO
audit it’s gonna be step-by-step so you can do an SEO audit of your website just
to kick things off as you can see here this would be my fast and easy SEO audit
that I have used in the past my fast audit I have a much more in-depth website audit that I do nowadays but this would be my faster audit but do not be confused
there is nearly a hundred steps to this audit but this would be the bargain
audit or bargain SEO audit that I used to do on people’s websites on Fiverr and
I had 200 happy clients you can see some of my reviews at a hundred and twenty
dollars a piece as time went on I raised my price but majority was for a hundred
and twenty dollars so there is value in this and let’s move on to the next
slide so tools we’re just gonna dive right into it tools used for the SEO
audits I mean there is a plethora of tools that you can use okay but some of
the tools that I have became accustomed to and I’m sure you’ve heard of would be
GT metrics at least for this SEO audit so we have GT metrics we have Pingdom
for checking backlinks and things of that nature there’s Moz majestic or a
href and then you can use the free version of the screaming frog SEO spider
and I am most certainly guilty when I first started out even now I use
group buy tools okay so if you’re on a budget you’re just starting out group
buy tools are most certainly an option but that’s really going to be up to you
okay so we’re on the same page here okay Before we jump Before we jump in
and dive in this audit is for someone with at least basic knowledge okay if
you’re a beginner in SEO I’m sure you at least have basic knowledge however if
there is a slide that you need help with leave a comment below and I’ll be happy
to help you out I answer all messages I have I have no problem helping anyone
out at all that’s what I’m here to do and remember if there is a question
Google is your friend okay so if there’s a slide with the topic
that you’re not sure of google it check it out I’m sure somebody will answer
your question but this is for beginners this is a basic tutorial it is about a
hundred step process so know as we go through this audit usually I would be
taking notes as I go so when I would perform my audits I had a Excel
spreadsheet where I would make my notes and I would make checks and that is when
you’re going through or if you were to copy this on it or whatever the case may
be as you’re performing your audit you’re taking notes this may be common
sense but I just wanted to go ahead and mention that so this is me Chris Palmer
SEO obviously grab a beverage and let’s get into it this will be a relatively
long SEO tutorial this is my SEO audit for 2019 how to perform an SEO audit on
a website in 2019 grab your drink and let’s go so number one check your site to be sure everything
makes sense or check your client site make sure when you’re reading through
does it make sense does everything make sense is it easy to
understand okay note that nowadays I do a much deeper SEO analysis
than I used to when I had this so there are a few things I can’t give you my
complete audit obviously because I charge I charge for that however this is
the basic website audit that you can use all right so I just want to let you know
that they’re not in any particular order but if you won’t have basic SEO
understanding you’re going to see an audit process okay
so you want to make sure everything is easy to understand all right
that’s self-explanatory so let’s move on. Links and buttons are easily
clickable when you’re when you’re navigating through the website whether
it be on tablet or mobile are the hyper-links and buttons are they easily clickable
can you see them can you click on them is everything coherent . – Small search engine optimization break from SEO website audit ! Does the site that you’re auditing does it use too many pop-ups are they spammy are
they aggressive is there anything that’s affecting the flow of the pages okay
this is very important throughout your SEO audit if there is any type of
aggressiveness or too many pop-ups or anything of that nature it’s a demotion
it needs to be addressed okay anything that affects the flow it needs to be
addressed immediately and it’s definitely an 2019 SEO audit item. So is the
website design this is number four is the website design clean and is there a
zero distraction meaning when you’re looking at the design okay it has a
title it has a goal it has an objective of the website right so is
it clean is it distraction free is that are not pop-ups I mean is it a clean
design okay you may want to write down and make some recommendations for your
client or for your own website. Let’s move on to Audit number five.
So the website footer navigation is it easy to navigate does it have good flow the flow
of the website is very very important your site usability the website navigation is
certainly an important element that needs to be SEO audited for your SEO
campaigns all right moving on to number six clean URL structures, URL structures
that are optimized so your site URL your URL structures okay is everything
too hard to get to? is it buried ? is there are too many subfolders too many
categories are the titles and the URLs optimized no other than the title tag
the keyword in the URL is most certainly a ranking factor and your URL structures should
be optimized let’s move on to audit number seven so too many advertisements
that really goes along with the pop-ups and things of that nature
too many advertisements getting in the mess in the way of the message of the
website this is most certainly an item that needs to make it into your audit
too many advertisements pop-ups anything of that nature needs to be addressed
let’s move on to SEO audit number eight item so call to action or CTA is it easy
to understand this goes with the overall theme of the page is your call to action
is it up top is it forward-facing is it easy to understand whatever the
objective of the website is the call-to-action easy to understand
is it easy for you to understand if it’s easy for you then I’m sure it’s easy for
an end-user let’s go to number nine now so your font size now this is easily
debatable okay however in general your fonts want to be 16 px is considered to
be A plus that’s going to be your average that’s a normal good size but
that is really irrelevant is the font size easy to read at the end of the day
that is really what matters here and that’s why it has made it to my SEO audit 2019
list for number 9 alright so number 10 is the overall website architecture is
the architecture effective related to the goal of the site okay and then let’s
move on to number 11 so number 11 is your navigation or the clients
navigation on their website navigation is very very important when someone
comes to your website obviously and of course it may not be obvious but of
course they need to be able to navigate from page to page very simply and easily
and think of it as a spider if a spider were to come to your site can it just
flow through the architecture of your pages simply easily finding everything
let’s move on to audit number 12 so this is pretty quick if you’re using
WordPress or anything of that nature you know this is quite easily easy to
install and something that you can take care of breadcrumbs, breadcrumbs is that
real nice when you’re looking at the search results it just it just looks
really really beautiful I don’t know it in any case so
breadcrumbs you want to make sure that breadcrumbs is installed on your website. moving on to SEO audit number 13 So you want to go ahead and check is no Index being used
and is no index that tag is that being used properly
so no Index being properly utilized would simply be maybe on the tag pages
the category pages and etc like I put right here let’s move on
so Audit procedure fourteen you’re gonna want to go ahead and check the robots.txt file
what’s being blocked if anything and make sure nothing is being blocked by
robots.txt that should not be a lot of the times some of the times with SEO clients I have noticed in the past that when they’re building out their sites they
would put a block in the .htaccess in the .htaccess and a lot of the times they’ll
forget that it’s there so just go over the website make sure nothing’s being
blocked it shouldn’t be being blocked and quite frankly I don’t see a
necessity for a robots.txt but generally it is a best practice depending on your
site and your goals so an SSL certificate make sure that it is
installed especially nowadays a secure website a lot of people and web browsers
will not even let you advance to the site without throwing a warning so an
SSL certificate is certainly important so you’re going want to make sure that
that is installed 16 your canonical errors so
say any there should be your lead canal the canonical okay
everything should be referring back to the main page it if there is numerous
pieces of the same content right you should be pointing it back to the
canonical page okay saying this is the P school this is
what I want you to show right so you really just want to make sure that there
are no canonical errors that’s just one canonical error I was just giving a
quick example for number 16 but let’s move on to SEO audit number 17 so any
redirect chains are there any double-check make sure if there’s any
redirect chains follow them see what’s going on make sure they’re set up
properly and let’s move on to number 18 images missing alt text it is most
certainly it it is most certainly a best practice to contain a keyword with
within your images okay maybe not each and every one but they should really
describe the image and that image should not be on a page unless it makes sense
for the web page so it should generally contain a keyword of some sort now a
keyword doesn’t have to be an exact match but it could be it could be LSI keywords it could it could be any form of a keyword so that’s SEO audit number 18 that is going to
wrap that up so an image file check all right this is most certainly an audit
item checking image files making sure that they are up to date
have they been compressed and are they smaller than a hundred kilobytes is each
and every photo because photos are most certainly something that
slow down your webpages so you want to make sure that the formats that there
are in or in the newer formats and they are in a smaller size and let’s move on
number 20 so for our SEO audit number 20 checking for 302 redirect so a 302
redirect is a temporary redirect a 307 is also a temporary redirect I even
wrote that these are temporary redirect so 302s 307 you just want to do a check
for that see what’s going on there and let’s move
on are there any 301 perhaps maybe an HTTP to HTTPS that’s just an example
are there any 301 redirects that you could go ahead and clean up if you can
take care of that it’s part of the audit SEO audit number 22 for your SEO
campaigns are are all pages responding properly so this is where your tools
like the screaming frog SEO spider would most certainly come into use just
double-check make sure everything is responding proper it’s definitely an
audit item SEO audit number 23 so was there a prior non secure HTTP website if so is it being 301 to an HTTPS okay so 301 is the protocol that is a permanent
redirect and that is what is recommended by Google so that’s what you want to
make sure we’re gonna need a quick pop SEO audit 2019 Website SEO audit break let’s move on alright checking for
broken links you would want to go ahead and do a scan of all pages generally
though when you’re doing it on it you might only be looking at one page
especially at the lower denomination tier you’re really might just be
auditing a particular page it really depends on the client and the services
that you provide or maybe you’re just looking at your website if you’re only
looking at your website check for broken links . Broken links going anywhere
that is a SEO audit item that needs to be addressed and we are moving on into
SEO audit number 25 so missing meta keywords keywords in your meta
descriptions just go ahead and double check each page each meta is everything
matching up and move on title pages cannibalization things of that nature
are there any duplicate page titles this is a simple scan that can be done with
the tool you’re just checking for page titles make sure there’s no duplication
SEO audit number 27 any titles over 64 characters
III give you just one extra just try to keep it within there under 65 I believe
just double check it’s certainly a best practice and plus it can’t read it could
read farther however you can only see the 65 characters within the sir
so keep that in mind when moving on to 28 so checking for 404 errors you don’t
want anything in search console or anything anywhere for
404 okay so 404 errors need to be addressed okay 500 level errors
certainly need to be addressed but uh moving on to 29 so taking a look at the
pages quality so the pages quality such as it could be the content word count
are there any pages that have less than 600 words you know low-quality content
no pictures I mean you’re really just remember we’re doing an SEO audit so for
the client for yourself you’re auditing your website and the pages within it is
there anything that’s low-quality that’s something that needs to be addressed
immediately so SEO audit number thirty. So is there or are there any keyword
cannibalization and and we kind of touched on this already
check pages and posts for the same keyword targeting over and over and over
I wrote in the slide checking pages targeting the same keyword cannibalization it is
called it’s a pretty much no-brainer I mean it’s absolutely something that you
want to address within your SEO audit so you want to take a look check all of the
pages the page titles you your posts post titles to for if you’re new to SEO you
don’t want anything duplicate the same thing if you can you may want to take it
if you’re targeting the same title or the same keyword but the content is a
little different if you can merge that in some way that is generally a best
practice in 2019. Okay especially with a larger word count because there’s other
words within that huge body of content that you could start ranking for
so you want one beautiful centralized piece of content I did another video on
that you can check that out why longtail keywords are no good I forgot what I
called it let’s move on to 31 though let’s stay on point sorry
so duplicate or missing meta descriptions I believe I wrote that one
out already so good I wrote it twice meta description less than 65 characters
oh this is meta description so obviously you want to take care of your meta
descriptions make sure they’re keyword rich not too much though don’t go
overboard keywords can always mean not only exact match but you have your
partials and your LSI keywords as well. Okay so SEO audit item number 32
checking for malware this is obviously an SEO best practice you can check within your Google search console make sure they have a wonderful feature within their a simple
click of the button and there’s also other SEO tools that you can utilize so this
is most certainly going to make the list for your SEO audit 2019 but let’s take a
look at slide number 33 now I should have put these together SSL installed
SSL enabled so if you’re using WordPress I believe there is a plug-in it’s called
SSL encrypt and then there’s an SSL and crypto it makes it very very simple on
WordPress okay so these two things installing and enabling or two and very
important ranking factors in 2019 and that is why they have made the SEO audit list
let’s move on 34 so depreciated HTML code so depreciated HTML code and long
story short it is using old code. Okay you want to be
up-to-date if you’re using WordPress you really don’t have to worry about this or
any other type of platform so just make sure when you run it through your tool
it’s a it’s very simple to spot nine times nine point five times out of ten
you’re not gonna run into this but you will get some clients where you will
need to do some updates but this is a prime time a perfect time for you to
offer some other services let’s move on to 35 so w3c compliant so the world wide
web consortium I’m sure you’ve heard of it if you have not go ahead and do a
quick Google search they are pretty much the police the government of the web pretty much are hey I mean there’s Google, Google’s pretty strong but they have to answer to
these guys. So is the website code compliant to sum it all up you want to make sure
that all the website code and everything is compliant with the W3C again not a huge
problem generally but just make sure go over the Google guidelines and I believe you
can even submit your site so let’s move on to 36 I wrote it I don’t know why so
37 using structured data I mean this is certainly a given now of especially with
plugins that can be used using structured data within your website you
know your organizational all of your schema you want to take care of it so
you want to make sure that the page is using structured data if it is not make
a note on your checklist or your excel file for your client for this particular
SEO checklist this tutorial make note of it if they’re not using it it needs
to be implemented and if they are using it. SEO Audit number 38
covers that so are there any structured data errors run your tools take a look
and that should take care of any errors if they’re already you need to fix them
as we move on to SEO audit number 39 your website sitemap submitted to Google search console so your XML sitemap that is for the search engines to read your HTML sitemap is for
humans to read and at the end of the day when you upload your XML it needs to be
uploaded to both Bing and also Google ok now your HTML sitemap is optional but
it’s a best practice ok and if you can submit a HTML sitemap and help an end-user find what they need and keep them on your site just for a moment longer then
it was worth it and it should certainly be implemented and that’s why it has
made number 39 on my SEO audit submit and set it up and set it up in
search console so there’s actually two points there before I click off because
I was just reading (the slide) so not only are used to sitemap
submitted to search console but it should have been its own slide is search
console setup even okay shouldn’t that should be first and then
submit the sitemap so there we go I’m glad I took a look there. SEO audit number 40 I just went over this Bing Webmaster tool submission Bing Webmaster Tools is set
up proper I just covered this webmaster tools from bing is just like search
console I actually recently just did a test on three sites and I have some I
have a great little tip about Bing Webmaster Tools that I will share with
you but not today. So using rich cards rich cards is just
like your Rich Snippets but just a little bit better so is the
site using rich cards you’re gonna want to go ahead and take a look if not it
needs to be implemented let’s move on to SEO audit number 42 is there a sitemap
these are mixed up so is there a sitemap? So your sitemap like I mentioned is so
there should be two types HTML and XML your sitemap XML is for search engines your
HTML sitemap that is for humans quick little SEO audit 2019 break give me one second ( Website SEO Audit break ) ( SEO Tips break ). Hope your enjoying this SEO Audit tutorial! ( Hope this SEO tutorial 2019 is helping you) SEO Audit tutorial starting 🙂 Alright SEO audit number 43 is there a robots.txt file moving along
with the other things you’re trying to protect your crawl budget okay each site
has its own crawl budget so blocking things that or bad bots I mean there are
numerous things that could be blocked. So anything that needs to be
blocked is contained within that robots.txt file is there one it needs to
make it on your SEO audit list. So number 44 by now I am a hundred percent sure that you have heard of the mobile first index it is an absolute must
you want a responsive website design your website needs to be mobile friendly okay
no more .M sites or any of that malarkey okay mobile-friendly is an absolute must
in 2019 moving into 2020 and beyond. Okay so let’s move on to SEO audit number 45
item and is your site using or is your client site or website using iframes now
iframes aren’t that okay but it needs to be noted because there are certain
precautions certain things that you can do to speed those up and help those out more SEO 2019 moving on up I have a lot of great
content that I’m gonna release so it just it just makes me think about the
Iframe so let’s move to 46 is is your website or is your clients website using
flash if it’s an absolute must maybe you have I don’t know a picture
editor or anything of that nature some type of tool that uses it an animation
I’m not really a hundred percent sure what would be they use here but that is
where I have seen flash but as a general good practice you do not want to use
flash on your pages if they are note it and see if you can eliminate. SEO audit Number forty seven is Google Analytics is
Google Analytics installed Google analytic, analytics is for tracking it’s
a very important tool for tracking you can set a goals you can see organic
traffic and there is literally lists of things that you can track and analyze
you do not want to go overboard with tracking but Google Analytics should be
installed number 48 for this SEO audit is security issues security is an
absolute very important aspect of your SEO audit 2019
if you’re on WordPress perhaps maybe are you limiting the times that someone can
try to log in are you hiding the login page I’m not saying these are musts I’m
just giving you some examples let’s just move on to number 49 okay. So your
sitemap I should have put these together in different areas I’m sorry so are
there any sitemap issues . I mean that’s like I mentioned before there’s
two types of sitemaps HTML sitemaps and XML sitemaps if the sitemap is giving
any errors maybe within Bing maybe within Google’s search console so if you run your Screaming Frog SEO Spider campaign if it’s giving any type of
error you want to fix it and address it immediately for your SEO audit not you
personally but pass it on to the webmaster if you’re the webmaster you need to
address it. Well let’s move on to number 50 does the robots.txt , does the robots
throw any errors OK like I mentioned the robots.txt file is blocking the
Googlebot bad BOTS anybod certain BOTS from particular pages. So if that’s
throwing errors or there’s an issue it is not performing properly if something
is not performing properly in my opinion it could be considered a demotion maybe
not just the robots.txt but anything every implement of a website in my
opinion needs to be at a hundred percent everything every single aspect you can’t
have but anything right it needs to be perfect. You’re not going to show up on page one ever unless you are 100 percent perfect on
everything ok. Let’s move on to SEO audit item 51 so checking your crawl rate this is done
with tools I won’t keep mentioning the tools I’m sorry
checking your crawl rate so is the crawl rate slow is anything odd or at a place
or maybe there’s crawl errors all right so checking your crawl is something that
needs to be audited for your SEO audit checking your website for this is very
very important there’s numerous tools out there that you can use to check the
crawl but that made number 51 let’s move on to item number 52 has the website in
the past at all ever had a manual action this needs to be noted ok manual actions
happen for numerous things you have algorithm actions that happened to the
website and then you have manual actions algorithm penalty is just is pretty much don’t
even worry about it but a manual action means that is an
actual person right has taken their time to analyze your website and come up with
a reason they will tell you why right. They’ll even give you examples
sometimes maybe spammy links maybe duplicate content it could be anything
right generally link spam unnatural links is
what it is things of that nature need to be marked so if there was a manual
action you want to look at what that used to be and go back and make sure
that the current user or yourself is not performing those actions because if you
had a reconsideration one or two okay but when you get to three four you might
have to switch names just saying moving on then 53 let’s keep this on topic I’m
sorry it’s a longer video I’m very sorry if you want to take an intermission
maybe take a SEO break I do have a few more SEO audit slides here okay.
So that is up to you so number 53 is anything blocked by robots.txt or are
there any blocked resources at all is there something implemented that
shouldn’t be blocked double check it make sure and that’s the same goes with
the no index tab some things might have the no index tag just just make sure if
a client has given you the site every piece needs to be checked because
sometimes they could be up early morning drinking coffees and messing with stuff
and everything goes haywire and then they just hand you a project this this
happens a lot break it down systematically each little piece okay
that and that’s what I’m doing for you this is the walkthrough this is the
tutorial every little thing every little detail let’s move on to 54 so how is the
mobile functionality how is the mobile function right
that’s the SEO audit number 54 item how is the mobile function generally on you
there are browsers you can search just scroll through take a look even maybe
just pop open your phone right if you don’t have BlueStacks I mean there’s
numerous things you can do but take a look at the functionality is it flowing
is everything sitting on the page correctly is the aspect race ratio right
is the font right how’s the function right take a look at that take a look
there are also tools that will give you an answer but personally I generally
just like to take a quick scan. Ok any inline styles so inline styles it used
to be and it is debated ok I have talked to people numerous times they
will debate me they will debate right about inline styles okay so let’s just
cover that number 55 is inline Styles an issue No it is not for Google
however when you have an inline style it should have its own style sheet. Okay
so let’s just move on to audit number 56 you may and and you might get mixed
responses about that particular topic but the answer the truth the right
answer is it should have its own style sheet okay
smooth uh 56 so checking the server response time uh you can do this with
tools okay if you’re not working with someone that is you know quick and there
is GT metrics Kingdom might even give you an answer I like GT Metrics
personally checking your server response time is it slower than a half a second
it’s you should be even faster but if it’s slower than that then there’s an
issue okay let’s go ahead and move forward to the SEO audit number 57 so if
you’re on WordPress primarily I use WordPress almost 95% of the clients that
I have had and and I’ve done this and performed numerous services on Fiverr
and up work and now I have a steady flow of clients but most of the time the
people that I interact with are on wordpress okay so implementing these
things has become very very simple if I did have an issue I would just go to
someone if they don’t have a WordPress website I’m lucky enough to have other
very very intelligent friends that are way more intelligent than I am. So I
have someone to consult with however you have to make sure and you can use tools
again like I mentioned CSS minification javascript minification is is everything
minimized is everything as tight and as fast and as small as it could be okay
I gave a small recommendation here it’s not a plug work for them or anything
like that but WordPress I like WP rocket ok that’s just what I like so let’s move
on to 58 compressing images I didn’t write it on the last slide but here it
is so compressing your images as you know hundred kilobytes I believe you
wanted to be that size or smaller or using your next-gen I think is what the
PageSpeed insights tool tells you is next-gen formats right. So you want to
compress all of your images check for optimal compression just make sure
everything is tight and right that is what you need to make sure of. Okay so
that was SEO audit number 58 item let’s go to 59 when you’re going through using
maybe tools has there has there been or is there any Java Script errors checking
for JavaScript errors is a absolute must that’s why it has made the list so
number 60 are there any pages on your website or
your clients site that are larger than three megabytes are there anything are
they bigger you want a non bloated website you want your site to be fast
okay speed is crucial alright I was looking
for a really endearing term ah speed is so important guys so important
so anything that you can do to gain a quarter of a millisecond is worth your
time and your effort okay to move on to SEO audit number 61 excuse me one moment, I’m sorry need a little bit of water
there so number 61 okay one second all right, so number 61 on the SEO checklist is check page script load time okay I just
went over this so a bloated page is a bad page okay any page script that’s
lower than eight point five seconds milliseconds it’s like I mentioned any
page any script anything that is slow it needs to be addressed and fixed
immediately okay so each one of these things like
like I mentioned it’s okay check page script how do I do that go to google
google it okay this guide would be years long if I went over each and every
detail okay each and every detail I’m giving you the pieces you need to
perform your audit okay and then checking page speed insights what’s the ideal website speed right each piece is here let’s go to SEO audit 62 so full paint slower than 5.5
seconds full paint is let’s just take for instance GT metrics will give you
each piece or a PageSpeed insights it’ll show you the website okay here is that
this many seconds this here is at this second this second this second if you do
not have a full paint faster than five point five seconds it needs to be
addressed that’s why I made into this SEO audit okay number 63 server responds
is it slower than 0.8 seconds your server response needs to be snappy okay
that all ties into speed it’s so important there’s so many aspects that
need to be checked to get the speed right okay let’s move
on to 64 excuse me all buttons easy to click through on mobile all funds
perfect for desktop tablet mobile is everything easy to see can it be clicked
and are all the ponte ponts are all the fonts looking proper okay um check it on
each piece if you have a responsive page just take a look make sure everything
looks proper make sure it looks right on the website that’s why it has made it to
number 64. And moving on now we’re getting down to you may need some tools
okay like I mentioned there are group by
options out there all right there are a few that I use um there is a partner
that I work with but this isn’t it for this channel is not for that kind of
stuff alright but there are some really good group buys out there that you can
use to get the tools that you need okay. So audit number 65 is check for high links
from any particular website is there a high amount of backlinks coming in or even
a high amount of going out this needs to be checked and that’s why it’s on my SEO
audit checklist here is number 66 so when you do a branded search alright for your
particular are the top 10 searches branded okay so is your name are you
showing up in search really is what I should’ve wrote is it coming up branded
this is very important it needs to be checked it needs to be audited
it’s a part of the overall audit right. So are the top ten searches branded number 67 for this SEO on it is any
negative reputation so how you perform this search is generally a manual I
would put in strings such as bad reviews different words that refer to negativity
regarding your brand reputation management is a service within itself
okay it’s something that needs to be addressed perception of a brand is very
important with within the online community okay that’s all I’ll touch on
okay so negative reputation or is there any can you find any even ten pages deep
it’s irrelevant look if there is an issue fix it okay let’s move on so number 68 for this SEO audit is your
Oracle organic CTR so CTR is your click-through rate you want to take a
look because generally and why it’s on my list here is generally after an audit
you perform tasks okay or tasks right in a general secession month month by month
or in my case six months right we have a six month plan a four month plan this is
our plan to reach a specific goal so tracking this is considered a KPI a key
performance indicator your organic CTR okay it needs to be tracked it needs to
be looked at and noted for your SEO on it so number 69
are there any index pages that should not be right tag pages category pages
pages of that nature duplicate pages so you want to do a double check use your
tools screaming frog generally a manual check if you don’t have tools to utilize
you want to make sure that pages that should not be indexed are either blocked
or completely removed okay number 70 now this is more of an external SEO but I
added it to the checklist okay I added it to this tutorial to this SEO audit
because it’s important when you’re searching for your brand name your name
your company your product are you on the first page for your own name okay this
needs to be noted if it’s not then you have some work to do you need to be
showing up at least in the first two or three okay for your name branded search
okay very important that’s why it’s like a list 71 just taking a look and noting
for your audit like I mentioned a lot of these things are here because generally
you’re gonna have to start working right you’re performing an audit to indicate
problems within the website that’s holding them back from earning the
rankings that they deserve right so how many total pages do they have indexed
right this needs to be noted it’s in the audit let’s move on now there are some
tools like I mentioned in GT metrics and Pingdom you can go ahead I threw these
in here I I personally generally only use GT
metrics but I threw them both in because hey getting more opinions than one is
always great so that’s why it’s here check the Pingdom grade is it relevant
as a ranking factor no but it’s generally a good
Decatur okay so Pingdom grade should be 90 plus does the site have a full paint
faster than four seconds now I mentioned that before and I’m sure some of this
was from my old audit and and I’ve combined them uh hey faster I wrote five
point five before but you want it to be faster than five really around four
seconds okay three would be ideal or two instant faster is always better okay
let’s move on to SEO audit number 74 so is the site mobile-friendly and
responsive on each and every device self-explanatory
is it mobile-friendly and is it responsive on all devices so PageSpeed
PageSpeed insights to Google tool you could search it Google PageSpeed is the
score 90 plus so you want to go ahead and take a look and we’ll also give
recommendations some of the recommendations maybe you cannot do
yourself um but anytime you could get your page
to load move download whatever it’s doing faster is always better but keep
this in mind it is not that a faster page gets a boosting of rank but a slow
page will get a demotion okay I’ll say it again fast pages do not get
a boost but slow pages get into motion okay let’s move on to 76 so a lot a lot
of clients right especially when I was doing this in 2017 had ecommerce pages
okay that’s why it’s in here if there are ecommerce check all of their
tracking make sure it’s set up and it’s tracking correctly this may not
be important for you but if you if your client has an e-commerce website or if
you have an e-commerce platform product you want to make sure your tracking is
set up and it’s set up correctly tracking is very important to help find
future problems so let’s move on to 77 so SEO audit number 77 is check for
copied content so that’s gonna be internally okay and also externally just
a moment now you want to take note and notify the
owner okay but internal copied take note external take note but do not take it
upon yourself to go and point out if somebody is copying it that’s a personal
opinion that’s what I wrote that’s really up to you let’s go to 78 but
always notify the owner okay duplicate content across numerous pages
as you know maybe if there is duplicate content or a piece of duplicate content
you should really be trying to avoid it but sometimes you cannot so you want to
check it over put it on your list on your checklist it made it to the SEO
audit because it needs to be noted and then you need to see what needs to be
fixed okay if there’s any duplicate content we want to remove it or fix it
or make it unique if we can okay alright now again this brings us back to the
tools checking the total amount of backlinks okay
now the amount of backlinks maybe isn’t as important and I wrote it
most important is referring domains how many were domains are linking to the
target page okay individual one link from one source one time is counted 1 1
1 1 1 1 right so you you want to take note of this and
mark it that’s why it made it into this SEO audit I mean I don’t know what else
total amount of backlinks from referring domains it needs to be noted it’s an
important factor ok number 80 total amount of organic keywords how many
organic keywords are you ranking for again this all ties in to generally when
you’re performing your audit you will then have to perform work or maybe you
will set up an SEO plan or something on a monthly basis or a yearly basis or a
goal basis so you want to see how many organic keywords are they ranking for
currently or how many organic keywords are you ranking for it currently take it
note of this let’s move on so outbound links alright
this really ties into page quality you want to check for broken outbound links
from the target page or the website whatever you’re auditing outbound links
it all ties in the quality okay so if there’s any outbound links that are not
working properly it needs to be fixed and addressed immediately
okay so SEO audit item number 82 is finding spammy links in the link profile
now if this is your website nine times out of 10 I’m sure you know where these
links came from okay now if you’re working on a client’s website you note
it but you never did now don’t disavow their links don’t
disavow your spammy links let’s say for instance right you are using a PBM a
private blog network but really a public blog network because you bought links
right from somewhere and as you’re going through or maybe you outsource your SEO
services and you see links that are in there then maybe our high authority
right but they seem spammy they’re not right do not disavow these links do
yourself a favor okay let’s move on to number 83 actually let me go back and
touch on that because I want to make a quick point you only disavow if there’s
a manual action ok so don’t go out of your way
all right two out the links or you don’t want to bring unnecessary
attention to the website okay so that’s all I have to say about that
all right so number 83 all right number 83 on this SEO audit list is checking
the anchor text profile is there a beautiful harmonious natural anchor text
profile if there’s too many exacts if you’re built if your link building
unnaturally then and you you know you should be on the up-and-up with your
client all right if you’re working if you’re doing client work you need to be
a hundred percent with whoever you’re working with okay always at all times
okay take it from my personal experience okay if they’re building links or you’re
building links for them you need to make sure that there’s a good balance branded
naked make sure the exact matches everything is in perfect balance now if
you know a hundred percent that you’re building links or acquiring links on a
more natural basis then maybe this shouldn’t be too much of a priority but
it needs to be noted and taken care of if there is an issue let’s go ahead and
move on to audit number 84 84 is checking the bounce rate so you want to
go ahead and check the bounce rate it would really be if you’re seeing a
bounce rate of over eighty percent then I would try to fix this immediately
maybe change the way the metas are or change the content something is in
matching up there’s a problem somewhere and that’s why it made this SEO audit
list okay so checking your session time you want to keep them on the page dwell
time is most certainly an indirect ranking factor okay you want to keep
people on the website as long as possible
so anything you can do take note of the average session
time okay meant certain things that you know as an
SEO specialist talk to the the owner of the website or if it’s your website
anything you can do to increase session time should most certainly be taken care
of okay okay all right moving on to SEO audit number 86 item and that is return
visitor percentage always the before and after it makes it into this audit
because you want to know what your return visitor count is before you
started making changes and fixing things and helping your client or your own
website and then generally within 60 days 60 days later when you do another
audit or 90 days later when you do another audit you want to make sure that
all the levels have increased okay number 87 setting up goal tracking that
is within Google Analytics you want to set up your goals because remember all
the information that you’re feeding Google never get it confused it’s taking
in all the information so you want to set up all of your goals set up your
tracking make sure everything is working properly okay GT metrics I’ve spoke on
this before it’s SEO audit item number 88 so your GT metrics should show faster
than four seconds on the faster and I’ve touched on this numerous times the
faster the better now that you will hit a point that you’ve done everything I
mean you’re up on a great server you have a great company I mean you’ve
implemented everything you possibly 10 at a certain point it starts
becoming too expensive to get any faster and generally you can get down to four
or three seconds so that’s where you’re gonna want to be and that’s gonna wrap
up this SEO audit 2019 video this is how you perform an SEO audit a fast SEO
website audit on a website I hope you enjoyed the SEO tutorial I hope that you found value
in this and I hope that you subscribe and I cannot wait to see you in the next
SEO video have a great one and have a great time performing your SEO audits in
2019 have a great day How to do an SEO audit SEO tutorial for beginners 2019

6 thoughts on “How to do an SEO Audit – SEO Tutorial for Beginners (2019)

  1. CHRIS PALMER SEO Post author

    Have any questions about this audit leave questions here.

    Reply
  2. Stinky Potatos Post author

    Hey buddy. Cant wait to watch this video!

    Reply
  3. Kevin A. Post author

    Had to smash another like on this one. Any chance of a keyword research tutorial for a local lead gen site like plumber. Would you build pages around 'plumber near me', 24 hour plumber, emergency plumber too? Any how do you write content for seo article without keyword stuffing. Trying to learn it but not clear still. Thanks Chris Palmer SEO

    Reply
  4. Chet James - Affiliate Marketing Guides Post author

    Great tips man

    Recently did an on page audit of a massive ecom site that had development servers indexed on literally 7 different subdomains lol

    Reply
  5. CHRIS PALMER SEO Post author

    To start the audit ASAP jump to 4:22

    Reply

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