How To Create Content For Your Seasonal SEO Strategy – SEO Marketing Strategy Course

By | August 11, 2019

Developing content for the seasonal needs
of your customers can be tricky. You should develop a content strategy around
specific landing pages that your PPC ads and other marketing channels can point to. This means that your content strategy and
content calendar should be built around the seasonal shifts in your market or industry. To fulfill the needs of your audience, you
will need to build seasonal blog posts, Facebook posts, and Instagram Stories to match the
content that you are publishing on your site. Also, consider how to optimize your website
for seasonal products or services. Place promotional information on your homepage
and test the navigation layout of your site based on the needs of your customers. Think about those needs for each season and
then build great content to match your business goals. Develop a holistic marketing strategy for
the needs of your customers so you will appear for relevant keywords and align your business
goals with the needs of your customers today.

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