How to Create a New Project (Ahrefs’ Site Audit Tutorial)

By | August 21, 2019


[music] To create a new project enter a domain or path that you’d like to analyze. Let’s perform an SEO audit on hotjar.com. After clicking the “Add project” button, you’ll
have to set your scope and seeds. First is scope, which is basically the boundaries
of which you want us to crawl your site. For example, you can crawl an entire website
including subdomains, a domain with all of its subfolders, a subfolder like /blog/ using
the prefix option, or only a specific URL. We’ll stick with a full domain audit in this video. Next, you need to define your seed. The seed is the page or pages
where your crawl will start. In this case, by choosing the specified URL,
we’ll start our crawl from the URL we set in our scope. There are a few other options here like starting
from URLs with backlinks. In this case, the crawl will start with URLs
that have external backlinks pointing at them. This is a good way to find and fix broken
pages on your website that have incoming links. The next option is to crawl by sitemaps. Adding a sitemap to your seed URLs will let
us quickly understand your website’s structural hierarchy and crawl it more efficiently. And finally is to start from your own list
of URLs. It’s important to note that your “seeds” must
be within your scope. For example, if you set your scope to store.domain.com,
and then you upload a custom list of URLs from your root domain, then site audit won’t
work the way you want it to, since your seeds are “out of scope.” Since we’re doing a full audit, let’s keep
things simple and start from the specified URL. On the next page, you’ll have the option to
verify your website. By verifying ownership of a website, you can
increase the speed that Ahrefs crawls your website at and you’ll also unlock some advanced
features too. I’ll touch on this in another video, so let’s
click next to go to the crawl settings. In general, you’ll want to leave the settings
here as-is. There are a few options you may want to alter. The first is “execute Javascript,” which allows
Site Audit to analyze pages and links that depend on JavaScript. Using this option will result in our crawler
seeing the same things as your users. This option is critical for sites that run
on JS frameworks like Angular or React. The second and third options are the maximum
number of internal pages and the maximum crawl duration. If you have a large website, which is common
for e-commerce sites, you’ll want to increase both of these to a large enough value if you
want to get a complete audit. Also, if you want to check issues with external
outlinks, you’ll want to turn on the “Check HTTP status of external pages” option. This will allow you to see issues with external
outgoing links that you have on your pages. Scroll down and click the next button and
we’re off to scheduling. On this page, you have the option to set regular
scheduled crawls on a daily, weekly, or monthly basis. Setting a scheduled crawl will allow you to
monitor the health of your website over time. Once you’re ready, click “Create Project”
and the crawl will begin. You can watch the crawl happen in real-time
through the crawl log report or leave the page and come back to it when it’s done. If you have any questions, you can contact
support by clicking the icon up here and jump on a live chat or browse through our help
articles.

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