How to Conduct a Quick SEO Site Audit in 4 Minutes (2019)

By | August 24, 2019


Welcome to this new video by SEO Forest
Academy where I will teach you how to perform a quick SEO Audit in just 4
minutes so firstly when we look at what the SEO audit is all about. It helps you
to do 3 things. Firstly it helps you to identify the SEO problems and
shortcomings that are hurting your organic traffic which is why you should
do SEO audits frequently for your website and for your business. Most of
the times, businesses tend to forget that their website is very important
especially being an important touch point for customers. When customers visit
your store, they usually tend to search your business online before visiting
your store. Therefore it’s very important that you have the most relevant
information as well as allow search engines to properly index and crawl your website
such that it’s able to display the most relevant results and then your website
appears on the first page on Google. So before I dive straight on why we should
do SEO audits, I want you to hit the SUBSCRIBE button and the LIKE button
right now so that it will help us to produce even more meaningful SEO videos
in the future. So when we look at an SEO audit, it will show you technical
problems with your website that are restricting search engines to crawl our site. This will help you to see why Google or other search engines are penalizing your
site and why your site is not ranking despite you having the best content or
some quality content on your website. If you are a freelancer or working in an
agency, it will show the client your credibility within minutes and help you
to secure a contract fast. So it’s important that you learn how to do SEO
audits from scratch instead of relying on a lot of free tools out there that can
help you with this. These free tools you can find them in Moz, Ahrefs, SEMRush, Majestic SEO, Alexa SEO and so on and the problem the most marketers and
SEO professionals face is this — how do you interpret these SEO Audits? This
video will show you how to do this it takes just five minutes for an SEO
professional to know if your website is on point you need some practice to be
efficient at this but it’s not a difficult process and you can learn this
on your own so you need to start every SEO audit right where matters the home
page of a website here you want to right click inspect elements and check for a
title tag, you need to make sure that in a title tag, there’s the primary
keyword and the name of the business. More importantly for local SEO, it’s important to have something called the NAP – basically your name address and
phone number. We need to make sure that information is visible and accurate because consumers
must be able to find this on your website so that they can contact you and
from the SEO perspective, this information is needed when you register
your website on Google My Business which is free. This is how a listing on Google
my business looks like when a customer googles your business. Next, you want to see whether there is only one H1 tag. If there is more, delete the rest because you only want 1 H1 tag. Having more than one H1 tag will confuse Google because the H1 tag
usually tells Google in more detail what this website is all. Thirdly, you need to see
whether there’s any H2 Tags and how many there are. Make sure that in H2 tags,
there’s secondary keywords inside which must be relevant to the primary keyword. More often than not, this is where you add in your long tail keywords or the
longer search terms which are relevant to your primary keyword. We need to check if the images on your page have the proper alternate text
association. Here you can do in this code on how to check whether this alternate
text and ideally these alternate text should contain your business name and also some
keywords Note that the Alt text should be less than
30 characters because Google doesn’t really crawl anymore characters after
that. You want to have a quick look at the home page content – you want to look at
the overall presentation of the website when you need to see if this website has
a good user experience. If the website looks crappy, people will not stay for
long much less buy anything from your website so you need to make sure that
your website looks professional and ideally, it has to have the branding
guidelines of your business. So let’s say you’re e-commerce website that wants to
convey a fun vibe selling a lot of Beach related stuff, you definitely want to have bright colours that consistent throughout your entire
website. This is what is known as the navigation or the UX/UI design of your
website. You might also want to take a look and whether there’s some sort of
internal linking between the pages of each website ideally for any website be
an e-commerce website informational website, transactional website on
whatever website, ideally there should be a blog inside because having a blog
helps you to add the word count and at the same time helps your website to rank for
keywords. A pro tip if you are dealing with an important client – you need to
repeat this process of looking at a page for all the important pages of their
website, for example, to look at their sub pages as well as their landing pages as
well as their product descriptions. Even for big companies out there, there’s
always something in SEO that these clients are missing and you can tell the
client that the page is missing a title tag, some metadata and some other important
information that’s important for search engines. This helps you to position you
to the client in an authoritative way and you will definitely help you to get the project. The next phase will be looking at the
backlink profile audit – here you will want to use the SEO tool of a choice but
I prefer to use the AHREFs free backlinks checker. There are two things that we want to look at – first will be domain rating as
well as the number of backlinks at this website has. These two metrics are
correlated because the lower the number of backlinks, the lower the number of domain
rating. Ideally you want to increase the domain rating of a website by doing two
things- making sure that your website churns on
quality content and helping the website build backlinks by going to citation
websites as well as doing guest posting. Here it’s very easy to tell if the website
brand new, does it rank for any keywords, are there any backlinks, which page on
Google does your clients website rank on? Moving on to stage 3 in this five minute
SEO audit which I think has exceeded time, but it’s okay, let’s continue! We want to
look in the Google My Business. Firstly, is your clients website on
your website on Google My Business? This is how a common GMB looks like. If
your website does not have such a listing, you can create a free Google my
business account where usually Google will want to verify your website by
postcard. This means that Google will send a postcard to your physical
business location and you need to key in the code on this postcard on your Google
my business account. It’s that easy and very important because because having
this listing on Google my business plays a big part of rankings in SEO,
especially for local SEO. This is very important because this is a first
impression for your potential customer and the first touch point before they
even visit your store. So 66% of customers polled
stated that they will look up a business online before they went down to the store. So you need to make sure that the information on your Google my business
thinking is accurate such as your business name phone number
and address Next, you need to look in the reviews – are
you responding to the reviews and are there negative reviews that affect your website? It doesn’t matter if your business has long
negative reviews you just need to improve your business as
well as to make sure that you respond to these reviews because some of these
reviews may be fake and may be generated by our competitors. Google my business is
different for bigger companies with multiple locations because Google takes
a longer time to make sure that these businesses are legitimate and they take a longer time for them to verify the physical business locations with postcards. At the
same time, you do not want to include random keywords into your title because
it’s easy for your competitors or anyone in general to report what’s wrong with
your keyword title which will affect your rankings. So time’s up! Once you’re familiar with this SEO audit process you will be able to have an understanding of
the quick SEO issues that our website faces. Ideally you want to get access to
the clients Google search console because this will show you the crawling
errors of a website. You also want to look at the site map as well as the
robots.txt file because these shows you which pages are more likely to be
indexed on Google and which pages are more likely to be indexed on Google. The website may have accidentally added the
nofollow tag that prevents Google or search engines from crawling this
particular page. Also note that in big companies, the duplication of content
duplication of title tags and meta descriptions are very common. You also want to look at the domain age of a website where generally speaking, the older the website, the easier it is for it to rank. So now we have come to the
end of this SEO audit and I want you to click the button below to the SUBSCRIBE
for more SEO audits in the future but before we leave, here’ssome bonus content
for you, where we have this free downloadable with the link in
description below where you can look at the ultimate 20-point checklist
for 2020 so what do you think of this SEO audit? Did I miss out anything? I want
to hear your thoughts in the comment section
below and make sure to subscribe and like this video for even more content in
the future so until the next video, happy SEO!

2 thoughts on “How to Conduct a Quick SEO Site Audit in 4 Minutes (2019)

  1. Michael Kim Post author

    Your channel is underrated bro – just sub to you

    Reply

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