How to Choose the Right Digital Marketing Agency for Your Business | Neil Patel

By | August 11, 2019


You wanna get more traffic
but you don’t have the time to do your own SEO, your own digital marketing. What should you do? Well, the obvious answer
is you should hire a digital marketing agency. But you know what? If you just hire any digital
marketing agency out there, you’re going to lose money. Hey everyone, I am Neil Patel and today, I’m gonna share with you how to hire the right
digital marketing agency. (bright music) If you want more advice like this, make sure you subscribe to this channel ’cause when I release my next video you’ll then get notified. The first piece of advice I have for you is don’t hire a digital marketing agency who doesn’t have traffic
to their own website. If someone doesn’t have
traffic to their own website how are they gonna get you
traffic to your website? Everyone claims they can do SEO or they can do paid advertising or they’re good at
conversion optimization. But if they can’t show you the results from their own website, don’t hire ’em. The second advice I have for you is look for case studies and testimonials. If a company doesn’t have
case studies and testimonials, how do you know they’re
gonna do well for you? And ideally look for bigger case studies and testimonials or logos. Because when you see this, what you’ll find is if they
worked with big brands, there’s something there
that big companies trust and these companies have a
much stricter hiring policy when it comes to contractors than most. So if they like ’em there’s a good chance that you’ll also like ’em. Number three, look for
someone who’s tactical. Yes, strategy is important. Concepts are important. But if someone doesn’t
know how to implement, doesn’t matter how smart they are. They’re never gonna be able
to get you the results. They need to know how
to implement the changes to your website. Look for someone who’s tactical or else it’ll take forever
for you to see any traction. Number four, it doesn’t matter
how smart the founder is. For example, I have a
digital marketing agency called Neil Patel Digital. But you know what? Yes, I worked on a lot of accounts and I oversee the whole
strategy for all my clients. But I’m not there every
single minute working on one specific site. You need to make sure
that the people working on your account are amazing. I, myself do a ton of
the hiring and I’m picky. If someone doesn’t know
more about marketing than me in specific areas or tactics
or they’re not well versed, I won’t hire ’em. I’m just that picky. Make sure whoever’s
working on your account within these agencies are good. Ask ’em, who’s gonna be
working on my account? Number five, you need to
have regular communications. Ask ’em, are you gonna be
providing reports, weekly calls? Are you gonna be doing
regular email communication? If not, you’re not gonna
know what’s happening with your account. Last thing you wanna do is spend money and not be communicating with the company that you’re paying. This is really important because if you don’t have communication, you’re not gonna know when
things are going wrong. Number six, ask for references. If someone’s not willing
to give you references, they haven’t done well. I’m not even saying you
have to call the references. ‘Cause you know what, anytime you ask for references, people are only gonna
give you good experiences. But if someone doesn’t have
any references to send you, that means they’ve never done good work for anyone out there. And last but not least, look for people that have
worked on similar businesses. It doesn’t have to be direct competitors or someone within your industry, but similar sized companies. You don’t want someone who’s only worked with the Googles or the
Facebooks of the world. They have to work with
small or medium businesses if you’re one or if
you’re a local business, look for someone who’s worked
with other local businesses. By ensuring that they worked
with similar type of sites, you’re more likely to get results. Follow these strategies
and you’re much more likely to hire a good agency. Now, before I wrap this video, I have a question for you. How many of you have hired a
digital marketing consultant or agency and got burned off? If you have, just leave a comment below, just saying “I got ripped off “by a digital marketing agency.” I’m just curious ’cause I’ve
found that a lot of people, they’re not using these
tactics or these strategies and they’re hiring the wrong agencies because they’re not going
through this process. If you go through this process, you’re much more likely to hire an agency that produces results. Thank you for watching. Make sure you leave a comment
if you have questions. Like the video, share it,
subscribe to the channel. Again, thanks for watching.

57 thoughts on “How to Choose the Right Digital Marketing Agency for Your Business | Neil Patel

  1. Discover Your Awesomeness Post author

    Think Big And Don’t Listen To People Who Tell You It Can’t Be Done. Life’s Too Short To Think Small..

    Reply
  2. Matt Rinkerman Post author

    Early this morning I though you posted ay 11am est. LOL

    Reply
  3. Sir Abdullah Post author

    I love watching your videos! Im currently binge watching them now!😁✌️

    Reply
  4. Bigger Better Biz Post author

    So true, Neil! There are tons of vultures in the industry, and it's important to really ask the right questions to qualify. That's why we built the Bigger Better Biz channel – to help small biz owners navigate around the industry and avoid unethical players. 👍

    Reply
  5. Sagar Verma Post author

    Now this is something new. That's what I was talking about previously.
    Keep up the good work. We subscribers always expect more from you in learning and growing our businesses.
    Thank you Sir

    Reply
  6. GK SCIENTIST Post author

    Hey Neil have you any vacancy in your company because i need practical experience.

    Reply
  7. Alessio Giorgianni Post author

    What about clients that has ZERO experience in digital marketing? But still they claim to drive all their strategies (even if you know that those strategies are bullshit) and surely they will waste your time (and money) by following them??
    I'm wondering, how to choose the right digital marketing client for my business? | Alessio Giorgianni

    Reply
  8. Stefania Pönitz Post author

    I do get approached a lot by digital marketing agencies. Often with automated messages, such a bad look. There are 2 people that have approached me that have shown they can do the work so if the time comes I'll choose between them. I can't afford you Neil! LOL

    Reply
  9. Jimmy b747 Post author

    great info from the best channel on utube thank you keep up the good work

    Reply
  10. just dance Post author

    i am about to start blog for my company. we are in a market research industry.
    how can i drag quality visitors to my company's blog.
    e-book is old fashion

    Reply
  11. punit bayad Post author

    You said to look for testimonials but as a digital marketing agency how can we approach big companies and get their testimonials? How did you approached google, facebook, etc???

    Reply
  12. punit bayad Post author

    From where do you hire translators to translate your blog articles and website?

    How do you integrated a language system which traces ip location and shows them site in that language. Is there any tutorial i could see?

    Reply
  13. Manav Singh Post author

    That was helpful for people who run a marketing agency as well!

    Reply
  14. Add More Colors Post author

    Neil! Could you please share how you made your awesome blog layout (i especially love the dropdown that allows visitors to sort content by interest). Is there anyway i can buy/get it?

    Reply
  15. Justin Williams Post author

    Any advice in starting a digital marketing agency? I’m currently a Geometry teacher, but want to start a company that will lead to me teaching impoverished youth the industry who wouldn’t otherwise have a chance in life.

    Reply
  16. gaurav 34 Post author

    Sir, may you please tell us some tactics and some steps to over rank the old ( published 2years ago) and existing pages/websites on particular keyword.

    Reply
  17. Vignesh M Post author

    How to get the first client for my new Digital Marketing agency with 0 client portfolio?

    Reply
  18. Varnam Boutique Post author

    But how new start up marketing company's will get projects

    Reply
  19. Jade Robertson Post author

    Are we here to edit English…. Let's learn to appreciate guys.

    Reply
  20. Creating A Millionaire Post author

    Great Tips Neil, I will definitely follow your Tips when hiring a Marketing Agency for my YouTube channel.

    Reply
  21. R J Post author

    So true if the website of a SEO company does not rank very good how can you trust them to do good work for you – I have asked myself this question many times before cause there are so many SEO specialists out there that can't even rank their own website how funny… but very true and then if you do an audit to delve a little deeper you find so many seo faults that you cannot understand how they survive doing SEO – I GUARANTEE YOU NEIL I THINK THERE ARE A HIGHER PERCENTAGE OF PEOPLE THAT WAS BURNED IN THE PAST then clients that actually benefitted with SEO services. Great topic cause this shit really happens a lot. I am in a different country than you and you rank no 1 here by us so that says a lot…

    Reply
  22. Tech Zaada Post author

    I hired an SEO agency called SEO Discovery for my website. it was an Indian company located in multiple cities of India. i paid them 450$ for on page and off page SEO. they were very responsive at the time but the result was very poor. before hiring these people, i did research about best SEO agencies for small business. and i saw this company in several places. that is why i went with them.
    and next time i will keep in mind the things mentioned in this video.
    thanks, Neil, I love your content.
    love and respect from Afghanistan.

    Reply
  23. nitin sharma Post author

    you always mention so many other useful websites in your blog .
    how do you keep an eye on everyone
    is there any secret? pls tell me coz i always have very less time

    Reply
  24. Usman Akram Post author

    Neil we know you have a team for your content creation but now a days do you still write all your Blog Posts by yourself? And if so how do you manage?

    Reply
  25. HCBCHEMISTRYoCOM Post author

    Yea that's what I'm working on. Testimonials, good one man.

    Reply
  26. Omega Shenron Post author

    Hello Sir, I had one question to ask, I launched a Google AdWords campaign setting 3 advertisements with some multiple related keywords for mine website. Some keywords were displayed below the first-page bid so I kept the bids exactly the Google AdWords told me. I got 38 clicks and around 600 impressions, and it cost me some dollars as well. I have a travel and trekking website. But I have not received inquiries from people. Can you give me some suggestion about it?

    Reply
  27. Mike Parniani Post author

    I used 'Back At You Media' and once I signed up with them no one ever called me or followed up with me. Good thing I had a short term contract and it ended quickly.
    Some companies try to lock you into a 6 month or a year contract. Don't do it. Let them know if they help you make money, you in return spend more money with them. A month to month contract should work perfectly.
    Neil Patel offers excellent guidance and videos at no charge, something most agencies don't do.

    Reply
  28. Technical Jayendra Post author

    No need digit marketing agency coz of you….. love Your Videos…

    Reply
  29. Md Amin Post author

    I am just looking for this kind of information last one month. Thanks Neil for your helpful information.

    Reply
  30. Diksha Kulkarni Post author

    My ques is how to select a company i'm learning digital marketing and I want to do job how i'm going to know that the company is perfect for me

    Reply
  31. Soumitra Chatterjee Post author

    Mr. Neil Patel, I have some confusion, if I post my blog on different blog site to promote my blog site with the same content will Google take that as duplicate content…or should I change the blog every time to spin the text for every new blog post. thanks

    Reply
  32. WP Ridge - WordPress Tutorials Post author

    Happy holidays Neil. Keep feeding us with awesome content.

    Reply
  33. Faizan Tanoli Post author

    Best content, I have a question, what should be done for price analysis of your services or what we should charge for our services.

    Reply
  34. Abhishek Shrivastava Post author

    All good but what's up with the fast talk? Is it just me or Neil just talks fast?

    Reply
  35. SamT Post author

    Great tips indeed….👍 Good ones are too expensive. Affordable ones, didn't deliver expectations.

    Reply
  36. Andy H. Tu Post author

    I hired instagram and website developers who ripped me off. I paid good money and saw no growth and decided to do everything myself and got better results. My results still sucks but it shows how bad the people I hired were!

    Reply
  37. Momma Taught Me Better Sunkissbutterfly Post author

    Hello Neil, I was trying to use your company but I've not heard back from anyone yet. I want to learn SEO, but there's not a lot of people to trust in purchasing courses. Please help!

    Reply
  38. mario demilio Post author

    I change at least 6 digital agency in 4years…here in italy the web agency's are the worse company ever

    Reply
  39. elena pers Post author

    yes i had a bad agency, i was wondering if we can work toghether? i am a company from romania, thank you Neil for your great support

    Reply
  40. Laura Kelly Post author

    Hi Neil, Thank you for the valuable content always. Love it! Quick Question… If you were to hire a Blogger for your Website (from ProBlogger as you have mentioned in the past) what would you be looking for when hiring a Blogger? Are there certain characteristics/traits you look for or must do's or don't? Thanks Neil. 🙂

    Reply
  41. RankWatch | SEO Software Post author

    If you are confused between the many digital marketing agencies out there, these tips are great. However, from another point of view, what about a small scale digital marketing agency, how are they going to get clients and create case studies or testimonials? Somehow a successful digital marketing agency always gets the benefit because brands trust them even when they have the same potential as a Digital Marketing Startup.

    Reply
  42. Amazon and eBay Guru Post author

    If I could make one suggestion, it would be to tell people to hit the bell button as well as subscribe for notifications because I know I wasn't originally getting notified about your new content until I clicked the bell beside the subscribe button!

    Reply
  43. Neil Patel Post author

    Are you working with a digital marketing agency? How do you choose who to work with?

    Reply
  44. Waliur Rahman Post author

    hey nail patel i have seen many youtuber are leying but you are the best thanks for good countent i like to watch your videos

    Reply
  45. SOFIANE IMESSAOUDENE Post author

    @Neil Patel you do an amazing Job you inspire me Thank you

    Reply
  46. Dr. Angie Stones Post author

    I think many people are getting ripped off by "friend of a friend" who does a bad job but you can't ask for the money back. 🙂 🙂 Especially for some of us who are not in "business" niche but education et. so our growth and subscription and skills in producing videos are lower because we want to do something "good". So I think that such small channels need a different mindset and different agencies than the normal business/sales channels. Just my 2 cents. 🙂

    Reply

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