How to Build Backlinks WITHOUT Creating New Content

By | August 31, 2019


Have you heard anyone say: “Know who you’re going to get backlinks from
before you create your content”? This is sound advice. But what happens to your older content? Should you give up and focus your efforts
on building links to only new pages? The answer is mostly “no.” So today, I’m going to show you how to build backlinks to existing content that would otherwise rot away. Stay tuned. [music] What’s up SEOs? Sam Oh here with Ahrefs, the SEO tool that
helps you grow your search traffic, research your competitors and dominate your niche. From my experience, the majority of pages
that don’t rank on a website are due to a lack of links more than anything else. So today’s tutorial is all about finding opportunities
to get more backlinks to existing content. Let’s get to it. The first thing you should do is look at who’s linking to the top 10 ranking pages for your target keyword. Now, these prospects are relevant because
they’re already linking to other pages on the same or a similar topic. So a free way to find out who’s linking to them is to run a search on Google for your target keyword. So let’s say that I wanted to rank for
“best hiking backpacks.” Next, you can copy down the URLs for the top
ranking pages and then paste each one separately into Ahrefs’ free backlink checker. And with the free tool, you’ll be able to
see the top 100 backlinks pointing at the page. Now, if you have an Ahrefs’ account, then
just go to Keywords Explorer, search for your target keyword, and scroll to the bottom of the page. Here, you’ll see the Top 10 ranking pages
as well as the SEO metrics like the number of backlinks and referring domains pointing to the page. To analyze each backlink profile, click on
the number in the Backlinks column, make sure you set the filter to “Group similar,” which
will weed out a lot of duplicate links from places like sidebars and footers, and then export the results. Filter for some good link prospects and you
can start pitching your content. Now, while these prospects are the easiest
to find, you’ll need to come up with a good value-packed angle for your outreach emails. Feel free to watch our video on email outreach which should help you start forming angles for your pitches. But for now, let’s move on to the next prospecting
tactic, which is to look for similar pages with links that aren’t necessarily ranking in the Top 10. Google’s ranking algorithm is complex. Just because you have more links, it doesn’t
mean you’ll rank higher than competing pages. There are other elements that come into play
like on-page SEO, quality of content, and content freshness to name a few. So instead of looking at just the Top 10 ranking
pages, we’re going to look at all articles on the same topic that have links worth pursuing. To do this, go to Ahrefs’ Content Explorer,
and search for your target keyword. Let’s go with the “best hiking backpacks”
example again. Finally, I’ll set it to a title search. Now, since we’re looking for link prospects,
let’s set a filter to only show pages that have at least five referring domains, meaning
at least five links from unique websites. And we now have around 25 pages that all have links, and best of all, you’re going to see pages taking slightly different angles like “for women” and “for kids,” which we could easily add as subsections in our post. Here’s another example of a perfectly good
place to look. This article is on the 12 best hiking backpacks of 2018. Now, quite often, “best [product name]”-type posts
need to be updated at least every year since new manufacturers are always releasing
new products. And if we look at the traffic history graph,
you’ll see that this page was getting more and more traffic until 2019 hit. And then it just dropped. Searchers aren’t interested in last year’s
best hiking backpacks anymore. So they’re losing traffic, which could also
act as an outreach angle for you. Rinse and repeat this for any pages that you
want to build backlinks to, and you should be able to expand your list of
link prospects. Another great way to find link prospects is
to look at your competitors’ newest links and then pitch those sites for guest posts. The way guest post prospecting normally works
is you find a list of relevant websites and you pitch them content to post on their site. And normally, you’ll get a link back to your site whether that be within the content or in the author bio. Now, a problem with this method is that you’re
often pitching sites that are no longer active. So the way we can solve this problem is by looking at who has recently linked to your competitors. And this should be a good sign that the site
is still active today. To do this, go to Ahrefs’ Site Explorer and enter the domain of one of your organic search competitors. Next, go to the New backlinks report. By default, the date range is set to the past 7 days. So let’s set this to the past 60 days to expand
our pool of guest-posting sites. Now, we just need to set a few more filters. First, I’ll set this to “One link per domain,” since we don’t need to pitch the same site multiple times. Next, I’ll set the link type to “Dofollow” to find only the value-passing links. Finally, I’ll set this filter to “Blogs,” so we can find guest-posting opportunities. And we now have a list of over 250 unique
websites to pitch. Continue to monitor your competitors’ new
backlinks reports, and never run out of new guest-posting
opportunities again. Another great way to build links to existing
content is to do resource page link building Resource pages in the context of SEO, curate
and link to the best resources on a specific topic. And the reason why it’s so effective is because
that’s what these pages were built for. To literally link to other topically relevant pages. The great thing about this tactic for existing content is that you can target pages that are slightly on a broader topic. For example, if you’re trying to build links to an article targeting the query, “how to train for a half marathon,” you don’t need to find pages talking about marathon training like you would normally do for other link-building strategies. Instead, start thinking of broad niches related
to your topic like “fitness,” “exercise,” “endurance training,” and so on. After you have your list, go to Google and search for something like: inurl:links.html and intitle:your broad niche
keyword, so in my case “fitness.” And now, Google will show pages where “links.html”
is in the URL, which is a common footprint for resource pages and where the titles of
those pages have the word “fitness” in them. Visit the pages to make sure they’re resource
pages you’d want to get mentioned on. Now, if you’re an Ahrefs user, this is the
perfect way to use the SEO toolbar, where you can see both domain and page level metrics to select pages to pitch in a data-driven way. Just click on the “SERP export” icon, and
you should have a nice spreadsheet to filter your results down further. Quick sidenote: if you use the Toolbar method,
I recommend setting your Google search settings to show the top 100 results. This way, you’ll have a larger export file you
can dig through. We have a super-thorough tutorial on doing
resource page link building at scale, so I highly recommend watching that. Now, these are just a few link building strategies
that work to build backlinks to your existing content. But it doesn’t mean that every page is worth
building links to. In fact, you may be better off deleting certain
pages or consolidating and redirecting them. So before you start building links to all
of your pages, I highly recommend watching our tutorial on doing a content audit, which
includes a free template that will automate a good portion of the process for you. Now, if you enjoyed this video, make sure to
like, share and subscribe. And let me know in the comments if you’re using any other link building strategies to create backlinks for your existing content. So keep grinding away, go and get some links,
and I’ll see you in the next tutorial.

18 thoughts on “How to Build Backlinks WITHOUT Creating New Content

  1. Waseem Saifi Post author

    How many backlinks is good to make per day? and Please make a video about, how to use ANCHOR TEXT and LINK JUICE with a good way? Thnx #AHREFS for this Awesome Video. 🙂 😀

    Reply
  2. Bhk Jk Post author

    Samuel please tell About Comments Backlinks and the Role of Anchor Text

    Reply
  3. Alex Herrera Post author

    Thanks for the video excellent as always!!….I have a YouTube related question and I hope you can help: is the a query that help me to find all the comments from a specific person or user in a YouTube channel? It is not my channel but I want to find all of the comments of that person in the channel. Any advice? Many thanks in advance. Thanks!!!!

    Reply
  4. Exposure Ninja Post author

    Without a doubt the best backlink advice before content creation is ➡ what does my audience want/need to read and how would publishers react to it? Does it match their audience's desires and needs? If not, don't expect a backlink.

    Reply
  5. Ihsan Khan Post author

    1:15 am I listed ahref free backlink checker! Is that free or we have to pay for this tool?

    Reply
  6. ImSEOKing Post author

    Backlinks are so commonly misunderstood topic in seo! Many think to get tonnes of backlinks is needed in seo and they go crazy getting them! They even use some dodgy providers in Fiverr to get 1000 backlinks to their site! I think backlinks are only part of the equation and so super glad u did this video to address the GAP! Great channel and great video as always… you always inspire me to do more for the seo community at large too! Thanks 🙏

    Reply
  7. Hubertus Keil Post author

    Great video Sam.
    Is it just me or is the audio trembling in this video?

    Reply
  8. James Scott Post author

    Great tutorial Sam 👍 the most effective link building strategy for me was your broken link building King fu. People are over the moon and quite happily link out to you when you enlighten them about their terrible user experience lol. 💪👍

    Reply
  9. Sachinder Singh Post author

    I have not worked on my website for more than 4 months and its all posts ranked dropped. Can now my website ranks can get better after I start working again or is it waste? Or should I work on new website as this website is 3 Years old. Please help me out ..

    Reply
  10. MK Shaikh Post author

    it's nice

    Which are the top Backlinks methods to rank ?

    Reply
  11. Jimbeaux Slice Post author

    I just have to be honest and say that I motherfuckin HATE building backlinks. I can't even get sites that "no shit" mention a site by name to add links. It's such a time suck asking / begging / hoping people link to your site. Offering to guest post gets you nowhere also. It's very demoralizing.

    Reply
  12. bidisha battacharya Post author

    Hey sam oh its a great idea to build up effective backlink… post similar videos awaiting to explore more from you

    Reply
  13. Darren Stuart Post author

    Great video as usual , I’d like to see some videos on seo for services based businesses not products. For example plumbers or web developers 😉👍👍

    Reply

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