Hi! This is Justin from OSI Affiliate Software
and in today’s video, I’m going to show you a method for building backlinks to your
e-commerce website called Donation SEO. The way Donation SEO works is you essentially
find places that are accepting donations and that also allow for you to place in your anchor
text and link, which will be then placed on a website so that you can get a link from
that website. Finding these websites can actually be more
difficult than you would think. You’ll probably find a lot of websites that allow donations
but not the links that you’re looking for. I’m going to show you a few different ways
that you can pinpoint these individual websites. First what you can do is by using crowdfunding
websites such as Kickstarter. What I’m going to do is I’m going to search for Kickstarter.
What I’m going to do is I’m going to do a search on Kickstarter’s website only.
I’m going to type in site:kickstarter.com and I’m going to type in “link. Now I’m
going to put a star (*) here and then website. Now what this is doing is because of this
site:kickstarter.com, my results will only be from kickstarter.com. Now these quotes
make sure that the word ‘link’ and ‘website’ are going to be in these Kickstarter projects
and this star (*) means that there can be any number of words between the words ‘link’
and ‘website’, so this could show up as link to your website or link to a website.
This star (*) basically allows me to get better results. Once I hit the search button, I’m
going to get a bunch of results, actually quite a bit, as you can see over 22 million.
First thing we can do is click on this search tools button and change the time to past week.
Now what we can do is we can find a Kickstarter campaign that does allow me to add links to
my website onto their website if I donate. Let’s click on this one. Once I’m here
you’ll see that there are 0 backers right now and $0 pledge right now. We don’t really
know for sure if this project is going to get funded completely. There are 27 days left
so there is a decent chance but if we go over here to the rewards for your pledges, let’s
see if we can find one that tells us about the link. I’m actually going to hit command+F
on a Mac or control+F on a Mac and search for ‘link’. As you can see, if I give
$10, I do get a link to my business for 12 months. It is only for 12 months but it is
still a link. Of course we can go back and see if there’s any other projects that we
would be interested in and there are quite a few that you look through. You can try changing
the time to past month. You might get some good results using that but as you can see
if I click on this first one, this one’s got 9 days to go, once then we can do command+F,
look for ‘link’ and look at that, for $200 I get a link to my website and this one
as you can see does have a lot of funding. In fact, this one’s already been funded
so this is basically a guaranteed link and this is for the world’s smallest mobile
phone. This sounds like a promising idea to me. This is something that could potentially
really take off and if it does, then having a link on their website is going to be huge.
Now there’s also some search terms that you can use to find links on other websites
that are looking for donations besides just crowdfunding website. What we’re going to
do is type in “donors” + “links” with quotes around both. What this does is it looks
for pages that have the exact word “donors” and the exact word “links” somewhere on
their website because chances are these places will have both ‘donors’ and ‘links’
to these donors. If we click on this second one right here, as you can see it says links
to donors and sponsors and basically it tells you who their sponsors are. This is definitely
a place where you could get your website posted. All you have to do is find a place to donate.
If you go over here, you can click on ‘donation form’ and they
will allow you to donate to them and of course you just need to ask for a link.
The next one you can try is “recent donors” + “links” both in quotes as before. If
you click on this first result, as you can see there are a list of people who have donated
and right here they have a special thanks to their most faithful donors and one of these
people actually do have a link to their personal website. If we can find a place to donate,
this would be a good place to use. If we scroll down a little bit here, we’ve got ‘how
you can help’, if you click on that and yes here we go, right here. You have a website
and also a PayPal donate button. Another one you can use is typing in “thanks*following*donors”
and that is all in quotes. Basically how this works is it’s looking for these 3 words
in this order but there can be any word or words where these stars are. Now what we can
do is we reverse engineer other people’s donation to see if there’s other places
that we can donate too to get our own backlinks. Basically how this works is that we’re going
to look at other backlinks from for instance Downey’s House Restaurant and see if they’re
donating to other places. If they are, these places probably allow for backlinks as well.
What we’re going to do is right click and go to copy link address. Now what we’re
going to do is open up ahrefs.com and log in and I’m going to just paste in that URL.
Now that we’ve searched the link, it’s going to tell us how many backlinks there
are in the referring domains. What we’re going to do is click on this ‘links’ right
here. We can see all of the different websites that are linking to this page. There are a
few, actually there’s 196, so instead of going through all of these, I can actually
take a few shortcuts to go a little bit faster. Once again I’m going to use command+F and
I’m going to search for DONOR. Basically this is going to look for any text that has
‘donor’ in it. As you can see, this website right here actually has it in the URL itself.
I’m going to go ahead and open up this link and as you can see, they did contribute to
one of these pages and they did get a link from it. This is another place that we can
donate to and get a link from. If we go back into ahrefs, as you can see
there are quite a few different donation pages. We can keep looking. Not all of the donation
pages are going to say donors in them. We could change this to something like “contributors”,
as you can see that didn’t pop anything up but we can also look at the second page
and see if there’s any other donation sites. As you can see, there’s not. It looks like
we found all of them. This is just a great way to reverse engineer their backlinks.
I hope you enjoyed this video. Once again, this is Justin from OSI Affiliate Software.
Thank you so much for watching and be sure to check out our other videos about e-commerce
marketing. Thank you.