How to Actually Make Money Online (Not a Get Rich Quick Scheme)

By | August 11, 2019


– Hey what’s up guys, this
is Nathan from Gotch SEO, and in this super in-depth video, I’m going to show you the
fastest way to make money online and I’m gonna show you my
exact client SEO system that I use to go from zero dollars to multiple six figures
in less than six months. So this is an extremely in-depth video, so make sure you grab a cup of coffee, grab a pen or a note-taking device, whether that’s Google
Docs or a piece of paper, and just get ready to get so much value because this is really going to be one of the most valuable videos
you’ll probably ever find about client SEO. And even if you’re someone who’s completely new to client SEO or you already have clients,
this video is gonna add so much value and it’s gonna make you not only get more SEO clients, but it’s also gonna help you
deliver incredible service so that you can make your
clients so incredibly happy and so that they end up retaining longer, and most importantly, they
end up sending you referrals and you can grow your company much faster. So this is a full on training video, and it’s just gonna go lesson by lesson and you’re gonna learn
everything you need to know about client SEO and most importantly, everything you need to
know about the fastest way to make money online. And make sure you set some time aside to watch this entire training video, because I’m gonna be sharing
a bunch of bonus material, and this’ll be completely free, but you have to watch the entire video or it’s not gonna really make sense, so you need to watch the rationale behind these bonus downloads,
and most importantly, the thought process that goes behind them because then you’re
gonna be able to succeed with the free downloads in addition to all the information that
I’m gonna be giving you. So let’s jump right in. This is Nathan from Gotch SEO Academy, and in this lesson I’m going to show you the pros and cons of doing client SEO verse building niche websites. (upbeat electronic music) Let’s start with client SEO. So the first pro of doing client SEO is you can grow your income fast. There are many ways to make money online, but I truly believe the fastest
way is getting SEO clients. And that’s because you
get immediate income, and that compounds over time, every time you land a new client. Just think about this for a second. If you wanted to make a
six-figure income per year, you would only need nine people to pay you $1,000 per month for SEO. If you landed just one
$1,000 client every month, you would be making a six-figure income within less than a year. The second pro is that client
SEO gives you cash flow which allows you to
either invest that capital into other streams of income,
or back into the business. The third pro is that client SEO actually accelerates your SEO skills. Now, this isn’t talked about a lot, but getting SEO clients
is like trial by fire. You need to get them results,
or they’ll stop paying you. So it forces you to take action and do what’s necessary
to make them happy. In short, it forces you to take action, which as you know is the
key to real learning. And the last pro is that doing
client SEO can be fulfilling because you’re directly
responsible for helping other people grow their wealth. And that can be a really awesome feeling. But now let’s talk about some of the cons of doing client SEO. First let me say that a lot of these cons will be tackled in the client
SEO portion of this training but these are simply challenges
that I’ve dealt with, and I’m explaining because
I want you to avoid making the same mistakes that I did. So the first con is
unrealistic expectations, and this is usually the product of a weak client application
or vetting system. If you don’t establish
realistic expectations up front, you will regret it. I’ll be covering this part
of the client SEO process in detail to avoid any
unrealistic expectation issues. The second con is that
clients can be unreliable and can hurt your cash flow. It doesn’t matter how good
your collection system is, there are going to be
clients who play games when it comes to paying. And I’ll be showing you
some actions you can take to combat this issue
later on in the course. The third con is that
operations can be a headache. Running an SEO agency is challenging because each campaign is unique. That means each campaign
requires different actions and this makes it challenging
to create solid systems, which as a result makes it hard to scale. I’ll be showing you how to
systemize your SEO campaigns to make this scaling process much easier. The fourth con is that it
requires human capital. To scale an SEO agency,
you need to hire people. You can only take it so far by yourself, and new challenges arise
when you bring employees on. But once again, I’ll show
you how to handle this once you’re ready to hire. And the last con is that it can feel like a job with many bosses. Working with clients
often feels like a job, and not a business. Now, the key to handling this issue is to build systems and a
team, more on this later. Now let’s talk about the pros
of building niche websites. The first pro is that you’re building your own company, not someone else’s. Your time and effort goes into a project where you will receive all the rewards. Client SEO is great for cash flow, but there’s a ceiling with each client. You get paid the same retainer regardless of how much more successful you make their businesses. Niche websites, on the other hand, allow you to reap all the
rewards of your efforts because you actually own that company. And the second pro is that niche websites can be more passive. Client campaigns require
constant attention, niche websites can be built, and are capable of bringing in income even when you’re not working on them. And the best part is that you don’t have to report to anyone, you are completely responsible for the success of your website, and you choose how much time
you wanna spend on them. You are literally your own boss. The third pro is that niche websites are often easier to sell
than client SEO businesses. That’s because your niche websites will likely be monetized
through scalable methods such as affiliate offers, ad placements, or even product sales. Now, service based
businesses like client SEO are challenging to sell because they are often largely dependent
on the resident expert and it’s challenging to
scale multiple SEO campaigns. And SEO companies are not attractive buys for most investors
unless you have employees and extensive, proven systems. The fourth pro is that building
and getting SEO results with niche websites helps
you build a portfolio which you can then leverage to get SEO clients in the future. Now, there are some cons
to building niche websites that can’t be ignored. The first con is that it takes longer to make a full time income
building niche websites compared to client SEO. The second con is that
building niche websites is slightly riskier because
you could pick the wrong niche, or other issues could arise. Now I’ll be tackling
this part in great detail to help you avoid any pitfalls. The third con is that
building niche websites sometimes feels like harder work even though it’s technically not. It’s just different work than client SEO. For example, client SEO
involves actually doing SEO, selling, marketing, and customer service, while niche websites just
require creating content and doing SEO, in most cases. So at this point, how do you
decide what path to take? Well, that’s ultimately for you to decide, but I’ll explain the pathway I took and why I think it’s a good path. So the first step is to
start a niche website, the second step is to get SEO results with that niche website, and the third step is to use
your results to get clients. That way you can get cash
flow from client work and reinvest it into sustainable,
long term niche projects. You can also just focus
on one or the other, which is a good approach as well. Thank you so much for watching, and I’ll see you in the next lesson. In this lesson, I’m going to show you the client SEO system
at a 30,000 foot view. Let’s jump right in. So first I’m going to show
you how to pick a niche to land SEO clients in, then I’m going to show
you exactly how to get real SEO results and how
to build your portfolio as fast as possible. Thirdly, I’ll show you how
to use the outbound system to land SEO clients quickly. Fourth, I’ll show you how
to stack the inbound system with the outbound system
to take your income to another level. Then I’ll show you how to convert your prospects into paying SEO clients. And lastly, I’ll show you exactly how to make your clients love you, so they’ll stick around and
continue to pay you for years. Remember that the key to succeeding with this client SEO system is to act on what you’ve learned. I’m giving you the
framework and the steps, but you’re the one that’s
ultimately responsible for your success. I believe in you, and I’m super excited to help you through your journey. So that’s all for now, and I’ll
see you in the next lesson, thank you so much for watching. In this lesson I’m going to
show you how to pick a niche for landing SEO clients. So the first question I need to cover is whether you should niche
down or have a general focus. There’s no wrong answer here,
but it’s generally going to be easier to niche down,
because there will be less competition and your
marketing and sales process will be more targeted. Now, this doesn’t mean that you can’t take on clients in other niches. It just means that your brand’s identity will be centered around
one or a few niches. Now, what most people don’t realize is that there are many
different ways to niche down. For example, most people
think of niching down as just selecting an industry
like HVAC or plumbers, but as you’ll soon find out in a second, there are a few different angles
you can take to niche down. But with that said, let’s
start with the most common way of niching down which is
on the industry level. So in general, you’ll wanna target niches that have a high customer value. For example, a single customer
for a personal injury lawyer could be worth hundreds
of thousands of dollars. That means you can
charge a premium for SEO because the ROI for a personal
injury lawyer is substantial. On the other hand, companies
with low customer values won’t be able to get
an ROI on SEO services unless they’re able to make
up for the low customer value with sales volume. For example, a supplement
company I worked with had a low customer value, but
they had enough sales volume to justify their investment
in premium SEO services. So the main takeaway here
is to target industries that can actually get an ROI
from using your SEO services. I have a list of some industries with high customer values below the video. Now, let’s talk about the
second way you can niche down, which is to target specific locations. So instead of choosing a niche, you’ll just choose locations to go after. When I first got started,
I chose smaller cities that were high on the wealth scale. For example, instead of
targeting Los Angeles, I went after Santa Monica,
Glendale, and Beverly Hills. These cities have a lot of
money flowing through them, but the competition is
lower than Los Angeles. So one way to determine
how wealthy a city is is to look at how much police officers and firefighters are paid. For example, according to Indeed, on average, police
officers in Beverly Hills make about $80,000 per year, and this is 37% above
the national average. Police officer and
firefighter compensation is usually public record, so you can find this
information out quickly with some Google searches. That said, if you’re new you
should target lower competition high value cities in the
beginning just like I did. Then as you begin to build a
portfolio and website authority you can venture into
more competitive cities. Now, the third way to niche down is both on the industry
and location level. For example, you could target
lawyers in Beverly Hills, or get even more specific and only target personal injury lawyers in Beverly Hills. Now, obviously your pool of prospects will be much smaller with this approach, but it can be effective
when you’re starting out. In general, focus is
always the best route. And the final way to niche
down is on the service level. So instead of offering full service SEO as your primary solution,
you can splinter your service into microservices. For example, you could
specialize in technical SEO, SEO content creation, link
building, or just local SEO. And what’s interesting about this approach is that microservices can be used as a foot-in-the-door
tactic to land larger, full service SEO contracts. And as you’ll soon be finding out, this is one of my favorite
methods for landing clients. You can also just become known
as the link building guy, or whatever identity you want. Many SEO agencies have been successful at using this exact approach. And a great one to
study is Page One Power. They specialize in link building and they’re very successful, because their marketing
material and sales process is streamlined to close link
building contracts only. And remember what I said
earlier, focus is good. So just to review, there
are four ways to niche down. Number one, by industry, choose an industry with
high customer values. Number two, by location, focus
on smaller, wealthier cities. Number three, by industry and location. And number four, you can niche
down on the service level by splintering off microservices
from your primary service. So that’s all for this lesson, thank you so much for watching, and I’ll see you in the next one. In this lesson, I’m going to
explain why you need to get real SEO results before taking on clients. Let’s jump right in. So there are three reasons
why you need to prove that you can do SEO
before taking on clients. The first reason are ethics. Companies that invest money with you, or any SEO company, are
under the impression that you know what you’re doing. You don’t have to be an
industry-leading expert to take on clients,
but you should at least have some results to
prove your competence. And if you don’t have results
right now, don’t worry, because I’ll be showing you some ways to build your portfolio
as fast as possible. So with that said, it’s highly unethical to provide SEO services
if you’ve never ranked or gotten results. Think about it this way,
would you knowingly hire a supposed plumber to fix your pipes if they’ve never fixed a pipe before? Well, it’s highly unlikely,
and super risky for you. And when you hire a plumber, you’re under the assumption that A, they know about plumbing more than you do, and B, they’ve actually practiced plumbing and have experience. Now, imagine if you did
hire a supposed plumber that had no experience or knowledge and he or she ended up
destroying your pipes or flooding your house. You would be fuming if you found out that this person lied to you and made you believe
that they were competent. And that brings me to the second reason why you need results
before taking on clients, and that’s to protect your reputation. If a company pays you to do SEO but finds out you have no experience and have never gotten results, then your reputation will be on the line. Now sure, it’s possible you’ll
figure it out along the way and get the client results, but it’s highly risky for you and them. And if you don’t get them results, they might wreck your reputation. That’s why taking the
time to truly understand how to do effective SEO, and then actually taking
what you’ve learned and practicing to get results is fundamental to your long
term success in this industry. The best way to think about this is a quote from Warren Buffett. It takes 20 years to build a reputation, and five minutes to ruin it. Now, Buffett is implying
that your reputation means everything and
you should think about what actions you should or
shouldn’t do to protect it. The third reason why you need results before trying to get clients is because it makes your
sales process 10 times easier. There is no greater persuasion vehicle than demonstrating that you
actually know what you’re doing. Building a deep portfolio of SEO results should be a priority if you’re planning on working with clients for the long term. So with that said, let
me show you a few methods you can use to build up your SEO portfolio as quickly as possible. So the first and most hated
method is to work for free. Now, I know you probably just
rolled your eyes at this idea, but hear me out for a second. First, it’s easy to close
someone if you simply say I’ll help you rank for some
low competition keywords for free because I’m trying
to build my SEO portfolio. Then once you get these
clients some results, you can convert them into
actual paying clients. Now, the key is to choose a small number of very low competition keywords. And your goal in this process
is to get results quickly, so you can add it to your portfolio, and to demonstrate to the client that you know what you’re doing. And if the client has a decent website, you should be able to rank
for some low competition, micro long tail keywords pretty quickly. And after you’ve achieved some results, I recommend pushing for referrals as well. You can say something like, I’ll help you rank for X, Y, Z, for free if you send me some referrals. This is the fastest way
to snowball your portfolio and monthly income. The second method,
which takes much longer, is to build a niche website and rank for low competition keywords. And this is similar to the example above and it’s the approach I personally used. Now, you’re technically
still working for free but you’re in complete control, and you’ll be the one to reap the benefits of the success of your niche website. And remember that each
keyword you rank for is a success that you can
add to your portfolio. Just keep in mind that
the goal is to demonstrate that you’re more competent at SEO than the companies you’re
pitching, and that’s it. If you do that right, you’re
going to land clients. The third method is to
build a local website and rank for low competition keywords that your target market wants to rank for. For example, if you’re
targeting HVAC companies, you could rank for super
long tail keyword phrases like best HVAC company
in Beverly Hills, CA. And this is an extremely powerful method, because you’re actually demonstrating in their target market. So those are the best ways to build up your portfolio quickly. All you need to do now
is focus on demonstrating your SEO skills by getting real results just by using the strategies I’ve outlined in the beginning of the course. So that’s all for this lesson, thank you so much for watching, and I’ll see you in the next one. In this lesson I’m going to show you how to use the outbound system
for landing new clients. But first, what is the
outbound marketing system? Outbound marketing is often
referred to as push marketing but it means that you’re the
one pushing for new clients. You’re the one reaching
out to qualified prospects and trying to persuade
them to become a client. Now, this is different
than the inbound system, or sometimes referred
to as pull marketing, which is the process of
attracting leads to your business using inbound marketing. In layman’s terms, outbound means you’re going to get clients, and inbound means they’re coming to you. Now, before I can show
you the outbound methods, I need to show you how to
get contact information. And that’s because
you’ll be sending emails, so this is critical. Hunter.io is my personal favorite tool. Just enter the target company’s domain, and let Hunter.io work its magic. Sometimes it won’t produce any results and that’s why you’ll
need to use VoilaNorbert as a backup option. Just open up VoilaNorbert and enter the first name and last name, and the domain of the prospect
you’re trying to reach. And if these two tools
don’t produce any results, then I recommend using LinkedIn to find the point of contact
you’re trying to reach. Those three tactics should help you find most companies’ point
of contact information. Now let me show you the process. First, you’re going to
identify a point of leverage. Some possible leverage points
you can use are the following. The company is ranking on
page five of Google or worse for their most important keywords. The company is paying for Google Ads but has no organic search visibility. The company doesn’t have an
SSL certificate installed. The company’s website
isn’t mobile-friendly. The company’s website loads slowly. The company’s website doesn’t have Google Analytics or a
Facebook pixel installed. The company hasn’t
claimed or properly set up their Google My Business listing. Or lastly, the company has
inconsistent NAP-W information, which is name, address,
phone, and website. So what you’ll do now is gather
a large list of prospects, then go through each of these items and see if their website or company is displaying any of
these points of leverage. Then from there, you’ll
develop a customized pitch based on the issue they have. For example, let’s say
the company is ranking on page five or worse
for the target keywords. What you would do is
pitch a free video audit to help them identify what’s holding their SEO performance back. Then, once they agree,
you perform the audit. Then after you deliver the audit, you just ask them if they would like you to handle the SEO campaign for them. Now, how you approach
the pitch will depend on your level of experience. So if you’re trying to build a portfolio, then it would make sense for
you to either work for free, or for a low amount as I
described in the previous video. You can also pitch a microservice before trying to score the
large full service SEO contract. This will turn your prospect
into a paying customer but without them having to
make a big commitment up front. And I will have all these
different sales processes, combinations, below this video. But the first way to land
clients using the outbound system is through finding leverage. And this’ll make you
different than 80% of all SEOs because you’re taking the time
to analyze these businesses and develop an intelligent,
targeted pitch. I’ll have a few different
downloads below this video to help guide you through this process. First I’ll have a Google Sheet template you can copy for prospecting, and identifying leverage points,
and tracking your outreach. Second, I’ll have many different
sales processes you can use depending on the type of
leverage you’ve identified. And lastly, I’ll have outreach templates to support each point of leverage. Now, let’s talk about the second best way to land new clients, and that’s partnering with digital marketing agencies. In short, you’ll do SEO
for the agency’s clients on a white label basis. That means you’ll do the
work and get the results, but they’ll take credit for the results and communicate directly with the client. You’re simply working on the back end. Now, this is a great
arrangement in the beginning because A, you don’t
have to focus on sales other than the initial
sale with the agency, and B, you don’t have to deal
with direct customer service because you’ll only be
communicating with the agency. Now, the downsides are
that the monthly retainers will be smaller per client because the agency has to make a profit. Now, the good news is that
this is usually offset by the quantity of clients
that an agency will send you. In fact, I used this exact
method when I first got started. I had white label agreements with several agencies in the beginning, and this was a great source of income which led to all kinds of other
opportunities down the road. I recommend combining both white label and direct-to-client to
maximize your income growth. So with that said, how do you actually land white label agreements? First, you have to know what
types of companies to target. I recommend making a list
of all digital marketing, internet marketing, SEO, PPC, graphic design, or web design companies. Or basically any type of business that may provide SEO services. Secondly, you have to
understand why an agency would even wanna outsource
their SEO to you. The main reason why
they’re open to outsourcing is because it saves them time, and doesn’t force them to
hire and train employees. And if an agency gets more time, they can focus on bringing in new clients. Now, the most important
part for them, though, is to work with a competent SEO who can actually get
their clients results. But of course that won’t be a problem as long as you follow and execute the framework in the SEO
portion of Gotch SEO Academy. Now, the last piece of the puzzle will depend on your level of experience. So if you’re new, I
recommend pitching the agency that you’ll work for free on one of their client campaigns
just to prove yourself. You need to emphasize that they have nothing to lose by hiring you. And trust me on this one, the long term value of this approach is worth working for free
for a little bit of time. Because if you do a solid job, a single agency could
send you enough clients to replace your day job income. At least that’s what happened for me. I’ll have some white label
SEO outreach templates below this video that you can use. And there are a few other places you should be monitoring and trying to score clients as well. The first is in the gigs
section on Craigslist. I landed several clients
through Craigslist when I first started. And you can use the same
leverage methods I’ve shown you to score clients here. I also recommend setting up a profile on WeGrowth, Upwork,
Freelancer, and even Guru. Constantly monitor these websites for new opportunities and
apply to as many as you can. You have nothing to lose by applying and learning what works during
this application process. I’ll tell you this, I’ve hired
many freelancers on Upwork, and I almost always hire the person that has the best attention to detail. For example, in my job postings, I’ll inject something like, write the word banana in your proposal. The people that don’t do it
are automatically disqualified because it shows that they A, didn’t take the time to
actually read the job posting, which implies laziness, or
they don’t have enough time to service my company the right way. And B, it implies that they
can’t follow instructions or have a low attention to detail. And these are all bad qualities, and that’s why I eliminate those
possibilities at the onset. So the main takeaway is that
putting in a little more effort than the average freelancer
will produce far better results. Most people on these freelancing websites are focused on quantity, I
recommend focusing on quality. Think about it this way,
if you submitted just one detailed and thoughtful
SEO proposal per day for three months, you will have sent off 90 quality proposals. If you converted just
3% of these proposals into new clients, you would
have three new clients and this is being very conservative as far as output and conversion rates. And believe it or not,
increasing your client base is sometimes nothing more than
just putting in consistent, quality work over time. And the best way to illustrate this is through a quick story. In 1993, a 23 year old named Trent Dyrsmid was hired by a bank in Abbotsford, Canada. And upon his hiring, people
didn’t expect much of him but then they started to take notice how quickly he was progressing. Dyrsmid used a simple method each morning to excel at his new job. He simply placed two jars on his desk, and one was filled with 120 paperclips, and the other was empty. And after every sales call,
Dyrsmid would take one paperclip and move it to the empty jar, and he didn’t stop until all
the paperclips were moved. This signified that he made
120 sales calls for the day. And by using this simple
and consistent method, Dyrsmid was making $75,000 per year, which is the equivalent of $125,000 today, within only 18 months and then landed another big job shortly thereafter. So the main takeaway here is
that consistency pays off. Most people aren’t consistent, and won’t do this type of work,
and that’s your advantage. Do the work and be consistent, because those two qualities are
the key to producing results using the outbound system
for landing new SEO clients. And the crazy part is that
I haven’t even showed you the inbound system that you’ll
be stacking with this one. But that’s all for this lesson, your downloads will be below this video, and thank you so much for watching, and I’ll see you in the next one. In this lesson I’m going to show you the inbound system for
getting more SEO clients, let’s jump in. So just to review the big difference between outbound and inbound, is that you’re searching
for and reaching out to potential clients when you’re
doing outbound marketing, but potential clients are searching and reaching out to you when
you’re doing inbound marketing. For maximum results, you should be stacking both methods together. That’s because outbound is effective for getting clients quickly, while inbound methods take
longer to see an impact and will require considerably more work. However, in the long term, once your inbound
marketing picks up steam, you’ll get new leads and
customers 24/7, 365 on autopilot. And eventually you can choose to stop doing outbound
marketing all together if you’re driving enough
leads from inbound. For example, I only used outbound methods for the first three or so
months of starting my agency. Since then, my company
gets 100% of its leads through inbound marketing. And trust me, it’s a lot easier
to grow a company this way. But before I jump into tactics, I need to explain how the sales process for outbound verse inbound is different. So the big difference between the two is that with inbound, you’ll
be responding to leads either through a contact form or through a direct phone call. I personally recommend both
types of conversion options when you’re focusing on client SEO but I’ll cover this more in the sales portion of this training. So there are three
types of inbound methods I’m going to show you. The first is referral generation, the second is content marketing, and the third is paid advertising. Now, the key to fully
understanding inbound marketing is to understand how a
content marketing funnel works and how a sales funnel works. I’ve already covered the
content marketing funnel in the SEO content lesson,
but here’s a quick refresher. A content marketing funnel is broken down into three sections, the top, middle, and bottom of the funnel. These are often referred
to as ToFu, MoFu, and BoFu. In short, you need to produce content at each stage of the funnel, and my process for doing
this is as follows, and this applies to both
products and services. First I create ToFu content, which is usually an in-depth blog post targeting a relevant keyword. Second, I create a free lead magnet to convert traffic into email subscribers. Now, depending on the offering, this may also be a call
to action for the traffic to submit an application
or submit a contact form. And the goal at the
MoFu stage of the funnel is to turn your traffic into leads. Then in the last stage of the funnel, I’ll produce BoFu
content that’s focused on persuading the lead to become a customer. So that may come in the
form of testimonials, stories, results, et cetera. And to show you this in practice, let me walk you through
one of my sales processes for Gotch SEO Academy. Keep in mind this will vary for a service, but the general concept
will be illuminated. So here’s how my content
marketing and sales process looks at a 30,000 foot view. At the top you have traffic,
and this may come from organic search, paid advertising,
or other referral sources. At the top of the funnel
I have blog content, then within the blog content
I promote a free lead magnet which is my SEO 101 course,
this is my MoFu content. Then after a subscriber
goes to the course, I offer them a limited time
free trial of Gotch SEO Academy. This free trial is my BoFu content, I also stack testimonials,
frequently asked questions, and other types of BoFu content. Now, the goal of this stage is
to turn leads into customers, so all your content should be structured to achieve that objective. Notice how the content changes
as you go down the funnel. First you educate, second
you add more value, but you ask for them to
make a small commitment, and lastly you sell. Now believe it or not, the
traffic part of this equation is the least important. You can get enormous amounts of traffic, but if your funnel is poorly structured, that traffic won’t convert into customers. And at the end of the day,
that’s all that matters. That’s why investing time in developing an effective content marketing
funnel and sales process is well worth it. So now let me show you how
you can develop and execute an effective content marketing
funnel and sales process so you can land more SEO clients. So the first method is what
I call the case study method, here’s how it works. You’re going to create an SEO case study about some results you’ve achieved. Preferably, that’s relevant
to your target market. Then you’re going to add a call
to action in this case study for the reader to apply
for a free SEO audit. And I’ll have the
questions you need to ask for the application below this video. Then all you need to do is drive traffic to this SEO case study. In most cases, you’ll
need to use paid traffic. And I’ll help you out with paid traffic, but for now I just wanna
show you the methods at a 30,000 foot view. Method number two is my personal favorite, and it’s also the most challenging. It’s the process of choosing locations and then creating
geotargeted landing pages that you’ll rank in Google. For example, if you search St. Louis SEO, you’ll find Gotch SEO. This single page was one
of the biggest sources of lead generation when I
was still taking on clients. And if you’re new, I recommend
targeting smaller cities like I mentioned in the
niching down lesson. Select high-value cities and
then work to rank those pages. And trust me, it’s worth the effort, it just takes time and patience. Then on these pages you either can have a traditional application form, or you can pitch a free audit. And if you don’t have
an existing client base or you don’t have much
authority in the SEO industry then I recommend using a free SEO audit to get your foot in the door. These first two methods
can work together, as well. For example, you can
promote your case studies on your geotargeted pages. The next method is to target
informational keywords in the SEO industry. Now, I’ll be honest,
this is a challenging one because of the competition. But it’s extremely valuable once you rank because there’s no better
form of skill demonstration. You’re building social
proof and trust up front and subconsciously before
you even talk to a lead. Think about it, if
they’re searching Google, going to your page, and submitting a form, then what just occurred? You just demonstrated that SEO works without talking or having
to persuade them at all. That’s why I always laugh when some gurus who aren’t ranking for any keywords claim that ranking for SEO
keywords is a waste of time. 99.9% of my leads are directly attributed to SEO keywords that Gotch SEO ranks for. Please don’t let them fool you. If you take this approach,
make sure you start out by targeting longer tail keywords. For example, trying to rank for backlinks or some other tough head or body keywords, will require lots of links,
content, and patience. I recommend waiting until your website is much more authoritative to target those types of keywords. In the meantime, go
after long tail keywords and dominate those. You don’t need a ton of
traffic to get qualified leads. And the final inbound method
that’s incredibly effective is to perform public SEO audits and then post them on YouTube. I highly recommend looking at
Chase Reiner’s YouTube channel because he does an excellent
job using this strategy. Audits are a great way to
demonstrate your expertise, and they cost you nearly
nothing to produce and publish. They only require your time. And YouTube in general as a channel is in my opinion the most untapped source for driving SEO leads. There are only a few SEOs
pushing hard on YouTube and there’s a lot of opportunity there. You can produce case studies, or even general information video content. But the ultimate goal
of your YouTube content should be to educate, inform, and establish you as an authority. In fact, as you’ll
notice, the ultimate goal of inbound marketing is to educate and to build your
trustworthiness for your brand. Trust is the key to sales. In the beginning, or really at any time, you should be looking at every
channel as an opportunity to add value and to build your brand’s authority in the industry. In addition to your website and YouTube, you should also be adding
value to Cora, forums, blog comment sections on industry blogs, and even in Facebook groups. People have built entire careers just by adding value in
Facebook groups or in forums. Now, while contributing in communities won’t always drive direct
traffic to your website it’s a way to build your brand. And when people start to recognize
the value that you bring, they will start to search for
your name and brand in Google. And this is beneficial
from an SEO perspective, but it’s also huge from
a business perspective. And it’s only possible by
adding massive amounts of value across multiple channels. Now keep in mind you don’t
have to do this forever, but in the beginning you
should be testing every channel and consistently producing value on them. So those are the best
inbound marketing methods in my opinion, and I’ve
personally used each one. There are other tactics such as webinars, but that’s not something I personally use to get clients, so I won’t be covering that. So with that said, let’s
review the inbound system. Step one, create top
of the funnel content. This may be informational content, case studies, YouTube videos, or even contributions to communities. Step two, create middle
of the funnel content. This may be free SEO audits which require the user to submit an application or it can be a free
download which requires the user to submit their email address. Either way, the objective at this stage is to get a percentage of users to take another step to further a relationship with your brand. Step three, create bottom
of the funnel content that’s designed to persuade your leads to become SEO clients. Now, this will come in
the form of testimonials, keyword rankings, traffic
growth screenshots, case studies, frequently asked questions, or even a list of your happy
clients that they can call. And the final stage, which
I haven’t covered yet, is creating an SEO proposal and following up on that proposal. That’s what the next
lesson will be all about. But for now, that’s all for this lesson. So thank you so much for watching, and I’ll see you in the next one. In this lesson, I’m going to
show you how to turn your leads into paying clients, let’s jump right in. So as you learned in the previous lesson, many of the inbound marketing techniques require you to capture
leads either through email or through an application form. I recommend setting up both,
and let’s start with email. There are three email providers
that I personally recommend. Number one is Mailchimp,
Mailchimp is perfect for a smaller budget because you can get a good number of subscribers for free. I personally started out with Mailchimp, but then I outgrew it and
needed something more advanced, which leads me to number
two, which is Drip. And Drip is more focused
on email automation. And I don’t personally recommend jumping into email
automation when you’re new because it will likely be a distraction and there’s a big learning curve. But once you’ve mastered
many of the other skillsets it’s worth looking into. One other respected
email provider is AWeber. It doesn’t have a big learning curve, and it’s quite similar to Mailchimp. So after you’ve selected a way
to capture email addresses, then you need a way for leads
to apply or contact you. You can use Contact Form 7 to embed forms directly on your website. But I also love using Typeforum. It’s free and it has some
really amazing functionality and you can also use Gravity Forms, which is a more advanced
version of Contact Form 7, but it’s paid. So then what do you do after
you’ve collected a lead? Well, your initial outreach will depend on what they are requesting
by filling out a form. For example, if they fill out
your SEO audit application, your outreach will vary compared to if they submitted your full
service SEO application. Now, this part is common
sense so I won’t bore you. If they apply for an SEO audit, then reach out and thank
them for their application, and then let them know when their free SEO
audit will be completed. And believe it or not, I
recommend the same exact process even if they’re a full service SEO lead. Once again, thank them for applying, and then ask them if you could
perform a free SEO audit. I’ll have exact templates
you can use below the video. So then what do you do after
you’ve completed the audit? This is the most important
stage of the process, so listen carefully. You need to turn this lead
into a paying customer. That means you’ll send them a simple email about the completed audit, and you’ll say something
along the lines of, hey Name, I’ve completed your SEO audit, and attached, or here’s the link. The biggest actions you need to take to improve your SEO
performances are number one, insert a high impact action. And then number two and then number three. These actions will have the biggest impact on SEO performance but there
are many other actions/issues you’ll need to tackle as
you’ll discover in the audit. Do you have a few minutes to
discuss the audit this week? Or you can say, hey
Name, insert their name, I’ve completed your SEO audit, do you have a few
minutes today or tomorrow to go over our findings? Now, this method is a sneakier one, because you’ll send the audit
right before the meeting, so in a way you force them
to get on the phone with you. And the previous template
is a value first template but it won’t drive as many
phone calls as the second one. And of course, you can
vary these templates if you don’t wanna talk over the phone, although I highly recommend
you get on the phone, because your close rate will
be substantially higher. So then let’s assume you get on the phone to discuss the SEO audit findings. You don’t need to do
anything complicated here. Just talk about what you found, and what they would need to do to make the changes you’re suggesting. And the only method I recommend here is to discuss how much work
goes into these actions. You have to remember that
companies hire SEO experts because A, it’s too technical
for them to execute, and B, they don’t have
enough time to execute. These two factors should
naturally be demonstrated through your discussion. Then towards the end, just
ask the lead if they would be interested in letting your
company do the SEO for them so they don’t have to waste time or effort trying to figure it out themselves. And if they say yes, then
tell them that you’ll develop a proposal and get it over to
them by the end of the week, and that’s it. Now, if they say no,
then you should counter with a down sell. Say okay, no worries, I
know it’s a big commitment. But would you be interested in us at least fixing your technical issues? This won’t require a monthly
commitment or anything at all. It’ll just be a one-off project and we’ll make your
website technically sound. And if they say yes, then you’ll
send them a mini proposal. Remember, the goal is to get
them to pay your company money, that’s when the relationship changes. It may seem like they’ll never
become a full service client, but once there’s an exchange
of value, everything changes. So now let’s talk about proposals. The first thing we need
to do is talk about what tools or software you can use to deliver your proposals. There are a few different ways
to create and send proposals. My personal favorites are Google Docs, PDFs, Pitch Decks using
Google Slides or PowerPoint, and there are proposal
softwares such as Proposify, PandaDoc, and Nusii. I recommend testing each to
see what works best for you, and I’ll have some samples
of each below the video. But listen, the vehicle for your proposal is by far the least important
part of the process. What matters most is the
substance of the proposal. And that’s why I’ve prepared
19 elements you need to produce successful SEO proposals, let’s start with number one. The first is they’re personalized. There’s some pieces of your SEO proposal that can use templates, but the key to a truly successful proposal is to personalize for
the prospect’s situation. And the best way to accomplish this goal is by performing an SEO audit up front before you send your proposal. That way you can add your
findings from the SEO audit in the proposal and create
a personalized roadmap based on their situation. Number two, successful
proposals are efficient. No one wants to or is going
to read a 100 page proposal. The best way to think about this is to use a quote from
someone way smarter than me, Albert Einstein, Einstein said that, “Everything should be made “as simple as possible, but not simpler.” That means your proposal
should be efficient, and gets to the point,
but don’t go overboard and make it thin. Number three, use opening
testimonials or data. Think of this section as a quick hook to get your prospect to
read your entire proposal. Testimonials from successful clients, data proving your value,
or data proving the value of the industry/service will work here. Number four, write your opening statement. Your opening statement is nothing more than a big thank you, and
a way to express gratitude to the prospect for them
giving you the opportunity to work together. It doesn’t need to be anything
more than a sentence or two. Number five, outline a
scope of work, an overview. The scope of work section defines what you’re offering the prospect. Think of it as an overview
of the service offering. For example, you may say something like Gotch SEO will conduct
an extensive SEO campaign to increase traffic and customer volume through organic search. Number six, define the objectives. Outline the goals of the SEO campaign here and be as specific as possible. Some common SEO campaign objectives are increase organic search traffic, increase the total
keyword ranking positions, and drive more customers
through organic search. Number seven, list the deliverables. Deliverable is business
lingo for what things are actually going to be done/accomplished during the service. And a simple deliverable is, we will build a keyword database of at least 1,000
potential keyword targets. The key to an effective deliverable is to be as specific as possible. Also it’s a good idea to mention what deliverables will be
dependent on the client. For example, if the client needs to approve content you’re creating, then make sure that’s listed. Number eight, emphasize the benefits. You should be emphasizing the
benefits of your SEO service throughout the proposal,
but it’s also a good idea to dedicate a section to it. The one question you need to ask yourself is how is my service going to make their business and lives better? Some of the biggest benefits
of hiring an SEO company are time savings, expertise, and most importantly, revenue growth. Number nine, establish
realistic expectations. Most SEO proposals skip this part because it’s not a cool topic. But what you wanna do in this section is be incredibly honest
about what they can expect from an SEO campaign. This section alone will eliminate a lot of headache down the road. For example, you should
outline how long it takes for an SEO campaign to pick up steam. In other words, how long
it takes to see results. I typically say six to 12 months. Now, although this may seem
like a bad idea on the surface, it’s actually genius because
you’re eliminating prospects that don’t understand how much work goes into an SEO campaign, and how long it actually
takes to see results. On the other hand,
you’ll close the clients that understand that SEO is a slow burning customer
acquisition strategy. You’ll also get validation
that your client understands the importance of patience. Trust me, you do not want
clients breathing down your neck about results within
the first couple months. This section eliminates most
of these issues up front. Number 10, outline the timeline. This section is simply setting deadlines for when the deliverables
will be completed. I recommend outlining
the timeline by months. For example, in month one, you can say you’ll finish
the keyword database, you’ll finish the competitor analysis, and you’ll complete a deep SEO audit. Now of course this is going to vary depending on your offering, but the key takeaway is
the that you’re giving them an idea of what to expect
every month of the engagement. It also holds you and
your company accountable for delivering on what you promised. Sometimes it’s good to have
this type of motivation to avoid any possibility of slacking. Number 11, establish the project lead. This is a very short section, but just write out who
is going to be managing their SEO campaign, and explain who this person
is, their accomplishments, and ultimately why they’re qualified to run the SEO campaign. Number 12, reveal the investment. Notice that I didn’t say pricing. You have to angle your service
as an investment, not a cost. The good news is that this is true, investing in SEO can produce
a return on investment. It’s not like buying a car, you’re investing in a marketing channel because it’s going to make your company more money in the future. So with that said, this
section will show the prospect how much they need to
invest to work with you. I recommend offering three
different pricing options. This is also known as tiered pricing. And how you price your
services is up to you, but I recommend having
a super premium option, because it’ll act as a price
anchor for the other options. For example, in my SEO proposals I’ll have a $3,997 per month
package on the low end, and a $14,997 a month
package on the high end. You know that most people won’t
choose the premium option, but anchoring is a powerful method. Now, 4,000 on its own looks pretty huge, but it doesn’t look that big
if I showed you $15,000 first. That’s the power of price anchoring. And one other tactic I
recommend in this section is to itemize the deliverables in each tiered pricing section. That way you can negotiate by removing unnecessary deliverables. Number 13, inject social proof. Dedicate this section to testimonials, results, and case studies
proving that you’re capable of getting this prospect SEO results. Number 14, use an action-based guarantee. While you can’t guarantee SEO results, you can guarantee that the
work will be completed. I highly recommend that you do this. Number 15, add a thank you
and call to action section. Now this might seem obvious, but you need to instruct
the prospect to act. First, thank them again
for the opportunity, and then ask them to sign
the proposal to get started. Number 16, use scarcity. I recommend adding an
expiration date to your proposal along with a special offer. So for example, your proposal may say, this SEO proposal is valid
until December 14th, 2018. Then I like to add a special offer, like if you sign up by Friday, we’ll give you 20% off your
first three months of service. The goal here is to get them to act. Number 17, add a signature section. In most cases, you’ll need
to discuss the proposal before a client signs on, but there are some that
are already ready to go, so give them that opportunity. Number 18, check your
grammar and spelling. Your goal is to be as
professional as possible and that starts with your
grammar and spelling. Use Grammarly and Hemingway
Writer to optimize this. And last but not least, number 19, optimize your design. You can use Canva templates
to create well-designed PDFs, or you can hire a designer
on Fiverr or Upwork. Either way, it definitely
helps to have a presentable, well designed, and professional proposal. Number 20, which is optional,
add a credit card form. I’ll typically add a credit
card form on the proposal to push the envelope,
but it’s not necessary. I recommend testing it to
see how well it converts. So the last thing I wanna cover is when should you send your proposal? I recommend setting up a
phone call or screen share before you send the proposal. Then on the day of the conversation, send the proposal right before. That way, you can guide the
client through the offering. As opposed to sending it to them, and then they just scroll
right to the pricing section. That way you can win the
clients through perceived value. The truth is, pricing means nothing. Your goal is to amplify
your perceived value, and the best way to do this is through the strategy I just outlined. So that’s all you need to know about developing effective SEO proposals. I’ll have some support
documents and samples below this video, but
that’s all for this lesson. Thank you so much for watching, and I’ll see you in the next one. In this lesson, I’m going to show you how to make your SEO clients happy by consistently driving results, and by providing incredible
service and experience. No matter what anyone tells you, the key to making your clients
happy is to get results. There are some other factors that will determine their happiness level, but results are the lead domino. Get them results, and most
clients will love you forever. Now, keep in mind that
there are some clients, probably less than 1%, who
will never be satisfied. These clients are extremely rare, but you’ll know it when you encounter one. So with that said, here’s how
my client SEO process looks. You can replicate, modify,
or add to this process. I’ve tried to make this
process as lean as possible so that A, you can get your
clients results super fast, and B, you can turn a profit. And at a high level, the client
SEO process is as follows. Number one, perform an SEO
audit to find existing issues and research to analyze their competitors, and find keywords and link opportunities. Number two, prioritize actions
based on your findings, and what will have the highest
impact on their performance. For example, making their
site mobile-friendly would be a level one action, because it would have a big
impact on their SEO performance. Compare this to writing
image alt-tag descriptions, which would be a level three action, because it would have a low
impact on their SEO performance. Number three, you need to take
action on your priority list. Number four, repeat critical actions such as creating new
keyword-targeted content, optimizing pages, and acquiring backlinks every single month. And this is the 30,000 foot
view of an SEO campaign, but what you do month to month will vary. So let me show you how I would structure
a six month campaign. And keep in mind that
some of these actions will vary based on the client’s budget. Also, I’ll have workflows for three, six, and 12 month SEO
campaigns below the video. Let’s start with month one. So in month one, you’re
going to do the following. Number one, perform an SEO audit. Number two, conduct keyword research. Number three, analyze their competitors. Number four, find link prospects. And number five, fix all
technical or UX issues. In months two through three, you’ll number one optimize
existing keyword targeted pages. Number two, create new
keyword targeted pages. And number three, create linkable assets. Then in months four through six, you’ll number one, acquire backlinks. Number two, create new
keyword targeted pages if the budget is available. Now, this is a very high
level view of the process, and I’ll have some specific
deliverables and workflows below the video. But for now, I need to cover
something very important. Should you do all the work,
or should you get help? Well when you’re starting out, it may seem wise to try to
do all the work yourself, but in reality you
should begin the process of getting help and building
systems as soon as possible because it’s the only way
you can scale your services and take on more clients. Think about it this way, you
can either spend more time working and retain more
profit on a low scale, or you could have more time, but have less profit on a high scale. Here’s how that looks from
a numbers perspective. Let’s say you have 10 SEO
clients paying you $500 per month and you’re doing all the work. Technically, you’ll have
a 100% profit margin in this scenario. However, it’s not that simple when you consider your time investment. Let’s say your hourly
rate is $50 per hour. That means you would spend
10 hours a month per client which equates to 100 hours per month. That means you’re working 100 hours to make $5,000 per month. Now, this is a nice amount of money, but there’s one problem. You can only go so far
until you’re maxed out. Let’s say you took on 10
more $500 per month clients and that would put you
at 200 hours per month or 50 hours a week. It would be nearly impossible to bring on new projects at this stage. Sure, you’re making $10,000
per month, but at what cost? This is all assuming you’ll
have incredible efficiency, and you’ll work like a
robot, which rarely happens. In this scenario, you’re nothing more than a highly paid employee, because you’re being paid based on the amount of hours you’re working. Now, this is okay in the short term, but in the long run, you
wanna flip this equation. You do not want to be paid based on the amount of hours you’re working. Think about this for a second. Would you rather make $10,000
per month in pure profit and work 200 hours, or would you rather make
$5,000 per month in profit, and work 50 hours? I would personally take the
latter any day of the week, but how is it possible? Well, it’s possible to
stop being paid by the hour when you either outsource
or hire employees. And as you probably know, I’ve done both, and I prefer outsourcing. And that’s because pretty
much every single SEO task can be outsourced. That means instead of spending
your time servicing clients, you can spend your time selling new ones and keeping your existing
client base happy. So how do you do it, well
it’s actually very simple. Let’s say you have a
1,000 per month client, take 25 to 50% of your
revenue, which is $250 to $500, and invest it into a service
or an individual freelancer. Then every time you take on a new client, just repeat this process. You’re still going to profit, but you’re going to be able to scale and have much more time. Then at a certain point,
you’ll have so many clients that you’ll need to raise your prices. But in the beginning, just take a small amount of your revenue, and get help immediately. This is exactly how I was
able to grow my monthly income so quickly with client work. It wasn’t because I was an SEO guru, it was because I started
looking for help right away. Don’t try to do everything yourself. Take less profit, and get
the help that you need. And the part that’s so
ironic is that doing so will actually produce
more profit at scale. For example, 100% profit
at $10,000 per month is $10,000 in profit. But 50% profit at $50,000 per
month is $25,000 in profit. And you can see from this simple equation that less margin at scale destroys high margin on a low scale. Not only that, you’ll be working less in the second scenario. So please review
everything I just outlined because it will literally
change your life and business. And the last big piece of
client work that I need to cover is reporting and client support. My recommendation, which is
what I’ve personally done, is to send a monthly report
outlining what deliverables were completed or worked on,
and the overall performance which may come in the form of individual keyword ranking performance, total keyword positions
according to Ahref or Semrush. Or Google Analytics organic
search traffic growth. And aside from your big monthly report, you should be updating your
clients at least bi-weekly, and weekly is even better. Just report positive changes in rankings, and report big actions
that were completed. The truth is, clients
wanna stay in the loop and if they believe you’re
working hard on their campaign they won’t be breathing down
your neck as aggressively. Lastly, don’t keep your clients hanging. If they send you an email, try to respond within 24 hours or less. So those are the keys to success
full client SEO campaigns for both the client and your business. I’ll be getting into the
specifics of outsourcing, hiring employees, and systems
development, in future videos. Thank you so much for watching, and I’ll see you in the next video. In this lesson I’m going to
explain the seven mindset hacks you need to use to increase your chances of being successful in the
SEO industry, let’s jump in. First, do not take this lesson lightly. Having the right mindset
is the fundamental piece to breaking into the 1% of
wealth accumulators in the world. Did you know that there are only 36 million millionaires in the world, and that there are 7.5
billion people on this earth? And that means that 99% of
the world has a net worth less than $1 million, think
about that for a second. And if you make six figures per year, you’ll make more than 92% of
the people in the United States according to the Wall Street Journal. Now, why am I throwing these facts at you? Because these numbers
prove that you need to have a different internal operating system than almost the entire world. You literally have to have a 1% mindset. Now, this might seem
like a big undertaking but it’s actually not. You just need to understand the core mindset principles of success, and then you just need to
practice them every single day, and that’s it. So now let me show you
the seven mindset hacks I’ve personally used, and
many others have used, to achieve financial
success in the SEO industry. Number one, you have to
know that it’s possible for you to be successful. Thinking and knowing you can be successful and can live differently
than almost the entire world, are two different things. Knowing requires confidence,
knowing requires proof. Now, I’m living proof that it’s possible to achieve a level of
success in the SEO industry, and I’m not saying this to brag. But I was raised by a single mother in a low income household,
I was a bad student, and barely got into college, and then I graduated
with a pathetic 2.6 GPA. I had no prior business
or marketing experience, or education, before starting my company. And I’ve never had any funding except through credit
cards and my own pocket. But despite all of this, I had one thing, and that was that I knew
I could be successful. I didn’t think, I knew. And I’m telling you this
because I want you to know that you don’t need special
advantages, superior intellect, or huge loads of cash to be successful. The first step to being successful is actually knowing deep down inside that you can be successful. Number two, what happened
before today doesn’t matter. Everything you’ve done or haven’t done has put you in the position
that you’re in today. But here’s what’s important. What you did or didn’t do, or anything that happened yesterday, cannot stop you from
what you wanna do today. Today is all that matters. That means both your
successes and your failures do not matter, all that
matters is the work that you’re doing today
to reach your goals that are in the future. Number three, you don’t need to be an industry leading expert. Now, this one may sound counterintuitive, but it’s one of the biggest
mistakes you can make. You do not need to be an
industry leading expert to get clients, or to start
a successful niche website. You just need to know more
than the average person. And what you’ll learn and
take action on in this course will give you the knowledge you need to be at least top 25%
in the world at SEO. Now, trying to get into
the top 1% of SEO experts is a cool goal, but it’s not
important for making money. And as you’ll soon see, SEO
skills are just a small piece of the money-making equation. SEO or driving organic
search traffic from Google is nothing more than a vehicle. Gotch SEO Academy will give
you all the knowledge you need to be successful as
long as you take action. Don’t worry about being an expert, just focus on getting results,
and more on this later. Number four, realize that
it’s not as complicated as your mind will try to make you believe. When you’re new to a skill,
or trying to learn it, everything seems complicated, and that only happens because there’s an abundance of information,
and varying opinions, and you don’t have enough experience to know what’s right, or what’s wrong. What’s interesting is that
when you actually learn and truly understand something, you’re able to see how simple
the process actually is. SEO used to seem confusing, technical, and challenging to understand
when I first got started, and that’s totally normal. But here’s what you need to realize. Getting SEO results or
making more money online is rarely as complicated as you believe. We as humans make it more complicated, we overanalyze, we make assumptions, and we act irrationally much of the time, and I’m guilty of this too. But I have one simple principle I live by, and that’s when in doubt, simplify. And I actually have the word simplify on a letter board in my office to remind me of this principle. Nothing is more important
than to simplify. My goal is to make the
process of getting SEO results and making more money online as simple and as
straightforward as possible. That’s what this course is all about. Number five, you have to
become a person of action. Wanna know something crazy? You don’t actually know anything until you have experience in whatever you’re trying to learn. For example, you could go
through this entire course, read every SEO and business
book on the planet, and even get an MBA, and still
technically know nothing. Now, how is that possible? It’s because you only
learn when you take action. And to be honest, knowledge is
worth nothing without action. Action is the key to real learning, because it forces you to make decisions and see the impact of those decisions. And over time, each little
decision builds upon itself and you begin to see the connects
and build real knowledge. That’s why I always
recommend you watch a lesson in Gotch SEO Academy, and then immediately take action on what you’ve learned. Now, just to be clear, what
I’m saying has nothing to do with working hard, which
brings me to point number six, which is to understand that working hard isn’t the key to success. I’m gonna say that one more time, working hard isn’t the key to success. Taking the right actions
is the key to success. People that work long hours
choose to work long hours. They choose not to delegate, they choose not to build systems. Working hard is a choice. On the other hand, you can also choose to only work on the
projects that will have the biggest impact on
your business and life. That’s where you should focus, because everything else is just noise. And then number seven is
you need to be patient. SEO is a long term game, and it’s not a get rich quick scheme. Making sustainable long
term income is a long game, not a get rich quick scheme. What I’ll be teaching you
throughout this course requires you to take
action and put in the work, and if you’re looking to get
rich quickly without any work, then A, this course probably
isn’t right for you, and B, good luck with
that, because I haven’t met a single legit entrepreneur
who hasn’t done the work every single day for an
extended amount of time. You need to be committed and patient if you wanna be successful. I’ve personally been running
my company for over five years, and I have worked every single day. Success takes time, but
it also takes consistency. The truth is, being an
entrepreneur isn’t for everyone. You have to be willing to take action, fail frequently, and
be incredibly patient. Everyone achieves what
they define as success at different speeds. And some people will get there before you, and that is totally okay. You can only control your
situation by taking action. Just write out your
primary financial goal, and then when you write
your daily to-do list, just ask yourself if those actions are getting you closer to your goal. If you believe they are,
then take action and learn. You won’t always take the right actions, but approaching your day in this manner will accelerate your success. So that’s all I have for this lesson, I promise this is the only
self-helpy type of training, but I wanted to share these ideas with you because they’ve had such a profound, positive impact on my life,
and I want the same for you. Hey, thank you so much for watching this entire training video. So I hope this gave you so much value, and really gave you an inside look on how to start a client SEO business, or most importantly, how to
grow a client SEO business. I truly believe this
is the single best way to make money online, but
not only the single best way to make money online, but
it’s also the fastest way, because you’re just gonna be able to get that cash flow so quickly, and it’s gonna be able
to compound over time, very very fast, and you
can then take that capital and reinvest it into anything
else that you want online. So it’s really pretty much
the most powerful method I’ve found, personally, and used, is to get clients, and continue to grow that monthly recurring revenue. So I’m super excited that you
got the chance to see all this and I hope it gave you a ton of value, and if it did, please share this video with someone who you think it would help. And most importantly, please
subscribe to my channel, because I’m gonna be producing content like this all the time, and if you have any questions whatsoever, or you just wanna leave some
feedback about this video, just drop a comment below,
and I’ll respond to it. So once again, thank you
so much for watching, and don’t forget about the free
downloads below this video. Thanks again.

22 thoughts on “How to Actually Make Money Online (Not a Get Rich Quick Scheme)

  1. Nathan Gotch Post author

    Thanks for watching guys! Subscribe, like and comment if you got value. Here are the free downloads: https://gotchseo.lpages.co/css-downloads/

    Reply
  2. Lupe Garza Post author

    Awesome video. Really enjoyed it.

    You’ve inspired me to start my own SEO and Marketing agency, HeadStart Digital in Dallas a little over 3 months ago. We’ve on-boarded 4 clients within the last month.

    Thanks for the motivation.

    Biggest Obstacle? Building relevant content that actually attracts the right traffic! SEO is hard haha

    Reply
  3. Oscar E. Ortiz Post author

    Love the free strategies, Nathan. Thank you so much for sharing such great content!

    Reply
  4. InstaSound Post author

    Really enjoy the content you're putting on here. Keep it up!

    Reply
  5. Garry Baker Post author

    Taking action on what you study and turning that into knowledge … yes.

    Reply
  6. Rahul Jha Post author

    Hey Nathan, Loved the content and really appreciate you sharing such valuable content with us for free <3. I was wondering if we could get the list of deliverables and the 1-6 months SEO plan for clients which was mentioned in the video will be available for the download. I downloaded the Bonus attached in the video description but it doesn't include those deliverables and plan for 1-6 months.
    Thank you 🙂

    Reply
  7. Jayson Yata Post author

    Completed the Video with taking three pages of notes, hope to work with you in future. Thanks for the valuable content and the Mindset hacks.

    Reply
  8. Google Deets Post author

    Free Tip: Hello sir, hide the numbers of subscriber.

    Reply
  9. love Stuffs Post author

    Love You Love You Love You … You Will Soon Over Take Neil And Brian Dean

    Reply
  10. Viral Content Post author

    Amazing, Really appreciate your efforts buddy! No one shares this kind of information.

    Reply
  11. Kandaman Post author

    WOW!! I'm blown away by such in-depth approach to acquiring SEO clients and growing your SEO business. Nathan, I've watch a lot of your videos and l've learned A TON from what you put out there for everyone to understand. I can't believe you are doing all this for FREE. You should ve CHARGING money for this information (haha….PLEASE DON'T). It's INCREDIBLY POWERFUL information and you truly ARE a mentor (as one other person mentioned in the comments below).
    Please do more videos on Ahrefs which in my opinion is THE best tool out there for SEO analysis.
    Thanks a lot man. Keep CRUSHING IT!!!

    Reply
  12. Ariel Astrologia Jr. Post author

    Great content! when will your academy open again?

    Reply
  13. Arslan Malik Post author

    Such a amazing Contant Nathan 😇

    Reply
  14. Kyle K Post author

    Another sick video! I’m here 2 days in a row! I’d love to meet you in person one day.

    I want to focus on seo for e-commerce. Any recommendations for who’s doing this right?

    Reply
  15. Kyle K Post author

    I just want to reemphasize. Amazing video with a ton of value. Long form is your niche!

    I was one client with 3 websites that I do work on.

    I will continue to implement and go after more.

    Cheers!

    Reply
  16. Dinesh Vel Post author

    Excellent value in one piece of video Gotch sir <3 love you from India, I was thinking how to be a professional like you, But at the end of video you said you also had bad marks in college and grew with Persistence, That gave me a incredible confidence and I love working on niche websites <3

    Reply
  17. Michael Mayo Post author

    Nathan great video and content. It helps me a lot to move forward on starting SEO. Thanks. I tried to download your template below. but could not

    Reply
  18. Felicia Hill Post author

    My buddies recommended I try Googling “Sοdαmzοt Sizo” since I have been looking for a way to earn cash that really works. Right after trying it, I grew to become a daily earner more than a hundred dollars. I highly recommend it to everyone. .

    Reply
  19. Phillip Manker Post author

    Were the downloads only available for a short time? The link comes up as a 404 on Leadpages.

    Reply

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