How Not Knowing Your Business is Failing Your Website

By | October 16, 2019

Some parts of your business are best
handled by yourself. If you run a small website you don’t need expert SEO
services to build proper information architecture. By answering these five
questions you can get started on your own website information architecture
today. 1: What is your business about? What comes to mind when you think about your business? Are you a big company or are you a small
agency? Your brand identity determines the main goal of your website. A design
agency might prefer a simple elegant website that promotes its portfolio,
where if a health insurance company might prefer a website that helped
customers keep up to date with insurance laws, news and so on. How do people talk
about your business products or services. 2: Keyword research is great, but start by
listening to your clients focus on the language they use and note the
expressions that best fit your website. Use tools like Google Keyword planner to
find new expression and see if they are popular. Ideal keyword for the one with
the search volume that is high but the competitiveness is low. Remember your
keywords have to be appropriate for your business and drive valuable traffic. 3: What is the role of the transactional and informational pages on your website? Most professional websites consist of two different kinds of pages: Those that
sell and those that inform. And if you have pages that do neither those things then you either need to redesign or remove them. Informational pages should
include pages that are not a part of your sales funnel. Meanwhile the
transactional pages complete the main goal of your website and deserve special
attention. 4: How do you categorize your services properly? Categorization should
make the structure easy to navigate and understand. It will help the user find
the way from page A to page B through a logical sequence of clicks. Look at the
list of keywords that you have created and find the best fit for the main
category. If you decide to introduce more categories to your website, every
product URL should be included in one of them. 5: How can you visualize your information architecture? Once you have all the data
gathered and categorized you want to visualize the hierarchy of pages. Put
your homepage in the middle and they connect it with the transactional and
informational pages in the first level now you can add further levels and see
how big the structure is. You can also limit the structure to category or go
all the way down to the individual pages. Once completed you’ll have a ready-to-go
actionable structure for your website. That’s all you need to build your own
information architecture for more in-depth tutorials be sure to check out
Onely’s blog. you

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