How Many Words Per Page for SEO?

By | December 15, 2019

Hi, I’m Bruce Clay, this is the Ask Us
Anything Series. I’ve read some posts indicating that top ranked pages have a lot of content, well over 1,000 words. How many words is average and does it vary by industry? Is there an ideal text number of words and how can I tell what it is? That’s a good question. It turns out from surveys and statistics derived from Google search results that the No. 1 ranked page typically has
more words on average than the No. 2 and the No. 3, etc. That would imply
that the number of words really does influence perhaps the perception of you
as a subject matter expert. That’s really what we care about is convincing Google that we are knowledgeable in that particular topic. It seems as though
RankBrain really does give credit for your page being an expert if you have
plenty of content on that subject. So yes, absolutely you should have a fair number
of words. The question is how many? My opinion is it will in fact vary by every
industry. Some industries it may be common to have shorter pages and others, technical subject, information rich pages, it may make sense to have more. I hear
1,100 to 1,700 words isn’t uncommon for a No. 1 ranked page. Our approach
however is a little bit different: We believe that every keyword has a
different profile for a number of words, not by industry, not by position, but by
keyword. It is common for a certain keyword to have ranked pages based on
that particular keyword, that particular topic, and that those pages are really
your competitors. So if you want to determine how many words should be on a page, look at the keyword, put it in, find out what is ranking against you, what is the No. 1 site, what is its characteristic, and then plan your pages accordingly — keyword by keyword.

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