How important is it to have keywords in a domain name?

By | August 28, 2019


Today’s question comes
from [? McDot ?] in Berlin. [? McDot ?] asks, “How would you explain the
power of keyword domains to someone looking to take a
decision what kind of domain to go for?” So what [? McDot ?] is referring to is that if
you’re registering a new domain name, so you want to
try to compete in some particular niche within SEO,
you can take a couple different strategies. You can go for something really
brandable, like Twitter that people will remember, but
isn’t necessarily keywords in the domain name. Or you can go for strictly the
keywords in the domain name. And people do it with all kinds
of different areas. So, buyviagraonline.org or
buyviagraonline.net. So different people have
reasonable disagreements about whether it’s better to shoot for
a keyword- laden domain or a domain that doesn’t
necessarily have the keywords in it, but is a little
more brandable. So some things to think about. It’s definitely, definitely
possible to succeed without having keywords in
your domain. Think about some of the big
successes there are. Zynga. Nothing in that domain name
says social or gaming or anything like that. Twitter, Facebook,
Google, Yahoo!. I mean, the names that are
brandable, the names that you instantly can recall when you
think about, tend not to be those keyword-laden domains. Now on the keyword side, one
advantage that they might have is that if you’re referring to
the name of the business, you might link to it and then you
might link to it with the same words that are in the keyword. So it’s a little bit of a toss
up, it depends on what your goals are, what things
you’re interested in. For me, I tend to lean a little
more towards things that are brandable because, for
example, if you have 15 sites about Android and they
all have Android, Android, Android, Android, it’s going
to be a little hard to remember to rise above the
noise, to rise above the din. Whereas if you have something
that’s a little more brandable, then people are
going to remember that, they’re going to be able
to come back to it. Even sites like TechCrunch,
nothing in there says tech news. Even weird URLs. Hacker News has
news.ycombinator.com. Reddit has nothing about
this is really interesting social news. Digg, very brandable URL. So if you think about you’re
trying to shoot for a big success, sometimes going for
something a little more brandable can be good. Now if you’re still on the fence
let me just give you a little bit of color that we have
looked at the rankings and the weights that we give
to keyword domains. Some people have complained that
we’re giving a little too much weight for keywords
in domains. And so we have been thinking
about adjusting that mix a little bit and sort of turning
the knob down within the algorithm so that given two
different domains, it wouldn’t necessarily help you as much to
have a domain with a bunch of keywords in it. So those are some
of the factors. That’s how I’d explain the
trade-off, if you’re looking at starting a new domain and
you’re trying to figure out which way to go.

3 thoughts on “How important is it to have keywords in a domain name?

  1. jivan bansi Post author

    The category killer exact match domain [ EMD ] in the .com is the best, eg. MeditationMusic.com, not MeitationMusic.mobi.

    Reply
  2. Ravi kumar Post author

    Sir plz tell me one question.

    #ISOCERTIFCATION & #ISOCERTIFCATE both keywords was showing on 1st page ranking but after medic update both keywords is not showing. So Kindly suggest me how can I get our loss keywords.

    Reply
  3. sebaelkan Post author

    Nice explanation! We would also need also to cover other neuromarketing and marketing ROI concepts when it comes to remember who you are and what you do in a single domain name. Brandables may be great to clearly differenciate, but a user and business should be very engaging and successful to be at the top of mind of a consumer. On the other side, Keyword domains have a direct industry and business understading, within 1 second brain recognition.

    Reply
  4. Gorukle Com Post author

    Hello, is there any difference between having ".com" and ".net" ? I mean how much the the extension matter?

    Reply

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