How data-driven keyword research can improve international SEO

By | February 1, 2020


Keyword research is the starting point for many SEO projects, informing you which keywords have the potential to drive the most traffic to your website. But in order for this research to uncover the maximum number of valuable, relevant search terms, you need to go beyond the standard approach of just looking in Google Keyword Planner. Instead, you need to look at multiple data sources – and this is exactly what we do. Our analytical approach looks at data from keyword research tools and organic search query reports, as well as examining keyword clicks, impressions, click-through rates, rankings, difficulty scores, competitor rankings and top rankings in order to determine search intent. This uncovers more keywords than would otherwise be found through traditional keyword research and highlights keywords with better performance metrics like high traffic and good click-through rates. We combine all the data to produce one rich, comprehensive report that delivers powerful data-driven insights into which keywords you should be targeting with your SEO efforts. With this data, you’ll be able to determine which keywords are most worthwhile targeting in order to boost your traffic and conversions, and start optimising your pages in order to rank highly in the local search engine results. We’ve got a lot of experience working on international SEO projects for a wide range of clients, so let us help you discover the best keywords that you should be targeting on your website whatever the language!

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